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Understanding User Counts in Google Analytics
by Martin Woodfield / 21 Oct 24If you are wondering why the count of new users and returning users do not match total count of users in Google Analytics, this article will help.
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Guide: Filter Internal Traffic in GA4
by Martin Woodfield / 01 Mar 24Keep your Analytics data accurate. Make sure you filter yourselves out of your Google Analytics reports - so you are only looking at real customers.
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Google Analytics 4 Set-Up Checklist
by Martin Woodfield / 19 Jan 23Want to know the steps to take to set up Google Analytics 4 correctly? Read this blog...
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What is Google Analytics? And how can it help my business?
by Martin Woodfield / 23 Jan 23Find out about Google Analytics and how it can help your business.
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How To Create a GA4 Property
by Martin Woodfield / 07 Sep 22Find out how to create your GA4 property with this easy-to-follow guide with either the set-up assistant or doing it manually. In just 5(ish) steps you can have your GA4 property set up and collecting data.
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Should I switch to GA4?
by Martin Woodfield / 28 Feb 22If you are wondering whether you should switch to GA4 - read about the pros and cons here...
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