0161 226 6032 EMAIL US 0161 226 6032 EMAIL US

Google Ads Training Course

Duration :1 DayCost: From £250
Venues : Manchester | Leeds | Liverpool | Birmingham | Online

Small Class Sizes
5 star rated courses
Practice led learning
3 month online support
Online Courses Available

Dates/ Booking / Enquiries Course Outline

We did Google ads online training and found it very clear, well structured, and insightful. Martin is both an expert in the field and also a great teacher. Would highly recommend this course!"

Lina Masina | Centogene

The one day Adwords course was in-depth and very informative. It gave me the knowledge and confidence to start setting up and optimising campaigns immediately. The small class size really helped me get the most from the training. I'd recommend this course to anyone who wants to get to grips with Adwords quickly.

Helen McMahon | Open Management Ltd

Big thanks for the AdWords course. I found it very useful. We’re now planning what to do moving forward with our implementation!

Julian Battye | Beauty Bay

I would like to say a BIG thank you to Martin for his expert guidance and support throughout the Google AdWords training session. I found the course to be very comprehensive and also very personal to each person’s goals and business sector.

Ria Hackwell | Ingard Financial

The course was a great, hands-on learning experience and after just one day I now feel ready to delve into the world of Adwords. The group was small and informal which certainly aided my learning. Thanks!

James Robinson | Sysco Software

Thanks for yesterday [AdWords Course], very productive, I know so much more now.

Alex Hurrell | Forever Protect

I attended the AdWords training course with M Training yesterday and I just wanted to say a few things about the experience. Firstly, I found the day very informative and interesting and I certainly learnt a lot! I also thought the trainer was a great teacher and the size of the group made the course very engaging. Thanks again!

Harvey Leigh | Cardea-Solutions

The course was very informative and useful for us and will be invaluable in the near future when we commence our AdWords campaigns.

Robb Barham | Blackwells

Google Ads (AdWords) Training

Learn how to set up successful Google Ads campaigns; evaluate the effectiveness of your ads and optimise the performance of your campaigns on this 1-day, 5-star-rated practical training course.

Dates/ Booking / Enquiries Course Outline

Google Ads Training Course Introduction

Whether you are completely new to Google Ads (aka AdWords) or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.

You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.

Learn Google Ads

Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.

Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.

You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.

You will also learn how to create bespoke reports and integrate Google Analytics.

By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.

Google Ads Course Topics

Throughout the training day you will cover:

How Google Ads (AdWords) works
Navigating Dashboards and Menus
Google Ads Strategy & Options
Keyword Research & Targeting options
Creating an effective Google Ads campaign
Optimisation of your Ad campaigns
Conversion tracking
Reporting
Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

For a full course outline, see the Course Outline tab on the menu below - or click here to download a PDF

Who is this Google Ads/AdWords Training Course for?

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

You do not require your own Google Ads account.

Google Ads Course Day Details

Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom).

All courses run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Ads Courses

Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.

This course is also run in Manchester, Liverpool and Birmingham

Private / Bespoke Google Ads Training

Are you looking for in-house Google Ads training for yourself or your team?

We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.

The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.

For more information see the Private Course tab further down the page for more information

Why Choose M Training's Google Ads Course?

Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
This course is limited to 6 places so you are guaranteed personal support throughout the course
Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
Course notes and support material provided
3 months online support
Certificate of achievement
5 star rated in Google Reviews

Small Class Sizes
5 star rated courses
Practice led learning
3 month online support
Online Courses Available

Select from the tabs below to find out more:

Google Ads Training Dates

Browse all public Google Ads Course dates below or use the filter to show only dates in specific locations.

Online Google Ads Courses

Timings: Our online Google Ads public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Private Online Courses

Our Online one-to-one and private group training in Google Ads is available from £550 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Ads public courses.

Private classroom Courses

One-to-one and private group courses are available for Google Ads Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

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Private Google Ads Courses

We are happy to run private Google Ads courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Google Ads courses are ideal if you have a number of people to train, or you want a different course outline, or simply can't make the dates of the publicly scheduled courses.

Private Course Costs:

Private classroom-based courses are available from £590 + VAT for a full day

Online virtual classroom courses start from £550 + vat for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Ads Course Enquiry

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Google AdWords Course Outline

Introduction to Google Ads
- Understanding AdWords and Quality Score
- Structuring your Campaigns and Ad Groups
- Home, Dashboards & Menus
- AdWords Settings
- Google Ads Extensions
- Scheduling & Rotation
Creating an Ad
- Creating a text ad
- Keyword Analysis
- Bid Strategy & Match Types
- Ad Preview & Diagnostics
Optimisation
- Improving Ad Rank
- AdWords Optimisation
- Improving your Quality Score
- Landing page optimisation
Conversions
- AdWords Conversion Tracking
- Using Analytics to Track Conversions
- Conversion Reports
- Automated Conversion Optimisation
Strategy
- Device Targeting
- Bid Adjustments
- Custom landing pages
- Other strategies to try
Other Ad Types
- Google Shopping / PLAs (Overview)
- Remarketing (Overview)
- Display Advertising (Overview)
- Video (YouTube) ads (Overview)
- Useful AdWords and Training Resources

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Online Google Ads / Adwords Courses

The Online Google Ads (aka AdWords) courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm.

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am | Second session

12.30 pm | 30 min break

1.00 pm | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Google Ads Courses in Manchester

Our Manchester Venue:

All our Manchester Google Ads / AdWords courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
Manchester
M15 6SZ

Public Transport/Parking:

The Manchester Science Park has a dedicated car park on Denmark Road. The cost is approx £8 for 8 hours.

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 25 min walk

Access

Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Google Ads Courses in Birmingham

Our Birmingham Venue:

Our public Google Ads courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Cornwall Buildings, 45 Newhall St, Birmingham B3 3QR

Or at our offices at

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB

Public Transport / Parking:

Both venues are within a short walk from Birmingham New Street.

The nearest parking and train station for the Cornwall Buildings is Snow Hill.

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street.

Please note that these are public pay and display car parks.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Google Ads Courses in Leeds

Our Leeds Venue:

Our public Google Ads / AdWords courses in Leeds are usually ran 9.30am to 4.30pm at:

West Village

Wellington Street,

Leeds,

LS1 4LT

(venue subject to change)

Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Google Ads Courses in Liverpool

Our Liverpool Venue:

Our public Google Ads / AdWords courses in Liverpool are usually ran at 9.30am to 4.30pm at:

The Plaza, 100 Old Hall St, Liverpool L3 9QJ

(venue subject to change - please check your course details)

Public Transport/Parking:

The closest public car park is Pall Mall, which is opposite the Plaza. A discount can obtained by having your ticket stamped at the Plaza reception.

The venue is also only a 15 minute walk from Liverpool Lime Street Station but you can also get a train to Moorfield, from which it is just a 5 minute walk

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

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