Google AdWords Training Courses

Duration :1 Day
Venues :Manchester - £265, Leeds & Liverpool - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Google Ads (AdWords) Training

This is a one day training course that will give you a good understanding of how to set up Google Ads campaigns (AdWords); how to identify the best keywords to bid for; the best strategy for bidding, how to evaluate and measure your Ads effectiveness and how to optimise your campaigns.

Who is this Google AdWords Training Course for?

This AdWords course is aimed at people who are new or relatively new to AdWords.  You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Google AdWords Training Course Topics

- Introduction to Google AdWords

- Google AdWords Strategy & Options

- Keyword Research & Targeting options

- Creating an effective Google AdWords campaign

- Optimisation of your AdWords campaigns

- Conversion tracking

- Reporting 

- Overview of Google Shopping Ads, Remarketing and Display ads

See the full course outline at the bottom of the page

Why Choose M Training's Google AdWords Training Course?
  • Run by an experienced digital marketer with over 8 years experience in developing and implementing Google AdWords campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material provided
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 star rated in Google Reviews

Google AdWords Training Dates & Venues

  • Manchester

    £265 + VAT
  • 03 October 2019
  • 11 October 2019
  • 07 November 2019
  • 06 December 2019
  • Leeds

    £295 + VAT
  • 14 October 2019
  • 06 November 2019
  • 09 December 2019
  • Liverpool

    £295 + VAT
  • 22 October 2019
  • 20 November 2019
  • 20 December 2019

Private and one-to-one AdWords Courses

One-to-one and private group courses are available for AdWords Training from £590 + VAT. 

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus. 

To Book a Private AdWords Course

One-to-one and private group courses can be run at your offices or at our Manchester office.  

To book please email or call 0161 226 6032 to discuss your requirements.

Can't make these dates?

If you can't make the dates listed for this course, or if you want to go on this course sooner than the date advertised,please email and our trainer will get back to you with some options.

Google AdWords Course Outline

  • Introduction to AdWords

    • Understanding AdWords and Quality Score 
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • AdWords Extensions
    • Scheduling & Rotation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation


  • Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing page 
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Useful AdWords and Training Resources.
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