Google Ads Training Courses

Duration :1 DayCost: From £220
Venues : Manchester | Leeds | Liverpool | Birmingham | Online

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Google Ads (AdWords) Training

This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaigns; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.

Google Ads Training Course Introduction

Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee. 

This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Google Ads Course Topics

- Introduction to Google Ads (AdWords)

- Google Ads Strategy & Options

- Keyword Research & Targeting options

- Creating an effective Google Ads campaign

- Optimisation of your AdWords campaigns

- Conversion tracking

- Reporting

- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

For a full course outline see the Course Outline tab on the menu below - or click here to download a PDF

Who is this Google AdWords Training Course for?

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC. 

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Classroom & Online Google Ads Courses

Our 5-star rated Google Ads Courses are available online as well as in Manchester, Leeds, Liverpool, and Birmingham.

See the dates below for a public course; or contact us for one-to-one or private course.

Why Choose M Training's Google Ads Course?

  • Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 star rated in Google Reviews


  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Google Ads Training Dates

Browse all public Google Ads course dates below or use the filter to show only dates in specific locations.

Filter by venue:
  • Course Dates
  • Venue
  • 09 June 2022
  • Manchester
  • View
  • 22 June 2022
  • Birmingham
  • View
  • 30 June 2022
  • Online
  • View
  • 04 July 2022
  • Liverpool
  • View
  • 07 July 2022
  • Leeds
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  • 12 July 2022
  • Manchester
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  • 26 July 2022
  • Birmingham
  • View
  • 27 July 2022
  • Online
  • View
  • 09 August 2022
  • Manchester
  • View
  • 11 August 2022
  • Leeds
  • View
  • 24 August 2022
  • Liverpool
  • View
  • 25 August 2022
  • Birmingham
  • View
  • 01 September 2022
  • Online
  • View
  • 06 September 2022
  • Leeds
  • View
  • 08 September 2022
  • Manchester
  • View
  • 28 September 2022
  • Liverpool
  • View
Private Course Enquiries

Online Google Ads Courses

Timings: Our online Google Ads public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Private Online Courses

Our Online one-to-one and private group training in Google Ads is available from £250 + VAT (three hours) or £450 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book a private online Google Ads course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Ads public courses.

Private classroom Courses

One-to-one and private group courses are available for Google Ads Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Google Ads Courses

We are happy to run private Google Ads courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Google Ads courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

Private classroom based courses are available from £390 + VAT for a half day and from £590 + VAT for a full day

Online virtual classroom courses start at £250 + vat for a half day course and from £450 + vat for a full 6 hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Ads Course Enquiry

Google AdWords Course Outline

  • Introduction to Google Ads

    • Understanding AdWords and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Google Ads Extensions
    • Scheduling & Rotation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Video (YouTube) ads (Overview)
    • Useful AdWords and Training Resources

Google Ads Courses Online

The Online Google Ads courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Google Ads Courses in Manchester

Our Manchester Venue:

All our Google Ads Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Google Ads Courses in Birmingham

Our Birmingham Venue:

Our public Google Ads courses in Birmingham run from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Google Ads Courses in Leeds

Our Leeds Venue:

Our public Google Ads courses in Leeds are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,



(venue subject to change)


Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Google Ads Courses in Liverpool

Our Liverpool Venue:

Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

(venue subject to change)

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Google Ads Course Reviews

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