Google AdWords Training Courses
Duration :1 Day
Venues :Manchester - £265, Leeds & Liverpool - £295
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6 No more than 6 delegates
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5 star rated courses
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Practice led learning
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3 month online support
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Lunch & refreshments provided
The one day Adwords course was in-depth and very informative. It gave me the knowledge and confidence to start setting up and optimising campaigns immediately. The small class size really helped me get the most from the training. I'd recommend this course to anyone who wants to get to grips with Adwords quickly.
Helen McMahon | Open Management Ltd
Big thanks for the AdWords course. I found it very useful. We’re now planning what to do moving forward with our implementation!
Julian Battye | Beauty Bay
I would like to say a BIG thank you to Martin for his expert guidance and support throughout the Google AdWords training session. I found the course to be very comprehensive and also very personal to each person’s goals and business sector.
Ria Hackwell | Ingard Financial
The course was a great, hands-on learning experience and after just one day I now feel ready to delve into the world of Adwords. The group was small and informal which certainly aided my learning. Thanks!
James Robinson | Sysco Software
Thanks for yesterday [AdWords Course], very productive, I know so much more now.
Alex Hurrell | Forever Protect
I attended the AdWords training course with M Training yesterday and I just wanted to say a few things about the experience. Firstly, I found the day very informative and interesting and I certainly learnt a lot! I also thought the trainer was a great teacher and the size of the group made the course very engaging. Thanks again!
Harvey Leigh | Cardea-Solutions
The course was very informative and useful for us and will be invaluable in the near future when we commence our AdWords campaigns.
Robb Barham | Blackwells
Google Ads (AdWords) Training
This is a one day training course that will give you a good understanding of how to set up Google Ads campaigns (AdWords); how to identify the best keywords to bid for; the best strategy for bidding, how to evaluate and measure your Ads effectiveness and how to optimise your campaigns.
Who is this Google AdWords Training Course for?
This AdWords course is aimed at people who are new or relatively new to AdWords. You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
Google AdWords Training Course Topics
- Introduction to Google AdWords
- Google AdWords Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google AdWords campaign
- Optimisation of your AdWords campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Remarketing and Display ads
See the full course outline at the bottom of the page
Why Choose M Training's Google AdWords Training Course?
- Run by an experienced digital marketer with over 8 years experience in developing and implementing Google AdWords campaigns for companies and organisations
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
- Course notes and support material provided
- 3 months online support
- Lunch and refreshments provided
- Certificate of achievement
- 5 star rated in Google Reviews
- M Training Certification 
- Extensive Course Notes
- Experienced Digital Marketing Trainer
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6 No more than 6 delegates
-
5 star rated courses
-
Practice led learning
-
3 month online support
-
Lunch & refreshments provided
Private and one-to-one AdWords Courses
One-to-one and private group courses are available for AdWords Training from £590 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
To Book a Private AdWords Course
One-to-one and private group courses can be run at your offices or at our Manchester office.
To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.
Can't make these dates?
If you can't make the dates listed for this course, or if you want to go on this course sooner than the date advertised,please email martin@mtraining.co.uk and our trainer will get back to you with some options.
Google AdWords Course Outline
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Introduction to AdWords
- Understanding AdWords and Quality Score
- Structuring your Campaigns and Ad Groups
- Home, Dashboards & Menus
- AdWords Settings
- AdWords Extensions
- Scheduling & Rotation
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Creating an Ad
- Creating a text ad
- Keyword Analysis
- Bid Strategy & Match Types
- Ad Preview & Diagnostics
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Optimisation
- Improving Ad Rank
- AdWords Optimisation
- Improving your Quality Score
- Landing page optimisation
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Conversions
- AdWords Conversion Tracking
- Using Analytics to Track Conversions
- Conversion Reports
- Automated Conversion Optimisation
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Strategy
- Device Targeting
- Bid Adjustments
- Custom landing page
- Other strategies to try
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Other Ad Types
- Google Shopping / PLAs (Overview)
- Remarketing (Overview)
- Display Advertising (Overview)
- Useful AdWords and Training Resources.
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