Whether you are completely new to Google Ads or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.
You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.
Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.
Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.
You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.
You will also learn how to create bespoke reports and integrate Google Analytics.
By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.
Throughout the training day you will cover:
For a full course outline, see the Course Outline tab on the menu below - or click here to download a PDF
This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
You do not require your own Google Ads account.
Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom).
All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Google Ads Courses
Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.
Private / Bespoke Google Ads Training
Are you looking for in-house Google Ads training for yourself or your team?
We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.
For more information see the Private Course tab further down the page for more information
Select from the tabs below to find out more:
Timings: Our online Google Ads public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.
Our Online one-to-one and private group training in Google Ads is available from £250 + VAT (three hours) or £450 + VAT (6 hours).
Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.
Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.
Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Ads public courses.
One-to-one and private group courses are available for Google Ads Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)
These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.
After the course, you receive the course notes, certificate and 3 months online support.
More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us
We are happy to run private Google Ads courses at your offices, at our Manchester office, Online or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private Google Ads courses are ideal if you have a number of people to train, or you want a different course outline, or simply can't make the dates of the publicly scheduled courses.
Private classroom-based courses are available from £590 + VAT for a full day
Online virtual classroom courses start from £550 + vat for a full 6-hour course.
The Online Google Analytics courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
All our Manchester Google Analytics 4 courses are run from 9.30am to 4.30pm at our head office:
Manchester Science Park
The closest public park is Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Please let us know in advance if you have any mobility issues and will need any assistance.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Our public Google Analytics courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:
Innovation Birmingham Campus,
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page
Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:
100 Wellington Street,
(venue subject to change)
There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.
The venue is also only a 15 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:
Liverpool Marriott Hotel City Centre
One Queen Square
(venue subject to change)
The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.
The venue is also only a 5 minute walk from Liverpool Lime Street Station.
More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page