Google Ads Training Courses

Duration :1 DayCost: From £190
Venues :Manchester | Leeds | Liverpool | Birmingham | Online

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Google Ads (AdWords) Training

This is a one day training course that will give you a good understanding of how to set up Google Ads campaigns (AdWords); how to identify the best keywords to bid for; the best strategy for bidding; how to evaluate and measure your Ads effectiveness and how to optimise your PPC campaigns.

Google Ads Training Course Introduction

Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate in on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee. 

This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Google Ads Course Topics

- Introduction to Google Ads (AdWords)

- Google Ads Strategy & Options

- Keyword Research & Targeting options

- Creating an effective Google AdWords campaign

- Optimisation of your AdWords campaigns

- Conversion tracking

- Reporting

- Overview of Google Shopping Ads, Remarketing and Display ads

See the full course outline at the bottom of the page

Now Available: Google Ads Courses Online

Our 5-star rated, 1 Day Public Google Ads Courses are available online as well as in Manchester, Leeds, Liverpool & Birmingham.

Our 1 day online Google Ads course is 6 hours split into four 1.5 hour live sessions with 3 breaks of 30 minutes.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

As we are not providing a room, lunch or refreshments these courses are lower cost.

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

Who is this Google AdWords Training Course for?

This Google AdWords course is aimed at people who are new or relatively new to Google Ads and the world of PPC. 

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Why Choose M Training's Google Ads Course?

  • Run by an experienced digital marketer with over 8 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
  • Course notes and support material provided
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 star rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Google Ads Course Dates

Click on the location tabs to see the available dates for our public Google Ads Course for each city and online.

  • Manchester

    £265 + VAT
    • 02 July 2020
    • 21 July 2020
    • 14 August 2020
    • 02 September 2020
    • 15 September 2020
    • 08 October 2020
    • 27 October 2020
    • 13 November 2020
    • 23 November 2020
    • 16 December 2020
  • Leeds

    £295 + VAT
    • 29 June 2020
    • 29 July 2020
    • 17 August 2020
    • 08 September 2020
    • 01 October 2020
    • 19 October 2020
    • 17 November 2020
    • 09 December 2020
  • Liverpool

    £295 + VAT
    • 17 July 2020
    • 10 August 2020
    • 04 September 2020
    • 22 September 2020
    • 15 October 2020
    • 06 November 2020
    • 24 November 2020
    • 14 December 2020
  • Birmingham

    £295 + VAT
    • 08 July 2020
    • 07 August 2020
    • 04 September 2020
    • 29 September 2020
    • 23 October 2020
    • 18 November 2020
    • 07 December 2020
  • Online

    £190 + VAT
    • 08 April 2020
    • 24 April 2020
    • 01 May 2020
    • 21 May 2020
    • 03 June 2020
    • 19 June 2020

Private and one-to-one AdWords Courses

One-to-one and private group courses are available for AdWords Training from £590 + VAT.

Online one-to-one and group training is available from £190 + VAT (three hours) or £350 + VAT (6 hours).

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

More Information can be found on the Private Course Enquiry Tab


More Course Information

Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Google Ads Course

We are happy to run private Google Ads courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Google Ads courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private classroom based courses are available from £390 + VAt for a half day and from £590 plus VAT for a full day

Online virtual classroom courses start at £190 for a half day course and from £350 for a full 6 hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Ads Course Enquiry

Google AdWords Course Outline

  • Introduction to Google Ads

    • Understanding AdWords and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Google Ads Extensions
    • Scheduling & Rotation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Useful AdWords and Training Resources


Our Manchester Venue:

All our Google Ads Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Liverpool Venue:

Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

venue subject to change

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page


Our Leeds Venue:

Our public Google Ads courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

venue subject to change

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Birmingham Venue:

Our public Google Ads courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page


The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.

The standard timings for the Google Ads Online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

Google Ads Course Reviews

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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