Google Ads Training Courses
Duration :1 DayCost: From £190
Venues : Manchester | Leeds | Liverpool | Birmingham | Online
Google Ads (AdWords) Training
This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaigns; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.
Google Ads Training Course Introduction
Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee.
This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.
Google Ads Course Topics
- Introduction to Google Ads (AdWords)
- Google Ads Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google Ads campaign
- Optimisation of your AdWords campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads
For a full course outline see the Course Outline tab on the menu below - or click here to download a PDF
Who is this Google AdWords Training Course for?
This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
Online Google Ads Courses
Our 5-star rated Google Ads Courses are available online as well as in Manchester, Leeds, Liverpool and Birmingham.Our online course options are:
One Day Public Google Ads Courses: 6 hours live training sessions plus plenty of breaks: From £220 plus VAT
One Day Private Google Ads Courses: 6 hours live training sessions plus plenty of breaks: From £350 plus VAT
Private Half Day Google Ads Course: 3 hours live training sessions plus breaks. From £190 + VAT
See the dates below for a public online course; or contact us for one to one or private online courses.
Why Choose M Training's Google Ads Course?
- Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
- Course notes and support material provided
- 3 months online support
- Certificate of achievement
- 5 star rated in Google Reviews
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6 No more than 6 delegates
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5 star rated courses
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Practice led learning
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3 month online support
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Online Courses Available
Select from the tabs below to find out more:
Google Ads Course Dates
Click on the location tabs to see the available dates for our public Google Ads Course for each city and online.
Online Google Ads Courses
Timings: Our online Google Ads public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.
Private Online Courses
Our Online one-to-one and private group training in Google Ads is available from £190 + VAT (three hours) or £350 + VAT (6 hours).
Key benefits:
Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.
Save 30% Plus: Our online private Google Ads courses cost 30% to 40% less.
Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.
Contact us if you want to book a private online Google Ads course
Click here for information about how our online Courses work
Classroom Based Courses
Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Ads public courses.
Private classroom Courses
One-to-one and private group courses are available for Google Ads Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)
These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.
After the course, you receive the course notes, certificate and 3 months online support.
More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us
Private Google Ads Courses
We are happy to run private Google Ads courses at your offices, at our Manchester office, Online or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private Google Ads courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.
Private Course Costs:
Private classroom based courses are available from £390 + VAT for a half day and from £590 plus VAT for a full day
Online virtual classroom courses start at £190 for a half day course and from £350 for a full 6 hour course.
To get a quote please complete the form below or call us on 0161 226 6032.
Private Google Ads Course Enquiry
Google AdWords Course Outline
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Introduction to Google Ads
- Understanding AdWords and Quality Score
- Structuring your Campaigns and Ad Groups
- Home, Dashboards & Menus
- AdWords Settings
- Google Ads Extensions
- Scheduling & Rotation
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Creating an Ad
- Creating a text ad
- Keyword Analysis
- Bid Strategy & Match Types
- Ad Preview & Diagnostics
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Optimisation
- Improving Ad Rank
- AdWords Optimisation
- Improving your Quality Score
- Landing page optimisation
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Conversions
- AdWords Conversion Tracking
- Using Analytics to Track Conversions
- Conversion Reports
- Automated Conversion Optimisation
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Strategy
- Device Targeting
- Bid Adjustments
- Custom landing pages
- Other strategies to try
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Other Ad Types
- Google Shopping / PLAs (Overview)
- Remarketing (Overview)
- Display Advertising (Overview)
- Video (YouTube) ads (Overview)
- Useful AdWords and Training Resources
Online
The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.
The standard timings for the Google Ads Online course are as follows:
9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available
9.30am | Start - First session
11.00am | 15 min break
11.15am | Second session
12.45am | 45 min break
1.30pm | Third session
3.00pm | 15 min break
3.15pm | Fourth session
4.30pm | Finish & Q&A
4.45pm | End
Manchester
Our Manchester Venue:
All our Google Ads Manchester courses are run from 9.30am to 4.30pm at our head office:
Greenheys Business Centre
Manchester Science Park
Pencroft Way
Manchester
M15 6JJ
Public Transport/Parking:
Free visitor parking is available at car park at the front of Greenheys building.
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Birmingham
Our Birmingham Venue:
Our public Google Ads courses in Birmingham run from 9.30 am to 4.30 pm at:
Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB
Public Transport /Parking:
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page
Leeds
Our Leeds Venue:
Our public Google Ads courses in Leeds are usually ran 9.30am to 4.30pm at:
Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane
Leeds,
LS1 6ET
(venue subject to change)
Public Transport /Parking:
The closest public car park is Trinity Car Park (2 min walk). A discount can obtained by having your ticket stamped at the Marriott reception.
The venue is also only a 5 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Liverpool
Our Liverpool Venue:
Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:
Liverpool Marriott Hotel City Centre
One Queen Square
Liverpool
L1 1RH
(venue subject to change)
Public Transport/Parking:
The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.
The venue is also only a 5 minute walk from Liverpool Lime Street Station.
More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page
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