Google Ads Training Courses
Duration :1 DayCost: From £265
Venues :Manchester, Leeds & Liverpool
Google Ads (AdWords) Training
This is a one day training course that will give you a good understanding of how to set up Google Ads campaigns (AdWords); how to identify the best keywords to bid for; the best strategy for bidding; how to evaluate and measure your Ads effectiveness and how to optimise your PPC campaigns.
Google Ads Training Course Introduction
Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate in on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee.
This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.
Google Ads Course Topics
- Introduction to Google Ads (AdWords)
- Google Ads Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google AdWords campaign
- Optimisation of your AdWords campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Remarketing and Display ads
See the full course outline at the bottom of the page
Who is this Google AdWords Training Course for?
This Google AdWords course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
WHY CHOOSE M TRAINING'S GOOGLE ADWORDS TRAINING COURSE?
- Run by an experienced digital marketer with over 8 years experience in developing and implementing Google Ads campaigns for companies and organisations
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Liverpool and Birmingham
- Course notes and support material provided
- 3 months online support
- Lunch and refreshments provided
- Certificate of achievement
- 5 star rated in Google Reviews
-
6 No more than 6 delegates
-
5 star rated courses
-
Practice led learning
-
3 month online support
-
Lunch & refreshments provided
Select from the tabs below to find out more:
Google Ads Course Dates
Click on the location tabs to see the available dates for our public Google Ads Course for each city.
Private and one-to-one AdWords Courses
One-to-one and private group courses are available for AdWords Training from £590 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
More Information can be found on the Private Course Enquiry Tab
More Course Information
Timings: The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Private Google Ads Course
We are happy to run private Google Ads courses at your offices, at our Manchester office, or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private Google Ads courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.
Private courses are available from £590 plus VAT
To get a quote please complete the form below or call us on 0161 226 6032.
Private Google Ads Course Enquiry
Google AdWords Course Outline
-
Introduction to Google Ads
- Understanding AdWords and Quality Score
- Structuring your Campaigns and Ad Groups
- Home, Dashboards & Menus
- AdWords Settings
- Google Ads Extensions
- Scheduling & Rotation
-
Creating an Ad
- Creating a text ad
- Keyword Analysis
- Bid Strategy & Match Types
- Ad Preview & Diagnostics
-
Optimisation
- Improving Ad Rank
- AdWords Optimisation
- Improving your Quality Score
- Landing page optimisation
-
Conversions
- AdWords Conversion Tracking
- Using Analytics to Track Conversions
- Conversion Reports
- Automated Conversion Optimisation
-
Strategy
- Device Targeting
- Bid Adjustments
- Custom landing pages
- Other strategies to try
-
Other Ad Types
- Google Shopping / PLAs (Overview)
- Remarketing (Overview)
- Display Advertising (Overview)
- Useful AdWords and Training Resources
Manchester
Our Manchester Venue:
All our Google Ads Manchester courses are run from 9.30am to 4.30pm at our head office:
Greenheys Business Centre
Manchester Science Park
Pencroft Way
Manchester
M15 6JJ
Public Transport/Parking:
Free visitor parking is available at car park at the front of Greenheys building.
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Liverpool
Our Liverpool Venue:
Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:
Liverpool Marriott Hotel City Centre
One Queen Square
Liverpool
L1 1RH
venue subject to change
Public Transport/Parking:
The closest public car park is Q-Park Queens Square, which is opposite the hotel.
The venue is also only a 5 minute walk from Liverpool Lime Street Station.
More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page
Leeds
Our Leeds Venue:
Our public Google Ads courses in Leeds are usually ran 9.30am to 4.30pm at:
Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane
Leeds,
LS1 6ET
venue subject to change
Public Transport /Parking:
The closest public car park is Trinity Car Park (2 min walk).
The venue is also only a 5 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Google Ads Course Reviews
-
Find out more
Search Engine Optimisation Course
This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement an SEO programme -
Find out more
Social Media Training Course
This is a one day Social Media training course covering the essentials of building and executing an effective social media strategy. -
Find out more
Google Analytics
This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing. -
Find out more
2 Day Digital Marketing Training Course
This is a two day training course that will give you a good overview of all the key elements of Digital Marketing and provide the key practical skills you need for SEO, Analytics, AdWords, CRO, Email Marketing & Social Media.
Julian Battye, Beauty Bay