SEO Training Course

Duration :1 Day
Venues :Manchester - £265, Liverpool & Leeds - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
search engine optimisation training

SEO Training Courses

This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation programme.

Search Engine Optimisation Course: The Essentials

This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a SEO programme of on-page and off-page techniques.

Google controls around 90% of UK searches and over 70% worldwide. Understanding how to appear high in the results pages can be critical for a business.

This course will show you how to optimise your website to get high rankings in Google and how you can build your domain and page authority to assist in getting higher rankings.

SEO Courses

Our public, 5 Star Rated, SEO Courses are run at Manchester, Liverpool, Leeds & Birmingham.  We also run one to one and private group SEO Courses at your premises or at a location to suit you. *Group booking discounts are available 

Search Engine Optimisation Course Topics

- Introduction to SEO

- Keyword Research

- Creating an SEO Action Plan

- On Page Optimisation

- On Site Optimisation

- Off Page Optimisation

- Measurement

See a Full course breakdown at the bottom of this page


This training course is ideal for anyone who wants their website to appear high in Google Search results.
You might have some experience of SEO, but it is not necessary for the course.

If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course

Private SEO Courses

One-to-one and In house SEO training courses are available; with a 1 day Essentials of SEO training course starting from £590 + VAT. (40% Funding is available via the European Social Fund for eligible businesses in West & North Yorkshire - see below)

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the SEO course content to suit yours or your teams requirements.

The private SEO training can be held at our training premises in Manchester or we can run the course at your workplace anywhere in the UK. Alternatively; we can hire a suitable venue. 

We recommend that private courses are limited to 8 delegates in order for the delegates to get the most out of the training. But if you require more attendees on the training please get in touch.  

Why Choose M Training's SEO Training Course?
  • Run by an experienced digital marketer with over 8 years experience in running SEO campaigns for companies and agencies
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • From only £265 + VAT - Funding available for eligible businesses in West + North Yorkshire
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)

Search Engine Optimisation Course Dates And Venues

  • Manchester

    £265 + VAT
  • 07 October 2019
  • 18 October 2019
  • 12 November 2019
  • 29 November 2019
  • 20 December 2019
  • Leeds

    £295 + VAT
  • 14 October 2019
  • 15 November 2019
  • 06 December 2019
  • Liverpool

    £295 + VAT
  • 28 October 2019
  • 26 November 2019
  • 10 December 2019

More course Information

Timings: The SEO course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Courses - How to book

One-to-one and private group courses are available for SEO Training from £590 + VAT. 

Businesses in West & North Yorkshire may qualify for 40% funding - click here for eligibility details

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus. 

One-to-one and private group courses can be run at your offices, at our Manchester office or at a venue to suit you.

To book please email or call 0161 226 6032 to discuss your requirements.



Funding for West / North Yorkshire Businesses

We have been awarded ESF funding via the West Yorkshire Consortium of Colleges to deliver our SEO course to eligible businesses in West Yorkshire and areas of North Yorkshire.

This will allow eligible organisations / businesses who are based in the areas shown below to claim of up to 40% of the course fees. (Applies to any public or private SEO course run by M Training).

To qualify you organisation / business must:

1/ Be based within the Leeds City Region. This includes the following districts Bradford, Calderdale, Craven, Harrogate, Kirklees, Leeds, Selby, Wakefield & York.

2/ Your turnover must be less than £45 million (and have a balance sheet of less than £40 million)

3/ You must employ less than 250 full time staff.

Please see our WYCC Funding page for full qualification criteria and further details on the European Social Fund (ESF) funding or please email us -

Can't Make These Dates?

If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you other dates for our SEO course. Please email and our trainer will get back to you with some options

SEO Course Outline

  • Introduction to SEO

    • Introduction to SEO
    • How Search Engines rank websites
    • How users use and view Search Engine results pages
    • The SEO Process
    • SEO Tools


  • Keyword Research

    • Setting objectives
    • Practical session in Keyword Research
    • Understanding on-page ranking factors
    • The free tools you can use to identify the best keywords to target
    • Analysis session
    • Selecting target keywords for your pages
  • Creating an SEO Action Plan

    • Setting Objectives
    • Keyword targeting
    • Competitor Analysis
    • How high can we get?
    • Checking SERP Rankings
    • Prioritising SEO Tasks
    • Monitoring progress
  • On-Page Optimisation

    • HTML components
    • Quality Content
    • Keyword structure 
    • Keyword density
    • Technical SEO issues such as redirection
  • On-Site Optimisation

    • Domains and URLs
    • Taxonomy (structure) / site maps
    • Speed and Errors
    • Security 
    • Microdata and rich snippets
  • Off-Page Optimisation

    • Link Building
    • Social Media & SEO
    • Blogging, Directories & Forums
    • PR and building mentions
    • Other Off-page SEO methods
  • Measurement

    • Search Console Reports
    • Google Analytics Reports
    • Other tracking tools
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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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