SEO Training Course

Duration :1 DayCost: From £265
Venues :Manchester, Liverpool, Leeds, Birmingham

seo course tn

SEO Training Courses

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation strategy.

Search Engine Optimisation Course: The Essentials

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to conduct Keyword research in order to identify the best keywords to target and how to implement an SEO strategy of on-page and off-page techniques.

Google controls around 90% of UK searches and over 70% worldwide. Understanding how to appear high in the results pages can be critical for a business.

This course will show you how to optimise your website to get high rankings in Google and how you can build your domain and page authority to assist in getting higher rankings.

Search Engine Optimisation Course Topics

  • Introduction to SEO
  • Keyword Research
  • Creating an SEO Action Plan
  • On Page Optimisation
  • On Site Optimisation
  • Off Page Optimisation
  • Measurement

See a Full course breakdown at the bottom of this page

Who Is This SEO Course For?

This training course is ideal for anyone who wants their website to appear high in Google Search results.

You might have some experience of SEO, but it is not necessary for the course.

If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course

Public SEO Courses in Birmingham Now Available

We are now offering our 5 Star rated, 1 Day Public SEO Training course in Birmingham city centre as well as Manchester, Leeds and Liverpool

See further down this page for available Birmingham dates or take a look at our Birmingham page for more information about the venue location and other Digital Marketing courses in Birmingham

Private SEO Courses

One-to-one and In house SEO training courses are available; with a 1 day Essentials of SEO training course starting from £590 + VAT. (40% Funding is available via the European Social Fund for eligible businesses in West & North Yorkshire - see below)

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the SEO course content to suit yours or your teams requirements.

The private SEO training can be held at our training premises in Manchester or we can run the course at your workplace anywhere in the UK. Alternatively; we can hire a suitable venue.

We recommend that private courses are limited to 8 delegates in order for the delegates to get the most out of the training. But if you require more attendees on the training please get in touch.

Why Choose M Training's SEO Course?

  • Run by an experienced digital marketer with over 8 years experience in running SEO campaigns for companies and agencies
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • From only £265 + VAT - Funding available for eligible businesses in West + North Yorkshire
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Click on the location tabs to see the available dates for our public SEO Training Courses for each city.

Funding from the European Social Fund (ESF) is available for eligible businesses in West Yorkshire and some areas of North Yorkshire - for details see below .

Funding for West / North Yorkshire Businesses

We have been awarded ESF funding via the West Yorkshire Consortium of Colleges to deliver our SEO course to eligible businesses in West Yorkshire and areas of North Yorkshire.

This will allow eligible organisations / businesses who are based in the areas shown below to claim of up to 40% of the course fees. (Applies to any public or private SEO course run by M Training).

To qualify you organisation / business must:

1/ Be based within the Leeds City Region. This includes the following districts Bradford, Calderdale, Craven, Harrogate, Kirklees, Leeds, Selby, Wakefield & York.

2/ Your turnover must be less than £34 million (and have a balance sheet of less than £29 million)

3/ You must employ less than 250 full time staff.

Please see our WYCC Funding page for full qualification criteria and further details on the European Social Fund (ESF) funding or please email us -

More Course Information

Timings: The SEO course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private, In-house or 1-2-1 SEO training course are available starting at £590+vat. Please contacts us using either the form on the next tab, on or on 0161 226 603 for more information

Private SEO Training

One-to-one and private group courses are available for SEO Training from £590 + VAT.

Businesses in West & North Yorkshire may qualify for 40% funding - click here for eligibility details

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

One-to-one and private group courses can be run at your offices, at our Manchester office or at a venue to suit you.

To book please email or call 0161 226 6032 to discuss your requirements.

Private SEO Training Enquiry

SEO Course Outline

  • Introduction to SEO

    • Introduction to SEO
    • How Search Engines rank websites
    • How users use and view Search Engine results pages
    • The SEO Process
    • SEO Tools
  • Keyword Research

    • Setting objectives
    • Practical session in Keyword Research
    • Understanding on-page ranking factors
    • The free tools you can use to identify the best keywords to target
    • Analysis session
    • Selecting target keywords for your pages
  • Creating an SEO Strategy

    • Setting Objectives
    • Keyword targeting
    • Competitor Analysis
    • How high can we get?
    • Checking SERP Rankings
    • Prioritising SEO Tasks
    • Monitoring progress
  • On-Page Optimisation

    • HTML components
    • Quality Content
    • Keyword structure
    • Keyword density
    • Technical SEO issues such as redirection
  • On-Site Optimisation

    • Domains and URLs
    • Taxonomy (structure) / site maps
    • Speed and Errors
    • Security
    • Microdata and rich snippets
  • Off-Page Optimisation

    • Link Building & Content Marketing
    • Social Media & SEO
    • Blogging, Directories & Forums
    • PR and building mentions
    • Local SEO
    • Other Off-page SEO methods
  • Measuring SEO Results

    • Search Console Reports
    • Google Analytics Reports
    • Other tracking tools


Our Manchester Venue:

All our Manchester SEO courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Leeds Venue:

Our public Leeds SEO courses are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

(venue subject to change)

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Liverpool Venue:

Our public Liverpool SEO Courses are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

(venue subject to change)

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page


Our Birmingham Venue:

Our public SEO courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,

Faraday Wharf,

Holt Street,


B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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