Website Design & Optimisation Course
Duration :1 Day
Venues :Manchester - £295
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6 No more than 6 delegates
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5 star rated courses
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Practice led learning
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3 month online support
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Lunch & refreshments provided
Probably the most useful course I have ever been on. I can't wait to put the new things I have learnt into practice.
George Wright | API
Martin was a great teacher, explaining everything clearly and applying everything back to my business and making it very easy to understand. For someone who has done very little with SEO before the course, he was very understanding and explained everything in great detail. Would definitely recommend to other companies.
Molly Hadfield | GYMCUBE
Website Design & CRO Training Course
Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to it's potential?
On this course, you'll see that most websites, even the ones that look great, are underperforming.
We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.
CRO and Website Design for Marketers
This is a practical 1 day training course delivered in Manchester and is also offered as a private course. It covers all the basics you need to know to evaluate your website and your competitors to identify the things you should change and the things you should test.
It provides the key rules you should follow and provides nformation on some useful tools you could use to help you optimise your site and run tests
Who is this course for?
This course is for people who are new to website design and optimisation, no prior knowledge is required to attend this course.
This course doesn’t not cover the use of software to create websites or graphics - it is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better
PRIVATE WEBSITE DESIGN & CRO COURSES
One-to-one courses and private group courses for Website Design and CRO are available on request – contact info@mtraining.co.uk
Half Day Private Course: £395 plus VAT
Full Day Private Course: £695 plus VAT
During this course we will evaluate your website and identify
- what issues there are
- messages to improve
- pathways to improve
- pages to improve your website
- other issues and opportunities what to test
A full course outline can be found at the bottom of this page.
WHY CHOOSE M TRAINING'S SEO TRAINING COURSE?
- Run by an experienced digital marketer with over 8 years experience in running SEO campaigns for companies and agencies
- This course is limited to 6 delegates so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
- Course notes and support material
- 3 months online support
- Lunch and refreshments provided
- Certificate of achievement
- Course rating (By delegates): 5 Star (see our Google Ratings)
- M Training Certification 
- Experienced Digital Marketing Trainer
- Extensive Course Notes
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6 No more than 6 delegates
-
5 star rated courses
-
Practice led learning
-
3 month online support
-
Lunch & refreshments provided
Private and one-to-one Courses
One-to-one and private group courses are available for Website Design & Optimisation from £490 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
To Book a Private Website Design & Optimisation Course
One-to-one and private group courses can be run at your offices or at our Manchester office.
To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.
Can't Make These Dates?
If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you a private Web Design course. Please email info@mtraining.co.uk and our trainer will get back to you with some options
Website Design & Optimisation Course Course Outline
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Introduction to Web Design
- Some simple rules
- Website evaluation
- Design basics
- Understanding and Communicating your Value Proposition
- Audience Profiling
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Site Structure & Navigation
- Wireframing & Eyeflow
- Competitor Analysis
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Page Design & Content
- Home Page Optimisation
- Web Page Design Rules
- Category Page Optimisation
- Product / Service Page Optimisation
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Audience & Content
- Onsite Search
- Use of Photos & Graphics
- Personalisation
- Trust & Credibility
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Conversion Path Optimisation
- Basket to Checkout Pages Optimisation
- Contact / Enquiry Page Optimisation
- Other key page optimisation
- Use of pop ups
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Conversion Rate Optimisation (CRO)
- Conversion Rate Optimisation Testing
- CRO Measurement and statistical significance
- Speed
- Things to test
- User Testing
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Other Tools & Useful Information
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