Website Design Optimisation Course

Duration :1 Day
Venues :Manchester - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
Website Design

Website Design Optimisation & CRO Training Course

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to it's potential?

On this course, you'll see that most websites, even the ones that look great, are underperforming.

We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.

Conversion Rate Optimisation and Website Design for Marketers

This is a practical 1 day training course delivered in Manchester and is also offered as a private course. It covers all the basics you need to know to evaluate your website and your competitors to identify the things you should change and the things you should test in order to improve your conversion rate.

It provides the key rules you should follow and provides information on some useful tools you could use to help you optimise your site and run tests

Who is this course for?

This course is for people who are new to website design and conversion rate optimisation (CRO), no prior knowledge is required to attend this course.

This course doesn’t not cover the use of software to create websites or graphics - it is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better


One-to-one courses and private group courses for Website Design and CRO are available on request – contact

Half Day Private Course: £395 plus VAT

Full Day Private Course: £695 plus VAT

During this course we will evaluate your website and identify

- what issues there are 

- messages to improve

- pathways to improve

- pages to improve your website

- other issues and opportunities what to test

A full course outline can be found at the bottom of this page.

  • Run by an experienced digital marketer with over 8 years experience
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)

Website Design Optimisation Course Dates & Venue

  • Manchester

    £295 + VAT
  • 13 December 2019
  • 20 January 2020
  • 04 March 2020

Private and one-to-one Courses

One-to-one and private group courses are available for Website Design Optimisation from £590 + VAT.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To Book a Private Website Design Optimisation Course

One-to-one and private group courses can be run at your offices or at our Manchester office.  

To book please email or call 0161 226 6032 to discuss your requirements.

Can't Make These Dates?

If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you a private Web Design course. Please email and our trainer will get back to you with some options

Website Design Optimisation Course Course Outline

  • Introduction to Web Design

    • Some simple rules
    • Website evaluation
    • Design basics
    • Understanding and Communicating your Value Proposition
    • Audience Profiling
  • Site Structure & Navigation

    • Wireframing & Eyeflow
    • Competitor Analysis
  • Page Design & Content

    • Home Page Optimisation
    • Web Page Design Rules
    • Category Page Optimisation
    • Product / Service Page Optimisation
  • Audience & Content

    • Onsite Search 
    • Use of Photos & Graphics
    • Personalisation
    • Trust & Credibility
  • Conversion Path Optimisation

    • Basket to Checkout Pages Optimisation
    • Contact / Enquiry Page Optimisation
    • Other key page optimisation
    • Use of pop ups 
  • Conversion Rate Optimisation (CRO)

    • Conversion Rate Optimisation Testing
    • CRO Measurement and statistical significance
    • Speed
    • Things to test
    • User Testing
  • Other Tools & Useful Information

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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