Website Design Optimisation Course

Duration :1 DayCost: From £290
Venues :Manchester & Liverpool

Website Design

Website Design Course - Optimisation & CRO Fundamentals

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to it's potential?

Conversion Rate Optimisation and Website Design Course Introduction

On this course, you'll see that most websites, even the ones that look great, are underperforming.

We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.

This is a practical 1 day training course delivered in Manchester and is also offered as a private course.

It covers all the basics you need to know to evaluate your website and your competitors to identify the things you should change and the things you should test in order to improve your conversion rate.

It provides the key rules you should follow and provides information on some useful tools you could use to help you optimise your site and run tests


Website Design Course Topics

  • Introduction to Web Design
  • Website Structure & Navigation 
  • Page Design & Content
  • Audience & Content
  • Conversion Path Optimisation
  • Conversion Rate Optimisation
  • Useful Tools

A full course outline can be found at the bottom of this page.

Who is this Web Design & CRO Course for?

This course is for people who are new to website design and conversion rate optimisation (CRO), no prior knowledge is required to attend this course.

This course doesn’t not cover the use of software to create websites or graphics - it is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better. 

If you want to know how to get your website visitors to engage more with your content and convert - this course is for you.

Private Web Design & CRO Courses

One-to-one courses and private group courses for Website Design and CRO are available on request – contact

Half Day Private Course: £395 plus VAT

Full Day Private Course: £695 plus VAT

During this course we will evaluate your website and identify

- what issues there are 

- messages to improve

- pathways to improve

- pages to improve 

- other issues and opportunities

- what to test

Why Choose M Trainings Web Design & CRO Training Course?

  • Run by an experienced digital marketer with over 10 years experience
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient locations in central Manchester and Liverpool
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Web Design & CRO Course Dates

Click on the location tabs to see the available dates for our public Web Design & CRO Course for each city.

Private and one-to-one Courses

One-to-one and private group courses are available for Website Design Optimisation from £590 + VAT.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

More Information can be found on the Private Course Enquiries tab

More Course Information

Timings: The Web Design & CRO course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Web Design & CRO Courses

We are happy to run private Web Design & CRO courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Web Design & CRO courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private courses are available from £590 plus VAT 

To get a quote please complete the form below or call us on 0161 226 6032.

Private Web Design & CRO Enquiry

Web Design & CRO Course Outline

  • Introduction to Web Design

    • Some simple rules
    • Website evaluation
    • Design basics
    • Understanding and Communicating your Value Proposition
    • Audience Profiling
  • Site Structure & Navigation

    • Wireframing & Eyeflow
    • Competitor Analysis
  • Page Design & Content

    • Home Page Optimisation
    • Web Page Design Rules
    • Category Page Optimisation
    • Product / Service Page Optimisation
  • Audience & Content

    • Onsite Search 
    • Use of Photos & Graphics
    • Personalisation
    • Trust & Credibility
  • Conversion Path Optimisation

    • Basket to Checkout Pages Optimisation
    • Contact / Enquiry Page Optimisation
    • Other key page optimisation
    • Use of pop ups 
  • Conversion Rate Optimisation (CRO)

    • Conversion Rate Optimisation Testing
    • CRO Measurement and statistical significance
    • Speed
    • Things to test
    • User Testing
  • Other Tools & Useful Information


Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Liverpool Venue:

All our Website Optimisation courses in Liverpool courses are run from 9.30am to 4.30pm at:

Liverpool Marriott Hotel, One Queen Square, Liverpool L1 1RH

Public Transport/Parking:

We recommend using the train as Liverpool Lime Street train station is a two minute walk from the hotel.

Free visitor parking is available at multistory car park at side of the hotel.  Please get your ticket validated at the end of the day at the hotel reception.

Liverpool transport interchange is at the side of the Marriott Hotel - so getting the bus is also very convenient.


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided at the multistory car park.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool page

Web Design & CRO Course Reviews

Other Course You May Be Interested In
  • 2 Day Digital Marketing Training Course

    Digital marketing course tn.jpg This is a two day training course that will give you a good overview of all the key elements of Digital Marketing and provide the key practical skills you need for SEO, Analytics, AdWords, CRO, Email Marketing & Social Media.
    Find out more
  • Google Ads Training

    Ads Training.jpg Find out how to create a cost effective, highly targeted PPC advertising campaign using the power of Google Ads (aka AdWords)
    Find out more
  • Google Analytics

    Google analytics training tn.jpg This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.
    Find out more
  • Search Engine Optimisation Course

    seo course tn.jpg This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement an SEO programme
    Find out more
  • AZ 2.png
  • BC 2.png
  • brother.png
  • chanel 2.png
  • coop manchester 2.png
  • liverpool training 2.png
  • Manchester City training 2.png
  • nestle training 2.png
  • barclays-course.png
  • skym-courses.png (1)
  • clientlogo-manchester.png
  • client logo leeds.jpg
  • manchester-training-client-logo4.jpg
  • leeds-training-client-logo3.png
  • PTL-Manchester-training-client-logo-200.png
  • Manchester client logo 8.png
Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
Click here to sign up for offers, advice and industry news Sign Up