Website Design Optimisation Course

Duration : 1 Day Cost: From £220
Venues : Online | Manchester

Website Design

Website Design Course - Optimisation & CRO Fundamentals

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to its potential?

Conversion Rate Optimisation and Website Design Course Introduction

On this course, you'll see that most websites, even the ones that look great, are underperforming.

We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.

This is a practical 1 day training course delivered in Manchester as a public course or privately online or at your offices.

It covers all the basics you need to know to evaluate your website, and your competitors, to identify the things you should change, and the things you should test, in order to improve your user experience & conversion rate.

It provides the key rules you should follow and provides information on some useful tools you could use to help you optimise your site.

Website Design Course Topics

  • Introduction to Web Design
  • Audience & Value Propositions
  • Website Structure & Navigation 
  • Landing Page / Home Page Design
  • Content Pages Design (Blogs etc)
  • Shopping Pages Design
  • Forms / Checkout Design
  • Conversion Path Optimisation
  • Conversion Rate Optimisation
  • Useful Tools

Click here to download a full course outline (opens in a new tab) or see the menu below.

Who is this Web Design Optimisation Course for?

This course is for people who are new to website design and conversion rate optimisation (CRO); no prior knowledge is required to attend this course.

This course doesn’t not cover the use of software to create websites or graphics. It is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better. 

If you want to know how to get your website visitors to engage more with your content and convert - this course is for you.

Private Web Design & CRO Courses

One-to-one courses and private group courses for Website Design and CRO are available on request – contact

Private Online Courses: £250 + VAT (3 hours) or £450 + VAT (6 hours)

Private Classroom Based Courses: £395 plus VAT (3 Hours) or £695 plus VAT (6 Hours)


Classroom & Online Website Optimisation Courses

Our 5-star rated Website Design Optimisation Courses are available in Manchester and online. 

See the dates below for a public course or contact us for one to one or private courses.

Why Choose M Trainings Web Design & CRO Training Course?

  • Run by an experienced digital marketer with over 15 years experience
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient locations in central Manchester, your offices, or online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Tailored Course Content
  • Online Courses Available

Select from the tabs below to find out more:

Web Design Optimisation Dates

Browse all public Website Design Optimisation course dates below or use the filter to show only dates in specific locations

Filter by venue:
  • Course Dates
  • Venue
  • 25 January 2022
  • Manchester
  • View
  • 15 February 2022
  • Online
  • View
  • 01 March 2022
  • Manchester
  • View
  • 16 March 2022
  • Online
  • View
Private Course Enquiries

Interactive Online Courses

Timings: The public Website Optimisation online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.


Our Online one-to-one and private group training in Website Optimisation is available from £250 + VAT (3 hours) or £450 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen, and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate, and 3 months of online support.

Contact us if you want to book a private Website Design Optimisation course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Web Design & CRO course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all our Digital Marketing public courses


One-to-one and private group courses are available for Website Design Optimisation Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate, and 3 months of online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Web Design & CRO Courses

We are happy to run private Web Design & CRO courses Online, at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Web Design & CRO courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private classroom based courses are available from £390 plus VAT (Half Day) or £590 plus VAT (Full Day)

Online one-to-one and group training is available from £250 + VAT (three hours) or £450 (6 hours).

To get a quote please complete the form below or call us on 0161 226 6032.

Private Web Design & CRO Enquiry

Web Design & CRO Course Outline

  • Introduction to Web Design

    • Some simple rules
    • Website evaluation
    • Design basics
    • Understanding and Communicating your Value Proposition
    • Audience Profiling
  • Site Structure & Navigation

    • Wireframing & Eyeflow
    • Competitor Analysis
  • Page Design & Content

    • Home Page Optimisation
    • Web Page Design Rules
    • Category Page Optimisation
    • Product / Service Page Optimisation
  • Audience & Content

    • Onsite Search 
    • Use of Photos & Graphics
    • Personalisation
    • Trust & Credibility
  • Conversion Path Optimisation

    • Basket to Checkout Pages Optimisation
    • Contact / Enquiry Page Optimisation
    • Other key page optimisation
    • Use of pop ups 
  • Conversion Rate Optimisation (CRO)

    • Conversion Rate Optimisation Testing
    • CRO Measurement and statistical significance
    • Speed
    • Things to test
    • User Testing
  • Other Tools & Useful Information

Web Design Optimisation Courses Online

The Online Web Design Optimisation courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Web Design Optimisation Courses in Manchester

Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Web Design Optimisation Courses in Liverpool

Our Liverpool Venue:

All our Website Optimisation courses in Liverpool courses are run from 9.30am to 4.30pm at:

Liverpool Marriott Hotel, One Queen Square, Liverpool L1 1RH

Public Transport/Parking:

We recommend using the train as Liverpool Lime Street train station is a two minute walk from the hotel.

Free visitor parking is available at multistory car park at side of the hotel.  Please get your ticket validated at the end of the day at the hotel reception.

Liverpool transport interchange is at the side of the Marriott Hotel - so getting the bus is also very convenient.


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided at the multistory car park.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool page

Web Design & CRO Course Reviews

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