Website Design Optimisation Course

Duration : 1 Day Cost: Private courses from £550
Venues : Online | Manchester | Your Offices

Website Design Course - Optimisation & CRO Fundamentals

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to its potential?

Conversion Rate Optimisation and Website Design Course Introduction

On this course, you'll see that most websites, even the ones that look great, are underperforming.

We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.

This practical 1 day training course is available as a private online course or at your offices or at our training centre in Manchester.

It covers all the basics you need to know to evaluate your website, and your competitors, to identify how you can improve your website to generate more engagement, leads and sales. 

You will come away with a list of things you should change, and the things you should test, in order to improve your user experience & conversion rate.

It also provides provides information on some useful tools you could use to help you optimise your site.

Website Design Course Topics

  • Introduction to Web Design
  • Audience & Value Propositions
  • Website Structure & Navigation 
  • Landing Page / Home Page Design
  • Content Pages Design (Blogs etc)
  • Shopping Pages Design
  • Forms / Checkout Design
  • Conversion Path Optimisation
  • Conversion Rate Optimisation
  • Useful Tools

Click here to download a full course outline (opens in a new tab) or see the menu below.

Who is this Web Design Optimisation Course for?

This course is for people who are new to website design and conversion rate optimisation (CRO); no prior knowledge is required to attend this course.

This course doesn’t not cover the use of software to create websites or graphics. It is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better. 

If you want to know how to get your website visitors to engage more with your content and convert - this course is for you.

Private Web Design & CRO Courses

This course is only available as a private course because the content is adapted to your requirements/website.

Private Online Courses: £250 + VAT (3 hours) or £390 + VAT (6 hours)

Private Classroom Based Courses: £350 plus VAT (3 Hours) or £490 plus VAT (6 Hours)

The classroom based courses prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.


Why Choose M Trainings Web Design & CRO Training Course?

  • Run by an experienced digital marketer with over 15 years experience
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient locations in central Manchester, your offices, or online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Tailored Course Content
  • Online Courses Available

Select from the tabs below to find out more:

Private Web Design & CRO Courses

We are happy to run private Web Design & CRO courses Online, at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private classroom based courses are available from £590 plus VAT (Full Day)

Online one-to-one and group training is available from £550 plus VAT (6 hours).


The classroom based courses prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Web Design & CRO Enquiry

Web Design & CRO Course Outline

  • Introduction to Web Design

    • Some simple rules
    • Website evaluation
    • Design basics
    • Understanding and Communicating your Value Proposition
    • Audience Profiling
  • Site Structure & Navigation

    • Wireframing & Eyeflow
    • Competitor Analysis
  • Page Design & Content

    • Home Page Optimisation
    • Web Page Design Rules
    • Category Page Optimisation
    • Product / Service Page Optimisation
  • Audience & Content

    • Onsite Search 
    • Use of Photos & Graphics
    • Personalisation
    • Trust & Credibility
  • Conversion Path Optimisation

    • Basket to Checkout Pages Optimisation
    • Contact / Enquiry Page Optimisation
    • Other key page optimisation
    • Use of pop ups 
  • Conversion Rate Optimisation (CRO)

    • Conversion Rate Optimisation Testing
    • CRO Measurement and statistical significance
    • Speed
    • Things to test
    • User Testing
  • Other Tools & Useful Information

Web Design Optimisation Courses Online

The Online Web Design Optimisation courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Web Design Optimisation Courses in Manchester

Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Web Design Optimisation Courses in Liverpool

Our Liverpool Venue:

All our Website Optimisation courses in Liverpool courses are run from 9.30am to 4.30pm at:

Liverpool Marriott Hotel, One Queen Square, Liverpool L1 1RH

Public Transport/Parking:

We recommend using the train as Liverpool Lime Street train station is a two minute walk from the hotel.

Free visitor parking is available at multistory car park at side of the hotel.  Please get your ticket validated at the end of the day at the hotel reception.

Liverpool transport interchange is at the side of the Marriott Hotel - so getting the bus is also very convenient.


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided at the multistory car park.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool page

Web Design & CRO Course Reviews

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