Blogging Training Course

Duration :One Day Cost: From £550
Venues :Manchester | Online

Blogging Effectively for Business

Our training course on blogging explores how businesses and individuals can exploit the power of using blogs to generate a following, improve their marketing and growing the readership of your blog.

Blogging Course Introduction

This blogging course will teach you:

  • How to use a blog within your marketing
  • How to define your objectives and strategy
  • How to write engaging blog headings and articles
  • How you can identify what content your audience want
  • Where you can find great sources for content
  • How to optimise your blog to get a better ranking in Search Engines
  • How to promote your blog using social, blogging & content platforms

Blogging Course Topics

- Introduction to Blogging

- Blogging Strategy

- Planning your Blog activities

- Promoting your Blog

- Search Engine Optimisation

- Creating great blog titles

- Crafting your blog content

- Sources of inspiration

Download the course outline PDF here or see the course outline at the bottom of the page.

Who is this Blogging course for?

This course is designed for anyone who is looking to improve their blogging skills, whether they want to start their own blog, or improve an existing blog. 

This course is ideal for people who are using a blog for business or personally.

Classroom & Online Blogging Courses

Our 5-star rated Blogging Courses are available as public courses in Manchester or online. Private courses can be arranged anywhere in the UK

See the dates below for a public course or contact us for one to one or private courses.

Why Choose M Training's Blogging Training Course?

  • Run by a blogger with many years of experience in creating, managing, and promoting blogs for organisations
  • Private courses available anywhere in the UK or Online
  • Public courses available online and in Manchester.  Courses also run in Leeds, Liverpool, and Birmingham by demand.
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • Courses rated 5 Star in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Private Blogging Courses

We are happy to run private Blogging courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Blogging courses are ideal if you have a number of people to train, or you want a different course outline.

Private classroom courses are available from £590 plus VAT 

Online one-to-one and group training is available from £550 + VAT

To get a quote please complete the form below or call us on 0161 226 6032.

Private Blogging Course Enquiry

Blogging Course Outline

  • Introduction to Blogging

    • Understanding how blogging works
    • Identifying how it can work for you and your organisation
  • Blogging Strategy

    • What content are people looking for
    • The Content Cycle
    • The 4 Essentials of Blogging Strategy
    • Setting Objectives
    • Identifying your Audiences
    • Identifying creators
  • Planning your Blog

    • Creating a Schedule
    • Types of Content
    • Making the most of an article
  • Promoting your Blog

    • Matching channels for your audiences
    • Distribution platforms
    • Social platforms
    • Blogging networks
    • Content discovery platforms
    • Social Proof
  • Search Engine Optimisation

    • How to optimise your blog
    • Understanding the ranking factors
    • Practical session
  • Content Strategy

    • What makes a great blog article
    • How to get going and be inspired
    • Telling a story
    • Essential rules for great blogs
  • Writing compelling headlines

    • Key tips on headline writing
    • The 7 U’s
    • Sources of Inspiration
    • Re-writing your headlines (practical)
  • Crafting your Blog Content

    • Key tips on crafting your posts
    • Rules for blog structure
    • Practical exercise
    • Use of images
    • Avoiding abstraction
  • Sources for Content Ideas

    • Reviewing old and competitor blogs
    • How to find out what people want
    • How to find out what is popular
    • Promoting your Blog
    • Evaluation exercise

Blogging Courses in Manchester

Our Manchester Venue:

All our Public Blogging courses in Manchester are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance.

More information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Blogging Courses Online

The Online Blogging courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Blogging Course Reviews

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