This 2 day training course is designed to develop delegates understanding of all the various digital marketing techniques that can be used to market a company or organisation online.
It will give delegates practical Digital Marketing skills including SEO, Wireframing, AdWords, Analytics, Email and Social / Content Marketing
A two day course covering the following areas:
This module sets out best practice in the design of websites including design, optimisation and use of Content Management Systems. (It is not a Graphic Design or Website Development course).
This module shows you the practical steps you can take to optimise your website to achieve a higher ranking in search engines (particularly Google).
This module goes through the reporting and set up of Google Analytics and Search Consoles to gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more.
This module covers the basics of setting up and optimising Google AdWords (which are very similar to Bing Ads)
This module provides the key rules for creating successful email marketing campaigns and provides practical training using MailChimp as an example of a free tool for volume email marketing
This module provides an overview of the main social media channels, Facebook, Twitter, LinkedIn, YouTube and Google Plus providing guidance on how these should be used and some ‘tricks of the trade'
See the full course outline at the bottom of this page
This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.
Select from the tabs below to find out more:
Click on the location tabs to see the available dates for our public 2 Day Digital Marketing Training Course for each city.
Funding from the European Social Fund (ESF) is available for eligible businesses in West Yorkshire and some areas of North Yorkshire - for details see below .
We have been awarded ESF funding via the West Yorkshire Consortium of Colleges for this 2 Day Digital Marketing course for eligible businesses in West Yorkshire and areas of North Yorkshire.
This will allow eligible organisations / businesses who are based in the areas shown below to claim of up to 40% of the course fees. (Applies to any public or private Digital Marketing course run by M Training).
To qualify you organisation / business must:
1/ Be an SME based within the Leeds City Region. This includes the following districts Bradford, Calderdale, Craven, Harrogate, Kirklees, Leeds, Selby, Wakefield & York.
2/ Your turnover must be less than £34 million (and have a balance sheet of less than £29 million)
3/ You must employ less than 250 full time staff.
Timings: The Digital Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch on each day
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
One-to-one and private group courses can be run at your offices or at our Manchester centre.
One-to-one and private group courses are available from £690 + VAT.
European Social Fund (ESF) funding of 40% is available for eligible businesses in the Leeds City Region / West Yorkshire(For more information visit our funding page).
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
All our Manchester Digital Marketing courses are run from 9.30am to 4.30pm at our head office:
Greenheys Business Centre
Manchester Science Park
Free visitor parking is available at car park at the front of Greenheys building.
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Our public Leeds Digital Marketing courses are usually ran 9.30am to 4.30pm at:
Leeds Marriott Hotel
4 Trevelyan Square,
The closest public car park is Trinity Car Park (2 min walk).
The venue is also only a 5 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Our public Digital Marketing courses in Birmingham are usually ran 9.30am to 4.30pm at:
Innovation Birmingham Campus,
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page