2 Day Digital Marketing Training Course

Duration :2 DaysCost: From £550
Venues :Manchester, Leeds & Birmingham

Digital marketing course tn

2 Day Digital Marketing Course in Manchester, Leeds & Birmingham

This is a two day training course that will give you a good overview of all the key elements of Digital Marketing and how to put these elements together in a cohesive, integrated Digital Marketing Strategy.

Introduction to Digital Marketing

This 2 day training course is designed to develop delegates understanding of all the various digital marketing techniques that can be used to market a company or organisation online.

It will give delegates practical Digital Marketing skills including SEO, Wireframing, AdWords, Analytics, Email and Social / Content Marketing

Digital Marketing Course Topics

A two day course covering the following areas:

Website design and development:

This module sets out best practice in the design of websites including design, optimisation and use of Content Management Systems. (It is not a Graphic Design or Website Development course).

Search Engine Optimisation:

This module shows you the practical steps you can take to optimise your website to achieve a higher ranking in search engines (particularly Google).

Google Analytics and Search Console:

This module goes through the reporting and set up of Google Analytics and Search Consoles to gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more.

Google AdWords:

This module covers the basics of setting up and optimising Google AdWords (which are very similar to Bing Ads)

Email Marketing:

This module provides the key rules for creating successful email marketing campaigns and provides practical training using MailChimp as an example of a free tool for volume email marketing

Social Media Marketing:

This module provides an overview of the main social media channels, Facebook, Twitter, LinkedIn, YouTube and Google Plus providing guidance on how these should be used and some ‘tricks of the trade'

Creating a Digital Strategy:

  • Setting objectives
  • Creating a plan
  • Implementation and Resources
  • Measurement

See the full course outline at the bottom of this page

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

Why Choose M Training's 2 Day Digital Marketing Training?

  • Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds & Birmingham with parking and close to local transport links.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 40% ESF Funding for businesses in Yorkshire*
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Click on the location tabs to see the available dates for our public 2 Day Digital Marketing Training Course for each city.

Funding from the European Social Fund (ESF) is available for eligible businesses in West Yorkshire and some areas of North Yorkshire - for details see below .

  • Manchester

    £550 + VAT
    • 10 February 2020 - 11 February 2020
    • 19 March 2020 - 20 March 2020
    • 21 April 2020 - 22 April 2020
    • 07 April 2020
  • Leeds

    £595 + VAT
    • 23 January 2020 - 24 January 2020
    • 26 February 2020 - 27 February 2020
    • 25 March 2020 - 26 March 2020
  • Birmingham

    £595 + VAT
    • 27 January 2020 - 28 January 2020
    • 12 March 2020 - 13 March 2020
    • 04 May 2020 - 05 May 2020

40% Funding Available for Companies in the Leeds City Region / West Yorkshire

We have been awarded ESF funding via the West Yorkshire Consortium of Colleges for this 2 Day Digital Marketing course for eligible businesses in West Yorkshire and areas of North Yorkshire.

This will allow eligible organisations / businesses who are based in the areas shown below to claim of up to 40% of the course fees. (Applies to any public or private Digital Marketing course run by M Training).

To qualify you organisation / business must:

1/ Be an SME based within the Leeds City Region. This includes the following districts Bradford, Calderdale, Craven, Harrogate, Kirklees, Leeds, Selby, Wakefield & York.

2/ Your turnover must be less than £34 million (and have a balance sheet of less than £29 million)

3/ You must employ less than 250 full time staff.

Please see our WYCC Funding page for full qualification criteria and further details on the European Social Fund (ESF) funding or please email us - info@mtraining.co.uk

More Information

Timings: The Digital Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch on each day

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Digital Marketing Training

One-to-one and private group courses can be run at your offices or at our Manchester centre.

One-to-one and private group courses are available from £690 + VAT.

European Social Fund (ESF) funding of 40% is available for eligible businesses in the Leeds City Region / West Yorkshire(For more information visit our funding page).

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.

Private Digital Marketing Course Enquiry

2 Day Digital Marketing Course Outline

  • Website Design

    • Structuring your website
    • Segmentation
    • Creating better structured content
    • CMS Systems and design options
    • Identifying improvements for your website
    • Conversion Rate Optimisation
  • Search Engine Optimisation

    • Introduction to SEO
    • How Google works
    • The Key ranking factors
    • Keyword research
    • Competitor analysis
    • On-page SEO
    • On-site SEO
    • Off-page SEO
    • Link Building & PageRank
    • Citations & mentions
    • Local SEO and Google My Business
  • Google Analytics

    • How it works
    • Creating a Measurement Plan
    • Accounts, Properties & Views
    • Custom Dashboards
    • Creating Goals & Funnel Paths
    • Viewing and filtering the reports
    • Audience Reports
    • Acquisition Reports
    • Behaviour Reports
    • Conversion Reports
    • Filters, Segments and Search
    • Ecommerce & Event Tracking
  • Google Ads

    • How it works & AdRank
    • Practical session setting up campaigns in Ads
    • Campaign settings
    • Writing effective Ads
    • Keyword research & selection
    • Bid Strategies & Match Types
    • Campaign optimisation
  • Email Marketing

    • Rules & Laws
    • Setting objectives & strategies
    • Timing & plans
    • List building & segmentation
    • Subject lines & the ‘From’ field
    • Crafting your email
    • Image creation
    • Practical session
  • Social Media

    • Setting objectives & strategies
    • Selecting the channels
    • Social Media rules
    • Social Media tactics
    • Facebook, Twitter, LinkedIn case studies
    • Management & Monitoring Tools


Our Manchester Venue:

All our Manchester Digital Marketing courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Leeds Venue:

Our public Leeds Digital Marketing courses are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Birmingham Venue:

Our public Digital Marketing courses in Birmingham are usually ran 9.30am to 4.30pm at:

Innovation Birmingham Campus,

Faraday Wharf,

Holt Street,


B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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