2 Day Digital Marketing Training Course

Duration :2 DaysCost: From £380
Venues :Manchester | Leeds | Birmingham | Online

Digital marketing course tn

2 Day Digital Marketing Course in Manchester, Leeds, Birmingham & Online

This two day training course will give you a good understanding and practical skills in the key elements of Digital Marketing.

Digital Marketing Course: Introduction

This 2 day training course is designed to develop delegates understanding of all the various digital marketing techniques that can be used to market a company or organisation online.

It will give delegates practical Digital Marketing skills including SEO, Website Optimisation (CRO), Google Ads & PPC, Google Analytics, Email and Social Media / Content Marketing

Digital Marketing Course Topics

This two day course covers the following areas:

Website design and development:

This module sets out best practice in the design of websites including design optimisation and conversion rate optimisation. (It is not a Graphic Design or Website Development course).

Search Engine Optimisation:

This module shows you the practical steps you can take to optimise your website to achieve a higher ranking in search engines (particularly Google).

Google Analytics and Search Console:

This module goes through the reporting and set up of Google Analytics to gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.

Google Ads:

This module covers the basics of setting up and optimising Google Ads (aka AdWords) Campaigns including strategy, targeting the right keywords, building and optimising campaigns.

Email Marketing:

This module provides the key rules for creating successful email marketing campaigns and provides practical evaluation of email design and structure to increase open rates and click through rates.

Social Media Marketing:

This module provides an overview of the main social media channels, Facebook, Twitter, LinkedIn and YouTube and provides guidance on how these should be used and some ‘tricks of the trade'.

Creating a Digital Strategy:

You will be given a Digital Marketing strategy template and during the course you will be able to start on building your ideas for the strategy for your business / organisation to maximise the effectiveness of you Digital Marketing activities.

See the full course outline at the bottom of this page

Online Digital Marketing Course

Our 5-star rated, 2 Day Digital Marketing Courses are available online as well as in Manchester, Birmingham and Leeds.

Our 2 Day Digital Marketing course is 12 hours split into six two hour live sessions across two consecutive days, with plenty of breaks.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

Why Choose M Training's 2 Day Digital Marketing Training?

  • Run by an experienced digital marketer with over 17 years experience in developing and implementing digital marketing strategies for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds & Birmingham with parking and close to local transport links
  • Online courses also available
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Click on the location tabs to see the available dates for our public 2 Day Digital Marketing Training Course for each city and online.

  • Manchester

    £550 + VAT
    • 06 July 2020 - 07 July 2020
    • 05 August 2020 - 06 August 2020
    • 09 September 2020 - 10 September 2020
    • 05 October 2020 - 06 October 2020
    • 03 November 2020 - 04 November 2020
    • 03 December 2020 - 04 December 2020
  • Leeds

    £595 + VAT
    • 15 June 2020 - 16 June 2020
    • 22 July 2020 - 23 July 2020
    • 20 August 2020 - 21 August 2020
    • 14 September 2020 - 15 September 2020
    • 13 October 2020 - 14 October 2020
    • 11 November 2020 - 12 November 2020
    • 10 December 2020 - 11 December 2020
  • Birmingham

    £595 + VAT
    • 04 May 2020 - 05 May 2020
    • 25 June 2020 - 26 June 2020
    • 27 July 2020 - 28 July 2020
  • Online

    £380 + VAT
    • 29 April 2020 - 30 April 2020
    • 04 June 2020 - 05 June 2020

Private Digital Marketing Courses

One-to-one and private group courses are available for Digital Training from £690 + VAT.

Online one-to-one and group training is available in the following options:

Private Online 1 Day Digital Marketing Course

Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing and Social Media

From £350 + VAT

Private Online 2 Day Digital Marketing Course

Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing; Social Media; Social Media Advertising

From £650 + VAT

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

More Information can be found on the Private Course Enquiry Tab

More Information

Timings: The Digital Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch on each day

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Digital Marketing Training

One-to-one and private group courses can be run at your offices or at our Manchester centre.

1 Day Private Digital Marketing Course

Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing and Social Media

Cost: Online from £350 + VAT | Classroom based from £590 + VAT

2 Day Private Digital Marketing Course

Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing; Social Media; Social Media Advertising. 

Cost: Online from £690 + VAT | Classroom based from £990 + VAT

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.

Private Digital Marketing Course Enquiry

2 Day Digital Marketing Course Outline

  • Website Design

    • Structuring your website
    • Segmentation
    • Creating better structured content
    • CMS Systems and design options
    • Identifying improvements for your website
    • Conversion Rate Optimisation
  • Search Engine Optimisation

    • Introduction to SEO
    • How Google works
    • The Key ranking factors
    • Keyword research
    • Competitor analysis
    • On-page SEO
    • On-site SEO
    • Off-page SEO
    • Link Building & PageRank
    • Citations & mentions
    • Local SEO and Google My Business
  • Google Analytics

    • How it works
    • Creating a Measurement Plan
    • Accounts, Properties & Views
    • Custom Dashboards
    • Creating Goals & Funnel Paths
    • Viewing and filtering the reports
    • Audience Reports
    • Acquisition Reports
    • Behaviour Reports
    • Conversion Reports
    • Filters, Segments and Search
    • Ecommerce & Event Tracking
  • Google Ads

    • How it works & AdRank
    • Practical session setting up campaigns in Ads
    • Campaign settings
    • Writing effective Ads
    • Keyword research & selection
    • Bid Strategies & Match Types
    • Campaign optimisation
  • Email Marketing

    • Rules & Laws
    • Setting objectives & strategies
    • Timing & plans
    • List building & segmentation
    • Subject lines & the ‘From’ field
    • Crafting your email
    • Image creation
    • Practical session
  • Social Media

    • Setting objectives & strategies
    • Selecting the channels
    • Social Media rules
    • Social Media tactics
    • Facebook, Twitter, LinkedIn case studies
    • Management & Monitoring Tools


Our Manchester Venue:

All our Manchester Digital Marketing courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Leeds Venue:

Our public Leeds Digital Marketing courses are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Birmingham Venue:

Our public Digital Marketing courses in Birmingham are usually ran 9.30am to 4.30pm at:

Innovation Birmingham Campus,

Faraday Wharf,

Holt Street,


B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page


Because we only have 4 delegates on our online courses we can be flexible.

However, the standard timings for the Digital Marketing online course for both days are as follows, except the second day you can sign in at 9.25am.

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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