Mailchimp Training Course

Duration :1 Day
Venues :Manchester - £265, Liverpool & Leeds - £295

  • 5 star rated courses
  • 6 No more than 6 delegates
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
Mailchimp Corses

Mailchimp Essentials Course

This is a one day training course that covers the essential knowledge and skills you need to create, run and monitor effective email campaigns with Mailchimp

Despite the prevalence of Spam emails, Email marketing is still one of the most effective of all the digital marketing techniques for many companies and organisations. 

However, designing and creating an engaging email campaign can be time consuming, difficult and may even require development work.

Mailchimp is a tool that offers a low cost solution for you to easily create email templates, set up campaigns and monitor their success.

It also has some more in-depth features for you to segment your clients, test email variations and analyse campaign results to allow you to optimise your email strategy. 

Mailchimp for Beginners

This is a practical 1 day training course delivered in Manchester, Leeds and Liverpool and covers all the basics you need to know in order to set up and manage lists within Mailchimp, run your first email campaign and reading the results.

The course will also cover general email strategy and guidelines to ensure you are sending highly effective emails.

Who is this course for?

This course is for people who are new to Mailchimp and/or email marketing. No prior knowledge is required to attend this course.

Mailchimp Course Topics

  • General Email Strategy
  • Spam Law & GDPR
  • Writing good subject lines
  • Creating engaging content
  • Building and maintaining healthy lists
  • Making the most of segments, groups and tags
  • Using Sign Up forms
  • Using the template builder
  • Utilising Merge Tags
  • Email Campaigns
  • Setting Up a Campaign
  • Running A/B Tests
  • Automation
  • Looking at Reports

See the full course outline at the bottom of this page


Why Choose M Training's MailChimp Training Course?
  • Run by an experienced digital marketer with over 6 years experience in agencies
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • From only £265 + VAT per delegate
  • Convenient location in central Manchester, Leeds and Liverpool.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 Star Rated Courses in Google Reviews

Mailchimp Training Course

  • Manchester

    £265 + VAT
  • 24 September 2019
  • 29 October 2019
  • 13 November 2019
  • 17 December 2019
  • Leeds

    £295 + VAT
  • 24 October 2019
  • 18 November 2019
  • Liverpool

    £295 + VAT
  • 26 September 2019
  • 23 October 2019
  • 18 November 2019

Private Mailchimp Courses

One-to-one and private group courses are available from £590 + VAT and can be run at your premises or ours

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

Please email or call 0161 226 6032 to discuss your Mailchimp training requirements.

More Information

Timings: The MailChimp training starts at 9:30am and finishes around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Can't Make These Dates?

If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you a private Mailchimp course. Please email and our trainer will get back to you with some options

Mailchimp Course Outline

  • Email Strategy

    • Introduction to building effective emails
    • Rules & Legislation
    • Strategies & Scheduling
    • Content Creation
    • Subject Lines and From fields
    • Understanding Eye Flow and email structure
    • Conversion Rate Optimisation for emails
    • Tone and language
  • Lists, Segments & Tags

    • Creating & Managing Lists
    • Sign Up Forms
    • Groups, Segments & Tags
    • List Settings
  • Templates

    • Content Manager
    • Template Styles
    • Template Builder / Editing Templates
    • Hyperlinks & Merge Tags (Incl personalisation)
    • HTML Templates
    • Preview & Testing
  • Campaigns

    • Campaign Types
    • Creating a Regular Campaign
    • A look at A/B Test Campaigns
    • A Look at Automation
    • A Look at Landing Pages
  • Reporting

    • Campaign Reports
    • MailChimp Account
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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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