An excellent course with content relevant to our daily roles. A great presenter who shared a lot.
Really useful hands on digital marketing training, which has made a big difference to our business.
A very personalised service with no question left unanswered. I would highly recommend the courses at M Training.
The courses were really informative! I started the courses as a novice and they have taught me all the skills I need to really progress.
Despite the prevalence of Spam emails, Email marketing is still one of the most effective of all the digital marketing techniques for many companies and organisations. However, desigining and creating an engaging email campaign can be time consuming, difficult and may even require development work.
MailChimp is a tool that offers a low cost solution for you to easily create email templates, set up campaigns and monitor their success. It also has some more in-depth features for you to segment your clients, test email variations and analyse campaign results to allow you to optimise your email strategy.
This is a practical 1 day training course delivered in Manchester, Leeds and Liverpool and covers all the basics you need to know in order to set up and manage lists within MialChimp, run your first email campaign and reading the results. The course will also cover general email strategy and guidelines to ensure you are sending highly effective emails.
This course is for people who are new to MailChimp and/or email marketing. No prior knowledge is required to attend this course.
- General Email Strategy
- Spam Law & GDPR
- Writing good subject lines
- Creating engaging content
- Building and maintaining healthy lists
- Making the most of segments and groups
-Using Sign Up forms
- Using the template builder
- Utilising Merge Tags
- Campaign options
- Setting Up a Campaign
- Running A/B Tests
- Looking at Reports
One-to-one and private group courses are available from £550 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
One-to-one and private group courses can be run at your offices or at our Manchester office.
To book please email email@example.com or call 0161 226 6032 to discuss your requirements.
If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you a private SEO course. Please email firstname.lastname@example.org and our trainer will get back to you with some options
Creating a Regular Campaign
A/B Test Campaign