Email Marketing Training

Duration :1 Day
Venues :Manchester - £265 Leeds & Liverpool - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
email Marketing

Email Marketing Essentials Course

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.  However, the large majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

Email marketing offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.

This course will show you how you can use email more effectively for marketing and communication purposes.

Email Marketing Course Topics

- Introduction to Email Marketing and the law

- Audience: Building lists and effective segmentation

- Timing: When to send and building a schedule

- Email content: Sources of content, content mix and building engagement

- Using the From field, Subject lines & Pre-headers

- Email structure, tone and calls to action 

- Identifying what makes emails more effective

- Reporting options and tracking options

- Help & resources

See the full course outline at the bottom of this page

Why Choose M Training's Email Marketing Training Course?
  • Run by an experienced digital marketer with over 10 years experience in running email marketing campaigns for companies, agencies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • From only £265 + VAT per delegate
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement 
  • 5 Star Rated in Google Reviews

Email Marketing Training

  • Manchester

    £265 + VAT
  • 04 May 2018
  • 25 May 2018
  • 26 June 2018
  • 26 July 2018
  • Leeds

    £295 + VAT
  • 30 May 2018
  • 22 June 2018
  • 19 July 2018
  • Liverpool

    £295 + VAT
  • 16 May 2018
  • 08 June 2018
  • 03 July 2018

Private Email Marketing Courses

One-to-one and private group courses are available from £490 + VAT. 

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To Book a Private Course

One-to-one and private group courses can be run at your offices or at our Manchester office.

To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.

Can't make these dates?

If you can't make the dates listed for this course, or if you want to go on this course sooner than the date advertised, please email martin@mtraining.co.uk and our trainer will get back to you with some options.

Email Marketing Course Outline

  • Introduction

    • Rules & legal requirements (inc GDPR)
    • Email marketing strategies
    • Setting objectives and KPIs
    • How to structure your campaigns
    • Email Scheduling & Rotation
  • Audience

    • List building & Segmentation
    • Personalisation
  • Email Content

    • Content strategy
    • Sources of content
    • Subject lines & From field
    • Wireframing
    • Email Structure and eye-flow
    • Copywriting rules
    • Image/graphics creation tools
    • Case studies
  • Reporting

    • Viewing the reports
    • Monitoring Clicks and Conversions
    • Google Analytics Email Reports
  • Online Help & Resources

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