Email Marketing Training

Duration :1 DayCost: From £265
Venues :Manchester, Leeds, Liverpool

email Marketing

Email Marketing Essentials Course

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns

Email Marketing Course Introduction

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.  However, the large majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

Email marketing offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.

This course will show you how you can use email more effectively for marketing and communication purposes.

Email Marketing Training Course Topics

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action 
  • Identifying what makes emails more effective
  • Reporting options and tracking options
  • Help & resources

Who is this Email Marketing Course For?

This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently doing email marketing strategy and wants to improve the results they are getting.

You do not need prior knowledge to attend this course.

Why Choose M Training's Email Marketing Course?

  • Run by an experienced digital marketer with over 10 years experience in running email marketing campaigns for companies, agencies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • From only £265 + VAT per delegate
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement 
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Email Marketing Course Dates

Click on the location tabs to see the available dates for our public Email Marketing Course for each city.

Private and one-to-one Email Marketing Courses

One-to-one and private group courses are available for Email Marketing Training from £590 + VAT.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

More Information can be found on the Private Course Enquiry Tab

More Course Information

Timings: The Email Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Email Marketing Course

We are happy to run private Email Marketing courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Email Marketing courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private courses are available from £590 plus VAT 

To get a quote please complete the form below or call us on 0161 226 6032.

Private Email Marketing Course Enquiry

Email Marketing Course Outline

  • Introduction

    • Rules & legal requirements (inc GDPR & PECR)
    • Email marketing strategies
    • Setting objectives and KPIs
    • How to structure your campaigns
    • Email Scheduling & Rotation
  • Audience

    • List building
    • Segmentation
    • Personalisation
  • Email Content

    • Content strategy
    • Sources of content
    • Subject lines & From field
    • Wireframing
    • Email Structure and eye-flow
    • Copywriting rules
    • Image/graphics creation tools
    • Case studies
  • Reporting

    • Viewing the reports
    • Monitoring Clicks and Conversions
    • Google Analytics Email Reports
  • Online Help & Resources


Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Leeds Venue:

Our public Email Marketing courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

venue subject to change

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Liverpool Venue:

Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

venue subject to change

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Email Marketing Course Reviews

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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