Email Marketing Training

Duration :1 DayCost: From £550
Venues :Online | Manchester | Leeds | Liverpool

Email Marketing Essentials Course

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns

Email Marketing Course Introduction

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations. 

Email offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed. and be engaging. to maximise their potential as a marketing tool.

However, the majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

This course will show you how you can use email more effectively for marketing and communication purposes.


Email Marketing Training Course Topics

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing & Planning: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action 
  • Identifying what makes emails more effective
  • Reporting options and tracking options
  • Landing pages, Email Systems & resources

Download the course outline PDF or view the outline at the bottom of this page


Who is this Email Marketing Course For?

This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently running email marketing campaigns and wants to improve the results they are getting.

You do not need prior knowledge to attend this course.


Private Email Marketing Courses

This course is only available as a private course because the content is adapted to your requirements.

Private Online Courses: From £550 + VAT (6 hours)

Private Classroom Based Courses: From £590 plus VAT (6 Hours)

The classroom-based course prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.


Why Choose M Training's Email Marketing Course?

  • Run by an experienced digital marketer with over 15 years experience in running email marketing campaigns for companies, agencies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement 
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Private Email Marketing Course

We are happy to run private Email Marketing courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Email Marketing courses are ideal if you have a number of people to train or you want a different course outline.

Private Course Costs:

Private classroom-based courses are available from £590 plus VAT for a full day

Online virtual classroom courses start from £550 for a full 6 hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Email Marketing Course Enquiry

Email Marketing Course Outline

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  • Introduction

    • Rules & legal requirements (inc GDPR & PECR)
    • Email marketing strategies
    • Setting objectives and KPIs
    • How to structure your campaigns
    • Email Scheduling & Rotation
    • List building 
  • Improving Open Rates & Engagement

    • Segmentation
    • Personalisation
    • Writing Effective subject lines
    • Use of the From Field. Pre-header and first line of text
    • Focusing on the customer
  • Email Content

    • Content strategy
    • Sources of content
    • Wireframing
    • Email Structure and eye-flow
    • Copywriting rules
    • Image/graphics creation tools
    • Case studies & Evaluation Exercises
  • Reporting

    • Viewing the reports
    • Monitoring Clicks and Conversions
    • Google Analytics Email Reports
  • More Help & Resources

    • Useful online tools
    • Email Marketing systems
    • Building landing pages

     

Email Marketing Courses Online

The Online Email Marketing courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Email Marketing Courses in Manchester

Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
Manchester
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk

Access

Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Email Marketing Courses in Leeds

Our Leeds Venue:

Our public Email Marketing courses in Leeds are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,

Leeds,

LS1 4LT

(venue subject to change)

 

Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Email Marketing Courses in Liverpool

Our Liverpool Venue:

Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
Liverpool
L1 1RH

venue subject to change

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Email Marketing Course Reviews

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