I found the course really useful. As I was the only delegate it was bespoke to me which was great. The trainer helped in giving me greater understanding of the different tools to use when emailing clients and how to word emails effectively
An engaging and extremely informative course, Martin was very enthusiastic and provided me with some great tips to improve my email marketing. I found the practical parts of the course (creating email campaigns, drafting out content) very useful and would highly recommend this course to anyone who wishes to gain thorough knowledge on email marketing.
The Email course was informative & the trainer was extremely knowledgeable, offering lots of useful tips along the way. The atmosphere was friendly & relaxed. I would recommend the training.
Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations. However, the large majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.
This course will show you how you can use email more effectively for marketing and communication purposes.
- Introduction to Email Marketing and the law
- Audience: Building lists and effective segmentation
- Timing: When to send and building a schedule
- Email content: Sources of content, content mix and building engagement
- Using the From field, Subject lines & Pre-headers
- Email structure, tone and calls to action
- Identifying what makes emails more effective
- Reporting options and tracking options
- Help & resources
One-to-one and private group courses are available from £490 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
One-to-one and private group courses can be run at your offices or at our Manchester office.
To book please email firstname.lastname@example.org or call 0161 226 6032 to discuss your requirements.
If you can't make the dates listed for this course, or if you want to go on this course sooner than the date advertised, please email email@example.com and our trainer will get back to you with some options.