Email Marketing Training

Duration :1 Day
Venues :Manchester - £265 Leeds & Liverpool - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
email Marketing

Email Marketing Essentials Course

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.  However, the large majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

Email marketing offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.

This course will show you how you can use email more effectively for marketing and communication purposes.

Email Marketing Course Topics

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action 
  • Identifying what makes emails more effective
  • Reporting options and tracking options
  • Help & resources

See the full course outline at the bottom of this page

Why Choose M Training's Email Marketing Training Course?
  • Run by an experienced digital marketer with over 10 years experience in running email marketing campaigns for companies, agencies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • From only £265 + VAT per delegate
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement 
  • 5 Star Rated in Google Reviews

Email Marketing Training Dates & Prices

  • Manchester

    £265 + VAT
  • 13 December 2019
  • 22 January 2020
  • 06 March 2020
  • Leeds

    £295 + VAT
  • 19 December 2019
  • 30 January 2020
  • 18 March 2020
  • Liverpool

    £295 + VAT
  • 12 December 2019
  • 21 January 2020
  • 24 March 2020

Private Email Marketing Courses

One-to-one and private group courses are available from £590 + VAT and can be run at our Manchester office or at your premises.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To book please email or call 0161 226 6032 to discuss your requirements.

More Information

Timings: The Email Marketing course starts at 9:30am and finishes around 4 / 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Where are our venues?

Manchester: Our training centre is based at Manchester Science Park located just behind Manchester University Oxford Road campus. We are about a 15 minute walk from the city centre/ Oxford Road Train Station. Visitor parking is available.

Liverpool: The Email Marketing course in Liverpool is held at the Marriott Hotel City Centre, it is located opposite Lime Street Train Station. Pay and Display parking is available on site.

Leeds: The Email Marketing Course Leeds is held at The Marriott Hotel on Boar Lane, it is a 5 minute walk from Leeds Train Station. Pay and Display parking is available near to the venue.


Email Marketing Course Outline

  • Introduction

    • Rules & legal requirements (inc GDPR & PECR)
    • Email marketing strategies
    • Setting objectives and KPIs
    • How to structure your campaigns
    • Email Scheduling & Rotation
  • Audience

    • List building & Segmentation
    • Personalisation
  • Email Content

    • Content strategy
    • Sources of content
    • Subject lines & From field
    • Wireframing
    • Email Structure and eye-flow
    • Copywriting rules
    • Image/graphics creation tools
    • Case studies
  • Reporting

    • Viewing the reports
    • Monitoring Clicks and Conversions
    • Google Analytics Email Reports
  • Online Help & Resources

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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