Social Media Advertising Training Course

Duration :1 Day
Venues :Manchester & UK Wide

  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Tailored Course Content
  • Lunch & refreshments provided
Social advertising

Social Media Advertising Course

This is one day course covers the essentials of building and executing an effective social media advertising strategy.

This is a private 1 day course, for organisations looking to take advantage of the social media advertising or individuals looking to expand their skills in this area.

It covers the essentials of creating and managing effective social media advertising campaigns covering Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request). You will learn how to create and manage social media advertising campaigns that will drive the right people to your website / social media channels.

In this one day course you will gain a greater understanding of the social media platforms advertising, how to structure your ads and target your audience to deliver effective campaigns. You will also learn how to read results and optimise your future campaigns.

This Social Media advertising course is offered as a private course on a one to one basis or for groups.

Social Media Advertising Course Topics 

- Introduction to social media advertising

- How to manage your own or your client’s expectations

- How to plan a campaign strategy 

- Understanding how each channel works 

- How to target your audiences effectively 

- Creating content for your campaigns

- How to read the results and what to do next 

Social Media Platforms Covered

We can cover all of these in a combined course or just the ones you want to cover:

Facebook Ads & Instagram Ads
  • Using Ads Manager
  • The Facebook Pixel
  • Types of Campaigns
Twitter Ads
  • How they work
  • Targeting
  • Awareness vs Engagement vs Discovery
Linked In Ads
  • Campaign Manager
  • Types of Ads
  • Maximising your campaign

See Full Course Outline At The Bottom Of The Page

Don't see your social media platform?

The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in the training.

Who this course is for?

This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business. If you are new to Social Media for Business, take a look at our Social Media Training Course.

Social Media Advertising Course Venue & Price

This course can be ran at your premises or at our training centre in Manchester.  The course content can be tailored to suit your requirements but a standard course outline is given at the bottom of this page. Prices start from £550+vat and are dependent on number of delegates, location and uniqueness of course content.

  • Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
  • Course can be held at our training premises conveniently located in central Manchester or at your offices
  • Course notes and support materials are provided
  • 3 months online support
  • Certificate of achievement

Enquire about Social Media Advertising Course

Social Media Advertising Training Course

  • Introduction

    • What is Social Media Advertising?
    • Why can’t we ignore it?
  • Managing Your Expectations

    • Ensuring that you / your clients have the best content available
    • Why a good website is essential
    • What is a sufficient budget?
  • Planning a Campaign Strategy

    • Creating objectives
    • What works for your niche?
  • Understanding How Each Channel Works

    • Facebook Ads, including using the Ads Manager and Pixel
    • LinkedIn Ads, using their Campaign Manager tool
    • Twitter Ads, how to use their tools effectively
  • Targeting

    • How to get your audience right
    • How to create an ongoing dialogue using ads.
    • Retargeting ads
  • Creating Quality Content

    • Images vs video
    • Crafting quality copy that leads to engagement
  • Reading The Results and What To Do Next

    • Interpreting advertising data
    • What to do if your adverts aren’t delivering
    • Staying on the “ right side” of Facebook, LinkedIn and Twitter
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