Social Media Advertising Training Course
Duration : 1 DayCost: From £220
Venues : Manchester | UK Wide | Online
Social Media Advertising Course
This is one day course covers the essentials of building and executing an effective social media advertising strategy.
Social Media Advertising Course Introduction
This is a 1-day course, for organisations looking to take advantage of social media advertising or individuals looking to expand their skills in this area.
It covers the essentials of creating and managing effective social media advertising campaigns including Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request).
You will gain a greater understanding of the social media advertising options; how to structure your ad campaigns; how to target the right audience and create effective ads that will drive the right people to your website. You will also learn how to read results and optimise your future campaigns.
This Social Media advertising course is offered as a public course or a private course on a one to one basis or for groups.
Social Media Advertising Course Topics
- Introduction to social media advertising
- How to manage your own or your client’s expectations
- How to plan a campaign strategy
- Understanding how each channel works
- How to target your audiences effectively
- Creating content for your campaigns
- How to read the results
- Optimising your campaigns
A full course outline can be viewed by selecting the Course Outline tab below or Click here to download a PDF
Which Social Media Platforms are Covered?
The public course focuses on
- Facebook Ads & Instagram Ads
- Using Ads Manager
- The Facebook Pixel
- Types of Campaigns
- Twitter Ads
- How they work
- Targeting
- Awareness vs Engagement vs Discovery
- LinkedIn Ads
- Campaign Manager
- Types of Ads
- Maximising your campaign
See Full Course Outline At The Bottom Of The Page
Don't see your social media platform?
The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in a private course
Who is this course for?
This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business.
If you are new to Social Media for Business, take a look at our Social Media Training Course.
Classroom & Online Social Media Advertising Courses
Our 5-star rated Social Media Advertising Courses are available online as well as in Manchester, Leeds & Liverpool.
See the dates below for a public course or contact us for a one to one or private course.
Why Choose M Training's Social Media Course?
- Small Class Size (Max 6)
- Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
- The course can be held online or at our training premises conveniently located in central Manchester or at your offices
- Course notes and support materials are provided
- 3 months of online support
- Certificate of achievement
- 5 Star Rated
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6 No more than 6 delegates
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5 star rated courses
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Practice led learning
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3 month online support
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Lunch & refreshments provided
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Online Courses Available
Select from the tabs below to find out more:
Social Media Advertising Course Dates
Click on the location tabs to see the available dates for our public Social Media Advertising Course for Manchester or Online.
Online Social Media Advertising Training
Timings: Our online public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.
PRIVATE ONLINE COURSES
Our Online one-to-one and private group training in Social Media Advertising is available from £220 + VAT (three hours) or £390 + VAT (6 hours).
KEY BENEFITS:
Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.
Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.
Contact us if you want to book a private online Social Media Advertising course
Click here for information about how our online Courses work
Classroom based Courses
Timings: The Social Media Advertising course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.
Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Social Media Advertising public courses.
PRIVATE CLASSROOM COURSES
One-to-one and private group courses are available for Social Media Advertising from £390 + VAT (Half Day) and £590 + VAT (Full Day)
These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.
After the course, you receive the course notes, certificate and 3 months online support.
More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us
Private Social Media Advertising Courses
One-to-one and private group classroom-based courses are available for Social Media Advertising Training from £590 + VAT.
Online one-to-one and group training is available from £220 + VAT (three hours) / £390 + VAT (six hours)
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
One-to-one and private group courses can be run online, at your offices, at our Manchester office or at a venue to suit you.
To book please complete the form below or email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.
Private Social Media Advertising Course Enquiry
Social Media Advertising Training Course
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Introduction
- What is Social Media Advertising?
- Why can’t we ignore it?
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Managing Your Expectations
- Ensuring that you / your clients have the best content available
- Why a good website is essential
- What is a sufficient budget?
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Planning a Campaign Strategy
- Creating objectives
- What works for your niche?
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Understanding How Each Channel Works
- Facebook Ads, including using the Ads Manager and Pixel
- LinkedIn Ads, using their Campaign Manager tool
- Twitter Ads, how to use their tools effectively
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Targeting
- How to get your audience right
- How to create an ongoing dialogue using ads.
- Retargeting ads
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Creating Quality Content
- Images vs video
- Crafting quality copy that leads to engagement
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Reading The Results and What To Do Next
- Interpreting advertising data
- What to do if your adverts aren’t delivering
- Staying on the “ right side” of Facebook, LinkedIn and Twitter
Manchester
Our Manchester Venue:
All our public Social Media Advertising Manchester courses are run from 9.30am to 4.30pm at our head office:
Greenheys Business Centre
Manchester Science Park
Pencroft Way
Manchester
M15 6JJ
Public Transport/Parking:
Free visitor parking is available at car park at the front of Greenheys building.
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Online
Because we only have 4 delegates on our online courses we can be flexible.
However, the standard timings for the Social Media Advertising online course are as follows
9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available
9.30am | Start - First session
11.00am | 15 min break
11.15am | Second session
12.45am | 45 min break
1.30pm | Third session
3.00pm | 15 min break
3.15pm | Fourth session
4.30pm | Finish & Q&A
4.45pm | End
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