Social Media Advertising Training Course

Duration : 1 DayCost: From £590
Venues : Manchester | UK Wide | Online

Social Media Advertising Course

This is one day course covers the essentials of building and executing an effective social media advertising strategy.

Social Media Advertising Course Introduction

This is a 1-day course, for organisations looking to take advantage of social media advertising or individuals looking to expand their skills in this area.

It covers the essentials of creating and managing effective social media advertising campaigns including Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request).

You will gain a greater understanding of the social media advertising options; how to structure your ad campaigns; how to target the right audience and create effective ads that will drive the right people to your website. You will also learn how to read results and optimise your future campaigns.

This Social Media advertising course is offered as a public course or a private course on a one to one basis or for groups.

Social Media Advertising Course Topics

  • Introduction to social media advertising
  • How to manage your own or your client’s expectations
  • How to plan a campaign strategy
  • Understanding how each channel works
  • How to target your audiences effectively
  • Creating content for your campaigns
  • How to read the results 
  • Optimising your campaigns

A full course outline can be viewed by selecting the Course Outline tab below or Click here to download a PDF

Which Social Media Platforms are Covered?

The public course focuses on 


  • Facebook Ads & Instagram Ads
  • Using Ads Manager
  • The Facebook Pixel
  • Types of Campaigns


  • Twitter Ads
  • How they work
  • Targeting
  • Awareness vs Engagement vs Discovery


  • LinkedIn Ads
  • Campaign Manager
  • Types of Ads
  • Maximising your campaign

See Full Course Outline At The Bottom Of The Page

Don't see your social media platform?

The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in a private course

Who is this course for?

This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business.

If you are new to Social Media for Business, take a look at our Social Media Training Course.

Classroom & Online Social Media Advertising Courses

Our 5-star rated Social Media Advertising Courses are available online as well as in Manchester, Leeds & Liverpool. 

See the dates below for a public course or contact us for a one to one or private course.

Why Choose M Training's Social Media Course?

  • Small Class Size (Max 6)
  • Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
  • The course can be held online or at our training premises conveniently located in central Manchester or at your offices
  • Course notes and support materials are provided
  • 3 months of online support
  • Certificate of achievement
  • 5 Star Rated
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
  • Online Courses Available

Select from the tabs below to find out more:

Private Social Media Advertising Courses

Classroom-based one-to-one and private group courses are available from £690 + VAT.

Online one-to-one and group training is available from £590 + VAT (six hours).

These Social Media Advertising courses are ideal if you have specific requirements.

One-to-one and private group courses can be run online, at your offices, at our Manchester office, or at a venue to suit you.

To book please complete the form below or email or call 0161 226 6032 to discuss your requirements.

Private Social Media Advertising Course Enquiry

Social Media Advertising Training Course

  • Introduction

    • What is Social Media Advertising?
    • Why can’t we ignore it?
  • Managing Your Expectations

    • Ensuring that you / your clients have the best content available
    • Why a good website is essential
    • What is a sufficient budget?
  • Planning a Campaign Strategy

    • Creating objectives
    • What works for your niche?
  • Understanding How Each Channel Works

    • Facebook Ads, including using the Ads Manager and Pixel
    • LinkedIn Ads, using their Campaign Manager tool
    • Twitter Ads, how to use their tools effectively
  • Targeting

    • How to get your audience right
    • How to create an ongoing dialogue using ads.
    • Retargeting ads
  • Creating Quality Content

    • Images vs video
    • Crafting quality copy that leads to engagement
  • Reading The Results and What To Do Next

    • Interpreting advertising data
    • What to do if your adverts aren’t delivering
    • Staying on the “ right side” of Facebook, LinkedIn and Twitter

Social Media Advertising Courses in Manchester

Our Manchester Venue:

All our public Social Media Advertising Manchester courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Social Media Advertising Courses Online

The Online Social Media Advertising courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Social Media Advertising Course Reviews

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