Social Media Advertising Training Course

Duration :1 DayCost: From £190
Venues :Manchester | UK Wide | Online

Social advertising

Social Media Advertising Course

This is one day course covers the essentials of building and executing an effective social media advertising strategy.

Social Media Advertising Course Introduction

This is a 1-day course, for organisations looking to take advantage of social media advertising or individuals looking to expand their skills in this area.

It covers the essentials of creating and managing effective social media advertising campaigns covering Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request).

You will learn how to create and manage social media advertising campaigns that will drive the right people to your website / social media channels.

On this one day course, you will gain a greater understanding of the social media platforms advertising, how to structure your ads and target your audience to deliver effective campaigns. You will also learn how to read results and optimise your future campaigns.

This Social Media advertising course is offered as a public course or a private course on a one to one basis or for groups.

Social Media Advertising Course Topics

  • Introduction to social media advertising
  • How to manage your own or your client’s expectations
  • How to plan a campaign strategy
  • Understanding how each channel works
  • How to target your audiences effectively
  • Creating content for your campaigns
  • How to read the results and what to do next

A full course outline can be found at the bottom of this page

Which Social Media Platforms are Covered?

The public course focuses on 


  • Facebook Ads & Instagram Ads
  • Using Ads Manager
  • The Facebook Pixel
  • Types of Campaigns


  • Twitter Ads
  • How they work
  • Targeting
  • Awareness vs Engagement vs Discovery


  • LinkedIn Ads
  • Campaign Manager
  • Types of Ads
  • Maximising your campaign

See Full Course Outline At The Bottom Of The Page

Don't see your social media platform?

The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in a private course

Social Media Advertising Online Course

Our 5-star rated, 1 Day Public Social Media Advertising Courses are available online as well as in Manchester.

Our 1 day online Social Media Advertising course is 6 hours split into four 1.5 hour live sessions with 3 breaks of 30 minutes.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

As we are not providing a room, lunch or refreshments these courses are lower cost.

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

Who is this course for?

This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business.

If you are new to Social Media for Business, take a look at our Social Media Training Course.

Why Choose M Training's Social Media Course?

  • Small Class Size (Max 6)
  • Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
  • The course can be held at our training premises conveniently located in central Manchester or at your offices
  • Course notes and support materials are provided
  • 3 months of online support
  • Certificate of achievement
  • 5 Star Rated
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Social Media Advertising Course Dates

Click on the location tabs to see the available dates for our public Social Media Advertising Course for Manchester or Online.

  • Manchester

    £265 + VAT
    • 03 July 2020
    • 28 July 2020
    • 25 August 2020
    • 21 September 2020
    • 22 October 2020
    • 18 November 2020
    • 18 December 2020
  • Online

    £190 + VAT
    • 17 April 2020
    • 28 April 2020
    • 11 May 2020
    • 26 May 2020
    • 17 June 2020
    • 08 June 2020
    • 07 July 2020

Private Social Media Advertising Training

One-to-one and private group courses are available for Social Media Advertising Training from £550 + VAT.

Online one-to-one and group training is available from £190 + VAT (three hours) or £350 + VAT (6 hours)

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

Please see the Private course enquiries tab for more information

More Course Information

Timings: The Social Media Advertising course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Social Media Advertising Courses

One-to-one and private group courses are available for Social Media Advertising Training from £590 + VAT.

Online one-to-one and group training is available from £190 + VAT (three hours)

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

One-to-one and private group courses can be run at your offices, at our Manchester office or at a venue to suit you.

To book please email or call 0161 226 6032 to discuss your requirements.

Private Social Media Advertising Course Enquiry

Social Media Advertising Training Course

  • Introduction

    • What is Social Media Advertising?
    • Why can’t we ignore it?
  • Managing Your Expectations

    • Ensuring that you / your clients have the best content available
    • Why a good website is essential
    • What is a sufficient budget?
  • Planning a Campaign Strategy

    • Creating objectives
    • What works for your niche?
  • Understanding How Each Channel Works

    • Facebook Ads, including using the Ads Manager and Pixel
    • LinkedIn Ads, using their Campaign Manager tool
    • Twitter Ads, how to use their tools effectively
  • Targeting

    • How to get your audience right
    • How to create an ongoing dialogue using ads.
    • Retargeting ads
  • Creating Quality Content

    • Images vs video
    • Crafting quality copy that leads to engagement
  • Reading The Results and What To Do Next

    • Interpreting advertising data
    • What to do if your adverts aren’t delivering
    • Staying on the “ right side” of Facebook, LinkedIn and Twitter


Our Manchester Venue:

All our public Social Media Advertising Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Because we only have 4 delegates on our online courses we can be flexible.

However, the standard timings for the Social Media Advertising online course are as follows

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

Social Media Advertising Course Reviews

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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