Social Media Advertising Training Course
Duration :1 Day
Venues :Manchester & UK Wide
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5 star rated courses
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6 No more than 6 delegates
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Practice led learning
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3 month online support
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Tailored Course Content
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Lunch & refreshments provided
A very personalised service with no question left unanswered. I would highly recommend the courses at M Training.
Imogen Clyde-Smith | Australian Wines
The courses were really informative! I started the courses as a novice and they have taught me all the skills I need to really progress.
Amina Khan | Marketing Manager
Social Media Advertising Course
This is one day course covers the essentials of building and executing an effective social media advertising strategy.
This is a 1 day course, for organisations looking to take advantage of the social media advertising or individuals looking to expand their skills in this area.
It covers the essentials of creating and managing effective social media advertising campaigns covering Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request). You will learn how to create and manage social media advertising campaigns that will drive the right people to your website / social media channels.
In this one day course you will gain a greater understanding of the social media platforms advertising, how to structure your ads and target your audience to deliver effective campaigns. You will also learn how to read results and optimise your future campaigns.
This Social Media advertising course is offered as a private course on a one to one basis or for groups.
Social Media Advertising Course Topics
- Introduction to social media advertising
- How to manage your own or your client’s expectations
- How to plan a campaign strategy
- Understanding how each channel works
- How to target your audiences effectively
- Creating content for your campaigns
- How to read the results and what to do next
Social Media Platforms Covered
We can cover all of these in a combined course or just the ones you want to cover:
Facebook Ads & Instagram Ads
- Using Ads Manager
- The Facebook Pixel
- Types of Campaigns
Twitter Ads
- How they work
- Targeting
- Awareness vs Engagement vs Discovery
LinkedIn Ads
- Campaign Manager
- Types of Ads
- Maximising your campaign
See Full Course Outline At The Bottom Of The Page
Don't see your social media platform?
The above are our most popular social media platforms, so we cover all of these. If you don't see the social media platform you use above, Contact Us to see if we can cover your platform in the training.
Who this course is for?
This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business. If you are new to Social Media for Business, take a look at our Social Media Training Course.
Social Media Advertising Private Course Venue & Price
This course can be ran at your premises or at our training centre in Manchester. The course content can be tailored to suit your requirements but a standard course outline is given at the bottom of this page. Prices start from £550+vat and are dependent on number of delegates, location and uniqueness of course content.
WHY CHOOSE M TRAINING'S SOCIAL MEDIA ADVERTISING COURSE?
- Small Class Size (Max 6)
- Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
- Course can be held at our training premises conveniently located in central Manchester or at your offices
- Course notes and support materials are provided
- 3 months online support
- Certificate of achievement
- 5 Star Rated
- Course Notes Provided
- Social Media Expert
- M Training Certification 
-
5 star rated courses
-
6 No more than 6 delegates
-
Practice led learning
-
3 month online support
-
Tailored Course Content
-
Lunch & refreshments provided
Private Social Media Advertising Training
One-to-one and private group courses are available for Social Media Advertising Training from £550 + VAT.
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
One-to-one and private group courses can be run at your offices, at our Manchester office or at a venue to suit you.
To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.
More Course Information
Timings: The Social Media Advertising course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Social Media Advertising Training Course
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Introduction
- What is Social Media Advertising?
- Why can’t we ignore it?
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Managing Your Expectations
- Ensuring that you / your clients have the best content available
- Why a good website is essential
- What is a sufficient budget?
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Planning a Campaign Strategy
- Creating objectives
- What works for your niche?
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Understanding How Each Channel Works
- Facebook Ads, including using the Ads Manager and Pixel
- LinkedIn Ads, using their Campaign Manager tool
- Twitter Ads, how to use their tools effectively
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Targeting
- How to get your audience right
- How to create an ongoing dialogue using ads.
- Retargeting ads
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Creating Quality Content
- Images vs video
- Crafting quality copy that leads to engagement
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Reading The Results and What To Do Next
- Interpreting advertising data
- What to do if your adverts aren’t delivering
- Staying on the “ right side” of Facebook, LinkedIn and Twitter
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