Advanced SEO Training Course

Duration :1 Day
Venues :Manchester from £495

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
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Search Engine Optimisation Course: Advanced

This is a 1 day course focusing Advanced technical features of SEO. Ideal if you already have a basic knowledge of SEO.

This is a one day private Advanced SEO training course. It covers more advanced features of search engine optimisation than our SEO Essentials Course, aiming to develop basic SEO knowledge further.

The course focuses on on-site technical aspects of websites and how technologies can hinder performance, as well as a better understanding of search engine algorithms we also look at off page content marketing techniques. We look at the changing landscape of search and the move to mobile first world looking at techniques and options available. As well as techniques for Ecommerce solutions, international/Multi Language sites and best practice when conducting site migrations. Looking at the tools used for each step. 

Prior to the course we will conduct a full site technical audit of your website that we will use through out the course of the day.

Advanced Search Engine Optimisation Course Topics

- How search engines work

- Google Algorithms

- Conducting Keyword Research

- On Site Technical

- On Page Content 

- Common On Page Issues and how to resolve them

- Conducting Competitor Analysis

- Carrying Out a Backlink audit

- Review of Google Penalties and how to Resolve them

- Mobile

- Using Tools such as Screaming Frog and Google Tag Manager to aid SEO

- International SEO

- Common Ecommerce Issues

- Migration Best Practice

See the full course outline at the bottom of this page

Advanced SEO Courses

Our advanced SEO courses are currently only available as private & one to one courses, so that we can tailor the course to your needs & pre-existing knowledge. The course can be held at your premises, our offices or a location to suit you the course price starts at £495+vat*.

Who this course is for:

This course is for anyone who already has a basic knowledge of search engine optimisation and wants to further their technical knowledge.

This course is ideal if you are in marketing, a developer, or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google.

If you are new to SEO you might want to take a look at our Essentials Search Engine optimisation course public course.

Why Choose M Training's SEO Training Course?
  • Run by an experienced digital marketer with over 6 years experience in running SEO campaigns for companies and agencies
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)

Enquire about Advanced SEO Course

Advanced SEO Course Outline

  • Introduction

    • How Search Engines work
    • Ranking Factors
    • Understanding SERPS pages
    • Google Algorithms
    • Keyword Research
    • Technical Site Audit Run Through
  • On Site Technical

    • Response Codes
    • HTTP / HTTPS
    • Mobile Friendliness
    • Creating Sitemaps
    • Robots
    • Javascript, What can Search Engines see?
    • Structured Data
    • Site Speed Issues
  • Off Site

    • Content Marketing
    • Competitor Analysis
    • Backlink Profile Auditing
    • Google Penalties & How to Recover
  • Tools

    • Utilising Google Tag Manager
    • Using Screaming Frog
    • Search Console
    • OnSite Tools
    • Off Site Tools
    • Plugins
  • Optional

    • International/Multi Language SEO
    • Faceted Navigation Optimisation
    • Migration Best Practice Process
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