Introduction to Marketing Course

Duration : 1 DayCost: From £190
Venues : Manchester | UK Wide | Online

intorduction to Marketing Course Manchester tmb

Introduction to Marketing Course

This is a one day course for people looking to gain a better understanding of marketing and how it can be used to drive your business/organisation.

Introduction to Marketing Course

Marketing has a vital role within a business or organisation,

Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve results.

During this 1 day marketing training course, you will learn the fundamentals of marketing; its role within your organisation.

You will also be given a framework to use to create your own marketing strategy, set objectives, build your brand and brand values, identify which marketing channels are best to use for your business and how to analyse the results.

You may be a business owner, director, or have been promoted into a marketing position or are looking to move into marketing: If you want to learn more about how to use marketing more effectively this course is for you.

Introduction to Marketing Course Topics

During this course, we will cover the following subjects

  • What is Marketing and its role in your business/organisation
  • The 7 P's of Marketing and how these can be used to frame your strategy
  • Understanding your brand and its importance
  • Creating your vision and mission to drive your organisation forward
  • Developing your brand values and your value proposition
  • Understanding your market and market segments
  • Setting marketing objectives
  • Choosing the correct channels to use
  • How to measure and understand the results

A full course outline can be found at the bottom of this page.

You will get full course notes and you will be given a comprehensive Marketing Strategy template.

Online Intro to Marketing Courses

Our 5-star rated, 1 Day Introduction to Marketing Courses are available online as well as in Manchester.

Our 1 day online Introduction to Marketing course is 6 hours split into four 1.5 hour live sessions with 3 breaks of 30 minutes.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

As we are not providing a room, lunch or refreshments these courses are lower cost.

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

Who Is This Introduction to Marketing Course For?

This course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area. 

Why Choose M Training's Introduction to Marketing Course?

  • Run by an experienced marketer with over 25 years experience in developing communications strategies for organisations.  A Fellow of the Chartered Institute of Marketing who has worked with multinationals to small start-ups.
  • Public and private courses available
  • Course notes and support material provided including a Marketing Strategy template
  • Ongoing mentoring / support available
  • Lunch and refreshments provided
  • Certificates of achievement
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Introduction to Marketing Course Dates

Click on the location tabs to see the available dates for our public Introduction to Marketing Course for Manchester or Online.

  • Manchester

    £295 + VAT
    • 21 July 2020
    • 21 August 2020
    • 17 September 2020
    • 16 October 2020
    • 13 November 2020
    • 08 December 2020
  • Online

    £190 + VAT
    • 11 May 2020
    • 18 June 2020
    • 01 July 2020

Private Marketing Courses

If you want a private marketing course we can deliver this for you anywhere in the UK.

The cost varies according to the number of delegates, the venue and if you want bespoke content starting from £690 + VAT

Private online Introduction to Marketing courses are available from £190 + VAT (3 hours) or £350 + VAT (6 hours).

To discuss booking a private course please complete the form on the next tab or call us on 0161 226 6032 (office hours).

More Information

Timings: The Introduction to Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private and One To One Marketing Courses

One-to-one and private group Marketing courses are available from £690 + VAT.

Private online Introduction to Marketing courses are available from £190 + VAT (3 hours) or £350 + VAT (6 hours).

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

The training can be held at your premises anywhere throughout the UK or held at our training centre in Manchester. 

To enquire please complete the form below or call 0161 226 6032 to discuss your requirements.

 To get a quote please complete the form below or call us.

Private Introduction to Marketing Course Enquiry

Introduction To Markting Course Outline

  • What is Marketing?

    • Definition of Marketing
    • The role of marketing
    • How to use the 7 P's of marketing to frame your strategy
  • Your Business & Marketing

    • The Role of marketing in your business
    • Creating an inspirational Vision and Mission for your organisation
    • Analysis of your current marketing
    • Identifying the gaps and opportunities
  • Branding

    • What is Branding?
    • What is your brand promise
    • Creating straplines
    • Identifying and evaluating your brand values 
  • Your Market

    • Identifying your market sectors
    • Analysis of your market sectors
    • How to segment your audiences
  • Your Objectives

    • Setting marketing objectives for your organisation
    • Making your objectives SMART
  • Marketing Channels

    • How to Communicate with your audiences
    • Identifying your primary and secondary Marketing Channels
    • Clarifying the roles of each channel in reaching your objectives
  • Product / Service Evaluation

    • Identify the strengths and weakness of your product / service offer
    • New Product Development
    • Competitor analytics


Our Manchester Venue:

All our Introduction to Marketing courses Manchester are run from 9.30am to 4.00pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Because we only have 4 delegates on our online courses we can be flexible.

However, the standard timings for our Introduction to Marketing online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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