Introduction to Marketing Course

Marketing has a vital role within a business or organisation,

Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve results.

During this 1 day marketing training course, you will learn the fundamentals of marketing; its role within your organisation.

You will also be given a framework to use to create your own marketing strategy, set objectives, build your brand and brand values, identify which marketing channels are best to use for your business and how to analyse the results.

You may be a business owner, director, or have been promoted into a marketing position or are looking to move into marketing: If you want to learn more about how to use marketing more effectively this course is for you.

During this course, we will cover the following subjects

• What is Marketing and its role in your business/organisation
• The 7 P's of Marketing and how these can be used to frame your strategy
• Understanding your brand and its importance
• Creating your vision and mission to drive your organisation forward
• Developing your brand values and your value proposition
• Understanding your market and market segments
• Setting marketing objectives
• Choosing the correct channels to use
• How to measure and understand the results

A full course outline can be found at the bottom of this page.

You will get full course notes and you will be given a comprehensive Marketing Strategy template.

Our 5-star rated, 1 Day Introduction to Marketing Courses are available online as well as in Manchester.

Our 1 day online Introduction to Marketing course is 6 hours split into four 1.5 hour live sessions with 3 breaks of 30 minutes.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

As we are not providing a room, lunch or refreshments these courses are lower cost.

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

This course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area. 

• Run by an experienced marketer with over 25 years experience in developing communications strategies for organisations.  A Fellow of the Chartered Institute of Marketing who has worked with multinationals to small start-ups.
• Public and private courses available
• Course notes and support material provided including a Marketing Strategy template
• Ongoing mentoring / support available
• Lunch and refreshments provided
• Certificates of achievement