Introduction to Marketing Course

Duration :One Day Cost: From £250
Venues : Online | Manchester | UK Wide

Introduction to Marketing Course

Gain a better understanding of marketing and how you can use it to drive your business or organisation on this 1-day course.

Introduction to Marketing Course

If you’re looking to improve your marketing skills and want to learn how to use marketing more effectively this 1-day Introduction to Marketing course is for you.

It will give you practical skills and knowledge of different aspects of Marketing to take away and implement for your own organisation.

You will learn how to create your own marketing strategy, set objectives, build your brand and brand values, identify the best marketing channels, how to analyse your results and more.

Marketing for Beginners

During this 1-day Introduction to Marketing course, you will learn the theory behind marketing such as its role within business and marketing tools such as the 7 P’s of marketing, understanding your brand and brand vision and looking at different marketing channels.

You will also undertake practical exercises to apply this knowledge and techniques to your own organisation. As well as working to understand your market segments and setting achievable marketing goals, identifying which marketing channels would be suited to meet your goal and how to measure success.

You will be provided with detailed courses and have access to 3 months of online support for any follow-up questions you may have.

Introduction to Marketing Course Topics

During this course, we will cover the following subjects

  • What is Marketing and its role in your business/organisation
  • The 7 P's of Marketing and how these can be used to frame your strategy
  • Understanding your brand and its importance
  • Creating your vision and mission to drive your organisation forward
  • Developing your brand values and your value proposition
  • Understanding your market and market segments
  • Setting marketing objectives
  • Choosing the correct channels to use
  • How to measure and understand the results

Click here for a full course outline

You will get full course notes and you will be given a comprehensive Marketing Strategy template.

Who Is This Introduction to Marketing Course For?

This course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area. 

Whether you are a company director, or have recently promoted into a marketing role, or are looking to move into a marketing career - this is the ideal course for you.

Introduction Marketing Course Day Details

Our 5-star rated Introduction to Marketing training courses are practical courses with small class sizes, and a maximum of 6 delegates, allowing plenty of time to interact with the trainer and ask questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Introduction to Marketing Courses

Our scheduled public Introduction to Marketing Courses are run in Manchester and Online. Dates for these can be found below.

Private / Bespoke Marketing Courses

Are you looking for in-house Marketing training for yourself or your team?

We run private one-to-one and group Marketing training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.

The content of our In-house Marketing courses can be tailored to your requirements or the needs of your team.

For more information see the Private Course tab further down the page for more information

Why Choose M Training's Introduction to Marketing Course?

  • Run by an experienced marketer with over 25 years experience in developing communications strategies for organisations.  A Fellow of the Chartered Institute of Marketing who has worked with multinationals to small start-ups.
  • Public and private courses available
  • Classroom or online or blended learning available
  • Course notes and support material provided including a Marketing Strategy template
  • Ongoing mentoring / support available
  • Certificates of achievement
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Introduction to Marketing Dates

Browse all public Introduction to Marketing course dates below or use the filter to show only dates in specific locations.

Filter by venue:
  • Course Dates
  • Venue
  • 25 April 2024
  • Online
  • View
  • 30 May 2024
  • Online
  • View
Private Course Enquiries

Interactive Online Courses

Timings: Our online Introduction to Marketing public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, PayPal, Bank Transfer or Cheque.


Our Online one-to-one and private group training in Marketing is available from £550 + VAT (6 hours).


Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book a private online Marketing course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Introduction to Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all public Marketing courses.


One-to-one and private group courses are available for Marketing from £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private and One To One Marketing Courses

One-to-one and private group Marketing courses are available from £590 + VAT (One Day)

Private online Introduction to Marketing courses are available from £550 + VAT (6 hours).

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

The training can be held online, at your premises anywhere throughout the UK, or held at our training centre in Manchester. 

To enquire please complete the form below or call 0161 226 6032 to discuss your requirements.

 To get a quote please complete the form below or call us.

Private Introduction to Marketing Course Enquiry

Introduction To Markting Course Outline

  • What is Marketing?

    • Definition of Marketing
    • The role of marketing
    • How to use the 7 P's of marketing to frame your strategy
  • Your Business & Marketing

    • The Role of marketing in your business
    • Creating an inspirational Vision and Mission for your organisation
    • Analysis of your current marketing
    • Identifying the gaps and opportunities
  • Branding

    • What is Branding?
    • What is your brand promise
    • Creating straplines
    • Identifying and evaluating your brand values 
  • Your Market

    • Identifying your market sectors
    • Analysis of your market sectors
    • How to segment your audiences
  • Your Objectives

    • Setting marketing objectives for your organisation
    • Making your objectives SMART
  • Marketing Channels

    • How to Communicate with your audiences
    • Identifying your primary and secondary Marketing Channels
    • Clarifying the roles of each channel in reaching your objectives
  • Product / Service Evaluation

    • Identify the strengths and weakness of your product / service offer
    • New Product Development
    • Competitor analytics

Intro to Marketing Courses in Manchester

Our Manchester Venue:

All our Introduction to Marketing courses Manchester are run from 9.30am to 4.00pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Intro to Marketing Course Online

The Online Introduction to Marketing courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

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