Introduction to Marketing Course

Duration : 1 Day
Venues : Manchester and private courses throughout the UK

  • 6 No more than 6 delegates
  • 5 star rated courses
  • 3 month online support
  • Lunch & refreshments provided
  • Tailored Course Content
intorduction to Marketing Course Manchester tmb

Introduction to Marketing Course

This is a one day course for people looking to gain a better understanding of marketing and how it can be used to drive your business / organisation.

Marketing has a vital role within a business or organisation,

Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve results.

During this 1 day marketing training course you will learn the fundamentals of marketing; its role within your organisation.

You will also be given a framework to use to create your own marketing strategy, set objectives, build your brand and brand values, identify which marketing channels are best to use for your business and how to analyse the results.

You may be a business owner, director, or have been promoted into a marketing position or are looking to move into marketing: If you want to learn more about how to use marketing more effectively this course is for you.

Introduction to Marketing: Course Topics

During this course we will cover the following subjects

  • What is Marketing and it's role in your business / organisation
  • The 7 P's of Marketing and how these can be used to frame your strategy
  • Understanding your brand and its importance
  • Creating your vision and mission to drive your organisation forward
  • Developing your brand values and your value proposition
  • Understanding your market and market segments
  • Setting marketing objectives
  • Choosing the correct channels to use
  • How to measure and understand the results

A full course outline can be found at the bottom of this page.

You will get full course notes and you will be given a comprehensive Marketing Strategy template.

Who Is This Introduction to Marketing Course For?

This course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area. 

Why Choose M Training's Introduction to Marketing Course?

  • Run by an experienced marketer with over 25 years experience in developing communications strategies for organisations.  A Fellow of the Chartered Institute of Marketing who has worked with multinationals to small start-ups.
  • Public and private courses available
  • Course notes and support material provided including a Marketing Strategy template
  • Ongoing mentoring / support available
  • Lunch and refreshments provided
  • Certificates of achievement

Introduction to Marketing Course

Start on your journey to becoming a marketing guru with this practical one day course delivered by a recognised leader in the marketing industry.

  • Manchester

    £295 + VAT
  • 04 November 2019

Public Courses

Currently we only offer public courses in Manchester. (Private courses are available across the UK.)

Public courses are limited to 6 delegates to ensure you get personal support throughout the course.

To book please select one of the dates above and select the number of delegates. (If it is over 4 we would book you a private course)

Then choose BOOK NOW or ENQUIRE and complete the form. We will get back to you very soon - usually within one or two hours.

Alternatively you can call us between 9am and 5pm, Monday to Friday on 0161 226 6032.

Private Marketing Courses

If you want a private marketing course we can deliver this for you anywhere in the UK.

The cost varies according to the number of delegates, the venue and if you want bespoke content.

To discuss booking a private course please email us at or call us on 0161 226 6032 (office hours).



Introduction To Markting Course Outline

  • What is Marketing

    • Definition of Marketing
    • The role of marketing
    • How to use the 7 P's of marketing to frame your strategy
  • Your Business & Marketing

    • The Role of marketing in your business
    • Creating an inspirational Vision and Mission for your organisation
    • Analysis of your current marketing
    • Identifying the gaps and opportunities
  • Branding

    • What is Branding?
    • What is your brand promise
    • Creating straplines
    • Identifying and evaluating your brand values 
  • Your Market

    • Identifying your market sectors
    • Analysis of your market sectors
    • How to segment your audiences
  • Your Objectives

    • Setting marketing objectives for your organisation
    • Making your objectives SMART
  • Marketing Channels

    • How to Communicate with your audiences
    • Identifying your primary and secondary Marketing Channels
    • Clarifying the roles of each channel in reaching your objectives
  • Product / Service Evaluation

    • Identify the strengths and weakness of your product / service offer
    • New Product Development
    • Competitor analytics
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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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