GA4 Training Course

Duration :1 DayCost: From £295
Venues :Manchester | Leeds | Liverpool | Birmingham | Online

Google Analytics 4 Training

Learn how to get the most out of the latest version of Google Analytics on this 1 day course. Understand the standard reports and learn how to create custom reports and conversions and use this data to inform your marketing activity.

GA4 Course Introduction

GA4, or Google Analytics 4, is the latest iteration of the Google Analytics platform.

Whether you are completely new to Google Analytics or you have been using Universal Analytics and are now looking to switch to GA4 this course will help you to understand how this new platform works and how you can use the standard reports and metrics to help inform marketing activities. 

It will give you practical skills and knowledge of different aspects of GA4 to take away and implement to customise Google Analytics for your own needs. 

If you are looking for a Universal Analytics course please see our Google Analytics course page

GA4 Training Course Overview

This GA4 Course covers: 

  • Setting Up GA4
  • Introduction to GA4
  • Using Standard reports
  • Creating custom Explore reports
  • Customising reports
  • Using Events
  • Creating Conversions

and more.

View the full course outline at the bottom of this page

Who Should Attend This GA4 Training Course?

This training course is ideal for anyone who wants to use Google Analytics 4 to monitor, analyse and improve their website, and marketing activities and gain insights about their customers.

You might have some experience of using Universal Analytics (GA3) but no experience is necessary.

If you are looking for a Universal Analytics (GA3) Course please see our Google Analytics Course Page

Google Analytics 4 Course Day Details

Our 5 star rated GA4 training courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Analytics 4 Courses

Our scheduled public GA4 training courses are run in Manchester, Birmingham, Leeds and Online. Dates for these can be found below.

Private / Bespoke Google Analytics 4 Courses

We run private one to one and group GA4 Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

See the Private Course tab further down the page for more information.

Why Choose M Training's GA4 Training?

  • Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
  • Online Courses Available

Select from the tabs below to find out more:

GA4 Training Course Dates

Browse all public Google Analytics 4 course dates below or use the filter to show only dates in specific locations

Filter by venue:
  • Course Dates
  • Venue
  • 09 June 2022
  • Birmingham
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  • 16 June 2022
  • Manchester
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  • 20 June 2022
  • Online
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  • 19 July 2022
  • Birmingham
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  • 21 July 2022
  • Online
  • View
  • 26 July 2022
  • Manchester
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  • 23 August 2022
  • Online
  • View
  • 31 August 2022
  • Manchester
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  • 07 September 2022
  • Birmingham
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Private Course Enquiries

Online Google Analytics Training

Timings: The GA4 online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque


Our Online one-to-one and private group training in GA4 is available from £350 + VAT (3 hours) or £590 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Save 30% Plus:  Our online private Analytics courses cost 30% to 40% less.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book an online Google Analytics course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The GA4 course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Analytics public courses


One-to-one and private group courses are available for Google Analytics 4 Training from £450 + VAT (Half Day) and £690 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

We are happy to run private Google Analytics 4 courses at your offices, at our Manchester office, Online, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private GA4 courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private classroom-based courses are available from £450 + VAT for a half-day and from £690 plus VAT for a full day

Online virtual classroom courses start at £350 + VAT for a half-day course and from £590 + VAT for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Analytics Training

Google Analytics 4 Course Outline

  • Introduction to GA4

    • How GA4 works
    • Adding Analytics tracking code
    • Measurement issues with GA
    • Dimensions vs Metrics
    • Setting objectives and KPIs
    • Website review
  • GA4 4 Set Up & Admin

    • Accounts & properties
    • Data Streams
    • Data setting and comparisons
    • Set Up and Filters
  • Standard Reports

    • Using the standard reports to:
    • Understand who is visiting your website
    • Which devices are they using
    • Audience demographics
    • See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
    • Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions
  • Creating Events & Conversions

    • Understand how to create events
    • Custom Dimensions & Metrics
    • Creating Conversions
  • Explore Reports

    Using Explore reports to create customs reports

  • Advanced Reporting

    • Customising Standard Reports
    • Customising Menus
    • Using the Debug
    • Segments and Custom Segments
    • Creating Custom Audiences
  • More Help

    • Google Search Console
    • Google Ads linking
    • Remarketing

GA4 Training in Manchester

Our Manchester Venue:

All our Manchester Google Analytics 4 courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Online GA4 Training

The Online Google Analytics 4 courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

GA4 Training Birmingham

Our Birmingham Venue:

Our public GA4 courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

GA4 Training Leeds

Our Leeds Venue:

Our public Leeds Google Analytics 4 courses are usually run 9.30 am to 4.30 pm at:

West One,

100 Wellington Street,



(venue subject to change)


Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

GA4 Training Liverpool

Our Liverpool Venue:

Our public Liverpool Google Analytics 4 Courses are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

(venue subject to change)

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Google Analytics Course Reviews

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