Sales Training Course

Duration :1 DayCost: From: £550
Venues :Manchester | Leeds | Liverpool | Birmingham | Online

Sales Training Course

This intensive 1 day Sales Training course aims to allow delegates to focus on improving their current sales and customer service skills.

Sales Training Course Introduction

It will give you a solid understanding of the importance of professional customer care in all aspects of your telephone duties, whilst the second part of the day will focus on providing you with the correct tools and techniques to sell to customers, negotiate and gain a “win win” situation for both parties.  

Delivery of the sales training will be interactive, with ample opportunity for you to take part in your own learning experience through practical exercises, group discussions and relevant role play.

This course will give you a workable tool kit that can be used immediately after the Sales course. 

In addition to the learning, an action plan will be created at the end of the session, allowing you to create a workable document detailing your commitments to using these new sales skills in the workplace.

Sales Skills Course Outline

  • Introductions to Sales
  • Understanding the differences in words and tone
  • Improving telephone skills to deliver warm yet effective calls
  • Understanding the structured step in the sales process
  • 12 techniques for closing the sale
  • Codes of practice and other sales techniques
  • Identifying your customers & understanding their needs
  • Arranging and preparing sales appointments to effectively sell
  • Handling complaints and caring for your customers
  • Improving your listening and negotiating skills
  • Understanding the barriers to communication
  • Questioning techniques and closing the sale

For a full Course Outline click on the tab below or Click here to download a PDF  (Opens in a new tab)

Who this Sales Training course is for?

This course is ideal for any member of staff whose work depends on successful telephone skills, from receptionist and administration staff to new and existing sales staff. 

The course is suitable for beginners and intermediate levels who want to maximise the impact of their telephone techniques, customer service and sales skills in work based situations. 

Private Classroom & Online Sales Courses

Our 5-star rated Sales courses are currently only available as private & one to one courses, so that we can tailor the course to your needs & pre-existing knowledge.

The course can be held online, at your premises, our offices or a location to suit you.

Private classroom based courses start at £590+vat* (full day)

Private Online Sales courses start at £550 + VAT (full day). See below

Why Choose M Training's Sales Training Course?

  • Run by an experienced trainer with over 10 years experience
  • Private courses can be held at our offices in Manchester, Online or your offices
  • Course notes and support material provided
  • Lunch and refreshments provided
  • Certificate of achievement
  • 5 Star Rated in Google Reviews and on our website
  • Classroom based training from only £595 for one / £695 for two / £795 for 3 delegates
  • Online courses available from £550 for a full day.
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more

Private and One To One Sales Training Courses

One-to-one and private group Sales courses are available from £590 + VAT.

Private Online Sales Training courses are available from £550 + VAT (6 hours).

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

The training can be held at your premises anywhere throughout the UK or held at our training centre in Manchester. 

To enquire please complete the form below or call 0161 226 6032 to discuss your requirements.

 To get a quote please complete the form below or call us.

Private Sales Training Course Enquiry

Sales Skills Training Course Outline

  • Introduction to Sales

    • The importance of communication in today’s modern setting
    • Understand the differences between “tone” and “words”
    • Demonstrate excellent customer care - with external and internal customers.
  • Telephone Sales Skills

    • Provide telephone users skills and knowledge to utilise the telephone as an effective communication tool
    • Deliver professional yet warm telephone calls
    • Structure your phone calls
  • Structured Sales Techniques

    • Learn a structure to the steps of the sale
    • Know 12 techniques for closing the sale
    • Create a professional image of the organisation
    • Codes of Practice
    • Moments of Truth
    • Misery Moments
    • Golden Service with a Smile
  • Handling Customers

    • Demonstrate understanding of customer perceptions and how to meet customer requirements.
    • Handle objections and complaints professionally to achieve a positive outcome
    • Improving on your ability to arrange and prepare for sales appointments and to effectively sell your product/service.
    • Identifying your customers and their needs
    • Customers come in four main categories
    • Caring for your customers
  • Enhancing Your Skills

    • Barriers to Communication
    • Listening Skills
    • Features and Benefits
    • Questioning Techniques
    • Closing the Sale
    • How to deliver feedback constructively
    • Negotiation skills


The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.

The standard timings for the Sales Online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End


Our Manchester Venue:

All our Sales Courses Manchester are run from 9.30am to 4.00pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Sales Training Course Reviews

Other Courses You May Be Interested In
  • AZ 2.png
  • Amazon
  • barclays-course.png
  • BC 2.png
  • Bt
  • Bupa
  • chanel 2.png
  • Jd Sports
  • Jet2com
  • Manchester client logo 8.png
  • Manchester City training 2.png
  • nestle training 2.png
  • Next
  • nhs-logo.png (1)
  • M Training Clients 10.png (1)
  • PTL-Manchester-training-client-logo-200.png
  • skym-courses.png (1)
  • client logo leeds.jpg
  • coop manchester 2.png
  • Tui
  • liverpool training 2.png
  • Siemens
  • Kraftheinz
  • HM Government
Click here to sign up for offers, advice and industry news Subscribe