Content Marketing Course

Duration :1 DayCost: £295
Venues :Manchester & Online

Content Marketing Training

Learn how to develop a content marketing strategy and maximise it's potential for your business on this practical 1 day course.

Content Marketing Course Introduction

In today's digital landscape, content is king, and mastering its creation, distribution, and optimization is crucial for success.

This 1 day course is designed to equip you with the knowledge and tools you need to excel in content marketing.

Led by an industry expert, the training covers everything from strategic planning, to content creation, utilising AI tools, and optimisation to achieve maximum impact.

Through a mix of theory and hands-on exercises, you'll gain practical insights that you can immediately apply to your projects.

Learn How To Create A Content Strategy

This 1 day content marketing course provides structured guidance and expert insights into helping you to build a robust content strategy for your business objectives and target audience. 

From understanding audience personas to mapping out content calendars and distribution channels, this course equips you with the necessary skills and knowledge to create compelling, cohesive content that resonates with your audience and drives meaningful results. 

You'll gain the strategic expertise needed to elevate your brand's online presence and achieve long-term success in the ever-evolving landscape of digital marketing

Content Marketing Course Topics

Below is a summary of the topics covered on the 1-day Content Marketing course.

  • Understanding Content Marketing
  • Building a Content Calendar
  • Targeting the right audience
  • Content Research
  • Utilising A.I. tools
  • Copywriting
  • Content Strategies
  • Content Repurposing
  • SEO
  • Monitoring Results
  • Content Optimisation

Download a full course outline here. (Opens in a new tab)

Who Should Attend This Content Marketing Course?

This course is ideal for marketing professionals and business owners or any one who wants to leverage content marketing for their business or company.

Whether you're looking to deepen your understanding of content marketing strategies or are completely new to it, this course will help to develop your skills.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital, marketing or, have some responsibility for the marketing of a company or organisation.

Why Choose M Training's Content Marketing Course?

Our highly experienced trainers use a blend of live demonstrations and supervised exercises, with feedback that refines and integrates your learning experience. 

  • Live With A Trainer: Run by a digital marketer & trainer with over 10 years experience
  • Small Class Sizes: Enjoy personalised attention in small, focused groups
  • Budget Friendly: From Only £250 + VAT & with Multi-delegate dicsounts
  • Classroom Locations: Manchester, Leeds, Liverpool, Birmingham & Online
  • Tailored Sessions: One to one and private group available through-out the UK and Online
  • Course Materials: Detailed course notes provided after the course
  • Interactive: Plenty of opportunities to ask questions and share your experiences
  • Certificate: a certificate of achievement will be provided on completion
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
  • Online Courses Available

Select from the tabs below to find out more:

Content Marketing Course Dates

Browse all public Content Marketing course dates below or use the filter to show only dates in specific locations.

For other dates or for private courses please contact us on 0161 226 6032 or

Filter by venue:
  • Course Dates
  • Venue
  • 22 April 2024
  • Manchester
  • View
  • 20 May 2024
  • Online
  • View
  • 22 May 2024
  • Manchester
  • View
Private Course Enquiries

Online Content Marketing Courses

Timings: The Online Content Marketing course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.


Our Online one-to-one and private group training in Content Marketing is available from £550 + VAT (6 hours).


Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book a private online Content Marketing course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Content Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Content Marketing public courses.


One-to-one and private group courses are available for Content Marketing Training from  £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

We are happy to run private Content Marketing courses at your offices, at our Manchester office, Online, or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Content Marketing courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private classroom-based courses are available from £590 plus VAT for a full day

Online virtual classroom courses start at £550 for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Content Marketing Course

Content Marketing Course Outline

  • Strategy & Planning

    • What is Content Marketing?
    • Creating a plan, building a content calendar & setting goals for your content
    • Targeting your content at the right people at the right time using the right format
    • Researching the content we need to create including keyword research
    • Using ChatGPT & Ai for to research content
    • What Google wants from your content?
    • Promoting your content
  • Creating your Content

    • Digital copywriting 101
    • Kickstart your content with ChatGPT & Ai
    • Selling benefits and features
    • Using power and sell words
    • Evergreen Content Marketing
    • Cornerstone & Cobblestone Content
    • Content Repurposing
  • Optimising your Content for Search

    An SEO 101– all the basics covered

    Checking your SEO & page performance


  • Monitoring & Tracking Results

    Measuring the results using Google Analytics

    Underperforming Content

    Using Google Search Console to monitor results


  • Q & A

Content Marketing Course in Manchester

Our Manchester Venue:

All our Manchester Content Marketing courses are run from 9.30am to 4.30pm at our head office:

Manchester Science Park
Pencroft Way
M15 6LR

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Content Marketing Course in Birmingham

Our Birmingham Venue:

Our public Content Marketing courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Online Content Marketing Courses

The Online Content Marketing training courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

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