Google Ads Training in Birmingham

Duration :1 DayCost: £295
Venues :Birmingham | Online | In-House

Google Ads (AdWords) Training Birmingham

Learn how to set up successful Google Ads campaigns; evaluate the effectiveness of your ads and optimise the performance of your campaigns on this 1-day, 5-star-rated practical training course in Birmingham City Centre

Google Ads Training Course Introduction

Whether you are completely new to Google Ads or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.

You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.

Learn Google Ads

Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.

Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.

You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.

You will also learn how to create bespoke reports and integrate Google Analytics.

By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.

Google Ads Course Topics

 Throughout the training day you will cover:

  • How Google Ads (AdWords) works
  • Navigating Dashboards and Menus
  • Google Ads Strategy & Options
  • Keyword Research & Targeting options
  • Creating an effective Google Ads campaign
  • Optimisation of your Ad campaigns
  • Conversion tracking
  • Reporting
  • Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

For a full course outline, see the Course Outline tab on the menu below - or click here to download a PDF

Who is this Google AdWords Training Course for?

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC. 

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

You do not require your own Google Ads account.

Google Ads Course Day Details

Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom).

All courses run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Ads Courses

Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.

This course is also run in Manchester, Liverpool and Birmingham

Private / Bespoke Google Ads Training

Are you looking for in-house Google Ads training for yourself or your team?

We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.

The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.

For more information see the Private Course tab further down the page for more information

Why Choose M Training's Google Ads Course?

  • Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 star rated in Google Reviews


  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • Close to Bus and Metro Links

Select from the tabs below to find out more:

Google Ads Training Dates

Browse all public Google Ads course dates below or use the filter to show only dates in specific locations.

Filter by venue:
  • Course Dates
  • Venue
  • 09 July 2024
  • Birmingham
  • View
  • 06 August 2024
  • Birmingham
  • View
  • 12 September 2024
  • Birmingham
  • View
Private Course Enquiries

Online Google Ads Courses

Timings: Our online Google Ads public courses start at 9:30 am and will finish around 4:30 pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, PayPal, via Bank Transfer or Cheque.


Our Online one-to-one and private group training in Google Ads is available from £550 + VAT (6 hours).


Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book a private online Google Ads course

Click here for information about how our online Courses work

Birmingham Classroom Courses

Timings: The Google Ads course in Birmingham starts at 9:30 am and will finish around 4:30 pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, Paypal, Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea and coffee are provided on all Google Ads public courses in Birmingham.


One-to-one and private group courses are available for Google Ads Training from £590 + VAT

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Google Ads Courses in Birmingham

Private Google Ads courses are ideal if you have a number of people to train, you want a different course outline, or simply can't make the dates of the publicly scheduled courses.

We are happy to run private Google Ads courses at your offices in Birmingham, West Midlands or any of the surrounding areas, at our Manchester office, at a venue to suit you anywhere in the UK or Online.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private classroom-based courses are available from £590 + VAT

Online virtual classroom courses start at £550 + vat for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Ads Course Enquiry

Google AdWords Course Outline

  • Introduction to Google Ads

    • Understanding AdWords and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Google Ads Extensions
    • Scheduling & Rotation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Video (YouTube) ads (Overview)
    • Useful AdWords and Training Resources

Google Ads Courses in Birmingham

For our classroom Google Ads courses in Birmingham, we use a number of city-centre venues, depending on availability.

All venues are within walking distance of the central train stations, Birmingham Snow Hill and Birmingham New Street Station, and situated close to public car parks as well as bus links. 

All classroom courses start at 9:30 am and finish at 4:30 pm

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Innovation Birmingham Campus


Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB


Public Transport

Birmingham New Street Station: 1.0 Miles - ~ 20 Minutes Walk 

Birmingham Snow Hill Station: 0.8 Miles ~ 15 Minutes Walk



Parking is available at Faraday Wharf and is located on Love Lane off Holt Street.

Please note that parking here is charged and subject to availability. 

Cornwall Buildings


Cornwall St
B3 2DF


Public Transport

Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk

Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk



Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk

Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk

Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk



2 Cornwall Street,
B3 2DX


Public Transport

 Birmingham New Street Station: 0.4 Miles ~ 9 Minute Walk

Birmingham Snow Hill Station: 0.1 Miles ~ 1 Minute Walk



Snow Hill Station Car Park: 0.1 Miles ~ 1 Minute Walk

Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

Euro Car Parks (Lionel Street): 0.3 Miles ~ 6 Minute Walk

Google Ads Course Reviews

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