Website Design Optimisation Course

Duration : 1 Day Cost: Private courses from £550
Venues : Online | Manchester | Your Offices

Website Design Course - Optimisation & CRO Fundamentals

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to its potential?

  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Tailored Course Content
  • Online Courses Available

Select from the tabs below to find out more:

Web Design Optimisation Dates

This course is a private course and dates can be arranged to suit you.

Please contact us for available dates on 0161 226 6032 or contact us

Below are some available dates for online courses.

Filter by venue:
  • Course Dates
  • Venue
Private Course Enquiries

Private Web Design & CRO Courses

We are happy to run private Web Design & CRO courses Online, at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private classroom based courses are available from £590 plus VAT (Full Day)

Online one-to-one and group training is available from £550 plus VAT (6 hours).


The classroom based courses prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Web Design & CRO Enquiry

  • Introduction to Web Design

    • Some simple rules
    • Website evaluation
    • Design basics
    • Understanding and Communicating your Value Proposition
    • Audience Profiling
  • Site Structure & Navigation

    • Wireframing & Eyeflow
    • Competitor Analysis
  • Page Design & Content

    • Home Page Optimisation
    • Web Page Design Rules
    • Category Page Optimisation
    • Product / Service Page Optimisation
  • Audience & Content

    • Onsite Search 
    • Use of Photos & Graphics
    • Personalisation
    • Trust & Credibility
  • Conversion Path Optimisation

    • Basket to Checkout Pages Optimisation
    • Contact / Enquiry Page Optimisation
    • Other key page optimisation
    • Use of pop ups 
  • Conversion Rate Optimisation (CRO)

    • Conversion Rate Optimisation Testing
    • CRO Measurement and statistical significance
    • Speed
    • Things to test
    • User Testing
  • Other Tools & Useful Information

Web Design Optimisation Courses Online

The Online Web Design Optimisation courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Web Design Optimisation Courses in Manchester

Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Web Design Optimisation Courses in Liverpool

Our Liverpool Venue:

All our Website Optimisation courses in Liverpool courses are run from 9.30am to 4.30pm at:

Liverpool Marriott Hotel, One Queen Square, Liverpool L1 1RH

Public Transport/Parking:

We recommend using the train as Liverpool Lime Street train station is a two minute walk from the hotel.

Free visitor parking is available at multistory car park at side of the hotel.  Please get your ticket validated at the end of the day at the hotel reception.

Liverpool transport interchange is at the side of the Marriott Hotel - so getting the bus is also very convenient.


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided at the multistory car park.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool page

Web Design & CRO Course Reviews

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