Google Analytics Training Course

Duration : 1 Day
Venues : Manchester - £265, Leeds & Liverpool - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
Google Analytics

Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain and how to use the data to improve your website performance and your marketing.

Google Analytics Introductory Course

Google Analytics is a free website analysis tool that gives you a lot of insights into how visitors find your website, what they do when they get there and it monitors your online marketing campaigns. There are lots of analytics packages out there but Google Analytics in by far the most popular and for good reason.  This Google Analytics Training Course will help you understand how to make the most out of the data it provides.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training - please email and our trainer will call you to discuss this to ensure you get the right course.

Google Analytics Course Overview

This Google Analytics course will cover the following topic areas:

  • Understanding how Google Analytics works and measurement issues

  • Setting up Google Analytics correctly including use of Filters & Views  

  • Setting up of Dashboards and Custom Reporting within Analytics

  • Advanced Configuration of Goals & Funnels

  • Understanding of the metrics and dimensions GA provides

  • Understanding who visits your website

  • Understanding the effectiveness of your marketing channels & campaigns

  • Understanding customer behaviour on your website 

  • How to use the data extracted from Analytics 

View the full outline of the course below

Why Choose M Training's Google Analytics Training Course?
  • Run by a highly experienced digital marketer with over 8 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Only £265 to £295 + VAT per delegate
  • Convenient location in central Manchester, Leeds and Liverpool.  Courses also run in Birmingham by demand.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement

Dates, Venues & Course Outline for this Google Analytics Training Course are shown further down this page.

Google Analytics Course Dates

  • Manchester

    £265 + VAT
  • 21 May 2019
  • 24 June 2019
  • 23 July 2019
  • Leeds

    £295 + VAT
  • 21 June 2019
  • 18 July 2019
  • Liverpool

    £295 + VAT
  • 11 June 2019
  • 17 July 2019

Private Google Analytics courses

 One-to-one and private group courses are available for Analytics Training from £590 + VAT. 

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

We are happy to run private Google Analytics courses at your offices,at our Manchester office or at a venue to suit you. 

To enquire about a private course please email or call 0161 226 6032 to discuss your requirements.


More Course Information

Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Can't Make These Dates?

If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you alternative dates for our Analytics course. Please email and our trainer will get back to you with some options

Google Analytics Course Outline

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Creating profiles
    • User management
  • Google Analytics Reports

    • The Google Analytics Dashboard
    • Date management and comparisons
    • Understanding the reports
    • Where are my visitors coming from?
    • Where do visitors go in site?
    • Where are visitors leaving the site?
    • Are we engaging with our visitors?
  • Advanced Configuration

    • Setting goals and funnel paths
    • Creating filters and using filters
    • Creating custom dashboards
    • Automated reporting 
  • Applying the data to enhance your

    • Web design 
    • Search engine optimisation
    • Referrals
    • Content marketing
    • Campaigns
    • Conversion rate optimisation
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