Google Analytics Training Course

Duration : 1 Day Classroom Or 6 Hours OnlineCost: From £190
Venues : Manchester | Leeds | Liverpool | Birmingham | Online

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Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

Google Analytics Course Overview

This Google Analytics course will cover the following topics:

  • Understanding how Google Analytics works and the issues you should be aware of regarding the data
  • Setting up Google Analytics correctly including use of Filters & Views
  • Setting up of Dashboards and Custom Reports in Google Analytics
  • The uses and configuration of Goals & Funnels
  • Understanding of the metrics and dimensions GA provides
  • Understanding who visits your website
  • Understanding the effectiveness of your marketing channels & campaigns
  • Understanding customer behaviour on your website and how to use this data
  • Understanding attribution and conversion paths
  • Automated reporting options

A Full Course Outline is available - click on the Course Outline tab below.

The course is the same if you do it in a classroom or online.

Online Google Analytics Courses

We are now running our 5-star rated, 1 Day Public Google Analytics Courses online as well as in Manchester, Leeds, Liverpool & Birmingham.

Our 1 day online Google Analytics course is 6 hours split into four 1.5 hour live sessions with 3 breaks of 30 minutes.

You will see the trainer, their screen and be able to chat/ask questions. 

For more information about how the Virtual Classroom works take a look at our Virtual Classroom Courses page

As we are not providing a room, lunch or refreshments these courses are lower cost.

After the course, you receive the course notes, certificate and 3 months online support.

See the dates below for a public online course or contact us for one to one or private online courses.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities and gain insights about their customers.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training - please email and our trainer will call you to discuss this to ensure you get the right course.

Why Choose M Training's Google Analytics Course?

  • Run by a highly experienced digital marketer with over 9 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Only £185 to £295 + VAT per delegate (& discounts for multiple bookings)
  • Convenient location in central Manchester, Leeds, Liverpool & Birmingham
  • Online courses also available
  • Course notes and support material provided
  • 3 months online support
  • Lunch and refreshments provided for classroom based courses
  • Certificate of achievement
  • 6 No more than 6 delegates
  • 3 month online support
  • 5 star rated courses
  • Practice led learning
  • Online Courses Available

Select from the tabs below to find out more:

Google Analytics Course Dates

Click on the location tabs to see the available dates for our public Google Analytics Course for each city and online courses.

  • Manchester

    £265 + VAT
    • 09 July 2020
    • 31 July 2020
    • 13 August 2020
    • 24 August 2020
    • 11 September 2020
    • 23 September 2020
    • 09 October 2020
    • 22 October 2020
    • 05 November 2020
    • 16 November 2020
    • 02 December 2020
    • 17 December 2020
  • Leeds

    £295 + VAT
    • 01 July 2020
    • 22 July 2020
    • 12 August 2020
    • 01 September 2020
    • 24 September 2020
    • 16 October 2020
    • 02 November 2020
    • 25 November 2020
    • 15 December 2020
  • Liverpool

    £295 + VAT
    • 29 June 2020
    • 13 July 2020
    • 11 August 2020
    • 27 August 2020
    • 16 September 2020
    • 07 October 2020
    • 30 October 2020
    • 19 November 2020
    • 08 December 2020
  • Birmingham

    £295 + VAT
    • 10 July 2020
    • 03 August 2020
    • 25 August 2020
    • 28 September 2020
    • 26 October 2020
    • 27 November 2020
    • 15 December 2020
  • Online

    £190 + VAT
    • 20 April 2020
    • 13 May 2020
    • 02 June 2020
    • 10 July 2020

Private Google Analytics courses

Classroom based one-to-one and private group courses are available for Analytics Training from £590 + VAT.

Online one-to-one and group training is available from £190 + VAT (three hours) or £350 + VAT (6 hours)

Private courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

We are happy to run private Google Analytics courses at your offices, at our Manchester offices, online or at a venue to suit you.

To enquire about a private course please complete the form on the Private Courses Tab, email or call 0161 226 6032 to discuss your requirements.

More Course Information

Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Google Analytics Course

We are happy to run private Google Analytics courses at your offices, at our Manchester office, online or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Analytics courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

The cost of any private courses is dependent on the number of delegates, the location, the length of the course (Half Day to Two Days) and the degree of adaption of the course. The following are for guidance only:

Private one to one classroom-based courses are available from £590 plus VAT

Private group classroom-based courses are available from £690 plus VAT 

Online courses are available from £190 plus VAT for a half-day or £350 plus VAT for a full day (6 hours)

To get a quote please complete the form below or call us.

Private Google Analytics Course Enquiry

Google Analytics Course Outline

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Measurement Issues
    • Setting Objectives and KPIs
    • User management
  • Google Analytics Set Up

    • The Google Analytics Interface
    • Accounts, Properties & Views
    • Set Up & Filters
    • Goals & Funnels
    • Auto Reporting & Dashboards
    • How to filter, sort and view the data
  • Audience Reports

    • Who are my visitors?
    • Where do they come from?
    • What technology do they use?
    • Who was the most engaged?
    • What type of customers convert the most?
  • Acquisition Reports - (Were did they come from?)

    • How did visitors find our website?
    • Which are the best traffic sources?
    • Which advertising campaigns were the most effective?
    • What keywords do they use to find the site?
    • Which Social Media channels / posts etc. are most effective?
    • Tracking emails and other campaigns
  • Behavior Reports (What did they do?)

    • Where do visitors go on my website?
    • Which pages / sections of our site are the most popular?
    • Which pages do they arrive on and leave from?
    • How do visitors navigate through the site?
    • What are they looking for?
    • Event Tracking and Reports
    • Are there technical/speed issues with any pages?
    • How did they use our Search facitlity?
  • Conversion Reports

    • Evaluating Conversion Funnels
    • Understanding Multi-Channel Pathways
    • Understanding Assisted Conversions
    • Conversion Attribution Models
    • Campaign tracking
    • Conversion rate optimisation
    • A/B testing
    • Ecommerce Reports


Our Manchester Venue:

All our Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Liverpool Venue:

Our public Google Analytics courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page


Our Leeds Venue:

Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page


Our Birmingham Venue:

Our public Google Analytics courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page


The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.

The standard timings for the Google Analytics Online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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