Google Analytics Training Course

Duration : 1 Day
Venues : Manchester - £265, Leeds & Liverpool - £295

  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided
Google Analytics

Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain and how to use the data to improve your website performance and your marketing.

Google Analytics Introductory Course

Google Analytics is a free website analysis tool that gives you a lot of insights into how visitors find your website, what they do when they get there and it monitors your online marketing campaigns. There are lots of analytics packages out there but Google Analytics in by far the most popular and for good reason.  This Google Analytics Training Course will help you understand how to make the most out of the data it provides.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training - please email and our trainer will call you to discuss this to ensure you get the right course.

Google Analytics Course Overview

This Google Analytics course will cover the following topic areas:

  • Understanding how Google Analytics works and measurement issues
  • Setting up Google Analytics correctly including use of Filters & Views  
  • Setting up of Dashboards and Custom Reporting within Analytics
  • Advanced Configuration of Goals & Funnels
  • Understanding of the metrics and dimensions GA provides
  • Understanding who visits your website
  • Understanding the effectiveness of your marketing channels & campaigns
  • Understanding customer behaviour on your website 
  • How to use the data extracted from Analytics 

View the full outline of the course below

Why Choose M Training's Google Analytics Training Course?
  • Run by a highly experienced digital marketer with over 8 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Only £265 to £295 + VAT per delegate
  • Convenient location in central Manchester, Leeds and Liverpool.  Courses also run in Birmingham by demand.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement

Dates, Venues & Course Outline for this Google Analytics Training Course are shown further down this page.

Google Analytics Course Dates

Save 20% off Summer Sale course dates. Remember to quote SUMMER19 on the booking form.

  • Summer Sale - Manchester

    £212 + VAT
  • 23 July 2019
  • Summer Sale - Leeds

    £236 + VAT
  • 18 July 2019
  • 28 August 2019
  • Summer Sale - Liverpool

    £236 + VAT
  • 20 August 2019
  • Manchester

    £265 + VAT
  • 27 August 2019
  • 25 September 2019
  • 21 October 2019
  • Leeds

    £295 + VAT
  • 01 October 2019
  • 05 November 2019
  • Liverpool

    £295 + VAT
  • 24 September 2019

Private Google Analytics courses

 One-to-one and private group courses are available for Analytics Training from £590 + VAT. 

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

We are happy to run private Google Analytics courses at your offices,at our Manchester office or at a venue to suit you. 

To enquire about a private course please email or call 0161 226 6032 to discuss your requirements.


More Course Information

Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Can't Make These Dates?

If you can't make the dates of this course, or if you want to go on this course sooner than the dates advertised, we may be able to offer you alternative dates for our Analytics course. Please email and our trainer will get back to you with some options

Google Analytics Course Outline

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Measurement Issues
    • Setting Objectives and KPIs
    • User management
  • Google Analytics Set Up

    • The Google Analytics Interface
    • Accounts, Properties & Views
    • Set Up & Filters
    • Goals & Funnels
    • Auto Reporting & Dashboards
    • How to filter, sort and view the data
  • Audience Reports

    • Who are my visitors?
    • Where do they come from?
    • What technology do they use?
    • Who was the most engaged?
    • What type of customers convert the most?
  • Acquisition Reports - (Were did they come from?)

    • How did visitors find our website?
    • Which are the best traffic sources?
    • Which advertising campaigns were the most effective?
    • What keywords do they use to find the site?
    • Which Social Media channels / posts etc. are most effective?
    • Tracking emails and other campaigns 
  • Behavior Reports (What did they do?)

    • Where do visitors go on my website?
    • Which pages / sections of our site are the most popular?
    • Which pages do they arrive on and leave from?
    • How do visitors navigate through the site?
    • What are they looking for?
    • Event Tracking and Reports
    • Are there technical/speed issues with any pages?
    • How did they use our Search facitlity?
  • Conversion Reports

    • Evaluating Conversion Funnels
    • Understanding Multi-Channel Pathways
    • Understanding Assisted Conversions
    • Conversion Attribution Models
    • Campaign tracking
    • Conversion rate optimisation
    • A/B testing
    • Ecommerce Reports
  • Other topics

    • InPage Analytics
    • Analytics Library
    • Remarketing & Setting Custom Audiences
    • Enhanced E-Commerce
    • Other Resources

    These topics will be covered if there is time. If you want to cover these topics please let us know in advance so we can plan to do so.

  • AZ 2.png
  • BC 2.png
  • brother.png
  • chanel 2.png
  • coop manchester 2.png
  • liverpool training 2.png
  • Manchester City training 2.png
  • nestle training 2.png
  • TC Manchester training 2.png
  • barclays-course.png
  • skym-courses.png (1)
  • clientlogo-manchester.png
  • client logo leeds.jpg
Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
Click here to sign up for offers, advice and industry news Sign Up