Google Analytics Training Course
Duration : 1 Day Classroom or OnlineCost: From: £690 + VAT
Venues :In-House | Manchester | Leeds | Liverpool | Birmingham | Online
Google Analytics Training
This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.
Google Analytics Course Introduction
Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.
This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.
If you're looking for public, scheduled courses please take a look at our GA4 page
Google Analytics Course Overview
This Google Analytics course will cover the following topics:
- Setting Up Google Analytics
- Introduction to Google Analytics
- Using Standard reports
- Creating custom Explore reports
- Customising reports
- Using Events
- Creating Conversions
- Customising your menus
For a full Course Outline click on the tab below or Click here to download a PDF (Opens in a new tab)
Who should attend this Google Analytics course?
This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities and gain insights about their customers.
You might have some experience of using Google Analytics but no experience is necessary.
Private Google Analytics Training
This course is only available as a private course because the content is adapted to your requirements. Click here to see public group courses.
Private classroom-based & Online courses are available from £690 plus VAT for a full day
The classroom-based course prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area, travel expenses will apply.
Why Choose M Training's Google Analytics Course?
- Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
- This course is limited to 6 places so you are guaranteed personal support throughout the course
- Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
- Course notes and support material provided
- 3 months online support
- Certificate of achievement
- 5 Star Rated in Google Reviews
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6 No more than 6 delegates
-
3 month online support
-
5 star rated courses
-
Practice led learning
-
Online Courses Available
Select from the tabs below to find out more:
Google Analytics Course Dates
Browse all public Google Analytics course dates below or use the filter to show only dates in specific locations.
Online Google Analytics Training
Timings: The Google Analytics online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Private Online Courses
Our Online one-to-one and private group training in Google Analytics is available from £250 + VAT (3 hours) or £450 + VAT (6 hours).
Key benefits:
Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.
Save 30% Plus: Our online private Analytics courses cost 30% to 40% less.
Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.
Contact us if you want to book an online Google Analytics course
Click here for information about how our online Courses work
Classroom Based Courses
Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Analytics public courses
PRIVATE classroom COURSES
One-to-one and private group courses are available for Google Analytics Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)
These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.
After the course, you receive the course notes, certificate and 3 months online support.
More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us
Private Google Analytics Course
We are happy to run private Google Analytics courses at your offices, at our Manchester office, online or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private Analytics courses are ideal if you have a number of people to train, or you want a different course outline.
Private Course Costs:
The cost of any private courses depends on the number of delegates, the location, the length (1 Day to Two Days) and the degree of adaption of the content. The following are for guidance only:
Private classroom-based and online courses are available from £690 for 1-day training (6 hours).
To get a quote please complete the form below or call us on 0161 226 6032.
Private Google Analytics Course Enquiry
Google Analytics Course Outline
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Introduction to Analytics
- How Google Analytics works
- Adding Analytics tracking code
- Measurement issues with GA
- Dimensions vs Metrics
- Setting objectives and KPIs
- Website review
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Google Analytics Set Up
- Accounts & properties
- Data Streams
- Data setting and comparisons
- Set Up and Filters
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Standard Reports
- Using the standard reports to:
- Understand who is visiting your website
- Which devices are they using
- Audience demographics
- See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
- Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions
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Creating Events & Conversions
- Understand how to create events
- Custom Dimensions & Metrics
- Creating Conversions
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Using Explore Reports
- Using Explore reports to create customs reports
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Advanced Reporting
- Customising Standard Reports
- Customising Menus
- Using the Debug Mode
- Comparisons and Custom Comparisons
- Creating Custom Audiences
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More Help
- Google Search Console
- Google Ads linking
- Remarketing
Google Analytics Courses Online
The Online Google Analytics courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
Google Analytics Courses in Manchester
Our Manchester Venue:
All our Manchester Google Analytics 4 courses are run from 9.30am to 4.30pm at our head office:
Rutherford House
Manchester Science Park
Pencroft Way
Manchester
M15 6SZ
Public Transport/Parking:
The closest public park is Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Google Analytics Courses in Birmingham
Our Birmingham Venue:
Our public Google Analytics courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:
Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB
Public Transport /Parking:
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page
Google Analytics Courses in Leeds
Our Leeds Venue:
Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:
West One,
100 Wellington Street,
Leeds,
LS1 4LT
(venue subject to change)
Public Transport /Parking:
There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.
The venue is also only a 15 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Google Analytics Courses in Liverpool
Our Liverpool Venue:
Our public Google Analytics courses in Liverpool are usually ran at 9.30am to 4.30pm at:
Address
The Plaza,
Liverpool,
L3 9QJ
Public Transport
Liverpool Lime Street Station: 0.9 Miles - ~ 20 Minutes Walk
Moorfields Station: 0.5 Miles ~ 10 Minutes Walk
James Street Station: 0.5 Miles ~ 11 Minute Walk
Parking
NCP Capital Car Park: 0.2 Miles ~ 5 Minute Walk
St Paul's Square Car Park: 0.1 Miles ~1 Minute Walk
NCP Liverpool The Arches: 0.2 Miles ~ 3 Minute Walk
More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page
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