Google Analytics Training Course

Duration : 1 Day Classroom or OnlineCost: From: £690 + VAT
Venues :In-House | Manchester | Leeds | Liverpool | Birmingham | Online

Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

If you're looking for public, scheduled courses please take a look at our GA4 page

Google Analytics Course Overview

This Google Analytics course will cover the following topics:

  • Setting Up Google Analytics
  • Introduction to Google Analytics
  • Using Standard reports
  • Creating custom Explore reports
  • Customising reports
  • Using Events
  • Creating Conversions
  • Customising your menus

For a full Course Outline click on the tab below or Click here to download a PDF  (Opens in a new tab)

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities and gain insights about their customers.

You might have some experience of using Google Analytics but no experience is necessary.

Private Google Analytics Training

This course is only available as a private course because the content is adapted to your requirements. Click here to see public group courses.


Private classroom-based & Online courses are available from £690 plus VAT for a full day

The classroom-based course prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area, travel expenses will apply.

Why Choose M Training's Google Analytics Course?

  • Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 3 month online support
  • 5 star rated courses
  • Practice led learning
  • Online Courses Available

Select from the tabs below to find out more:

Private Google Analytics Course

We are happy to run private Google Analytics courses at your offices, at our Manchester office, online or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Analytics courses are ideal if you have a number of people to train, or you want a different course outline.

Private Course Costs:

The cost of any private courses depends on the number of delegates, the location, the length (1 Day to Two Days) and the degree of adaption of the content. The following are for guidance only:

Private classroom-based and online courses are available from £690 for 1-day training (6 hours).

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Analytics Course Enquiry

Google Analytics Course Outline

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Measurement issues with GA
    • Dimensions vs Metrics
    • Setting objectives and KPIs
    • Website review
  • Google Analytics Set Up

    • Accounts & properties
    • Data Streams
    • Data setting and comparisons
    • Set Up and Filters
  • Standard Reports

    • Using the standard reports to:
    • Understand who is visiting your website
    • Which devices are they using
    • Audience demographics
    • See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
    • Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions
  • Creating Events & Conversions

    • Understand how to create events
    • Custom Dimensions & Metrics
    • Creating Conversions
  • Using Explore Reports

    • Using Explore reports to create customs reports
  • Advanced Reporting

    • Customising Standard Reports
    • Customising Menus
    • Using the Debug Mode
    • Comparisons and Custom Comparisons
    • Creating Custom Audiences
  • More Help

    • Google Search Console
    • Google Ads linking
    • Remarketing

Google Analytics Courses Online

The Online Google Analytics courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Google Analytics Courses in Manchester

Our Manchester Venue:

All our Manchester Google Analytics 4 courses are run from 9.30am to 4.30pm at our head office:

Rutherford House
Manchester Science Park
Pencroft Way
M15 6SZ

Public Transport/Parking:

The closest public park is Cecil Street Car Park - 5 min walk

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Google Analytics Courses in Birmingham

Our Birmingham Venue:

Our public Google Analytics courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Google Analytics Courses in Leeds

Our Leeds Venue:

Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,



(venue subject to change)


Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Google Analytics Courses in Liverpool

Our Liverpool Venue:

Our public Google Analytics courses in Liverpool are usually ran at 9.30am to 4.30pm at:


The Plaza,
L3 9QJ


Public Transport

Liverpool Lime Street Station: 0.9 Miles - ~ 20 Minutes Walk 

Moorfields Station: 0.5 Miles ~ 10 Minutes Walk

James Street Station: 0.5 Miles ~ 11 Minute Walk



NCP Capital Car Park: 0.2 Miles ~ 5 Minute Walk

St Paul's Square Car Park: 0.1 Miles ~1 Minute Walk

NCP Liverpool The Arches: 0.2 Miles ~ 3 Minute Walk

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Google Analytics Course Reviews

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