Google Analytics Training Course

Duration : 1 Day Classroom or OnlineCost: From £220
Venues : Online | Manchester | Leeds | Liverpool | Birmingham

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Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

This is a Universal Analytics course - (UA4).  This version of Google Analytics will be around until July 2023.

Some companies have switched to a new version of Google Analytics called GA4

Click here for a GA4 course

Unsure if you are using GA4 or Universal Analytics? Take a look at this image to help you identify which version you are using. or call us.

Google Analytics Course Overview

This Google Analytics course will cover the following topics:

  • Understanding how Google Analytics works and the issues you should be aware of regarding the data
  • Setting up Google Analytics correctly including use of Filters & Views
  • Setting up of Dashboards and Custom Reports in Google Analytics
  • The uses and configuration of Goals & Funnels
  • Understanding of the metrics and dimensions GA provides
  • Understanding who visits your website
  • Understanding the effectiveness of your marketing channels & campaigns
  • Understanding customer behaviour on your website and how to use this data
  • Understanding attribution and conversion paths
  • Automated reporting options

For a full Course Outline click on the tab below or Click here to download a PDF  (Opens in a new tab)

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities and gain insights about their customers.

You might have some experience of using Analytics but no experience is necessary.

Please check which version of Google Analytics you are using - This is a GA3 (Universal Analytics) course.

There is a new version of Google Analytics called GA4 - if you are using GA4 click here for our GA4 course

Classroom & Online Google Analytics Courses

Our 5-star rated Google Analytics Courses are available online as well as in Manchester, Leeds, Liverpool, and Birmingham. 

See the dates below for a public course or contact us for one to one or private courses.

Why Choose M Training's Google Analytics Course?

  • Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 3 month online support
  • 5 star rated courses
  • Practice led learning
  • Online Courses Available

Select from the tabs below to find out more:

Google Analytics Course Dates

Browse all public Google Analytics course dates below or use the filter to show only dates in specific locations.

Filter by venue:
  • Course Dates
  • Venue
  • 06 June 2022
  • Liverpool
  • View
  • 15 June 2022
  • Manchester
  • View
  • 13 July 2022
  • Online
  • View
  • 14 July 2022
  • Leeds
  • View
  • 19 July 2022
  • Manchester
  • View
  • 19 July 2022
  • Birmingham
  • View
  • 21 July 2022
  • Liverpool
  • View
  • 09 August 2022
  • Online
  • View
  • 16 August 2022
  • Liverpool
  • View
  • 23 August 2022
  • Leeds
  • View
  • 01 September 2022
  • Manchester
  • View
  • 07 September 2022
  • Online
  • View
  • 08 September 2022
  • Birmingham
  • View
  • 14 September 2022
  • Liverpool
  • View
  • 29 September 2022
  • Leeds
  • View
Private Course Enquiries

Online Google Analytics Training

Timings: The Google Analytics online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Online Courses

Our Online one-to-one and private group training in Google Analytics is available from £250 + VAT (3 hours) or £450 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Save 30% Plus:  Our online private Analytics courses cost 30% to 40% less.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book an online Google Analytics course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Analytics public courses


One-to-one and private group courses are available for Google Analytics Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Google Analytics Course

We are happy to run private Google Analytics courses at your offices, at our Manchester office, online or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Analytics courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

The cost of any private courses is dependent on the number of delegates, the location, the length of the course (Half Day to Two Days) and the degree of adaption of the course. The following are for guidance only:

Private classroom-based courses are available from £390 + VAT for a half-day and from £590 plus VAT for a full day

Online virtual classroom courses start at £250 for a half-day course and from £450 for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Analytics Course Enquiry

Google Analytics Course Outline

  • **Please note this is NOT a GA4 course. This course covers Google Universal Analytics (GA3). Please click here if you want a GA4 course. Unsure if you are using GA4 or Universal Analytics? Take a look at this image to help you identify which version you are using.

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Measurement Issues
    • Setting Objectives and KPIs
    • User management
    • Overview of GA4
  • Google Analytics Set Up

    • The Google Analytics Interface
    • Accounts, Properties & Views
    • Set Up & Filters
    • Goals & Funnels
    • Auto Reporting & Dashboards
    • How to filter, sort and view the data
  • Audience Reports

    • Who are my visitors?
    • Where do they come from?
    • What technology do they use?
    • Who was the most engaged?
    • What type of customers convert the most?
  • Acquisition Reports - (Were did they come from?)

    • How did visitors find our website?
    • Which are the best traffic sources?
    • Which advertising campaigns were the most effective?
    • What keywords do they use to find the site?
    • Which Social Media channels / posts etc. are most effective?
    • Tracking emails and other campaigns
  • Behavior Reports (What did they do?)

    • Where do visitors go on my website?
    • Which pages / sections of our site are the most popular?
    • Which pages do they arrive on and leave from?
    • How do visitors navigate through the site?
    • What are they looking for?
    • Event Tracking and Reports
    • Are there technical/speed issues with any pages?
    • How did they use our Search facitlity?
  • Conversion Reports

    • Evaluating Conversion Funnels
    • Understanding Multi-Channel Pathways
    • Understanding Assisted Conversions
    • Conversion Attribution Models
    • Campaign tracking
    • Conversion rate optimisation
    • A/B testing
    • Ecommerce Reports

Google Analytics Courses Online

The Online Google Analytics courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Google Analytics Courses in Manchester

Our Manchester Venue:

All our Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Google Analytics Courses in Birmingham

Our Birmingham Venue:

Our public Google Analytics courses in Birmingham are usually ran from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Google Analytics Courses in Leeds

Our Leeds Venue:

Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,



(venue subject to change)


Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Google Analytics Courses in Liverpool

Our Liverpool Venue:

Our public Google Analytics courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Google Analytics Course Reviews

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