Google Analytics Training Course

Duration : 1 DayCost: From £265
Venues : Manchester | Leeds | Liverpool

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Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and thier marketing activities and gain insights about their customers.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training - please email and our trainer will call you to discuss this to ensure you get the right course.

Google Analytics Course Overview

This Google Analytics course will cover the following topics:

  • Understanding how Google Analytics works and the issues you should be aware of regarding the data
  • Setting up Google Analytics correctly including use of Filters & Views
  • Setting up of Dashboards and Custom Reports in Google Analytics
  • The uses and configuration of Goals & Funnels
  • Understanding of the metrics and dimensions GA provides
  • Understanding who visits your website
  • Understanding the effectiveness of your marketing channels & campaigns
  • Understanding customer behaviour on your website and how to use this data
  • Understanding attribution and conversion paths
  • Automated reporting options

A Full Course outline is available - click on the Course Outline tab below

Why Choose M Training's Google Analytics Course?

  • Run by a highly experienced digital marketer with over 9 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Only £265 to £295 + VAT per delegate (& discounts for multiple bookings)
  • Convenient location in central Manchester, Leeds and Liverpool. Courses also run in Birmingham by demand.
  • Course notes and support material provided
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more:

Google Analytics Course Dates

Click on the location tabs to see the available dates for our public Google Analytics Course for each city.

  • Manchester

    £265 + VAT
    • 31 January 2020
    • 14 February 2020
    • 26 February 2020
    • 17 March 2020
    • 27 April 2020
  • Leeds

    £295 + VAT
    • 11 February 2020
    • 02 March 2020
    • 26 March 2020
    • 30 April 2020
  • Liverpool

    £295 + VAT
    • 13 February 2020
    • 05 March 2020
    • 09 April 2020

Private Google Analytics courses

One-to-one and private group courses are available for Analytics Training from £590 + VAT.

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

We are happy to run private Google Analytics courses at your offices, at our Manchester office or at a venue to suit you.

To enquire about a private course please complete the form on the Private Courses Tab, email or call 0161 226 6032 to discuss your requirements.

More Course Information

Timings: The Google Analytics course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Private Google Analytics Course

We are happy to run private Google Analytics courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Analytics courses are ideal if you have a number of people to train; or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

The cost of any private courses is dependent on the number of delegates, the location, the length of the course (Half Day to Two Days) and the degree of adaption of the course. The following are for guidance only:

Private one to one courses are available from £590 plus VAT

Private Group Courses are available from £690 plus VAT 

To get a quote please complete the form below or call us.

Private Google Analytics Course Enquiry

Google Analytics Course Outline

  • Introduction to Analytics

    • How Google Analytics works
    • Adding Analytics tracking code
    • Measurement Issues
    • Setting Objectives and KPIs
    • User management
  • Google Analytics Set Up

    • The Google Analytics Interface
    • Accounts, Properties & Views
    • Set Up & Filters
    • Goals & Funnels
    • Auto Reporting & Dashboards
    • How to filter, sort and view the data
  • Audience Reports

    • Who are my visitors?
    • Where do they come from?
    • What technology do they use?
    • Who was the most engaged?
    • What type of customers convert the most?
  • Acquisition Reports - (Were did they come from?)

    • How did visitors find our website?
    • Which are the best traffic sources?
    • Which advertising campaigns were the most effective?
    • What keywords do they use to find the site?
    • Which Social Media channels / posts etc. are most effective?
    • Tracking emails and other campaigns
  • Behavior Reports (What did they do?)

    • Where do visitors go on my website?
    • Which pages / sections of our site are the most popular?
    • Which pages do they arrive on and leave from?
    • How do visitors navigate through the site?
    • What are they looking for?
    • Event Tracking and Reports
    • Are there technical/speed issues with any pages?
    • How did they use our Search facitlity?
  • Conversion Reports

    • Evaluating Conversion Funnels
    • Understanding Multi-Channel Pathways
    • Understanding Assisted Conversions
    • Conversion Attribution Models
    • Campaign tracking
    • Conversion rate optimisation
    • A/B testing
    • Ecommerce Reports


Our Manchester Venue:

All our Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page


Our Liverpool Venue:

Our public Google Analytics courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page


Our Leeds Venue:

Our public Google Analytics courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). 

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ
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