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Google Ads Checklist
by Martin Woodfield / 10 Feb 22Use this checklist to ensure that your Google Ads campaigns are correctly set up so you're not wasting budget.
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Top Northern Digital Marketing events 2022
by M Training / 25 Jan 21Read about the top digital marketing events being held in the North in 2022
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SEO Jargon Buster 2021
by Luis Crean / 15 Apr 21Does SEO make your head spin with all its acronyms and jargon. Not need to panic - just use our SEO Jaron Buster to decipher the SEO babble :-)
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How to exclude landing page URL parameters
by Martin Woodfield FCIM / 17 Mar 21Do you see strange urls in your Google Analytics Landing page reports? Such as this /pagename/?msclkid=e73f68e4aa14124b783708bfba6a0dd7. These URLs have additional 'parameters' added by Google Ads, Facebook, Microsoft Ads, etc. Whilst these can contain useful information they can make it very difficult to analyse your 'All Pages' and 'Landing Pages' reports. This article will give you useful insights into how to deal with them.
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Click Rate Vs. Clicks to Open Rate
by Luis Crean / 03 Aug 21The Click Rate and Click to Unique Open Rate of an email campaign are common reporting metrics but can yield quite different numbers. But what is the difference between them, and which one should you be paying attention to?
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Mail Privacy Protection: How it will affect your email marketing
by Luis / 15 Sep 21In this article, we look at how Apple's new feature, Mail Privacy Protection, will give users of Apple Mail increased privacy options that will affect the metrics we use for email marketing.
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