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How To Create a GA4 Property
by Martin Woodfield / 07 Sep 22Find out how to create your GA4 property with this easy-to-follow guide with either the set-up assistant or doing it manually. In just 5(ish) steps you can have your GA4 property set up and collecting data.
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Should I switch to GA4?
by Martin Woodfield / 28 Feb 22If you are wondering whether you should switch to GA4 - read about the pros and cons here...
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Google Ads Checklist
by Martin Woodfield / 10 Feb 22Use this checklist to ensure that your Google Ads campaigns are correctly set up so you're not wasting budget.
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Top Northern Digital Marketing events 2022
by M Training / 25 Jan 21Read about the top digital marketing events being held in the North in 2022
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SEO Jargon Buster 2021
by Luis Crean / 15 Apr 21Does SEO make your head spin with all its acronyms and jargon. Not need to panic - just use our SEO Jaron Buster to decipher the SEO babble :-)
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How to exclude landing page URL parameters
by Martin Woodfield FCIM / 17 Mar 21Do you see strange urls in your Google Analytics Landing page reports? Such as this /pagename/?msclkid=e73f68e4aa14124b783708bfba6a0dd7. These URLs have additional 'parameters' added by Google Ads, Facebook, Microsoft Ads, etc. Whilst these can contain useful information they can make it very difficult to analyse your 'All Pages' and 'Landing Pages' reports. This article will give you useful insights into how to deal with them.
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