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  • Click Rate Vs. Clicks to Open Rate

    by Luis Crean / 03 Aug 21

    The Click Rate and Click to Unique Open Rate of an email campaign are common reporting metrics but can yield quite different numbers. But what is the difference between them, and which one should you be paying attention to?

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  • Mail Privacy Protection: How it will affect your email marketing

    by Luis / 15 Sep 21

    In this article, we look at how Apple's new feature, Mail Privacy Protection, will give users of Apple Mail increased privacy options that will affect the metrics we use for email marketing.

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