PPC Training Courses

Duration :1 DayCost: From £220
Venues : Manchester | Leeds | Birmingham | Liverpool | Online

This is a one-day training course that will give you a good understanding of how to set up successful PPC campaigns and evaluate and optimise your campaigns and ads to appear at the top of Google and encourage click-through.

PPC Course Introduction

Paid Search Ads are a great way for website owners to get their website to appear at the top of Google Search Results.

They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee, this could be between 20p and £20 depending on your industry. 

Without correct campaign setup, monitoring, and optimisation, you can waste your budget on ads that do not reach your target audience.

Our 1 day PPC courses will give you a good understanding of how they work and provide a clear, hands-on, demonstration of how to set up ad campaigns and write effective Ads on Google Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

PPC Course Topics

- Introduction to Google Ads

- PPC Strategy & Options

- Keyword Research & Targeting options

- Creating an effective PPC campaign

- Writing effective Ads 

- Optimisation of your PPC campaign

- Conversion tracking

- Reporting

- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

Download The Full PPC Course Outline

 A full course outline see the Course Outline tab on the menu below

Who is this PPC Course for?

This PPC course is aimed at new or relatively new people to the world of Paid Search Advertising. 

You may not have started any PPC campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Why Choose M Training's PPC Course?

  • Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham
  • Online Courses Available
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 star rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Private PPC Courses

We are happy to run private PPC courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private PPC Course Costs:

Private classroom-based courses are available from £390 + VAT for a half-day and from £590 plus VAT for a full day

Online virtual classroom courses start at £250 for a half-day course and from £450 for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private PPC Course Enquiry

Google PPC Course Outline

  • Introduction to PPC

    • Understanding Google Ads and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Ad Extensions
    • Scheduling & Rotation
  • Creating a PPC Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • PPC Campaign Optimisation

    • Improving Ad Rank
    • Ad Campaign Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • PPC Ad Conversions

    • Ad Campaign Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • PPC Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Video (YouTube) ads (Overview)
    • Useful AdWords and Training Resources

Online PPC Courses

The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.

The standard timings for the PPC Online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

PPC Courses in Manchester

Our Manchester Venue:

All our Manchester PPC courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

PPC Courses in Birmingham

Our Birmingham Venue:

Our public PPC courses in Birmingham run from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

PPC Courses in Leeds

Our Leeds Venue:

Our public PPC courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane

(venue subject to change)

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

PPC Courses inLiverpool

Our Liverpool Venue:

Our public PPC courses in Liverpool are usually ran from 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

(venue subject to change)

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

PPC Course Reviews

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