PPC Training Courses

Duration :1 DayCost: From £220
Venues : Manchester | Leeds | Birmingham|Liverpool| Online

This is a one day training course that will give you a great understanding of how to set up a successful Paid Search Ad campaigns; how to evaluate and optimise your campaigns to appear at the top of Google.

PPC Course Introduction

Paid Search Ads are a great way for website owners to get their website to appear at the top of Google Search Results.

They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee, this could be between 20p and £20 depending on your industry. 

Without correct campaign set up, monitoring and optimisation it is easy for you to waste your budget on ads that do not reach your target audience.

Our 1 day PPC courses will give you a good understanding of how they work and provide a clear, hands-on, demonstration of how to set up ad campaigns and write effective Ads on Google Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.


PPC Course Topics

- Introduction to Google AdWords (Ads) 

- PPC Strategy & Options

- Keyword Research & Targeting options

- Creating an effective PPC campaign

- Writing effective Ads 

- Optimisation of your PPC campaign

- Conversion tracking

- Reporting

- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

Download The Full Course Outline

 A full course outline see the Course Outline tab on the menu below


Who is this PPC Course for?

This PPC course is aimed at people who are new or relatively new to the world Paid Search Advertising. 

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.


Why Choose M Training's PPC Course?

  • Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham
  • Online Courses Available
  • Course notes and support material provided
  • 3 months online support
  • Certificate of achievement
  • 5 star rated in Google Reviews
  • WHY CHOOSE M TRAINING?
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Course Dates - Google PPC

Click on the location tabs to see the available dates for our courses on advertising in Google for each city and online.

Online PPC Courses

Timings: Our online PPC public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Private Online Courses


Our Online one-to-one and private group PPC training is available from £220 + VAT (three hours) or £390 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book a private online PPC course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The PPC course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all our public courses.

Private classroom Courses


One-to-one and private group courses are available for PPC Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Courses

We are happy to run private PPC courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

Private classroom-based courses are available from £390 + VAT for a half-day and from £590 plus VAT for a full day

Online virtual classroom courses start at £220 for a half-day course and from £390 for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private PPC Course Enquiry

Google AdWords Course Outline

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5
  • Introduction to Google Ads

    • Understanding AdWords and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Google Ads Extensions
    • Scheduling & Rotation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation
  • Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Video (YouTube) ads (Overview)
    • Useful AdWords and Training Resources

Online

The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.

The standard timings for the PPC Online course are as follows:

9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available

9.30am | Start - First session

11.00am | 15 min break

11.15am |  Second session

12.45am  | 45 min break

1.30pm  | Third session

3.00pm | 15 min break

3.15pm | Fourth session

4.30pm | Finish & Q&A

4.45pm | End

Manchester

Our Manchester Venue:

All our Manchester PPC courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
Manchester
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk

Access

Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Birmingham

Our Birmingham Venue:

Our public PPC courses in Birmingham run from 9.30 am to 4.30 pm at:

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Leeds

Our Leeds Venue:

Our public PPC courses in Leeds are usually ran 9.30am to 4.30pm at:

Leeds Marriott Hotel
4 Trevelyan Square,
Boar Lane
Leeds, 
LS1 6ET

(venue subject to change)

Public Transport /Parking:

The closest public car park is Trinity Car Park (2 min walk). A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Liverpool

Our Liverpool Venue:

Our public PPC courses in Liverpool are usually ran from 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
Liverpool
L1 1RH

(venue subject to change)

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

PPC Course Reviews

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Head Office: Unit 40, Greenheys, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ Birmingham Office: Innovation Birmingham, Faraday Wharf, Birmingham B7 4BB Tel: 0121 648 2222
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