Paid Search Ads are a great way for website owners to get their website to appear at the top of Google Search Results.
They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee, this could be between 20p and £20 depending on your industry.
Without correct campaign set up, monitoring and optimisation it is easy for you to waste your budget on ads that do not reach your target audience.
Our 1 day PPC courses will give you a good understanding of how they work and provide a clear, hands-on, demonstration of how to set up ad campaigns and write effective Ads on Google Ads.
You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.
- Introduction to Google AdWords (Ads)
- PPC Strategy & Options
- Keyword Research & Targeting options
- Creating an effective PPC campaign
- Writing effective Ads
- Optimisation of your PPC campaign
- Conversion tracking
- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads
A full course outline see the Course Outline tab on the menu below
This PPC course is aimed at people who are new or relatively new to the world Paid Search Advertising.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
Select from the tabs below to find out more:
Click on the location tabs to see the available dates for our courses on advertising in Google for each city and online.
Timings: Our online PPC public courses start at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.
Our Online one-to-one and private group PPC training is available from £220 + VAT (three hours) or £390 + VAT (6 hours).
Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.
Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.
Timings: The PPC course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.
Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque
Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all our public courses.
One-to-one and private group courses are available for PPC Training from £390 + VAT (Half Day) and £590 + VAT (Full Day)
These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.
After the course, you receive the course notes, certificate and 3 months online support.
More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us
The timings of our online courses vary and because we only have 4 delegates on these courses we can be flexible.
The standard timings for the PPC Online course are as follows:
9.15am | Sign in - to check everyone is up ad running on the software – and show them the tools available
9.30am | Start - First session
11.00am | 15 min break
11.15am | Second session
12.45am | 45 min break
1.30pm | Third session
3.00pm | 15 min break
3.15pm | Fourth session
4.30pm | Finish & Q&A
4.45pm | End
All our Manchester PPC courses are run from 9.30am to 4.30pm at our head office:
Greenheys Business Centre
Manchester Science Park
Free visitor parking is available at car park at the front of Greenheys building.
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Our public PPC courses in Birmingham run from 9.30 am to 4.30 pm at:
Innovation Birmingham Campus,
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page
Our public PPC courses in Leeds are usually ran 9.30am to 4.30pm at:
Leeds Marriott Hotel
4 Trevelyan Square,
(venue subject to change)
The closest public car park is Trinity Car Park (2 min walk). A discount can obtained by having your ticket stamped at the Marriott reception.
The venue is also only a 5 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
Our public PPC courses in Liverpool are usually ran from 9.30am to 4.30pm at:
Liverpool Marriott Hotel City Centre
One Queen Square
(venue subject to change)
The closest public car park is Q-Park Queens Square, which is opposite the hotel. A discount can obtained by having your ticket stamped at the Marriott reception.
The venue is also only a 5 minute walk from Liverpool Lime Street Station.
More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page