GEO Training Course

FAQs

• Will I receive a certificate?

  Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

• How long is this course

  This is a 1 day course. Running from 9:30 am to 4/4:30 pm. 

• Where in Manchester is this course held?

  All our courses in are run from 9.30 am to 4.00 pm at our head office:

  Manchester Science Park
  Pencroft Way
  Manchester
  M15 6LR

  Public Transport/Parking:

  The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk

  Manchester Oxford Road Train Station - 15 min walk

  Manchester Piccadilly Train Station - 30 min walk

  Access

  Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

  More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

• Can I take these courses online?

  Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.

• How do the Online courses work?

  The Online courses are run on Zoom.

  You will be sent a link to join the training session the day before the course along with any course materials needed.

  The courses run from 9:30 am to 4/4:30 pm and follow the same course outline as the classroom courses and you will be able to interact with the trainer and group and ask questions.

  Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

  9.20 am | Sign in

  9.30 am | Start - First session

  11.00 am | 15 min break

  11.15 am |  Second session

  12.30 pm  | 30 min break

  1.00 pm  | Third session

  2.15 pm | 15 min break

  2.30 pm | Fourth session

  3.50 pm | Finish & Q&A

  4.30pm | End

  Find out more about how our online courses work on the Online Courses Page

• Can I pay by invoice / PO?

  Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

  If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

• What’s the difference between SEO, GEO and AI SEO training?

  SEO focuses on optimising content for traditional search engines like Google.
  GEO (Generative Engine Optimisation) and AI SEO train you to optimise content for AI driven search platforms, ensuring your content is discoverable, trusted, and cited in AI-generated answers.

• How does GEO improve content visibility in AI search tools?

  GEO teaches you how to structure content, use semantic markup, and build knowledge assets so AI search tools understand, trust, and reference your content.

  This increases your chances of appearing in AI summaries and recommendations.

• Can AI SEO techniques help traditional search rankings?

  Yes.

  Optimising content for AI search also improves clarity, structure, and authority all of which are factors that benefit traditional search rankings in Google, Bing, and other engines.

• What types of content work best for AI-driven search?

  Content that is factual, well-structured, clear, and uses semantic relationships between topics is most likely to be discovered and cited by AI tools.

  Evergreen knowledge assets, FAQ sections, and structured guides are particularly effective.

• How do I measure success with AI SEO?

  Success is measured through AI citations, mentions in AI-generated summaries, and visibility in AI-driven tools, rather than just website clicks.

  GEO strategies also include tracking how your content is referenced and building authority signals that AI recognises.