Very good [Private Sales Training course], very informative, for all levels of experience.
Sales Training Course
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1 Day
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Private 121 | In House | Online
This intensive 1 day Sales Training course aims to allow delegates to focus on improving their current sales and customer service skills.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Sales Training Course Introduction
Our 1 day Sales Skills Training Course provides practical strategies to enhance communication, negotiation, and closing skills,whether for individuals or teams.
This interactive course equips participants with a toolkit that can be applied immediately to increase sales performance and deliver exceptional customer service.
Over one intensive day, delegates will explore structured sales processes, telephone techniques, objection handling, and closing strategies through role-play, group exercises, and real-world scenarios.
Improve Your Sales Approach
Many organisations book this course for teams of sales staff or customer-facing employees, enabling managers to upskill multiple team members at once.
It is perfect for organisations looking to improve overall team performance, ensure consistent customer interactions, and build a shared approach to sales excellence.
At the same time, individual learners can benefit from focused, personalised attention, refining their own skills and gaining confidence in telephone communication, negotiation, and closing techniques.
Whether attending as part of a team or individually, delegates leave with a practical action plan to implement in their day-to-day roles.
Sales Course Outline
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Introduction to Sales
- The importance of communication in today’s modern setting
- Understand the differences between “tone” and “words”
- Demonstrate excellent customer care - with external and internal customers.
Handling Customers
- Demonstrate understanding of customer perceptions and how to meet customer requirements.
- Handle objections and complaints professionally to achieve a positive outcome
- Improving on your ability to arrange and prepare for sales appointments and to effectively sell your product/service.
- Identifying your customers and their needs
- Customers come in four main categories
- Caring for your customers
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Telephone Sales Skills
- Provide telephone users skills and knowledge to utilise the telephone as an effective communication tool
- Deliver professional yet warm telephone calls
- Structure your phone calls
Enhancing Your Skills
- Barriers to Communication
- Listening Skills
- Features and Benefits
- Questioning Techniques
- Closing the Sale
- How to deliver feedback constructively
- Negotiation skills
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Structured Sales Techniques
- Learn a structure to the steps of the sale
- Know 12 techniques for closing the sale
- Create a professional image of the organisation
- Codes of Practice
- Moments of Truth
- Misery Moments
- Golden Service with a Smile
Why Choose M Training
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Small class sizes
This course is limited to 10 delegates, so you are guaranteed personal support throughout the course
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Convenient Locations
Can be held at our training rooms, at your premises anywhere in the UK or Online
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Course Materials
Detailed course materials are provided for each delegate to complete and take away with them
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Expert Trainers
Run by a highly experienced Sales trainer
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions that you may have.
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Who Should Attend?
This Sales Skills Training Course is ideal for managers who want to enhance their team’s sales performance, as well as for individual professionals who are responsible for customer-facing interactions.
It’s particularly suited to sales managers, team leaders, and department heads who are looking to provide structured training for their teams while embedding best practice sales techniques.
The course is also valuable for salespeople, receptionists, and administrative staff whose role involves telephone communication and customer interaction.
Delegates will develop practical skills in structured sales, objection handling, closing, and negotiation whether they attend as part of a team or individually.
By attending, both managers and individuals gain actionable insights, hands-on experience, and a confidence boost to engage customers more effectively, improve team consistency, and increase overall sales results.
Benefits of a Private Sales Course
A private Sales Skills Training course ensures the content is tailored to your team’s specific needs and experience levels.
Delivered online, at your premises, or in our training rooms, the course maximises relevance and engagement for every delegate.
You’ll receive comprehensive course materials, practical exercises, and an action plan to implement back in the workplace immediately.
The interactive format allows you to practice techniques in real scenarios, from telephone communication to handling objections, delivering feedback, and closing the sale.
Our experienced trainers provide personalised feedback and guidance, helping you apply new strategies confidently.
By the end of the course, you’ll have a structured, actionable toolkit to improve customer interactions, increase sales success, and enhance your professional image.
Course Reviews
Course Reviews
Excellent [Private Sales Course] Very well delivered, tailored to the industry and environment.
Julia Fellows
North West Timber Treatments LtdCourse Reviews
[Private Sales Skills] Course was good and informative. The trainer was fun, full of energy , through and made the course interesting.
Peter Mather
North West Timber Treatments LtdCourse Reviews
Great [Private Sales Course], well delivered, involving all. Thanks.
Sam Mayor
North West Timber Treatments LtdCourse Reviews
Very informative, a friendly approach, and lasted just the right amount of time. The [Sales] course shows that there is always room to learn more.
Anne Dickinson
Claro Software LtdCourse Reviews
Excellent [Sales course], thank you for the great training.
Marta Szymiec
Hearing Products International LtdCourse Reviews
Afternoon session where we were able to contextualise our product and sales process, and begin to map out real world scenarios/calls/tactics was particularly useful.
Steven Bancroft
CoachwiseCourse Reviews
Trainer and course was perfect for what I required. I enjoyed the whole session.
Janine Allen-Ager
1st4sport QualificationsCourse Reviews
Very happy with all!
Conrad John
GerflorCourse Reviews
It was a great day. Really enjoyed it. Have recommended the [Sales training] course and I will be looking out for other courses to go on.
James Fox
Williams & CoCourse Reviews
I love that it's a small group of people as you feel that each person is understood and listened to well. I would love to return again!
Sophy Purnell
The Composer WorksCourse Reviews
The Sales course delivery and the trainers knowledge was excellent. Feel so much better after this course and ready to try these skills in work. Thank you for building my confidence!
Hayley Day
Conren LtdCourse Reviews
I would recommend this Sales course to anybody looking to improve their skills. It had good ideas to take forward & new techniques to use through good presentation & examples.
Darren Robinson
MarbcoteCourse Reviews
Great [Sales] course. I enjoyed learning, and learnt some good information I will put to use. The trainer was easy to learn from and an overall good trainer.
Franco Mattiello
CoachwiseCourse Reviews
Paul and Steve are both buzzing! I have a modality test sitting on my desk this morning!
Libby Baines
Rible Technology LtdPrivate Sales Course Enquiry
One-to-one and private group Sales courses are available from £690 + VAT.
Private Online Sales Training courses are available from £590 + VAT (6 hours).
The training can be held at your premises anywhere throughout the UK or held at our training centre in Manchester.
To enquire please complete the form below or call 0161 226 6032 to discuss your requirements.
To get a quote please complete the form below or call us.
FAQs
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How can I improve my team’s sales performance through training?
This course equips managers to develop a structured approach to sales for their teams.
By practicing real-world scenarios, learning objection-handling techniques, and implementing consistent processes, teams become more confident, cohesive, and effective at converting prospects into customers.
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Is Sales Skills Training suitable for employees with little experience?
Yes. The course is designed for beginners and intermediate learners.
It provides step-by-step guidance on telephone communication, customer service, and structured sales techniques so participants gain confidence and practical skills regardless of prior experience.
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Can this course help my team close more sales over the phone?
Absolutely. Delegates learn to structure calls effectively, understand tone and language, handle objections professionally, and apply proven closing strategies.
These skills increase engagement, improve customer relationships, and help drive higher conversion rates.
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Can I send a group of my team members to this course?
Yes. Many managers book this course for multiple team members at once.
Private sessions can be customised to your team’s experience, products, or services, ensuring the training is directly relevant and immediately applicable to your business.
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What long-term benefits can I expect after completing Sales Skills Training?
Teams and individuals report improved customer satisfaction, stronger negotiation skills, more consistent sales techniques, and higher confidence during client interactions.
These benefits translate to better business outcomes, stronger professional growth, and lasting improvements in team performance.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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How interactive are the courses?
Our courses are highly interactive. You’ll take part in discussions, group activities, and practical exercises designed to build real-world training skills in a supportive environment.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza
100 Old Hall Street
Liverpool
L3 9QJ
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