Sam | Social Media Marketing Trainer & Consultant

Sam is a specialist social media and digital marketing trainer with over 16 years of experience helping brands grow their online presence through strategic content, advertising, and consultancy.

She is a Meta Certified Digital Marketing Associate and works with businesses, agencies and in-house teams to strengthen their performance across platforms like Facebook, Instagram, LinkedIn and TikTok.

Sam began her career as a journalist, writing for industry titles including PR Week, Campaign and British Baker, before moving into broadcast media with Sky News.

At Sky, she became a lead on the social media team, delivering live coverage of major news events such as Brexit and the 2016 US presidential election.

She also launched and managed the social channels for The Pledge, Sky’s weekly panel show, building its digital presence from the ground up.

In the years that followed, Sam moved into senior social and digital roles at Citypress, THG (The Hut Group), and Manchester Metropolitan University.

Most recently, she was Head of Social & Digital at St Pierre Groupe, where she led content, strategy and performance for a portfolio of FMCG brands.

Now working independently, Sam provides training and consultancy focused on organic and paid social media, influencer campaigns, content development and analytics.

Sam also co-runs the social media channels for The Baton of Hope UK, mental health charity, pro-bono to help raise awareness around suicide prevention as well as helping to develop their marketing strategy for their second UK tour and their recently launched Workplace Pledge initiative.

Training Experience & Qualifications

• Over 12 months of delivering Social Media & Social Advertising training with M Training
• 16 years of experience in social media and digital marketing
• Delivers public and private training courses for in-house teams and agencies
• Specialises in Facebook, Instagram, LinkedIn, and TikTok
• Tailors courses to delegate needs, with follow-up support on strategy and campaign review
• Meta Certified Digital Marketing Associate (2025)

Work Experience

• Head of Social & Digital, St Pierre Groupe
• Social media & digital roles at Citypress, THG, and Manchester Metropolitan University
• Social Media Journalist at Sky News
• B2B journalist for PR Week, Campaign, and others
• Consultant for brands including California Walnuts, LoSalt, and MAM Baby
• Social Media Strategist (pro-bono) for The Baton of Hope UK

Other Qualifications / Accreditation

• PGDip Magazine Journalism – PMA Media Training
• BA (Hons) Journalism & Media Studies (2:1), De Montfort University
• Mental Health First Aider – MHFA England