Search Engine Marketing Courses

Frequently Asked Questions

• What does SEM stand for?

  SEM is an acronym for Search Engine Marketing.

  It is commonly used by marketing professionals as an umbrella term for the methods used to achieve greater visibility in Google and other search engines, for your targeted search phrases, or audiences.

  The two key branches of SEM are Search Engine Optimisation (SEO) and PPC advertising in Google, Bing and other search engines.

  PPC is another commonly used acronym. It stands for Pay Per Click advertising but this only refers to the most common form of advertising within search engines and publishing platforms.  It is called PPC because you only pay when users click on your ads.

• Which SEM course is best for me?

  We offer two standard, public courses in Search Engine Marketing: Google Ads and SEO. 

  We also offer Advanced-level courses in both subjects and offer private courses covering both topics. 

  Google Ads allows you to pay to appear high in Google Search, YouTube, Maps and other channels. You pay a cost per click when users click on your ads. It is probably the most effective form of advertising available to marketers, but it is very easy to get it wrong and waste a lot of money. 

  Our Google Ads courses are designed to help you run highly effective campaigns, avoiding the pitfalls that many fall into. They are suitable for people new to Google Ads and those who have a basic knowledge of Google Ads. If you want something more advanced, please ask for a private course.

  Our SEO Courses give you the knowledge and skills to be able to identify how to achieve a higher ranking in Google without paying. You will learn a series of on-page and off-page SEO techniques that you can implement to achieve high rankings in search engines. This course is ideal for people new to SEO and those with a basic knowledge.

  If you know the basics of SEO, our Advanced SEO course would be ideal.  We offer this on a public basis but it is usually run as a private course focusing on your website(s).

• Whats the difference between Private & Public Courses?

  Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public coruse to ensure that everyone recieves tailored training.

  Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements

• Do you offer in-house or private group training?

  Yes. All of our courses are available as In-House courses delivered at your premises anywhere in the UK.

• Will I receive a certificate?

  Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

• Can I take these courses online?

  Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.

• Where are the courses held?

  This course is run in Manchester, Leeds, Liverpool, Birmingham and Online.

• Can I pay by invoice / PO?

  Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

  If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

• How long is this course

  This is a 1 day course. It runs from 9:30 am to 4:30 pm.