PPC Training Courses

  • 1 Day
  • Manchester | Leeds | Birmingham | Liverpool | Online | UK Wide

This is a one-day training course that will give you a good understanding of how to set up successful PPC campaigns and evaluate and optimise your campaigns and ads to appear at the top of Google and encourage click-through.

Private Course

From

£550 +vat
  • Small class sizes
  • 5 Star Rated Course
  • Practical courses
  • 3 month support

PPC Course Introduction

Paid Search Ads are a great way for website owners to get their website to appear at the top of Google Search Results.

They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee, this could be between 20p and £20 depending on your industry. 

Without correct campaign setup, monitoring, and optimisation, you can waste your budget on ads that do not reach your target audience.

Our 1 day PPC courses will give you a good understanding of how they work and provide a clear, hands-on, demonstration of how to set up ad campaigns and write effective Ads on Google Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Google Ads Course Outline

  • Introduction to Google Ads

    • Understanding AdWords and Quality Score
    • Structuring your Campaigns and Ad Groups
    • Home, Dashboards & Menus
    • AdWords Settings
    • Google Ads Extensions
    • Scheduling & Rotation

     

    Conversions

    • AdWords Conversion Tracking
    • Using Analytics to Track Conversions
    • Conversion Reports
    • Automated Conversion Optimisation
  • Creating an Ad

    • Creating a text ad
    • Keyword Analysis
    • Bid Strategy & Match Types
    • Ad Preview & Diagnostics

     

    Strategy

    • Device Targeting
    • Bid Adjustments
    • Custom landing pages
    • Other strategies to try
  • Optimisation

    • Improving Ad Rank
    • AdWords Optimisation
    • Improving your Quality Score
    • Landing page optimisation

     

    Other Ad Types

    • Google Shopping / PLAs (Overview)
    • Remarketing (Overview)
    • Display Advertising (Overview)
    • Video (YouTube) ads (Overview)
    • Useful AdWords and Training Resources

Why Choose M Training

  • Small class sizes

    We run small classes so that there is more interactivity, opportunity for questions and is more personal.

  • Convenient Locations

    We run public Google Ads courses in Manchester, Leeds, Liverpool, Birmingham and Online. Private courses can be held throughout the UK. 

  • Course Certificate & Notes

    Delegates recieve a certificate of completion and detailed notes after the course

  • Expert Trainers

    Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations

  • Follow up support

    Along with the course notes, you also recieve 3 months email support for any follow up questions

  • 5 Star Rated

    Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Who is this PPC Course for?

This PPC course is aimed at new or relatively new people to the world of Paid Search Advertising. 

You may not have started any PPC campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

 

PPC Course Topics

  • Introduction to Google Ads
  • PPC Strategy & Options
  • Keyword Research & Targeting options
  • Creating an effective PPC campaign
  • Writing effective Ads 
  • Optimisation of your PPC campaign
  • Conversion tracking
  • Reporting
  • Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

Download The Full PPC Course Outline

 A full course outline see the Course Outline tab on the menu below.

The outline is the same as our Google Ads course, where you can also see scheduled public dates.

Course Reviews

I attended the Birmingham Google Ads course and I cannot recommend it enough. It was packed full of really useful information. The tutor delivering the course was clear, professional and very patient (as I had very little prior knowledge). The pre and post course information that was sent out was also excellent.

Rosie T
CCCampers

Course Reviews

Big thanks for the AdWords course. I found it very useful. We’re now planning what to do moving forward with our implementation!

Julian Battye
Beauty Bay

Course Reviews

The course was a great, hands-on learning experience and after just one day I now feel ready to delve into the world of Adwords. The group was small and informal which certainly aided my learning. Thanks!

James Robinson
Sysco Software

Course Reviews

I attended the AdWords training course with M Training yesterday and I just wanted to say a few things about the experience. Firstly, I found the day very informative and interesting and I certainly learnt a lot! I also thought the trainer was a great teacher and the size of the group made the course very engaging. Thanks again!

Harvey Leigh
Cardea-Solutions

Course Reviews

I would like to say a BIG thank you to Martin for his expert guidance and support throughout the Google AdWords training session. I found the course to be very comprehensive and also very personal to each person’s goals and business sector.

Ria Hackwell
Ingard Financial

Course Reviews

The course was very informative and useful for us and will be invaluable in the near future when we commence our AdWords campaigns.

Robb Barham
Blackwells

Course Reviews

This is the second course I’ve had with Martin. The groups are small which allows extra time to concentrate on anything you may be unsure of. There is a lot of information to process as the day goes on and there are no problems going over bits again that you find confusing or don’t understand. Getting the notes at the end is a great touch, and it is great to have as a reference after the course. I would definitely recommend Martin and M Training for both the Analytics and AdWords courses. You learn so much and the knowledge you come out with, you cannot put a price on.

David Potter
Wardworth Ltd

Course Reviews

Very informative Google Adwords course. Martin presented a large quantity of information extremely effectively and I left feeling well-acquainted with the entire Adwords process.

Matthew Pavli
BFI

Course Reviews

Excellent [AdWords] course delivered by a very experienced and knowledgeable trainer. Martin spent a lot of time with our small group offering us very customised and personalised training which was great. There is a lot to learn on the course but the delivery was very concise, clear and engaging with comprehensive supporting documentation. I came away eager to put my new skills into practice and create my first Ads campaign! I would highly recommend this course to anyone looking to effectively market their products and services and grow their business.

Denise Courtney
Courtney Associates

Course Reviews

I only had theory based experience of Google Adwords before the course however I now have a wide knowledge of the Adwords process, keyword generation and how best to structure campaigns. Martin was a great teacher, he moved at the right pace whilst also tailoring each topic to our individual industries. This was particularly helpful in deepening my understanding. Overall, a great course that has really benefited me! Many thanks.

Megan Lawrence
BlueMAC Manufacturing

Course Reviews

The Adword 1 day course was very informative, very well presented and explained all the basics to set up your campaigns.

Dan Punia
Cosmetic Dentist

Course Reviews

A very useful & informative day - even the non-techy side of the team enjoyed it!

Nathan Scott
Prime Creative

Course Reviews

The one day Adwords course was in-depth and very informative. It gave me the knowledge and confidence to start setting up and optimising campaigns immediately. The small class size really helped me get the most from the training. I'd recommend this course to anyone who wants to get to grips with Adwords quickly.

Helen McMahon
Open Management Ltd

Course Reviews

I have attended the Google AdWords course (Second course) with mtraining and again, very professional, friendly and learnt so much! Highly recommend.

Rachel Kippax

Course Reviews

Professional, friendly, knowledgeable and informative course leader. Personal help too as they limit group size. Highly recommended.

Nigel Dunkinson
Approachable UK

Course Reviews

Excellent and informative course from a highly knowledgeable instructor, I learned so much in just one day and will definitely be attending more courses in the future

Lauren Done
Private White V.C

Course Reviews

Great courses, highly recommend!

Ethan Mather
Withnell Sensors

Course Reviews

Attended the AdWords training course. Very useful information and quite comprehensive.

Jack MacMichael
AWH Legal

Course Reviews

The Course is very helpful and informational for even a beginner. I recommend M Training for people who's seeking for Google Adwords/ Analytics courses, it's definitely value more than you expected.

Sylvia Chen

Course Reviews

The Google Adwords course was really useful and informative. The hands on learning approach meant I came away with a bespoke Adwords campaign set up ready for our company, as well as the knowledge on how to create more!

Kathryn James
United Environmental Services

Course Reviews

I'm very happy with my Adwords training and would definitely recommend it to others, especially because there are small groups so the training is more personal.

Becs Kemm

Private PPC Courses

We are happy to run private PPC courses at your offices, at our Manchester office, Online or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private PPC Course Costs:

Private classroom-based courses are available from £390 + VAT for a half-day and from £590 plus VAT for a full day

Online virtual classroom courses start at £250 for a half-day course and from £450 for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

 

Looking for Public Dates?

This PPC course follows the same outline as the Google Ads Course, where you can also view upcoming public course dates.

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