Introduction to Marketing Course
Duration :One Day Cost: From £295
Venues : Online | Manchester | UK Wide
Introduction to Marketing Course
Gain a better understanding of marketing and how you can use it to drive your business or organisation on this 1-day course.
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6 Small Class Sizes
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5 star rated courses
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Practice led learning
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3 month online support
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Online Courses Available
Select from the tabs below to find out more:
Introduction to Marketing Dates
Browse all public Introduction to Marketing course dates below. or use the filter to show only dates in specific locations. For Private Courses at your offices, or in our Manchester office, select Private Course Enquiries tab above.
Private and One To One Marketing Courses
One-to-one and private group Marketing 1 day courses are available from:
Online: £590 + VAT
Classroom: £690 + VAT
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
The training can be held online, at your premises anywhere throughout the UK, or held at our training centre in Manchester.
To enquire please complete the form below or call 0161 226 6032 to discuss your requirements.
To get a quote please complete the form below or call us.
Private Introduction to Marketing Course Enquiry
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What is Marketing?
- Definition of Marketing
- The role of marketing
- How to use the 7 P's of marketing to frame your strategy
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Your Business & Marketing
- The Role of marketing in your business
- Creating an inspirational Vision and Mission for your organisation
- Analysis of your current marketing
- Identifying the gaps and opportunities
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Branding
- What is Branding?
- What is your brand promise
- Creating straplines
- Identifying and evaluating your brand values
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Your Market
- Identifying your market sectors
- Analysis of your market sectors
- How to segment your audiences
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Your Objectives
- Setting marketing objectives for your organisation
- Making your objectives SMART
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Marketing Channels
- How to Communicate with your audiences
- Identifying your primary and secondary Marketing Channels
- Clarifying the roles of each channel in reaching your objectives
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Product / Service Evaluation
- Identify the strengths and weakness of your product / service offer
- New Product Development
- Competitor analytics
Intro to Marketing Courses in Manchester
Our Manchester Venue:
All our Introduction to Marketing courses Manchester are run from 9.30am to 4.00pm at our head office:
Rutherford House
Manchester Science Park
Pencroft Way
Manchester
M15 6SZ
Public Transport/Parking:
The closest public park is Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Intro to Marketing Course Online
The Online Introduction to Marketing courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
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