A highly insightful online session for the Introduction to Marketing course. Martin was very friendly and knowledgeable. Thank you again
Introduction to Marketing Course
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One Day
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Online | Manchester | UK Wide
Gain a better understanding of marketing and how you can use it to drive your business or organisation on this 1-day course.
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Introduction to Marketing Course
If you’re looking to improve your marketing skills and want to learn how to use marketing more effectively this 1-day Introduction to Marketing course is for you.
It will give you practical skills and knowledge of different aspects of Marketing to take away and implement for your own organisation.
You will learn how to create your own marketing strategy, set objectives, build your brand and brand values, identify the best marketing channels, how to analyse your results and more.
Marketing for Beginners
During this 1-day Introduction to Marketing course, you will learn the theory behind marketing such as its role within business and marketing tools such as the 7 P’s of marketing, understanding your brand and brand vision and looking at different marketing channels.
You will also undertake practical exercises to apply this knowledge and techniques to your own organisation. As well as working to understand your market segments and setting achievable marketing goals, identifying which marketing channels would be suited to meet your goal and how to measure success.
You will be provided with detailed courses and have access to 3 months of online support for any follow-up questions you may have.
Introduction to Marketing Course Outline
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What is Marketing?
- Definition of Marketing
- The role of marketing
- How to use the 7 P's of marketing to frame your strategy
Your Market
- Identifying your market sectors
- Analysis of your market sectors
- How to segment your audiences
Product / Service Evaluation
- Identify the strengths and weakness of your product / service offer
- New Product Development
- Competitor analytics
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Your Business & Marketing
- The Role of marketing in your business
- Creating an inspirational Vision and Mission for your organisation
- Analysis of your current marketing
- Identifying the gaps and opportunities
Your Objectives
- Setting marketing objectives for your organisation
- Making your objectives SMART
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Branding
- What is Branding?
- What is your brand promise
- Creating straplines
- Identifying and evaluating your brand values
Marketing Channels
- How to Communicate with your audiences
- Identifying your primary and secondary Marketing Channels
- Clarifying the roles of each channel in reaching your objectives
Who Is This Introduction to Marketing Course For?
his course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area.
Whether you are a company director, or have recently promoted into a marketing role, or are looking to move into a marketing career - this is the ideal course for you.
Introduction Marketing Course Day Details
Our 5-star rated Introduction to Marketing training courses are practical courses with small class sizes, and a maximum of 6 delegates, allowing plenty of time to interact with the trainer and ask questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Introduction to Marketing Courses
Our scheduled public Introduction to Marketing Courses are run in Manchester and Online. Dates for these can be found below.
Private / Bespoke Marketing Courses
Are you looking for in-house Marketing training for yourself or your team?
We run private one-to-one and group Marketing training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Marketing courses can be tailored to your requirements or the needs of your team.
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The Intro to marketing course is held in Manchester City centre and Online. In-house courses can be held UK wide.
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Course Content
Delegates will recieve detailed course notes after the course.
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Expert Trainers
Run by an experienced marketer with over 25 years experience in developing marketing communications strategies for organisations.
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
I attended the Introduction to Marketing course in Manchester. Martin is a super trainer and extremely knowledgeable in all areas of marketing. I found it engaging, interesting and the bespoke content provides an invaluable insight into areas you personally can improve your own marketing offering back in the work place. Highly recommended.
Caroline Martin
Course Reviews
A comprehensive and engaging course into the fundamentals of marketing. Martin was able to pitch the content perfectly.
Gary Noone
MBDA AerospaceCourse Reviews
Thanks again. Really enjoyed the [Marketing] course, and found it very useful.
Ryan Taylor
William Smith GroupCourse Reviews
Excellent informative [Intro to Marketing] training session. Easy to follow and tailored to our business needs.
Louise Mason
Storengy UKCourse Reviews
Excellent [Introduction to Marketing] course. Martin was engaging and helpful throughout.
James Perkins
Creative SupportIntroduction to Marketing Dates
Browse all public Introduction to Marketing course dates below. or use the filter to show only dates in specific locations.
Enquire about a private courseFAQs
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Will I gain practical skills from this Introduction to Marketing course?
Yes! You’ll leave with hands on skills you can apply straight away.
You’ll create a simple marketing strategy for your organisation, set achievable objectives, evaluate your brand, and identify which marketing channels will deliver the best results.
Everything you learn is designed to be practical, not just theory.
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Is this course suitable for small business owners or start-ups?
Absolutely, this course is ideal if you run or manage a small business.
You’ll learn how to promote your products or services on a realistic budget, discover how to reach the right audience, and understand which channels give you the best return.
The small group format means you can discuss your specific business challenges with the trainer and get tailored advice.
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How does this Introduction to Marketing course differ from the Digital Marketing course
This course gives you the foundations of marketing: brand, customer segmentation, objectives, and how to build a strategy that works for your organisation.
Our Digital Marketing course, by contrast, focuses purely on online channels such as SEO, social media and paid ads.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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What's the difference between Private & Public Courses?
Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.
Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza
100 Old Hall Street
Liverpool
L3 9QJ
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