Really great course. Very helpful. Very relevant.
Copywriting Course
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1 Day
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Private 121 | In House | Online
Gain the knowledge and skills to write great copy for a range of different media, including websites, email, literature, social media and more on this 5-star rated 1-day course
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Copywriting Course Introduction
Learn how to write compelling copy that is targeted to your audience to engage the reader and encourage them to take action, whether on a website, social media, packaging and more on this 1-day Copywriting course.
It will give you the knowledge of the theory and the practical skills of different aspects of Copywriting to take away and implement to your own needs.
You will learn how to understand and target your audience, structure your messages, write concise messages with calls to action and find your voice (or use your company’s voice).
You’ll also get plenty of great hints and tips along the way to help you avoid common pitfalls.
Copywriter Training
During this 1-day Copywriting course, you will learn using a combination of theory and practical writing exercises, including rewriting a piece of your own work and receiving instructor and peer feedback. You will gain insights into your own writing style and areas that you do well and others where you can improve.
These practical sessions will help you see how you can put into practice the concepts and structures discussed and apply them to your own writing to achieve your goals.
Along with the writing exercises, you will get access to 3 months of online support for any follow-up questions.
Copywriting Course Outline
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Essential Elements of Successful Copywriting
- Identifying your audience
- Addressing the readers needs
- Creating a narrative
- How to get going
- Strategies for keeping readers engaged
- Focussing on the key messages and minimising repetition
- Strong nouns and verbs
- Creating pace and rhythm
- Active v's passive
- Editing tips
- Identifying errors - proofreading exercise
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Practical Workshop
You will take part in a number of practical writing workshops, at least one of which will be based on material from your own workplace.
Please send us a few examples of work you have done. If this is not possible, you could give us some examples of related articles for your organisation, or from competitor.
Feedback
Detailed feedback is provided on your work.
This is channelled into focused discussions on how to improve your copywriting skills.
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Action points
From the feedback provided you will have a list of key improvements, you can after the course.
You are then given the opportunity to discuss these with the trainer for additional personal guidance.
Copywriting Course Learning Outcomes
Participants on this course will learn:
- The importance of understanding and targeting your audience
- How to create compelling messages for your readers
- How to structure an article
- Sentence and story construction
- How to write clean, punchy, copy
- Common errors to avoid
- How to find your voice as a writer
- Essential tips for SEO
Download the full course outline here or see the course Outline tab further down this page
Copywriting Course Structure
- Five Essential elements of successful copywriting
- A number of writing exercises, one based on your own material
- After each writing exercise, constructive feedback is given from the group and course trainer
- Identifying areas of improvement
Who Should Attend This Copywriting Course?
This course is designed for anyone in a business or organisation who want to develop their copywriting skills.
Copywriting Course Day Details
Our 5-star rated Copywriting training courses are practical courses with small class sizes, and a maximum of 6 delegates, allowing plenty of time to interact with the trainer and ask questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Copywriting Courses
Our scheduled public Copywriting Courses are run in Manchester and Online. Dates for these can be found below.
Private / Bespoke Copywriting Courses
Are you looking for in-house Copywriting training for yourself or your team?
We run private one-to-one and group Copywriting training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Copywriting courses can be tailored to your requirements or the needs of your team.
For more information see the Private Course tab further down the page for more information
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The copywriting course can be held at our premises in Manchester, at your premises anywhere in the UK or Online
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Course Content
Bespoke course content tailored to suit your business requirements
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Expert Trainers
Run by a copywriting expert who has written copy for many companies, agencies and organisations
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
Fantastic course. I found it really useful for our needs
Alex Scoular
Manchester Universtity NHS TrustCourse Reviews
I thoroughly enjoyed the day and learned some great points to help improve my writing/editing skills
Braden Valles
F BallCourse Reviews
The course exceeded my expectations, and will have a really positive impact on my job.
Matthew King
Robinwood Activity CentresCourse Reviews
I was looking forward to this course, but I must admit it exceeded my expectations. The course was inclusive, engaging, and really valuable.
Elizabeth Murphy
NHSCourse Reviews
Mike was great in personalising course content and it was helpful to be able to peer review our work and improve together! Super engaging overall!
Danielle T
Quorn FoodsCourse Reviews
The main takeout is the way the [public Copywriting] course was completely tailored to me and my role/business.I've left with real knowledge and examples of how to improve and continue develping in my copywriting skills. Mike had clearly researched well and got under the skin of our roles and industry to give real lilfe examples related to each individual.
Ellie L
Quorn FoodsCourse Reviews
I liked how the [Copywriting] course was tailored to our individual roles and companies making it more relevant. Mike was very knowledgeable and relevant in this industry. He was approachable and encouraging and his feedback was also completely constructive.
Jacqueline A
Attus GroupCourse Reviews
Thanks for delivering such a brilliant course, it really improved my understanding, approach, and confidence.
Gemma Armstrong
HeadsTogetherCourse Reviews
I really enjoyed the course content and the way it was taught, Mike was very friendly and clearly drew upon a great wealth of experience. The tips he gave on structure immediately benefitted me, and the way he outlined the importance of identifying and speaking to your audience felt like it was something I had been missing. It is nice to feel like I now have more tools at my disposal to write clean and clear copy.
Patrick Fitzgerald
UNIwise Education SolutionsCourse Reviews
Mike was fantastic and made me feel comfortable. At first I was nervous and worried about the level of writing skills I was going to learn and if I’d feel out of depth. Whilst I was suitably challenged – I did not have any anxiety about completing any of the materials! Mikes knowledge of our company was crucial. These courses sometimes miss the mark due to misunderstanding of our profession. Thanks again – and I’ve come out 100% more confident than before the course.
Natasha Firth
JD SportsCourse Reviews
Mike was really friendly and spoke a lot of sense when he was justifying his points. It was really beneficial to hear his way of thinking and his opinions and I will definitely take those on board.
Emily Glover
JD SportsCourse Reviews
A really good [Copywriting] training session with an excellent course trainer. Involved writing activities that allow you to put what you’ve learnt into play and then receive instant feedback!
Sophie Hill
JD SportsCourse Reviews
I really enjoyed the [Online Copywriting] course – it covered a lot of good advice and was very well structured. Mike is a real expert in his field and it was good to work on some practical examples. I’ve learned a great deal which I will implement in my job. Thank you.
Christine Davidson
Together MoneyCourse Reviews
10/10 Mike was fantastic throughout. Perfect feedback all the way through the [Copywriting course] helping everybody with their specifics.
Matthew Cooper
JD SportsCourse Reviews
Would recommend to colleagues. Would contribute to all job roles not just marketing.
Simone Bosomworth
North Yorkshire County CouncilCopywriting Course Enquiry
Copywriting FAQs
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Does this course cover writing for SEO and AI?
Yes. While the focus is on persuasive writing it does also include essential SEO techniques.
You’ll learn how to use keywords naturally, structure content for search engines and AI platforms, and create copy that is both user-friendly and optimised for higher rankings.
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Is this course only focussed on writing for Digital Marketing?
Absolutely not. This course covers writing for the various digital marketing topics it is also useful for writing for offline materials such as packaging, leaflets, posters, reports and more.
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How does copywriting training help improve marketing results?
Strong copywriting directly improves marketing performance by making messages clearer, more engaging, and more persuasive.
Well written copy increases click-through rates, strengthens brand identity, and ultimately drives more sales or enquiries.
Learning proven copywriting techniques helps you communicate benefits, not just features, making your campaigns more effective.
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Do I need any prior writing experience to join this copywriting course?
No prior experience is required. This copywriting course is designed for beginners as well as those who already write in their role and want to improve.
The training starts with core principles and builds practical skills step by step, so you can apply what you learn straight away.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I take these courses online?
Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.
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When is the next date the course is held?
This is a private only course. As such we do not have any scheduled course dates.
Please get in touch to discuss availability info@mtraining.co.uk
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What's the difference between the copywriting course and the content marketing course?
This copywriting course focuses on persuasive writing that motivates readers to take action, such as buying a product, signing up, or clicking a link.
The Content Marketing course, on the other hand, focuses on longer-form material like blogs, articles, and guides aimed at informing or educating and developing a Content Strategy
If your goal is to create marketing copy that sells or converts, copywriting training is the better choice.
PEOPLE THAT HAVE ENJOYED OUR COURSES
Head Office: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
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