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AI Marketing Course

1 Day
Manchester | Birmingham | Online

This one-day course will equip you with the knowledge and practical skills to unlock the power of AI for your marketing strategy.

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Small class sizes
5 Star Rated Course
Practical courses
3 month support

AI Marketing Course Introduction

On this practical 1 day course you will gain the knowledge and skills to leverage generative AI tools for a range of marketing activities.

Through interactive exercises and real-world examples, you'll gain knowledge in personalising campaigns, optimizing content, and extracting valuable customer insights.

By the end of the course you will be confident in using generative AI tools and be able to take your marketing to the next level.

Generative AI For Marketers

From the basics of AI to the privacy and copyright implications and how to avoid the pitfalls you will not only learn the theory of using AI but the practical skills as well.

Through exercises with popular AI models like ChatGPT, Google Gemini, and Dall-E, you’ll explorer their strengths and how they can be applied to marketing tasks.

You’ll learn how to use prompts to harness AI's power for marketing research, creating powerful headline, descriptions, and engaging content for SEO and email marketing, brainstorm ideas, and personalize social media posts for different platforms.

We’ll also look at Chat GPT4 and how it can be used to build your own GPTs, customizing voice, style, and tone to suit your brand.

By the end of this course, you'll be equipped to leverage AI's capabilities and transform your marketing efforts.

AI Marketing Course Outline

Introduction to AI
- Definition of AI
- History of AI
- Basics of AI
- AI’s Impact on Marketing
Building Your Own GPTs
- Training AI
- Setting Voice, Style & Tone Guides
- Improving Answers
- Creating GPTs for specific tasks
AI for SEO
- Keyword Research
- Generating headings from existing content
- Producing Titles & Descriptions
Generating Images with AI
- Using Dall-E
- Generate Images, Charts & Graphs
- Pitfalls of AI Generated Images
Other Software that uses AI
- A look at software that uses AI for:
  - Video editing
  - Audio editing
  - Presentation creation
AI Models
- A look at popular AI Models:
  - Chat GPT
  - Google Gemini
  - Dall-E
  - Microsoft Copilot
- Differences between them
- Which ones are best for marketing
AI for Marketing Research
- Building Personas
- Discovering needs & Pain Points
- Competitor Research
- Trend Analysis
- Analysing Survey results
AI for Email Marketing
- Using Generative AI for Creating
- Subject Lines
- Call To Action text
- Body content
Privacy & Ethical Considerations
- Explore Ethical Issues
- Data Privacy & Protection
- Avoiding Bias
- Copyright Issues
AI for Blogging & Content Writing
- Researching Content
- Drafting Content for your website
- Brainstorming Ideas
- Finding topics for your audiences
AI for Social Media
- Generate Social Posts from existing content
- Tailor the content for each platform
- Hashtag research
When Generative AI Goes Wrong
- Looking at examples
- How to avoid the pitfalls

Download Course Outline

AI Marketing Course Day Details

The 1 day AI Marketing course is a practical course with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions.

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled AI Marketing Training Courses

Our scheduled public AI Marketing Courses are run in Manchester, Birmingham and Online.

Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke AI Marketing Training

We run private one to one and group AI Marketing Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

Who should attend this AI Marketing course?

This course is perfect for anyone working in, or involved with, marketing, business owners or content creators.

It’s ideal for anyone who wants to stay ahead of the curve and utilise AI to improve their marketing or to up skill themselves.

You do not need prior knowledge of AI, but an understand of marketing or the elements of marketing covered on the course is recommended.

Paid versions of the AI models are not required, but a free account is required for the exercises.

Why Choose M Training

Small class sizes

We run small classes so that there is more interactivity, opportunity for questions and is more personal.
Convenient Locations

The Blogging course can be held at our premises, at yours anywhere in the Uk or Online
Course Content

Tailored course content and detailed course notes provided post course
Expert Trainers

Run by expert digital marketer with many years of experience in creating, managing, and promoting blogs for organisations
Follow up support

Along with the course notes, you also recieve 3 months email support for any follow up questions
5 Star Rated

Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Course Reviews

I felt much more confident in my job role following the session.

Khrystina Keyworth

Salford University

Course Reviews

Thanks for last Friday it was very insightful and very useful, given me a lot to think about.

Edward Sheppard

Innovia

Course Reviews

I just wanted to take the time to let you know how much I and the team have enjoyed your training sessions. Overall, the trainers we have met have all been really easy to get along with, they're dedicated, have our interests at heart and we would have no hesitation coming back to M Training, should we need you again in the future. All classes have been online, but the way this year has gone, it's something we've all become more used to! The class sizes are good though, as it means you can still have your voice heard when needed.

Kayleigh James

R52

Course Reviews

[The trainer] was very friendly and insightful. Would recommend the course to others.

Steph Feather

We Are Boutique

Course Reviews

Personal, practical and clear approach. I have found it really helpful. I am leaving feeling a lot more confident. Thank you.

Lauren Banks

Manchester Cares

Course Reviews

Excellent delivery, informative, great analogies and thorough explanations.

Tayla Toby

Crystal Collections Ltd

Course Reviews

Great experience, Great tutor at a great central setting close to University of Manchester University. No negative points, would highly recommend.

Richard Allen

University of Manchester

Course Reviews

I would like to take this opportunity to thank you for the 3 days I’ve spent training with you, the courses were very informative and presented in comfortable atmosphere which made participation very easy The content of the courses were really helpful and I feel I’ve gained a lot from both, I’ve given this feedback to management at Scholastic and recommended that we should use your company in the future

Miriam Clarke

Scholastic

AI Marketing Course Dates

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FAQs

How can I learn AI marketing from scratch?

Start by understanding AI basics, marketing applications, and hands on tools. Our course guides you step-by-step to develop practical AI marketing skills that you can apply immediately.
How can I use AI to help with marketing?

AI tools can automate tasks, personalise campaigns, and predicts trends to improve results. Our course shows you how to use AI marketing tools to grow your audience, boost engagement, and drive measurable business results
Can AI improve my social media marketing?

AI tool can generate posts, suggests trending topics, and tailor content for each platform. Our course shows you how to create AI-powered social media campaigns that engage audiences and save time.
Will I receive a certificate?

Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
Can I pay by invoice / PO?

Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
What's the difference between Private & Public Courses?

Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.

Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements
Do you offer in-house or private group training?

Yes. All of our courses are available as In-House courses delivered at your premises anywhere in the UK.

info@mtraining.co.uk

Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR

Leeds: West One, 114 Wellington St, Leeds, LS1 1BA

Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB

Liverpool: The Plaza 100 Old Hall Street Liverpool L3 9QJ

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