I attended the Google Analytics and Website Design & Optimisation courses. Martin has a great wealth of knowledge and these courses were great for me as a refresher and I learnt great new tips too. I highly recommend the courses and Martin tailors the course to your business which is excellent. Thank you Martin :)
Sonali HenshawWebsite Design Optimisation Course
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1 Day
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Private In-Person | Online
Your website may have an attractive design, professional photos and great content. But is it performing to its potential? This practical 1 day course will teach you how to optimise your pages to increase conversions.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Website Conversion Optimisation Course
On this course, you'll see that most websites, even the ones that look great, are underperforming.
We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.
This practical 1 day training course is available as a private online course or at your offices or at our training centre in Manchester.
It covers all the basics you need to know to evaluate your website, and your competitors, to identify how you can improve your website to generate more engagement, leads and sales.
You will come away with a list of things you should change, and the things you should test, in order to improve your user experience & conversion rate.
It also provides provides information on some useful tools you could use to help you optimise your site.
Website Conversion Optimisation Course Outline
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Introduction to Web Design
- Some simple rules
- Website evaluation
- Design basics
- Understanding and Communicating your Value Proposition
- Audience Profiling
Audience & Content
- Onsite Search
- Use of Photos & Graphics
- Personalisation
- Trust & Credibility
Other Tools & Useful Information
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Site Structure & Navigation
- Wireframing & Eyeflow
- Competitor Analysis
Conversion Path Optimisation
- Basket to Checkout Pages Optimisation
- Contact / Enquiry Page Optimisation
- Other key page optimisation
- Use of pop ups
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Page Design & Content
- Home Page Optimisation
- Web Page Design Rules
- Category Page Optimisation
- Product / Service Page Optimisation
Conversion Rate Optimisation (CRO)
- Conversion Rate Optimisation Testing
- CRO Measurement and statistical significance
- Speed
- Things to test
- User Testing
Who is this Web Design Optimisation Course for?
This course is for people who are new to website design and conversion rate optimisation (CRO); no prior knowledge is required to attend this course.
This course doesn’t not cover the use of software to create websites or graphics. It is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better.
If you want to know how to get your website visitors to engage more with your content and convert - this course is for you.
Private Website Conversion Optimisation Training
This training is offered exclusively as a private session, allowing the content to be tailored to your organisation’s specific goals and website.Not only giving you practical hints and tips about how improvements could be made to your website, but also teaching you the theory behind it.
Private training provides a highly interactive environment where your team can learn together, ensuring consistency in approach and collaboration.
You also have the flexibility to choose the location, date, and delivery method, whether that’s in-person at your premises, at our training centre in Manchester, or online.
Delegates leave the course with practical skills they can apply immediately, a comprehensive set of course notes, three months of email support for any follow-up questions and a certificate of completion.
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The Web Deisgn Optimisation course can be held at our premises, at yours anywhere in the UK or Online
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Course Content
Tailored course content and detailed course notes provided post course
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Expert Trainers
Run by expert digital marketer with many years of experience in designing and optimising websites.
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
Thank you again for the (Website Design Optimisation) training last week, it was incredibly useful to see where and the how the ICAM website could be improved.
George Miller
University of ManchesterCourse Reviews
I have done 2 courses [Conversion Rate Optimisation & SEO] and am booked on a third. I really cannot recommend M-Training highly enough. The courses are informative and accessible, with small numbers of delegates. The courses are very targeted at the individual businesses and extremely relevant. I've been to the Manchester venue twice and it is easy to get to. I've done other digital marketing courses nearer London and the M-Training ones are much, much better value. Thank you
Ben Scott
Active 650Course Reviews
I recently completed the Website Optimisation training course with Martin which I very much enjoyed. All the information was well-presented and very useful. The class was small so a lot of the examples were tailored to my business, which was great, and I could ask lots of questions. The centre was easy to get to and comfortable, lunch was also provided in a very nice café close by. I would highly recommend this course.
Kathie Toulman
Priory GroupPrivate Website Design Optimisation & CRO Courses
We are happy to run private Web Design & CRO courses Online, at your offices, at our Manchester office, or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private classroom based courses are available from £690 plus VAT (Full Day)
Online one-to-one and group training is available from £590 plus VAT (6 hours).
Half-day courses are available on request.
The classroom based courses prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Or at one of out Birmingham training rooms. Outside of these areas travel expenses will apply.
To get a quote please complete the form below or call us on 0161 226 6032.
FAQs
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How is this different from a web design course?
A web design course usually teaches you how to build or code a website.
This training focuses on improving an existing website so it generates more leads and sales.
You won’t need to learn coding or design software, the course is about practical improvements you can make to increase results.
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Do I need to understand analytics or data to benefit from this course?
No. While we touch on measurement and testing, you don’t need advanced data skills, although having some knowledge or access to Google Analytics would be beneficial, it is not essential.
The course is designed to be accessible to managers, marketers, and business owners, with straightforward tools and frameworks you can use without being a data analyst.
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Will I learn how to make changes to my website directly?
This course won’t train you to use web design software or CMS platforms like WordPress.
Instead, it shows you what should be changed and why, so you can brief your web team, agency, or developer more effectively and ensure your site works harder for you.
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Can this course help if I’m already planning a website redesign?
Yes, in fact, it’s perfect if you’re about to redesign or rebuild your site.
The training gives you the tools to evaluate competitors, structure your site more effectively, and avoid common mistakes, so you end up with a site that performs better from day one.
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Does the course include SEO (search engine optimisation)?
No, this is not an SEO course.
Instead of focusing on getting more traffic, the training shows you how to get better results from the traffic you already have.
Many businesses find that even small design and content changes can significantly increase enquiries and sales.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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When is the next date the course is held?
This is a private only course. As such we do not have any scheduled course dates.
Please get in touch to discuss availability info@mtraining.co.uk
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza
100 Old Hall Street
Liverpool
L3 9QJ
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