Kathryn was great at always giving examples that were real and relevant to our businesses which made visualising some of the concepts much easier. She made the course a very friendly and personable atmosphere for the training course which has made us feel more confident about asking questions about areas we weren't clear on and has given us a new understanding of how we approach social media in our business.
Social Media Course
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1 Day
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Public Courses in Manchester & Online
Learn how to develop and execute an effective Social Media strategy for your business or organisation on this 1 Day 5 star rated Social Media Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Social Media Training
If you use social media for a business and want to improve your metrics or you’re just starting out this practical 1-day course will give a clear understanding of how to put together and implement a targeted organic Social Media strategy.
You will learn how to create a great presence, build a large but targeted following, and engage your audience to increase your reach, post engagement and drive website traffic and conversions.
This course covers Facebook, Instagram and LinkedIn; and is focused on creating an organic strategy rather than utilising platforms ads.
If you are interested in the advertising side of social media, check out our Social Media Advertising course.
Social Media Marketing Strategy
During the course, you will learn how each of the most popular platforms (Facebook, Instagram & LinkedIn) platforms work and will discuss the latest trends and developments in is Social Media.
Through a range of practical exercises, you will look at developing a social media strategy for your business, looking at objectives, the best platforms to use conducting competitor research and developing your online voice.
Creating the right content for your audience is key for your social media strategy so you will also look at how you can generate this content using various tools and utilising content calendars and scheduling tools and measuring the success of your campaigns.
By the end of the course, you will have the confidence, knowledge and skills to put together and execute your own social media strategy.
Social Media Course Outline
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Social Media Introduction
- Introduction to Social Media
- Latest trends and developments
Social Media Channels
- Intro and good examples of the use of:
- YouTube
- 'The newbies'
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Social Media Strategy
- Creating social media objectives
- Developing a social media strategy
- SM Policy (Keeping yourself and your team safe)
- Developing your online voice / identity
- Competitor analysis
- Social Media and Search Engine Optimisation
Content
- Creating ideas for content
- Creating a content calendar and scheduling tools
- Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
- Great examples
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Developing a Target Audience
- Understanding how to target your ideal audience
- How to build a following and create a dialogue
- Building awareness and trust through Social Media
Social Media Measurement
- KPI’s and measuring Social Media success
- Measurement tools e.g. Tweet Reach, Google Analytics, Facebook
- Insights, LinkedIn Content Marketing Score and more
- Understanding the results
Social Media Course Day Details
Our 5-star rated Social Media training courses are practical courses with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Social Media Courses
Our scheduled public Social Media training courses are run in Manchester and Online. Dates for these can be found below.
Private / Bespoke Social Media Training
We run private one-to-one and group Social Media training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.
Who Should Attend this Social Media Training
This course is suitable for people who are looking to start using, or are relatively new to, Social Media platforms, for their businesses and want to understand best practices for doing so.
You do not need active social media platforms set up for a business, but you should be comfortable using social media platforms.
If you are unsure if this is the right course for you please get in touch on: info@mtraining.co.uk or give us a call on 0161 226 6032
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The public Social Media course is held in Manchester and Online. Private courses can be delivered inhouse anywhere in the UK
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Course Materials
Detailed course notes are provided for your reference after the course
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Expert Trainers
Run by a Social Media expert who runs social media campaigns for many companies, agencies and organisations
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
The [Social Media] course was fantastic, and I've come away with some great ideas. I was very impressed with Kathryn and it was great to learn from her as she was just a fountain of knowledge and had loads of hints and tips for us! I have already used some of these hints on both my own and the company social platforms! It is also very helpful that we have been sent the slides from the presentation so I can continue to refer back to these for as long as I need.
Georgia E
Crown Rail & Environmental ServicesCourse Reviews
I recently attended the Social Media course led by Kathryn for M Training. The course was very comprehensive, educational and also enjoyable. Kathryn has an amazing breadth of knowledge in this area and made it a fun day. I would throughly recommend this course to anyone looking to set up social media platforms or enhance their knowledge and skills.
Cathy H
British Cardiovascular SocietyCourse Reviews
I recently had the pleasure of participating in Kathryn's social media course at M Training. Her approach to teaching was refreshingly interactive as she encouraged open discussions and questions that enabled us to tailor the course to our own business needs. The course was engaging, inclusive and extremely helpful. The knowledge I have gained, and the skills developed have already made a positive impact on my professional endeavours. So, if you're looking for a comprehensive, engaging, and expert led social media training course, then I highly recommend Kathryn to you.
Angela F
Designer Media LtdCourse Reviews
The course was super interesting and put together so well. I learnt so many new tools and Kathryn, my trainer, was also excellent. She put me at ease immediately and explained everything so well!
Emma Cook
Kettle DesignCourse Reviews
A most valuable and enjoyable course
Cliff Mensforth
Course Reviews
Kathryn's training in social media was clear, covered everything, and she personalised things to my company. I can highly recommend her for your needs, as all my questions were answered, I learnt several things I hadn't expected to, and had a fantastic day with her learning about social media and it's uses in and for my company.
Bethany Fahrer
LivfulCourse Reviews
I found the [Social Media] course very useful and the facilitator to be very friendly and informed. I have gained a vast amount of knowledge on the platforms of social media that we will use within our company which will greatly assist myself going forward. Fantastic [social media] course. I liked the pace of the course and the number of delegates.
Karen Lewis
Springvale EPSCourse Reviews
So much useful information! This course has given me plenty to work with and a great deal to think about.
Mark Murphy
Out of Kilter TheatreCourse Reviews
I enjoyed the Social Media Course and found the facilitator very informed, friendly and the day went very quickly. The course was easy to follow with lots of good examples to follow. I came away with an action plan and now know which social platforms I need / don’t need to progress with my business.
Julie Bell
Astra ZenecaCourse Reviews
Great [Social Media] course, well presented & very informative. Just got back from holidays & can’t wait to get started! Thank you
Petra Craven Houghton
Oliver KayCourse Reviews
I found the [Social Media] course really useful and it has made me excited to implement some great changes on our pages. Thank you so much! Watch this space over the next couple of weeks!
Jonathan Marr
Neve FleetwoodCourse Reviews
I really enjoyed the [Social Media] course - Jane was a great trainer and I have come away positively enthused about all the social media activity I'll now be doing to boost my new venture!
Charlotte Copeman
Course Reviews
I’d just like to say that I found yesterday’s Social Media training very insightful. The day was well structured and all topics were covered in a good amount of detail. Jane mentioned interesting stats throughout the day which made the course more interesting and thought provoking.
Amy Thornett
Spectrum BrandsCourse Reviews
The social media course was very helpful, our instructor was very knowledgeable and I left equipped and with things to consider that I had never thought about before.
Tim Brown
Acts29Social Media Course Dates
Browse all public Social Media course dates below or use the filter to show only dates in specific locations.
Enquire about a private courseFAQs
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What will I learn in this 1 day social media training course?
In just one day, you’ll learn how to create a social media strategy, develop engaging content, grow a targeted audience, and measure results effectively.
The course is practical, beginner-friendly, and designed to give you actionable skills.
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What's the difference between Private & Public Courses?
Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.
Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements
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Is social media training worth it for small businesses?
Absolutely! This social media training helps small businesses understand best practices, build brand awareness, and attract the right audience without relying on paid ads.
This saves time and maximises return from organic efforts.
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Do you offer in-house or private group training?
Yes. All of our courses are available as In-House courses delivered at your premises anywhere in the UK.
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Is this social media course suitable for beginners?
Yes! No prior experience is needed.
This social media training is suitable for beginners as well as those already using social platforms who want to improve results and gain confidence in their strategy.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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How can social media training improve my marketing strategy?
A structured social media course teaches you how to set objectives, choose the right channels, create effective content, and analyse results.
This helps you align social media with wider marketing goals to drive engagement, website traffic, and conversions.
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Can I take these courses online?
Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.
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What makes this social media training different from online tutorials?
Unlike generic tutorials, this 5-star rated course offers personalised guidance, small class sizes, expert trainers, and practical exercises.
You’ll leave with a tailored strategy and ongoing support to implement what you’ve learned.
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How interactive are the courses?
Our courses are highly interactive. You’ll take part in discussions, group activities, and practical exercises designed to build real-world training skills in a supportive environment.
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Where in Manchester is this course held?
All our courses in are run from 9.30 am to 4.00 pm at our head office:
Manchester Science Park
Pencroft Way
Manchester
M15 6SZPublic Transport/Parking:
The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
PEOPLE THAT HAVE ENJOYED OUR COURSES
Head Office: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
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