SEO Course

  • 1 Day
  • Manchester | Liverpool | Leeds | Birmingham | Online

Learn how to optimise your website for the right keywords and understand the steps you need to take to get a good ranking on this 1 day, 5 star rated course.

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Choose a Public Course or Private Course below

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  • Small class sizes
  • 5 Star Rated Course
  • Practical courses
  • 3 month support

Search Engine Optimisation Course: The Essentials

If you’re looking to improve your SEO skills whether you are wanting to undertake your own SEO strategy or if you are working with an agency and would just like to understand more, then this course is for you.

It will give you practical skills and knowledge of different aspects of SEO to take away and implement on your own site.

You will learn how to undertake keyword research and competitor analysis, how to optimise your site for On-Site, Technical and Off-Site SEO and more.

 

Learn SEO

Through a range of theory and practical exercises looking at your own & competitor websites, you will learn the essential SEO skills you need to gain a better ranking in the organic search results.

After the course, you will also be provided with helpful course notes for your own reference as well as 3 months online support.

SEO Course Outline

  • Introduction to SEO

    • Introduction to SEO
    • How Search Engines rank websites
    • How users use and view Search Engine results pages
    • The SEO Process
    • SEO Tools

     

    On-Page Optimisation

    • HTML components
    • Quality Content
    • Keyword structure
    • Keyword density
    • Technical SEO issues such as redirection

     

    Measuring SEO Results

    • Search Console Reports
    • Google Analytics Reports
    • Other tracking tools
  • Keyword Research

    • Setting objectives
    • Practical session in Keyword Research
    • Understanding on-page ranking factors
    • The free tools you can use to identify the best keywords to target
    • Analysis session
    • Selecting target keywords for your pages

     

    On-Site Optimisation

    • Domains and URLs
    • Taxonomy (structure) / site maps
    • Speed and Errors
    • Security
    • Microdata and rich snippets
  • Creating an SEO Strategy

    • Setting Objectives
    • Keyword targeting
    • Competitor Analysis
    • How high can we get?
    • Checking SERP Rankings
    • Prioritising SEO Tasks
    • Monitoring progress

     

    Off-Page Optimisation

    • Link Building & Content Marketing
    • Social Media & SEO
    • Blogging, Directories & Forums
    • PR and building mentions
    • Local SEO
    • Other Off-page SEO methods

Why Choose M Training

  • Small class sizes

    We run small classes so that there is more interactivity, opportunity for questions and is more personal.

  • Convenient Locations

    We run public courses in Manchester, Leeds, Liverpool, Birmingham and Online. Private courses can be held anywhere in the UK. 

  • Course Notes

    Delegates recieve detailed notes after the course

  • Expert Trainers

    Run by an experienced digital marketer with over 10 years experience in running SEO campaigns for companies and agencies

  • Follow up support

    Along with the course notes, you also recieve 3 months email support for any follow up questions

  • 5 Star Rated

    Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Who Is this SEO Course For?

This training course is ideal for anyone who wants their website to appear high in Google Search results.

You might have some experience of SEO, but it is not necessary for the course.

If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course

 

Search Engine Optimisation Course Topics

Below is a summary of the topics covered on the 1-day SEO course.

  • Introduction to SEO
  • Keyword Research
  • Creating an SEO Action Plan
  • On Page Optimisation
  • On Site Optimisation
  • Off Page Optimisation
  • GEO - Optimising for AI
  • Measurement

Download a full course outline here. (Opens in a new tab)

 

SEO Course Day Details

Our 5 star rated SEO training courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled SEO Courses

Our scheduled public SEO training courses are run in Manchester, LiverpoolBirminghamLeeds and Online. Dates for these can be found below.

Private / Bespoke SEO Courses

We run private one to one and group SEO Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

Course Reviews

A brilliant and eye-opening session on SEO with John, leaving Millennium's Marketing Team with a stronger understanding of search engine optimisation, along with the tools and process of how to kick-start a complete SEO strategy.

Millenium Care

Course Reviews

Both my colleague and I attended [the SEO course] online. It was an excellent course, informative, and helpful. John is so knowledgeable and was exceptionally helpful; we learnt a great deal.

Liz Wright
CPD Online College

Course Reviews

Overall excellent courses! I've done 3 now and in all came out feeling I had a much stronger understanding and the confidence to go on and utilise the skills I'd learnt, would highly recommend the SEO, GA4 and Google Ads courses

Alex Smith
AZoNetwork

Course Reviews

Thanks again! It was so helpful and I’ll definitely begin to plan what changes we should make! Really appreciate it.

Lauren Owen
MAIN

Course Reviews

Very happy with the level of discussion and breadth covered.

Rose Gowa
Private

Course Reviews

Really enjoyed the course. Much more engaging when courses are face to face. Trainer was really nice and very knowledgeable. Answered all my questions in easy to understand ways. Added lunch was a great bonus!

Kate Miller
Slater Heelis Limited

Course Reviews

Just wanted to thank you so much, I learnt so much and feel so much more knowledgeable about SEO - cannot recommend this course more.

Eleasha Reay
Distract

Course Reviews

Very good course to provide an introductory understanding of SEO. Martin explained all concepts well and gave me information on the best tools to use to optimise my company's SEO.

Francesca D'Alessio
Ecosurv

Course Reviews

Luis was very clear when explaining things, and was also happy to answer any questions I had on surrounding topics. Very insightful and useful training, thanks.

Jake James
Intouch Games Ltd

Course Reviews

Very good and informative course. Trainer was very nice and helpful

Zakee Khameery
One Stop Hire Ltd

Course Reviews

Completed the Beginner SEO Course, which was excellently structured and delivered. I felt engaged throughout and had no complaints at all. Strongly recommend!

Nathan Locke
Manchester SEO

Course Reviews

Thank you for your email and documents. I must say that I found the course very useful. I also took a lot of notes personally and I am looking forward in creating a long term SEO Strategy for my website.

Ionut Vamanu
Cucu Fashion

Course Reviews

Martin was really good and took his time out to address individual needs, he was on the ball the whole way through and it was great learning with him, Ive asked to come on the advanced SEO course once im up to scratch with the info from this one . Also the way the power points were presented was really nice and easy on the eye

Helen Jefferson
Made by Factory

Course Reviews

I recently completed an (online) SEO course with M Training and I couldn't recommend it enough. The content was extremely insightful and relevant to the company I work for and Martin was brilliant at explaining all of the technicalities in an engaging and informative way.

Emily Hill
Socotec

Course Reviews

A very informative SEO course carried out by Martin. I left with lots of ideas of how to optimise my business website.

Mike Middlehurst
One Stop Hire Ltd

Course Reviews

Thank you for your time on Wednesday, I found the online SEO course extremely informative and I am now busy ensuring that SEO is high on the ‘must have’ list for our new site.

Mick Kniiiiights
Blinds Boutique

Course Reviews

The [online SEO] course was extremely useful and I am feeling much more confident about all things SEO now!

Harriet Young
Acrylic Digital

Course Reviews

Attended the SEO course and had an excellent experience. Martin was very engaging and happy to answer any questions so we could learn as much as we could from the course. Definitely worth attending. 😊

Caroline Pudlowska
Harfield Components

SEO Course Dates

Browse all public SEO course dates below or use the filter to show only dates in specific locations.

For other dates or for private courses please contact us on 0161 226 6032 or info@mtraining.co.uk

Enquire about a private course
Filter by venue:
  • Course Dates
  • Venue
  • 09 January 2026
  • Birmingham
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  • 20 January 2026
  • Liverpool
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  • 22 January 2026
  • Online
  • View
  • 23 January 2026
  • Manchester
  • View
  • 25 February 2026
  • Liverpool
  • View
  • 26 March 2026
  • Liverpool
  • View
  • 30 April 2026
  • Liverpool
  • View
Enquire about a private course

FAQs

  • How long is this course

    This is a 1 day course. Running from 9:30 am to 4/4:30 pm. 

  • Will I receive a certificate?

    Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

  • Can I pay by invoice / PO?

    Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

    If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

  • What's the difference between Private & Public Courses?

    Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.

    Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements

  • Where are the courses held?

    This course is run in Manchester, Leeds, Liverpool, Birmingham and Online.

  • Where in Manchester is this course held?

    All our courses in are run from 9.30 am to 4.00 pm at our head office:

    Manchester Science Park
    Pencroft Way
    Manchester
    M15 6LR

    Public Transport/Parking:

    The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk

    Manchester Oxford Road Train Station - 15 min walk

    Manchester Piccadilly Train Station - 30 min walk

    Access

    Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

    More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

  • Where in Leeds is this course held?

    Our public courses in Leeds  are usually held at:

    West Village,
    100 Wellington Street,
    Leeds,
    LS1 4LT

    (venue subject to change)

     

    Public Transport /Parking:
    There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

    The venue is also only a 15 minute walk from Leeds Train Station.

    More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

  • Where in Liverpool is the course held?

    The course in Liverpool is usually held at:

    The Plaza
    100 Hall Street 
    Liverpool
    L3 9QJ

    (subject to change)

     

    Parking

    There are several public car parks close to The Plaza.

    The closest are:

    St Paul’s Square Car Park: 0.02 Miles ~ 1 Minute Walk 

    NCP Liverpool Pall Mall Car Park: 0.2 Miles ~ 4 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    The Plaza is a 20 minute walk from Lime Street Station and a 4 minute walk from Moorfields train station.

  • Where in Birmingham is the course is the course held?

    Courses in Birmingham are usually held at:

    Cornwall Buildings
    45 Newhall Street
    Birmingham
    B3 2DF

    (subject to change)

    There are several public car parks close to Cornwall Buildings.

    The closest are:

    Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk

    Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk

    Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    Cornwall buildings are located close to:

    Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk

    Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk

     

    The M Training office in Birmingham is based at:

    Innovation Birmingham Campus,
    Faraday Wharf,
    Holt Street,
    Birmingham,
    B7 4BB

     

  • How do the Online courses work?

    The Online courses are run on Zoom.

    You will be sent a link to join the training session the day before the course along with any course materials needed.

    The courses run from 9:30 am to 4/4:30 pm and follow the same course outline as the classroom courses and you will be able to interact with the trainer and group and ask questions.

    Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

    9.20 am | Sign in

    9.30 am | Start - First session

    11.00 am | 15 min break

    11.15 am |  Second session

    12.30 pm  | 30 min break

    1.00 pm  | Third session

    2.15 pm | 15 min break

    2.30 pm | Fourth session

    3.50 pm | Finish & Q&A

    4.30pm | End

    Find out more about how our online courses work on the Online Courses Page

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Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza 100 Old Hall Street Liverpool L3 9QJ
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