I felt much more confident in my job role following the session.
Podcasting for Business Course
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1 Day
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Private In Person 1-2-1 or Group
Turn your ideas into a professional business podcast in just 1 day. This practical, in-house course guides teams through planning, recording, editing, publishing, and promoting high-quality audio that builds your brand, engages audiences, and drives results.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Podcasting Course Introduction
Podcasting has become one of the most powerful and engaging ways for organisations to communicate, educate, and connect with their audiences.
It’s a highly effective marketing tool that helps build authority, trust, and drive leads while giving your brand a human voice.
Our Podcast Training for Business gives you the confidence and practical skills to produce professional quality audio podcasts that engage listeners and strengthen your brand message whether you’re promoting a business, running a charity campaign, or developing an internal communications channel.
Delivered as a private, in-person podcast training session, this 1 day course is led by an experienced radio and podcast producer with over 17 years of broadcast experience.
You’ll work through every stage of the process from planning and recording to editing and publishing, gaining real production experience along the way.
What You'll Learn
By the end of this Podcasting for Business Course, you will be able to:
- Plan and structure an audio podcast series aligned with your business objectives
- Record and edit professional-quality audio content
- Use AI tools to enhance production and streamline workflows
- Publish episodes across major podcast platforms
- Promote your podcast effectively to grow your audience
- Apply best practices for interviews, storytelling, and sound design
- Manage your podcasting process from concept to completion
Podcasting Course Outline
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Getting Started with Podcasting
- Explore various podcast styles and formats.
- Discuss how podcasting can support marketing, business, or organisational goals.
Leveraging AI (ChatGPT) in Podcast Production
- Use AI for brainstorming interview questions and drafting show notes.
Remote Recording
- Tools for capturing high-quality audio remotely.
Promoting Your Podcast
- Strategies to promote your podcast and attract new listeners.
- Utilizing social media platforms for podcast promotion.
Finding Sound Effects, Music, and Resources
- Sources for sound effects, music beds, and images to enhance your podcast.
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Podcast Hosting, Platforms, and RSS Feeds
- Understand podcast hosting services.
- Guide to publishing on platforms like Apple Podcasts, Spotify, and Amazon.
- Overview of RSS feeds and their importance.
Equipment and Tools
- Overview of microphones and their uses.
- Choosing between audio interfaces and smartphones.
- Noise reduction techniques for better sound quality.
Podcast Editing
- Essential tools for editing podcasts.
- Introduction to AI tools like Descript for editing and enhancement.
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Producing a Podcast
- Steps to plan and prepare for podcast recording and editing.
Podcast Presentation and Interviewing Tips
- Techniques to enhance podcast presentation.
- Interview tips based on extensive radio experience.
Mastering and Publishing Your Podcast
- Finalizing your podcast into MP3 format.
- Incorporating ID3 tags for better organization and searchability.
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
This Podcasting course can be held at our training rooms in Manchester or your premises anywhere in the UK
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Course Notes
Each delegate recieves detailed course notes
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Expert Trainers
Run by an experienced marketing trainer with 17 years of working in radio & tv before moving into digital marketing and is a host of their own podcast
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions that you may have.
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Learn Podcasting for Business
Wherever you choose to train, at your premises anywhere in the UK, at our Manchester training rooms, or at a hired venue the experience is fully immersive.
Your trainer will bring along professional podcasting equipment, including microphones and audio gear, and will create a mini recording studio so you can experience live audio podcast production during the day.
The course follows a structured outline covering all the key aspects of professional podcasting, but it’s also fully customisable.
Whether you want to focus on marketing podcasts, internal communications, or thought leadership content, the training will be tailored to your specific goals and brand voice.
Who Should Attend?
This Podcast Training is ideal for businesses, marketing teams, and individuals who want to use podcasting as a professional communication or branding tool.
Whether you’re creating a podcast for marketing, internal communications, or audience engagement, you’ll gain the knowledge, confidence, and hands on experience to produce and manage your own show effectively.
It’s not designed for individuals looking to create entertainment or lifestyle podcasts (such as beauty or gaming shows).
Instead, this course is focused on using audio podcasting for professional communication, brand building, and lead generation.
Benefits of a Private Podcast Course
A private podcasting course ensures the training is fully tailored to your needs, experience level, and organisational goals.
Courses can be delivered in person anywhere in the UK, at our Manchester training space, or at a venue of your choice.
Wherever it’s held, the experience is practical and immersive.
You’ll work directly with professional podcasting equipment, record live segments, and leave with a clear plan and understanding of what’s required to launch and manage your own business podcast.
Course Reviews
Course Reviews
Thanks for last Friday it was very insightful and very useful, given me a lot to think about.
Edward Sheppard
InnoviaCourse Reviews
I just wanted to take the time to let you know how much I and the team have enjoyed your training sessions. Overall, the trainers we have met have all been really easy to get along with, they're dedicated, have our interests at heart and we would have no hesitation coming back to M Training, should we need you again in the future. All classes have been online, but the way this year has gone, it's something we've all become more used to! The class sizes are good though, as it means you can still have your voice heard when needed.
Kayleigh James
R52Course Reviews
I've attended three M Training courses in the past five months; SEO, Google Analytics and Google Ads. All have been extremely informative and very enjoyable. Would highly recommend.
Emma Dagnall
AlphasonicsCourse Reviews
[The trainer] was very friendly and insightful. Would recommend the course to others.
Steph Feather
We Are BoutiqueCourse Reviews
Really enjoyed the course and found it very helpful. The trainer had lots of advice to give.
Matthew Purdon
Alliance Automotive GroupCourse Reviews
Personal, practical and clear approach. I have found it really helpful. I am leaving feeling a lot more confident. Thank you.
Lauren Banks
Manchester CaresCourse Reviews
Excellent delivery, informative, great analogies and thorough explanations.
Tayla Toby
Crystal Collections LtdCourse Reviews
Great experience, Great tutor at a great central setting close to University of Manchester University. No negative points, would highly recommend.
Richard Allen
University of ManchesterPrivate Podcasting Course Enquiry
Classroom-based one-to-one and private group courses are available from £690 + VAT.
This Podcasting training course are ideal if you have specific requirements.
One-to-one and private group courses can be run at your offices, at our Manchester training, or at a venue to suit you.
To book please complete the form below or email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.
FAQs
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How can businesses use podcasts to grow their brand?
Podcasts help businesses build trust and showcase expertise.
Through podcast training, you’ll learn how to create branded audio content that reaches new audiences and strengthens customer relationships.
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What equipment do I need to start a podcast?
You don’t need a full studio setup; a good microphone, headphones, and editing software are enough to start.
During our podcasting course, you’ll learn how to choose and use the right tools for your goals and budget.
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Can I learn podcasting without technical experience?
Yes!
This podcast training is designed for beginners and professionals alike.
You’ll learn the fundamentals of recording, editing, and publishing step-by-step with expert guidance.
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How do I publish a podcast on Spotify or Apple Podcasts?
Our podcasting course explains how to host your episodes, set up your RSS feed, and publish your podcast to all major platforms including Apple Podcasts, Spotify, and Amazon Music.
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What makes this podcasting course different?
Unlike online tutorials, this in-person podcast training is fully hands-on.
You’ll record live segments using real equipment, get expert feedback, and leave with a clear action plan, ready to launch your own show.
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When is the next date the course is held?
This is a private only course. As such we do not have any scheduled course dates.
Please get in touch to discuss availability info@mtraining.co.uk
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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MORE INFO...PEOPLE THAT HAVE ENJOYED OUR COURSES
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