Mailchimp Training Course

  • 1 Day
  • Manchester | Online | In House

This is a one day training course that covers the essential knowledge and skills you need to create, run and monitor effective email campaigns with Mailchimp

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£295 +vat
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  • Small class sizes
  • 5 Star Rated Course
  • Practical courses
  • 3 month support

Mailchimp Training Course Introduction

If you’re looking to start sending email marketing campaigns for your business using Mailchimp or have been using Mailchimp to send campaigns but want to learn more, then this course is for you.

It will give you practical skills and knowledge to take away and implement straight away into your own Mailchimp account and email marketing.

You will learn about general email marketing strategy through to using Mailchimp to create email campaigns and utilising Segments, Tags and groups.

Along the way we will show you plenty of hints, tips and shortcuts, to make using Mailchimp easier, quicker and more efficient.

 

Mailchimp for Beginners

This is a practical 1-day training course that covers all the essential skills you need to know in order to set up and use Mailchimp.

You will learn how to use segments, create email templates using the template builder, send email campaigns and how to read the results to identify opportunities for improvement for following campaigns.

This Mailchimp training will also cover general email strategy and guidelines to ensure that you have good foundations to build and send highly effective emails. If you would like a deeper understanding of email strategy take a look at our Email Marketing Course

Mailchimp Course Outline

  • Email Strategy

    • Rules & Regulations Overview
    • Introduction to building effective emails
    • Scheduling
    • Content Creation
    • Subject Lines and From fields
    • Understanding Eye Flow and email structure
    • Conversion Rate Optimisation for emails
    • Tone and language

     

    Campaigns

    • Campaign Types
    • Creating a Regular Campaign
    • A look at A/B Test Campaigns
    • A Look at Automation
    • A Look at Landing Pages
  • Audiences, Groups, Segments & Tags

    • reating & Managing Audiences
    • Organising Audiences Data
    • Sign Up Forms
    • Groups, Segments & Tags
    • Audiences Settings

     

    Reporting

    • Campaign Reports
    • Mailchimp Account
  • Templates

    • Content Manager
    • Template Styles
    • Template Builder / Editing Templates
    • Hyperlinks & Merge Tags (Incl personalisation)
    • HTML Templates
    • Preview & Testing

Mailchimp Course Details

Our 5 star rated Mailchimp courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Mailchimp Training Courses

Our scheduled public Mailchimp Courses are run in Manchester, Leeds and Online. Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke Mailchimp Training

We run private one to one and group Mailchimp Courses at our training centres, or at a location to suit you, anywhere in the UK or Online (Via Zoom or Teams).

With private courses the content can be tailored to your organisation’s specific goals and industry.

Private training provides a highly interactive environment where your team can learn together, ensuring consistency in approach and collaboration. Get in touch for more information on private courses at info@mtraining.co.uk

Why Choose M Training

  • Small class sizes

    We run small classes so that there is more interactivity, opportunity for questions and is more personal.

  • Convenient Locations

    The Mailchimp course is held in Manchester city centre and Online via Zoom. It can also be ran as an In-House course anywhere in the UK

  • Course Notes & Certificate

    Delegates will recieve detailed course notes as well as an M Training certificate of completion

  • Expert Trainers

    Run by expert digital marketer with many years of experience in creating and managing email campaigns through Mailchimp

  • Follow up support

    Along with the course notes, you also recieve 3 months email support for any follow up questions

  • 5 Star Rated

    Our Mailchimp training is rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Mailchimp Course Dates

Browse all public Mailchimp course dates below or use the filter to show only dates in specific locations

Enquire about a private course
Filter by venue:
  • Course Dates
  • Venue
  • 30 October 2025
  • Manchester
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  • 03 November 2025
  • Online
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  • 05 December 2025
  • Manchester
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  • 08 December 2025
  • Online
  • View
  • 09 January 2026
  • Manchester
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  • 13 January 2026
  • Online
  • View
Enquire about a private course

Course Reviews

The course trainer Jon was extremely helpful and patient... Jon made it easier and answered all our questions and kept checking our understanding. I would certainly recommend this course for anyone who is new to Mailchimp...

Liz
CPD Online

Course Reviews

Luis was great and really helpful at giving feedback and answering our questions [about Mailchimp].

Amy
Imperial Charity

Course Reviews

Sometimes you can feel bombarded with a rehearsed and tired PowerPoint presentation - this was quite the antithesis. Luis's jovial rapport navigated us through the inner workings of Mailchimp in an engaging and compressive fashion. As suggested by the colleague who recommended M Training to us; we went away from the course with the tools we needed to use Mailchimp confidently.

David Walshe
Pickard Properties

Course Reviews

The explanation of the contents of the course was explained extremely well to someone who is new to marketing and Mailchimp having switched rolls at my company. Luis was patient and explained things so proficiently that even the likes of me who are totally new to Mailchimp and e-shots, etc could understand. I feel much more confident now and also have the course content backup to help me out if I struggle plus I can contact Luis with any questions for 3 months.

Tracey Maldonado
Additive-X Ltd

Course Reviews

The course and trainer Luis, were fantastic. I liked that the course was interactive and made you think about your approach to how you would use Mailchimp. Although it was a beginners course, I felt that a lot of ground was covered and gave a really good insight into everything. Luis explained things very well and I felt confident I could put it into practice on my own afterwards. This was definitely one of the best courses I have been on and I'd highly recommend it to anyone starting out with Mailchimp.

Liz Haberfield
Fretlix

Course Reviews

Great course and Luis was patient with my lack of knowledge and gave an excellent overview with details when needed. Looking forward to using the knowledge backed by the comprehensive accompanying slides.

Simon Ellis
Hadageto

Course Reviews

An excellent course which covered everything I needed to know.

Helen Begent
Arley Hall and Gardens

Course Reviews

The online Mailchimp course was brilliant and well thought out. Luis is very knowledgeable and he answered all of my questions without hesitation. I will definitely be looking at more courses with M Training! Thank you

Niamh Frain
K7 Media

Course Reviews

I took part in Luis Crean's Mailchimp course on Tuesday 9th March 2021. It was an excellent class, Luis was very clear and informative and I learnt a lot. He was very good at asking if we had questions and went at a good pace. The presentation we got at the end was also great as I now have all the information in one place. I would definitely recommend this course to someone else.

Alice Sarsfield-Hall
Blooloop

Course Reviews

Just to say I found the [Mailchimp online] course really useful. It was pitched really well with lots of takeaways and there was enough opportunity to ask questions - it was like a day of consultancy on our Mailchimp issues rather than just a course. Well worth the money. Luis was really knowledgeable and kept the course interesting and relevant. He had a great manner and teaching style.

Rachel Read
Blooloop Limited

Course Reviews

Just a note to say that Luis’ [Mailchimp] training yesterday was very useful for the whole team. He tailored it to the types of campaigns we would be looking at and even had patience when our systems temporarily malfunctioned! I would recommend this bespoke training and Luis because he knows his stuff and is a genuinely nice person. We will be playing around with the new tips and tricks we have learned over the coming weeks, and are looking forward to seeing great results.

Laura Waldron
SlaterHeelis LLP

Course Reviews

Excellent. Beneficial to me and the business.

Michael Tibbs
Kenyon Paints Limited

Course Reviews

East to follow and able to ask questions. Excellent course.

Kim Fairbrother
VBS

Course Reviews

Great [mailchimp] course, great content, highly recommend

Georgia Ross
Merydion

Course Reviews

This is a quick email to say a huge thank you to Luis for delivering such a fantastic Mailchimp training course to my colleagues and I yesterday. We found it extremely insightful and he kept us engaged throughout the entire session. This meant we all learnt a lot more than we expected to in just one day and are looking forward to putting our new knowledge into practice!

Shaun Bradley
Northern Media

Course Reviews

Following my attendance at the MailChimp training course with M Training – I am pleased that I came away with some useful tips that I could implement straight away. Like many training courses, it is a case of going away and having a play with what you have learned which is why the ongoing support following the course is invaluable. Luis, our trainer explained things well and at a good pace and was very friendly and approachable. Overall, a useful and interesting course – thank you.

Helen Roughly
The PC Support Group

FAQs

  • Does this Mailchimp course cover email automation and customer journeys?

    While the focus is on practical foundations, the training also provides an introduction to Mailchimp automation features, so you’ll know how to set up simple workflows like welcome emails or follow-ups.

  • Is this course sutiable for people who are new to Mailchimp?

    Absolutely! This course designed to be benefical for people who have never used Mailchimp as well as those who have been using Mailchimp for a while.

  • Do I need a Mailchimp account to attend the course?

    Whilst it can be useful to be able to look at your own account information as you go through the course, it is not essential to have a Mailchimp account

    Whether you have a Free, Essentials, Standard or Premium tier account this course will be suitable. 

  • What type of business or industry is this Mailchimp training suitable for?

    This course has been developed to be suitable across a broad range of industries and business types. 

    Whether your a small business or a large enterprise, an e-commerce business or a SAAS company, a hotel or charity, the course and trainer will be able to show you how you can get the most out of Mailchimp

  • How long is this course

    This is a 1 day course. Running from 9:30 am to 4/4:30 pm. 

  • What's the difference between Private & Public Courses?

    Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.

    Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements

  • Can I pay by invoice / PO?

    Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

    If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

  • Will I receive a certificate?

    Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

  • Can I take these courses online?

    Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.

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