I felt much more confident in my job role following the session.
Google Tag Manager Course
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1 Day
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Private 121 or Group In House
Learn GTM from the ground up, understand tags, triggers, and variables, and take control of how your website data is captured and managed with this practical 1 day, business-focused Google Tag Manager Training.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Google Tag Manager Course Introduction
Accurate tracking and analytics are essential for understanding customer behaviour and measuring marketing performance.
Our Google Tag Manager Course teaches you how to implement and manage tracking efficiently without relying on developers.
Delivered as private, hands-on GTM Training, this course is designed for professionals and businesses who want to gain control of their data, improve accuracy, and streamline tag management.
You’ll leave confident in using Google Tag Manager to deploy and test tags, configure triggers and variables, and troubleshoot tracking issues across your website.
Learn GTM to Streamline Your Analytics Setup
Google Tag Manager (GTM) is a powerful tool that allows you to manage all your website and marketing tags from one interface, without editing site code every time you want to track something new.
On this Google Tag Manager Training, you’ll learn how to plan and implement tracking, configure tags for GA4 and other marketing tools, and use GTM’s data layer to capture meaningful interactions.
This GTM Course is practical and results-focused. By the end of the day, you’ll have hands-on experience building, testing, and publishing tags and the knowledge to extend your GTM setup confidently in the future.
Google Tag Manager Course Outline
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Introduction
- What is Google Tag manager?
- The Google Tag Manager architecture
- Why should I use Google Tag Manager?
- What are tags and what can I use them for?
- What ready made tags are available?
Technical Concepts
- Web Basics and GTM; HTML, Javascript and the DOM
- Tags, Triggers and Variables
- The GTM workflow process
- Using built-in vs user defined variables
- What is the Data Layer?
Publishing and Deployment
- Entering the preview mode
- Testing and checking Tag Configurations
- Troubleshooting common issues
- Other google tools to help debugging and configuration
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Signing up and creating containers
- Signing up to Google Tag Manager
- Considering cross domain and sub domain tracking needs
- Adding your first container
- Deploying your container/s to your website
Creating first tags
- Installing GA4 tracking tag
- Installing social media tracking tags
- Other ready made Tags available
- Configuring your first trigger
- Configuring a variable
What else can you do?
- More advanced tracking ideas
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Interface & Admin
- Setting personal preferences
- Administration controls and adding other users
- About workspaces and versions
- The interface screens
- About Folders
GA4 web tracking
- Identifying and planning trackable activities
- Configuration accuracy
- Simple form submission tracking
- Simple button interaction tracking
- Setting up document download tracking
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
This GTM course can be held at our training rooms, your premises anywhere in the UK or Online
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Course Notes
Each delegate recieves detailed course notes
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Expert Trainers
Run by a highly experienced GTM certified digital marketer and trainer with over 15 years experience marketing
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions that you may have.
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Learning Outcomes
By the end of this GTM Training, you will be able to:
- Understand the structure and purpose of Google Tag Manager
- Configure tags, triggers, and variables for real-world tracking
- Test and debug tracking implementations with confidence
- Set up GA4 and other marketing tags using GTM
- Manage permissions, workspaces, and version control
- Apply best practices for a maintainable GTM setup
- Implement simple but powerful tracking solutions across your site
Who Should Attend?
This Google Tag Manager Course is designed for professionals, marketers, and analysts who want to manage website tracking efficiently and independently.
If you work with Google Analytics, run digital marketing campaigns, or need reliable data for business decisions, this GTM Course will give you the skills to configure and maintain tracking without relying on developers.
It’s ideal for marketing teams, digital agencies and business professionals who want to learn GTM to improve data quality, save time, and better understand user interactions.
Benefits of a Private GTM Course
A private Google Tag Manager Training ensures that all content is tailored to your website, business goals, and existing analytics setup.
Courses can be delivered online or in person at our premises or your location anywhere in the UK.
You’ll receive practical exercises, templates, and post-course support to help you implement your new GTM skills immediately.
The hands-on format allows for personalised guidance, examples from your own tracking challenges, and focused learning that makes mastering Google Tag Manager both effective and relevant to your business.
Course Reviews
Course Reviews
I just wanted to take the time to let you know how much I and the team have enjoyed your training sessions. Overall, the trainers we have met have all been really easy to get along with, they're dedicated, have our interests at heart and we would have no hesitation coming back to M Training, should we need you again in the future. All classes have been online, but the way this year has gone, it's something we've all become more used to! The class sizes are good though, as it means you can still have your voice heard when needed.
Kayleigh James
R52Course Reviews
I've attended three M Training courses in the past five months; SEO, Google Analytics and Google Ads. All have been extremely informative and very enjoyable. Would highly recommend.
Emma Dagnall
AlphasonicsCourse Reviews
[The trainer] was very friendly and insightful. Would recommend the course to others.
Steph Feather
We Are BoutiqueCourse Reviews
Really enjoyed the course and found it very helpful. The trainer had lots of advice to give.
Matthew Purdon
Alliance Automotive GroupCourse Reviews
Excellent delivery, informative, great analogies and thorough explanations.
Tayla Toby
Crystal Collections LtdCourse Reviews
I would like to take this opportunity to thank you for the 3 days I’ve spent training with you, the courses were very informative and presented in comfortable atmosphere which made participation very easy The content of the courses were really helpful and I feel I’ve gained a lot from both, I’ve given this feedback to management at Scholastic and recommended that we should use your company in the future
Miriam Clarke
ScholasticCourse Reviews
Martin Woodfield, a clearly very knowledgeable and experienced trainer, attended our offices and delivered a personalised training course which was tailored to our company's specific needs. The day was informative and well-structured and we all subsequently agreed that we now feel much more confident in moving forward with our SEO and Analytics projects. Thank you so much. I would have no hesitation in recommending M Training.
Brenda Ward
Scarf RoomCourse Reviews
I personally found the day very informative and perfectly-paced. I know that, having spoken to my colleagues subsequently, we all feel we can move forward much more confidently with our SEO and Analytics projects than before.
Scarf Room
Brenda WardCourse Reviews
I would highly recommend M Training courses due to the high value content and for the fact they were tailored to our website. The trainer was very knowledgeable and friendly! I would definitely use M Training for any future courses, Thanks
Jodie Pennington
Ascot Mortgages LtdCourse Reviews
Two thoroughly enjoyable and informative days were spent at M Training for SEO and Google Analytics. The smaller classes give it a far more personal feel and in my opinion this is more conductive for learning. Would highly recommend.
Alfred Harrison
MarketingCourse Reviews
This is the first time I have attended a training course on digital marketing and I surprised on how effective it could be. The instructor was very knowledgeable and provided a wealth of information, with the course still being engaging. I would definitely be interested in attending other courses run by M Training
James Bennett
DuluxCourse Reviews
A very personalised service with no question left unanswered. I would highly recommend the courses at M Training.
Imogen Clyde-Smith
Australian WinesCourse Reviews
Really useful hands on digital marketing training, which has made a big difference to our business.
Donna Frayton
CUBE DesignCourse Reviews
An excellent course with content relevant to our daily roles. A great presenter who shared a lot.
Catherine Powell
NCC GroupPrivate GTM Course Enquiry
One-to-one and private group classroom Google Tag Manager training courses are available from £690 + VAT for classroom based or £590 + VAT Online
We are happy to run private GTM courses at your offices anywhere in the UK, at our Manchester training rooms, or at a venue to suit you.
To enquire about a private GTM course please complete the form below.
FAQs
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Do I need to know coding or JavaScript to learn GTM effectively?
No. You can learn Google Tag Manager without coding experience.
Modern GTM training focuses on understanding how tags and triggers connect rather than writing scripts.
A structured course will guide you through setup, testing, and troubleshooting in a non-technical way that’s ideal for marketers and business professionals.
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How can businesses use GTM to improve website tracking accuracy?
GTM lets businesses manage all marketing and analytics tags from a single interface.
By using triggers, variables, and the data layer properly, teams can ensure that every user action such as clicks, form submissions, downloads, is tracked reliably.
Learning GTM helps marketers reduce data errors, improve campaign attribution, and simplify future updates.
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What’s the difference between Google Tag Manager and Google Analytics 4?
Google Tag Manager (GTM) is a tag deployment system, it manages how and when your tags fire.
Google Analytics 4 (GA4) is a reporting and analysis platform.
Most businesses use them together: GTM installs and controls the GA4 tags that send event data to your Analytics property.
A good GTM course shows you exactly how they work in combination.
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What’s the fastest way to learn Google Tag Manager ?
If you need to get up to speed quickly, a focused 1-day Google Tag Manager course is one of the fastest ways to learn GTM.
It gives you hands-on experience setting up tags, triggers, and variables so you can start tracking conversions and campaign performance immediately without spending weeks on tutorials.
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Where can I find private Google Tag Manager training in the UK?
If you’re based in the UK, you can book private GTM training delivered online or at your premises.
This tailored approach is ideal for marketing teams who want to apply GTM directly to their own websites, ensuring tracking setups are accurate, scalable, and fully aligned with business goals.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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When is the next date the course is held?
This is a private only course. As such we do not have any scheduled course dates.
Please get in touch to discuss availability info@mtraining.co.uk
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PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
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100 Old Hall Street
Liverpool
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