I recently attended the google ads course online, it was excellent and really fitted well to my current knowledge. I finished the course feeling really confident about managing google ads going forward. Thank you to the trainer Martin!
Google Ads Training Course
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1 Day
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Manchester | Leeds | Liverpool | Birmingham | Online
Learn how to set up successful Google Ads campaigns; evaluate the effectiveness of your ads and optimise the performance of your campaigns on this 1-day, 5-star-rated practical training course.
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Google Ads Training Course Introduction
Whether you are completely new to Google Ads (aka AdWords) or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.
You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.
Learn Google Ads
Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.
Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.
You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.
You will also learn how to create bespoke reports and integrate Google Analytics.
By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.
Google Ads Course Outline
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Introduction to Google Ads
- Understanding AdWords and Quality Score
- Structuring your Campaigns and Ad Groups
- Home, Dashboards & Menus
- AdWords Settings
- Google Ads Extensions
- Scheduling & Rotation
Conversions
- AdWords Conversion Tracking
- Using Analytics to Track Conversions
- Conversion Reports
- Automated Conversion Optimisation
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Creating an Ad
- Creating a text ad
- Keyword Analysis
- Bid Strategy & Match Types
- Ad Preview & Diagnostics
Strategy
- Device Targeting
- Bid Adjustments
- Custom landing pages
- Other strategies to try
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Optimisation
- Improving Ad Rank
- AdWords Optimisation
- Improving your Quality Score
- Landing page optimisation
Other Ad Types
- Google Shopping / PLAs (Overview)
- Remarketing (Overview)
- Display Advertising (Overview)
- Video (YouTube) ads (Overview)
- Useful AdWords and Training Resources
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
We run public Google Ads courses in Manchester, Leeds, Liverpool, Birmingham and Online. Private courses can be held throughout the UK.
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Course Certificate & Notes
Delegates recieve a certificate of completion and detailed notes after the course
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Expert Trainers
Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Who is this Google Ads Training Course for?
This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
You do not require your own Google Ads account.
Google Ads Course Topics
Throughout the training day you will cover:
- How Google Ads (AdWords) works
- Navigating Dashboards and Menus
- Google Ads Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google Ads campaign
- Optimisation of your Ad campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads
For a full course outline click here to download a PDF
Google Ads Course Day Details
Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom).
All courses run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Google Ads Courses
Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.
This course is also run in Manchester, Liverpool and Birmingham
Private / Bespoke Google Ads Training
Are you looking for in-house Google Ads training for yourself or your team?
We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.
The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.
Course Reviews
Course Reviews
Martin was a very good trainer on the Google ads training course it was very informative and has already saved me lots of money on ads much more than the cost of the course. A great investment! I highly recommended it.
Chris B
CB Online LtdCourse Reviews
I recently attended an online Google Ads training course with Martin, and it was fantastic! Martin explained everything in clear, easy-to-understand language and tailored the content to suit my industry, which was really appreciated. I came away with a lot of valuable knowledge and feel much more confident in using Google Ads. Highly recommend this course.
Sophie M
TLC BusinessCourse Reviews
I found the [Google Ads] training very useful. We have had 6 orders since we changed the ads on Wednesday afternoon, (we only had 1 in the entirety of last week!) so the changes are definitely working :)
Rachel C
FarescoCourse Reviews
Great [Google Ads] training from Martin. Clearly explained with good supporting notes and some real world experience. I would definately recommend
Tim B
Protein RebelCourse Reviews
Thank you so much for the course content! Yesterday was super eye opening – I honestly wish I did the [Google Ads] course sooner! Thank you so much for all of your knowledge – I have passed on your details to my employer and recommended you for any future training requirements!
Charlotte G
Pharmed UKCourse Reviews
I wanted to gain a better understanding of Google Ads and how best to generate more leads for our business. Would definitely recommend the course if you're looking to learn more about creating successful ad campaigns. Came away with a much clearer idea and plan for our ad campaigns.
Christopher W
BookSpaceCourse Reviews
My colleague and I did the 1 day online Google Ads training course and found it very helpful and informative - I would highly recommend it. Our trainer was Martin Woodfield and he was brilliant at explaining things in a very clear and concise way. We were able to tailor the course to suit each individual's skillset and discuss our business requirements and objectives with Martin who then gave great insights into how we can better utilise Google's tools and features as well as highlighting what was working well for us and areas we needed to improve on
Amy Parkinson
NG-ITCourse Reviews
I completed the the Google Ads course with Martin. Highly recommended! Martin tailored the training to my business and was great at explaining, answering questions and giving really useful tips and insights to make the training more applicable.
Collyne C
Safe Haven TrainingCourse Reviews
I would highly recommend the one day Google Ads Course, very informative and you definitely come away knowing more about this subject. The Google ads pack you receive after the course is very beneficial. Martin was very helpful and certainly knows everything that needs to be known about running and managing Google Ads campaigns. Also it was no issue for him to have a quick 1 to 1 chat after the course about any queries i had.
Corey Potts
Safe Haven TrainingCourse Reviews
Overall excellent courses! I've done 3 now and in all came out feeling I had a much stronger understanding and the confidence to go on and utilise the skills I'd learnt, would highly recommend the SEO, GA4 and Google Ads courses
Alex Smith
AZoNetworkCourse Reviews
I'd highly recommend the Google Ads day course ran by Martin, it's jam-packed with tips, tricks, and hands-on tasks tailored to your business, without feeling overwhelming. As someone with little experience of the platform and absolutely no experience of running a campaign, I feel much more confident in taking what I learnt from the course and putting it into practice.
Ashleigh Coleman
ArcCourse Reviews
The course trainer was really insightful and was able to link the elements within the course to our roles, because of this I am confident I can apply the course information to my current organisation's marketing.
Aaron Greaves
Millennium CareCourse Reviews
I really enjoyed my day and learnt a lot about Google ads in relation to the company I work for. I felt like we covered everything in a lot of detail and was happy with the tailored approach the course took.
Madeleine Eccles
Freight LinkCourse Reviews
Have used M Training twice now, really great service and enjoyable sessions. Very relatable and leave with real world knowledge and understanding not just theory.
Elliott Kirk
GrippleCourse Reviews
Thank you for sending this over [Google Ads course notes]. The course was very useful and I really appreciate the time you spent with us.
Beth Knight
TUICourse Reviews
It was good to meet you too, the course and your knowledge were very insightful! Thank you for your time and for the course notes, these will come in handy.
Connor Binding
Hockley MintCourse Reviews
The course was great, I really enjoyed it and I learnt so much. Thank you very much.
Victoria Burman
M.A.C. SolutionsCourse Reviews
Completed the Google Ads course, very helpful and structured course. Martin was ready to ask any question I had about the course and I have definitely developed my Google Ads knowledge.
Connor Micklewright
Super DigitalCourse Reviews
Thoroughly enjoyed the Google Ads training course with Martin. Began the day with little knowledge and I now feel comfortable enough to be able to create, evaluate and optimise successful PPC campaigns. Would highly recommend.
Grace Schneider
StoretecCourse Reviews
I used this training facility to get a better understanding of Google Ads and how to spend my budget more accurately. Martin was a massive help in this regard and answered all questions I had. I really learned a lot, and would not hesitate to recommend M Training to anyone who may want to increase their knowledge in a manner of different ways.
Oliver Clark
Affordable MobilityGoogle Ads Training Dates
Browse all public Google Ads Course dates below or use the filter to show only dates in specific locations.
Enquire about a private courseFAQs
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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What's the difference between Private & Public Courses?
Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.
Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements
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Where are the courses held?
This course is run in Manchester, Leeds, Liverpool, Birmingham and Online.
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Where in Manchester is this course held?
All our courses in are run from 9.30 am to 4.00 pm at our head office:
Manchester Science Park
Pencroft Way
Manchester
M15 6LRPublic Transport/Parking:
The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
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Where in Leeds is this course held?
Our public courses in Leeds are usually held at:
West Village,
100 Wellington Street,
Leeds,
LS1 4LT(venue subject to change)
Public Transport /Parking:
There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.The venue is also only a 15 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
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Where in Liverpool is the course held?
The course in Liverpool is usually held at:
The Plaza
100 Hall Street
Liverpool
L3 9QJ(subject to change)
Parking
There are several public car parks close to The Plaza.
The closest are:
St Paul’s Square Car Park: 0.02 Miles ~ 1 Minute Walk
NCP Liverpool Pall Mall Car Park: 0.2 Miles ~ 4 Minute Walk
Public Transport
We encourage all delegates to use public transport where possible.
The Plaza is a 20 minute walk from Lime Street Station and a 4 minute walk from Moorfields train station.
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Where in Birmingham is the course is the course held?
Courses in Birmingham are usually held at:
Cornwall Buildings
45 Newhall Street
Birmingham
B3 2DF(subject to change)
There are several public car parks close to Cornwall Buildings.
The closest are:
Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk
Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk
Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk
Public Transport
We encourage all delegates to use public transport where possible.
Cornwall buildings are located close to:
Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk
Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk
The M Training office in Birmingham is based at:
Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB -
How do the Online courses work?
The Online courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm and follow the same course outline as the classroom courses and you will be able to interact with the trainer and group and ask questions.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
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MORE INFO...PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza
100 Old Hall Street
Liverpool
L3 9QJ
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