0161 226 6032 EMAIL US 0161 226 6032 EMAIL US

GA4 Training Course in Birmingham

Duration : 1 DayCost: From £345
Venues :Birmingham | Online

Small Class Sizes
Practice led learning
3 month online support
Lunch & refreshments provided

Dates/ Booking / Enquiries Course Outline

The [Digital Marketing] course leader knew his stuff and was really helpful and related stuff back to our own website and channels.

Elizabeth Munro | Merseytravel

I learnt a lot yesterday [SEO COurse], so thank you. I've already started to implement changes on some of my websites. The course itself was great and your approach to teaching was spot on. Thanks for the course notes too they will definitely come in handy.

William Tool | Freelance Web Designer

I learnt a lot on my Digital Marketing course with M Training. I have come away feeling a lot more positive about my work and how to move my business forward.

Ruth Yates |

I really enjoyed the [Social Media] course - Jane was a great trainer and I have come away positively enthused about all the social media activity I'll now be doing to boost my new venture!

Charlotte Copeman |

I found the email marketing course very informative and enjoyed the day. Martin was clearly knowledgeable and easy to talk with. He was able to give me an insight into the areas I’ve been struggling with, coming up with suggestions for change and improvement. I would definitely recommend M Training.

Heather Thompson | Audio-Technica

I found the Mailchimp training very helpful and insightful. I was shown elements of MailChimp that I would probably not have had the confidence to explore without the Mtraining guidance. I found the course tutor to be very polite, articulate, and able to tailor the training to the student’s level of experience. I look forward to applying my newly learnt skills!

Sean Parker | Northern Energy

I am brand new to the world of marketing and a complete beginner when it comes to Mailchimp. Thanks to your training and to Luis, I have just sent out my first campaign to all of our customers. Luis was fantastic, very knowledgeable, very patient and very relatable. I thoroughly enjoyed the course and I'm already looking to attend another.

Sophie Cain | Cameron Clarke Leasing

I thoroughly enjoyed the Advanced SEO course. I learnt different techniques on how to move forward with our current SEO activity and tools to accomplish our goals for the future. The trainer was both friendly and informative.

Libby Abbotts | Direct Insurance

Great trainer, interesting course.

Madison Piercy | Lancaster University

I’d just like to say that I found yesterday’s Social Media training very insightful. The day was well structured and all topics were covered in a good amount of detail. Jane mentioned interesting stats throughout the day which made the course more interesting and thought provoking.

Amy Thornett | Spectrum Brands

Exactly as advertised- delivered what it promised, and what I wanted.

Bekah West | Elite Concerts

Sarah was fab, we both learned a huge amount about social media advertising which will help us to make effective use of our budgets over the next year. We really enjoyed the private course. Sarah had obviously taken the time to research our business before and we were able to explain what we wanted to achieve so that she could give us some valuable, tailored advice on setting up our campaigns. Looking forward to putting what we learned into practice!

Liz Murphy | MyDentist

I thought the [Digital Marketing] course was informative and focused. Although there was a lot of content to get through it provided much more than a whistle-stop tour and allowed plenty of opportunities to link content to specific industry sectors. Our course leader was very good at answering questions thoroughly and practically. He was eager to share his experience to enable all attendees to use the course content efficiently in our own areas of expertise.

Harriett Mallion | The Inside Story

The digital marketing course was really well delivered, the small group size means you can ask questions easily and Martin can tailor the learning to you more specifically. Martin is a lovely guy and I feel like I learnt a lot over the 2 days. Thanks!

Chloe Brooks | Driscoll Brothers

The Google Ads course delivered by Martin was very insightful. The small class sizes and Martin's in-depth knowledge that he imparts meant I came away feeling confident and ready to apply the skills to my role.

Josh O'Hara | Shepherds Friendly Society

The email marketing course was interesting, informative and covered everything we needed plus more. A great way to focus on what is really important. We now have direction and a plan.

Sarah Gorman | Proventure

I did the Google Ads Course very helpful and great if you already have a couple campaigns live so you can get them reviewed.

Abdullah Abdelkafi | Total Processing

The course was great, well ran and very informative. Gave me a good insight into were I need to go in my business with digital marketing. Overall great course and great experience

Stewart Hood |

I found the [Search Engine Optimisation] training session very useful and informative. I highly recommend the services M Training have to offer 😊

Jordan Fudge | Pure Retirement

We all thoroughly enjoyed the course and I think it will significantly impact on what we do. The trainers obviously really knew their stuff and were able to make the sessions personalised to our organisation. We’ve all said that we learnt a lot over the two days and have a lot to takeaway and implement.

Leah Ellis | Merseytravel

The [Google Analytics] course was very well organised, with a polite and knowledgeable trainer. Highly recommended.

Sotiris Zoglopitis | Leasing Options Limited

Thanks again for yesterday, it was a really informative, exciting day for me, and I’m already cracking on with setting up the Analytics for our website.

Scott O’Callaghan | HGF Limited

It was a really enjoyable course and very informative. I didn’t realise how much there was to know. The trainers were great and the time flew. I came away with lots of great ideas for our digital marketing and websites.

Carolyn Armson | Merseytravel

The Google Analytics course was really informative! I started the course as a novice and Martin has taught me the skills to really progress. He led the course at a great pace, not only teaching us generic information but also referring it back to each of our individual businesses. This was great as it helped to really deepen your understanding of each point. This is the second course I’ve been on with M Training and I will look to them when looking for any further training requirements!

Megan Lawrence | Bluemac Manufacturing

Wanted to say thanks for the really in depth session yesterday. Learnt loads and really gave me more confidence with the do’s / don’ts with regards to SEO. Would recommend this to any other professionals looking to develop their skills further.

Will Holden | Nochex

The social media training was very insightful, and I learnt a lot about the different platforms and uses.

Amna Khan | Manchester Metropolitan University

A very comprehensive and informative workshop, delivered in a friendly and relaxed environment

Priya Mistry Keall | MCS

The [Digital Marketing] course leader knew his stuff and was really helpful and related stuff back to our own website and channels.

Elizabeth Munro | Merseytravel

William Tool | Freelance Web Designer

I learnt a lot on my Digital Marketing course with M Training. I have come away feeling a lot more positive about my work and how to move my business forward.

Ruth Yates |

I really enjoyed the [Social Media] course - Jane was a great trainer and I have come away positively enthused about all the social media activity I'll now be doing to boost my new venture!

Charlotte Copeman |

Heather Thompson | Audio-Technica

Sean Parker | Northern Energy

Sophie Cain | Cameron Clarke Leasing

Libby Abbotts | Direct Insurance

Great trainer, interesting course.

Madison Piercy | Lancaster University

Amy Thornett | Spectrum Brands

Exactly as advertised- delivered what it promised, and what I wanted.

Bekah West | Elite Concerts

Liz Murphy | MyDentist

Harriett Mallion | The Inside Story

Chloe Brooks | Driscoll Brothers

Josh O'Hara | Shepherds Friendly Society

The email marketing course was interesting, informative and covered everything we needed plus more. A great way to focus on what is really important. We now have direction and a plan.

Sarah Gorman | Proventure

I did the Google Ads Course very helpful and great if you already have a couple campaigns live so you can get them reviewed.

Abdullah Abdelkafi | Total Processing

The course was great, well ran and very informative. Gave me a good insight into were I need to go in my business with digital marketing. Overall great course and great experience

Stewart Hood |

I found the [Search Engine Optimisation] training session very useful and informative. I highly recommend the services M Training have to offer 😊

Jordan Fudge | Pure Retirement

Leah Ellis | Merseytravel

The [Google Analytics] course was very well organised, with a polite and knowledgeable trainer. Highly recommended.

Sotiris Zoglopitis | Leasing Options Limited

Thanks again for yesterday, it was a really informative, exciting day for me, and I’m already cracking on with setting up the Analytics for our website.

Scott O’Callaghan | HGF Limited

Carolyn Armson | Merseytravel

Megan Lawrence | Bluemac Manufacturing

Will Holden | Nochex

The social media training was very insightful, and I learnt a lot about the different platforms and uses.

Amna Khan | Manchester Metropolitan University

A very comprehensive and informative workshop, delivered in a friendly and relaxed environment

Priya Mistry Keall | MCS

The [Digital Marketing] course leader knew his stuff and was really helpful and related stuff back to our own website and channels.

Elizabeth Munro | Merseytravel

Learn how to get the most out of the latest version of Google Analytics on this 1-day course. Understand the standard reports and learn how to create custom reports and conversions and use this data to inform your marketing activity.

Dates/ Booking / Enquiries Course Outline

GA4 Course Introduction

If you are new to Google Analytics or have recently switched to GA4 this course will help you to get the most out of the platform.

You will learn how Google Analytics works and about the data that you can get from the reports in GA4 as well as customising the dashboards and reports to fit your own requirements.

Google Analytics 4 Training Course

Through a range of theory and practical exercises looking at Google Analytics, you will learn where to find the data you want and how to use it.

Not only will you look at the standard reports, this course will also take you through creating Explore Reports, utilising events and creating conversions, with plenty of hints and tips along the way.

Throughout this course you will have the opportunity look at your own GA account so that you can understand your own data.

After the course, you will also be provided with helpful course notes for your own reference as well as 3 months online support.

GA4 Training Course Overview

This GA4 Course covers:

Setting Up GA4
Introduction to GA4
Using Standard reports
Creating custom Explore reports
Customising reports
Using Events
Creating Conversions
Customising your menus

and more.

Download the full course outline (opens in a new tab)

Who Should Attend This GA4 Training Course?

This training course is ideal for anyone who wants to use Google Analytics 4 to monitor, analyse and improve their website, and marketing activities and gain insights about their customers.

You might have some experience of using Universal Analytics (GA3) but no experience is necessary.

Your own GA4 account would be helpful to have but it is not a necessity.

Google Analytics 4 Course Day Details

Our 5 star rated GA4 training courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Analytics 4 Courses

Our scheduled public GA4 training courses are run in Manchester, Birmingham, Leeds and Online. Dates for these can be found below.

Private / Bespoke Google Analytics 4 Courses

We run private one to one and group GA4 Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

See the Private Course tab further down the page for more information.

Why Choose M Training's GA4 Training?

Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
This course is limited to 6 places so you are guaranteed personal support throughout the course
Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
Course notes and support material provided
3 months online support
Certificate of achievement
5 Star Rated in Google Reviews

Small Class Sizes
Practice led learning
3 month online support
Lunch & refreshments provided

Select from the tabs below to find out more:

Dates & Booking

GA4 Training Course Dates

Browse all public Google Analytics 4 course dates below or use the filter to show only dates in specific locations

Online Google Analytics Training

Timings: The GA4 online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

PRIVATE ONLINE COURSES

Our Online one-to-one and private group training in GA4 is available from £690 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The GA4 course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Analytics public courses

PRIVATE CLASSROOM COURSES

One-to-one and private group courses are available for Google Analytics 4 Training from £690 + VAT (Full Day)

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

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Private Course Enquiries

Private Google Analytics 4 courses can be held at your offices in Birmingham or the surrounding areas, Online or at a venue to suit you anywhere in the UK.

The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private GA4 courses are ideal if you have a number of people to train, you want a different course outline; or simply can't make the dates of the public scheduled courses in Birmingham.

Private classroom-based courses are available from £690 plus VAT for a full day

Online virtual classroom courses start from £690 + VAT for a full 6-hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Google Analytics Training

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Course Outline

GA4 Course Outline

Introduction to GA4
- How GA4 works
- Adding Analytics tracking code
- Measurement issues with GA
- Dimensions vs Metrics
- Setting objectives and KPIs
- Website review
GA4 4 Set Up & Admin
- Accounts & properties
- Data Streams
- Data setting and comparisons
- Set Up and Filters
Standard Reports
- Using the standard reports to:
- Understand who is visiting your website
- Which devices are they using
- Audience demographics
- See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
- Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions
Creating Events & Conversions
- Understand how to create events
- Custom Dimensions & Metrics
- Creating Conversions
Explore Reports

Using Explore reports to create customs reports
Advanced Reporting
- Customising Standard Reports
- Customising Menus
- Using the Debug Mode
- Comparisons and Custom Comparisons
- Creating Custom Audiences
More Help
- Google Search Console
- Google Ads linking
- Remarketing

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Timing & Venue Info

GA4 Courses in Birmingham

For our classroom GA4 courses in Birmingham, we use a number of city-centre venues, depending on availability.

All venues are within walking distance of the central train stations, Birmingham Snow Hill and Birmingham New Street Station, and situated close to public car parks as well as bus links.

All classroom courses start at 9:30 am and finish at 4:30 pm

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Innovation Birmingham Campus

Address

Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB

Public Transport

Birmingham New Street Station: 1.0 Miles - ~ 20 Minutes Walk

Birmingham Snow Hill Station: 0.8 Miles ~ 15 Minutes Walk

Parking

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street.

Please note that parking here is charged and subject to availability.

Cornwall Buildings

Address

Cornwall St
Birmingham
B3 2DF

Public Transport

Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk

Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk

Parking

Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk

Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk

Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

Cornerblock

Address

Cornerblock,
2 Cornwall Street,
Birmingham
B3 2DX

Public Transport

Birmingham New Street Station: 0.4 Miles ~ 9 Minute Walk

Birmingham Snow Hill Station: 0.1 Miles ~ 1 Minute Walk

Parking

Snow Hill Station Car Park: 0.1 Miles ~ 1 Minute Walk

Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

Euro Car Parks (Lionel Street): 0.3 Miles ~ 6 Minute Walk

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Course Reviews

Google Analytics Course Reviews

The Google Analytics course for beginners was very interesting and I learnt so much. The small class size ensured we all got as much help as needed, and Martin really helped us each independently with our businesses plans and websites. Would highly recommend.”

Amelia French, DrainsAid

Excellent Training. So detailed but not too confusing for a beginner! Small group meant we could ask as many questions we needed to and always answered at a level we could understand. Wasn't too much presentation either, there was a lot of demonstrating on actual data which helped massively. Would recommend for anyone who is just starting out or has played around with it and tried to master on their own - well worth it!”

Samantha Wilkinson, Salford Royal

I really enjoyed the training day. I liked that it was a small group as we got to look directly at our Google Analytics channels and go through step by step. I’m looking forward to putting into practise some of the things we went through on the day.”

Bethh Oliver, Barnsley College

I found the course very interesting and useful. As a comparative beginner it was an ideal introduction to Google Analytics and the fact that it was hands-on made a big difference – working in real time on our own data gave the day an interactive element and meant that the analysis was directly related to my company’s business. Martin was an engaging and patient tutor and the long list of questions I came with were all answered over the course of the day. I have already recommended MTraining to other people at JBA.”

Daniel Webb, JBA Risk Management

I attended the 1-day Google Analytics course which was really useful especially due to the really small group, receiving the presentation following the course and the support afterwards. Would definitely recommend!”

Helen Roughley, PC Support Group

Big thank you to Martin and the team at M Training for coming to our offices for private training on Google Analytics. Our team enjoyed the training and felt very inspired afterwards.”

Ruth Crofts, Movado Watches

I attended this [GA4] training course with a working knowledge of Google UA and a small understanding of the new GA4, Martin was able to work closely with me to help me understand the inner working of GA4 and how to manipulate reports to help me better understand how my website is scoring. I would highly recommend this training course to any marketer or business owner”

Asleigh M, Heyn

We completed a GA4 course with Martin, in-person in Birmingham. The course was held in a great central location - really easy walk from New Street, with lovely decor and great tea/coffee and lunch too. It felt like too much of a treat to be a training course! The course content was excellent and really in depth, Martin obviously has extensive working knowledge of the platform. A day isn't enough to cover everything in GA4 but we now have greater confidence to explore solo and also the comprehensive and expansive notes that were sent after the course. I'm sure these will prove to be a great reference.”

Kate B, Varn

Martin was great, really insightful and helped with questions on our own use cases, as well as helping with our general understanding of metrics, account set up and reading data from GA4. I initially went into the training with little understanding of GA4, and came out of it feeling quite confident! Thank you!”

Natalie Simm, Axon & Garside

Very informative GA4 training session delivered to myself and my team, fully tailored to us and delivered in a lovely relaxed manner. Highly recommend.”

Michelle Emerson, Eureka!

I found the [Google Analytics 4] course really beneficial , thank you for the certificate and course notes.”

Aaron Crowther, Air Products

Great Google Analytics 4 course with Martin! Very informative, easy to pick up and Martin was more than happy to go through anything I didn’t understand. I can speak for my colleagues when I say we have thoroughly enjoyed our session earlier this week. We learnt a lot from you and can’t wait to implement this new knowledge. I hope we get a chance to learn from you and/or your team again in the future. Thank you!”

Julia Danilyuk , Compass Plus Technologies

Fully loaded one day course ... attended it today and I feel, I will get on top of everything GA4 has to offer. Brilliant compilation of all enhanced features of creating events, conversions and fantastic reports. Thanks so much Martin :)”

Neetu Sharma, JC Metalworks

I would highly recommend the GA4 course with Martin - I came away from the session with great tips and insight, and feel a lot less intimidated by GA4 now. Martin was very engaging and inclusive, and I definitely picked up some skills that I can apply directly to my job.”

Becky Owen, The Copyright Licensing Agency

I attended the GA4 course this week with another colleague, and it was a pleasure. Martin was very informative, patient and knowledgeable about the subject. If you are looking to switch from UA to GA4, I would highly recommend this course. I'm now looking forward to using GA4 instead of being put off by how different it is to UA - I assure you GA4 IS better!”

Gemma Davies, Network Digital Marketing

Attended a GA4 course, superb training left the course with a full knowledge and confidence to build on the new analytics reports. Would highly recommend these guys”

Andy S, Technique Learning Solutions

Updating my skills in readiness for Google Analytics 4! Martin was a wealth of knowledge, not only in the new features and practicalities of using GA4 but also provided excellent contextual digital marketing insight around the new measurements and metrics. Thoroughly enjoyed the day!”

Fiona B, Etch

Yesterday I completed the 1 day GA4 course with Martin, which was great. It was lovely to meet Martin who was very friendly and it was a pleasure to spend the day with him. He has a very wide range of knowledge/experience. I can thoroughly recommend M Training to anyone who wants to get to grips with the switch from UA to GA4!”

Seb M,

Jake Gallagher, The Med

Overall excellent courses! I've done 3 now and in all came out feeling I had a much stronger understanding and the confidence to go on and utilise the skills I'd learnt, would highly recommend the SEO, GA4 and Google Ads courses”

Alex Smith, AZoNetwork

Martin was very helpful in developing my companies understanding of GA4 with his hugely in depth training course. Would hugely recommend this to any company trying to get to grips with this before the handover next year!”

Charlie Clayton, Mr SEO

Martin's GA4 course has really helped myself and the team in our understanding on the tool and how we can apply this to customers! Very impressed by the service, professional, knowledgeable & very friendly! Thanks again! Mr Seo & Team”

Michael Ryan, Mr SEO

I took the Google Analytics 4 course with only functioning knowledge of UA. The course was well structured, full of useful tips and easy to follow! Martin was an excellent tutor and made the course engaging and enjoyable throughout. My colleague and I have booked on to a second course with M Training and would highly recommend.”

Harriet Judge, China Blue

Excellent GA4 training course today given by Martin - it was informative, personable & valuable to us as a company. We have took a lot away from todays course and will be busy now actioning the training. Thanks again Martin..”

, SEM ExtraMile

We all thoroughly enjoyed yesterday's [GA4] training, thank you so much for coming to visit us! I personally had several ‘ohhh I get it now!’ moments which was fantastic! Me and Claire both said that we now have the confidence to go forward and use the system.”

Zoe Sanderson, Air Products

See more review

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