Yesterday was really good! Thank you so much for helping us and for guiding us through. You were so thorough but made it easy to understand. You explained everything and helped us walk through our actual real problems, ... it was so insightful
Get the most out of the latest version of Google Analytics on this 1 day course. Learn how to use the reports, customise reports and use conversions to better understand your website activity.
If you are new to Google Analytics or have recently switched to GA4 this course will help you to get the most out of the platform.
You will learn how Google Analytics works and about the data that you can get from the reports in GA4 as well as customising the dashboards and reports to fit your own requirements.
Through a range of theory and practical exercises looking at Google Analytics, you will learn where to find the data you want and how to use it.
Not only will you look at the standard reports, this course will also take you through creating Explore Reports, utilising events and creating conversions, with plenty of hints and tips along the way.
Throughout this course you will have the opportunity look at your own GA account so that you can understand your own data.
After the course, you will also be provided with helpful course notes for your own reference as well as 3 months online support.

We run small classes so that there is more interactivity, opportunity for questions and is more personal.

Public courses held in Manchester, Leeds, Liverpool, Birmingham and Online. Private courses ran anywhere in the UK.

Delegates will recieve detailed course notes as well as an M Training certificate of completion

Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics

Along with the course notes, you also recieve 3 months email support for any follow up questions

Our Mailchimp training is rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website, and marketing activities and gain insights about their customers.
You might have some experience of using Universal Analytics (GA3) but no experience is necessary.
Your own GA4 account would be helpful to have but it is not a necessity.
This GA4 Course covers:
Download the full course outline (opens in a new tab)
Our 5 star rated Google Analytics 4 training courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Google Analytics 4 Courses
Our scheduled public GA4 training courses are run in Manchester, Birmingham, Leeds, Liverpool and Online. Dates for these can be found below.
Private / Bespoke Google Analytics 4 Courses
We run private one to one and group GA4 Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.
Yesterday was really good! Thank you so much for helping us and for guiding us through. You were so thorough but made it easy to understand. You explained everything and helped us walk through our actual real problems, ... it was so insightful
I attended this [GA4] training course with a working knowledge of Google UA and a small understanding of the new GA4, Martin was able to work closely with me to help me understand the inner working of GA4 and how to manipulate reports to help me better understand how my website is scoring. I would highly recommend this training course to any marketer or business owner
We completed a GA4 course with Martin, in-person in Birmingham. The course was held in a great central location - really easy walk from New Street, with lovely decor and great tea/coffee and lunch too. It felt like too much of a treat to be a training course! The course content was excellent and really in depth, Martin obviously has extensive working knowledge of the platform. A day isn't enough to cover everything in GA4 but we now have greater confidence to explore solo and also the comprehensive and expansive notes that were sent after the course. I'm sure these will prove to be a great reference.
Martin was great, really insightful and helped with questions on our own use cases, as well as helping with our general understanding of metrics, account set up and reading data from GA4. I initially went into the training with little understanding of GA4, and came out of it feeling quite confident! Thank you!
Very informative GA4 training session delivered to myself and my team, fully tailored to us and delivered in a lovely relaxed manner. Highly recommend.
I found the [Google Analytics 4] course really beneficial , thank you for the certificate and course notes.
Great Google Analytics 4 course with Martin! Very informative, easy to pick up and Martin was more than happy to go through anything I didn’t understand. I can speak for my colleagues when I say we have thoroughly enjoyed our session earlier this week. We learnt a lot from you and can’t wait to implement this new knowledge. I hope we get a chance to learn from you and/or your team again in the future. Thank you!
Fully loaded one day course ... attended it today and I feel, I will get on top of everything GA4 has to offer. Brilliant compilation of all enhanced features of creating events, conversions and fantastic reports. Thanks so much Martin :)
I would highly recommend the GA4 course with Martin - I came away from the session with great tips and insight, and feel a lot less intimidated by GA4 now. Martin was very engaging and inclusive, and I definitely picked up some skills that I can apply directly to my job.
I attended the GA4 course this week with another colleague, and it was a pleasure. Martin was very informative, patient and knowledgeable about the subject. If you are looking to switch from UA to GA4, I would highly recommend this course. I'm now looking forward to using GA4 instead of being put off by how different it is to UA - I assure you GA4 IS better!
Attended a GA4 course, superb training left the course with a full knowledge and confidence to build on the new analytics reports. Would highly recommend these guys
Updating my skills in readiness for Google Analytics 4! Martin was a wealth of knowledge, not only in the new features and practicalities of using GA4 but also provided excellent contextual digital marketing insight around the new measurements and metrics. Thoroughly enjoyed the day!
Yesterday I completed the 1 day GA4 course with Martin, which was great. It was lovely to meet Martin who was very friendly and it was a pleasure to spend the day with him. He has a very wide range of knowledge/experience. I can thoroughly recommend M Training to anyone who wants to get to grips with the switch from UA to GA4!
Yesterday I completed the 1 day GA4 course with Martin, which was great. It was lovely to meet Martin who was very friendly and it was a pleasure to spend the day with him. He has a very wide range of knowledge/experience. I can thoroughly recommend M Training to anyone who wants to get to grips with the switch from UA to GA4!
Overall excellent courses! I've done 3 now and in all came out feeling I had a much stronger understanding and the confidence to go on and utilise the skills I'd learnt, would highly recommend the SEO, GA4 and Google Ads courses
Martin was very helpful in developing my companies understanding of GA4 with his hugely in depth training course. Would hugely recommend this to any company trying to get to grips with this before the handover next year!
Martin's GA4 course has really helped myself and the team in our understanding on the tool and how we can apply this to customers! Very impressed by the service, professional, knowledgeable & very friendly! Thanks again! Mr Seo & Team
I took the Google Analytics 4 course with only functioning knowledge of UA. The course was well structured, full of useful tips and easy to follow! Martin was an excellent tutor and made the course engaging and enjoyable throughout. My colleague and I have booked on to a second course with M Training and would highly recommend.
Excellent GA4 training course today given by Martin - it was informative, personable & valuable to us as a company. We have took a lot away from todays course and will be busy now actioning the training. Thanks again Martin..
SEM ExtraMileWe all thoroughly enjoyed yesterday's [GA4] training, thank you so much for coming to visit us! I personally had several ‘ohhh I get it now!’ moments which was fantastic! Me and Claire both said that we now have the confidence to go forward and use the system.
I really enjoyed the course! As someone who had very basic knowledge of Google Analytics I came away with a solid understanding of the differences between GA3 and GA4 and some handy tools for tracking Conversions through View, Filters, Goals and Funnels. Working for a Marketing Agency, this information is very handy.
Great very comprehensive [Analytics] session! Covered lots in a day! Would definitely recommend!
Highly recommend this course, it really gave me an introductory understanding of Google Analytics, and then we went more into the detail necessary. Martin listened to our business requirements and helped me set up reports that were relevant and self-serving for after the course. I had a great day and learned a lot, thank you!
Thanks to Martin, the team has been speaking about how beneficial they found yesterday’s training, I certainly learnt lots! It was really great, everyone is really keen to put what they learnt into practice which is wonderful!
I would highly recommend M Training. The {online Google Analytics} course was well set out, extremely informative and Martin helped me throughout, answering all my questions and even helping me plan ahead. Thanks again.
Big thank you to Martin and the team at M Training for coming to our offices for private training on Google Analytics. Our team enjoyed the training and felt very inspired afterwards.
I attended the 1-day Google Analytics course which was really useful especially due to the really small group, receiving the presentation following the course and the support afterwards. Would definitely recommend!
It [Private Google Analytics Advanced] was a really useful course.
The [private Google Analytics] session was really helpful. Filled in lots of gaps in knowledge and answered lots of questions. Kept everything nice and simple too.
I found the course very interesting and useful. As a comparative beginner it was an ideal introduction to Google Analytics and the fact that it was hands-on made a big difference – working in real time on our own data gave the day an interactive element and meant that the analysis was directly related to my company’s business. Martin was an engaging and patient tutor and the long list of questions I came with were all answered over the course of the day. I have already recommended MTraining to other people at JBA.
I found yesterday's Google Analytics course excellent. I was a complete novice with GA going into it and have come out with exactly what I needed/wanted; enough to get me going and the knowledge of how to achieve what I need/want to. I found Martin's presentation/delivery style very good. His knowledge was fantastic and he made what could have been a very dry topic enjoyable.
I really enjoyed the training day. I liked that it was a small group as we got to look directly at our Google Analytics channels and go through step by step. I’m looking forward to putting into practise some of the things we went through on the day.
Excellent Training. So detailed but not too confusing for a beginner! Small group meant we could ask as many questions we needed to and always answered at a level we could understand. Wasn't too much presentation either, there was a lot of demonstrating on actual data which helped massively. Would recommend for anyone who is just starting out or has played around with it and tried to master on their own - well worth it!
The Google Analytics course for beginners was very interesting and I learnt so much. The small class size ensured we all got as much help as needed, and Martin really helped us each independently with our businesses plans and websites. Would highly recommend.
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.
Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements
This course is run in Manchester, Leeds, Liverpool, Birmingham and Online.
All our courses in are run from 9.30 am to 4.00 pm at our head office:
Manchester Science Park
Pencroft Way
Manchester
M15 6LR
The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Our public courses in Leeds are usually held at:
West Village,
100 Wellington Street,
Leeds,
LS1 4LT
(venue subject to change)
Public Transport /Parking:
There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.
The venue is also only a 15 minute walk from Leeds Train Station.
More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page
The course in Liverpool is usually held at:
The Plaza
100 Hall Street
Liverpool
L3 9QJ
(subject to change)
There are several public car parks close to The Plaza.
The closest are:
St Paul’s Square Car Park: 0.02 Miles ~ 1 Minute Walk
NCP Liverpool Pall Mall Car Park: 0.2 Miles ~ 4 Minute Walk
We encourage all delegates to use public transport where possible.
The Plaza is a 20 minute walk from Lime Street Station and a 4 minute walk from Moorfields train station.
Courses in Birmingham are usually held at:
Cornwall Buildings
45 Newhall Street
Birmingham
B3 2DF
(subject to change)
There are several public car parks close to Cornwall Buildings.
The closest are:
Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk
Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk
Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk
We encourage all delegates to use public transport where possible.
Cornwall buildings are located close to:
Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk
Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk
The M Training office in Birmingham is based at:
Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB
The Online courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm and follow the same course outline as the classroom courses and you will be able to interact with the trainer and group and ask questions.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
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