Google Analytics 4 Training Course

  • 1 Day
  • Manchester | Birmingham | Leeds | Liverpool | UK Wide & Online

Get the most out of the latest version of Google Analytics on this 1 day course. Learn how to use the reports, customise reports and use conversions to better understand your website activity.

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£295 +vat
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  • Small class sizes
  • 5 Star Rated Course
  • Practical courses
  • 3 month support

Google Analytics Course Introduction

If you are new to Google Analytics or have recently switched to GA4 this course will help you to get the most out of the platform.

You will learn how Google Analytics works and about the data that you can get from the reports in GA4 as well as customising the dashboards and reports to fit your own requirements.

 

Google Analytics Training Course

Through a range of theory and practical exercises looking at Google Analytics, you will learn where to find the data you want and how to use it.

Not only will you look at the standard reports, this course will also take you through creating Explore Reports, utilising events and creating conversions, with plenty of hints and tips along the way.

Throughout this course you will have the opportunity look at your own GA account so that you can understand your own data.

After the course, you will also be provided with helpful course notes for your own reference as well as 3 months online support.

Google Analytics 4 Course Outline

  • Introduction to Google Analytics

    • How GA4 works
    • Adding Analytics tracking code
    • Measurement issues with GA
    • Dimensions vs Metrics
    • Setting objectives and KPIs
    • Website review

     

    Creating Events & Conversions

    • Understand how to create events
    • Custom Dimensions & Metrics
    • Creating Conversions

     

    More Help

    • Google Search Console
    • Google Ads linking
    • Remarketing
  • GA4 Set Up & Admin

    • Accounts & properties
    • Data Streams
    • Data setting and comparisons
    • Set Up and Filters

     

    Explore Reports

    • Using Explore reports to create customs reports
  • Standard Reports

    • Using the standard reports to:
    • Understand who is visiting your website
    • Which devices are they using
    • Audience demographics
    • See traffic coming from Organic search, Social Media, Paid search, Referrals and Specific campaigns
    • Understand how users are engaging with your website: Which pages they’re viewing, Events and conversions

     

    Advanced Reporting

    • Customising Standard Reports
    • Customising Menus
    • Using the Debug Mode
    • Comparisons and Custom Comparisons
    • Creating Custom Audiences

Why Choose M Training

  • Small class sizes

    We run small classes so that there is more interactivity, opportunity for questions and is more personal.

  • Convenient Locations

    Public courses held in Manchester, Leeds, Liverpool, Birmingham and Online. Private courses ran anywhere in the UK.

  • Course Notes & Certificate

    Delegates will recieve detailed course notes as well as an M Training certificate of completion

  • Expert Trainers

    Run by a highly experienced digital marketer with over 10 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics

  • Follow up support

    Along with the course notes, you also recieve 3 months email support for any follow up questions

  • 5 Star Rated

    Our Mailchimp training is rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Who Should Attend This GA4 Training Course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website, and marketing activities and gain insights about their customers.

You might have some experience of using Universal Analytics (GA3) but no experience is necessary.

Your own GA4 account would be helpful to have but it is not a necessity.

 

GA4 Training Course Overview

This GA4 Course covers: 

  • Setting Up GA4
  • Introduction to GA4
  • Using Standard reports
  • Creating custom Explore reports
  • Customising reports
  • Using Events
  • Creating Conversions
  • Customising your menus 

Download the full course outline (opens in a new tab)

 

Google Analytics GA4 Course Day Details

Our 5 star rated Google Analytics 4 training courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Analytics 4 Courses

Our scheduled public GA4 training courses are run in Manchester, Birmingham, Leeds, Liverpool and Online. Dates for these can be found below.

Private / Bespoke Google Analytics 4 Courses

We run private one to one and group GA4 Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

Course Reviews

Yesterday was really good! Thank you so much for helping us and for guiding us through. You were so thorough but made it easy to understand. You explained everything and helped us walk through our actual real problems, ... it was so insightful

Olivia Clarke
Chester Racecourse

Course Reviews

I attended this [GA4] training course with a working knowledge of Google UA and a small understanding of the new GA4, Martin was able to work closely with me to help me understand the inner working of GA4 and how to manipulate reports to help me better understand how my website is scoring. I would highly recommend this training course to any marketer or business owner

Asleigh M
Heyn

Course Reviews

We completed a GA4 course with Martin, in-person in Birmingham. The course was held in a great central location - really easy walk from New Street, with lovely decor and great tea/coffee and lunch too. It felt like too much of a treat to be a training course! The course content was excellent and really in depth, Martin obviously has extensive working knowledge of the platform. A day isn't enough to cover everything in GA4 but we now have greater confidence to explore solo and also the comprehensive and expansive notes that were sent after the course. I'm sure these will prove to be a great reference.

Kate B
Varn

Course Reviews

Martin was great, really insightful and helped with questions on our own use cases, as well as helping with our general understanding of metrics, account set up and reading data from GA4. I initially went into the training with little understanding of GA4, and came out of it feeling quite confident! Thank you!

Natalie Simm
Axon & Garside

Course Reviews

Very informative GA4 training session delivered to myself and my team, fully tailored to us and delivered in a lovely relaxed manner. Highly recommend.

Michelle Emerson
Eureka!

Course Reviews

I found the [Google Analytics 4] course really beneficial , thank you for the certificate and course notes.

Aaron Crowther
Air Products

Course Reviews

Great Google Analytics 4 course with Martin! Very informative, easy to pick up and Martin was more than happy to go through anything I didn’t understand. I can speak for my colleagues when I say we have thoroughly enjoyed our session earlier this week. We learnt a lot from you and can’t wait to implement this new knowledge. I hope we get a chance to learn from you and/or your team again in the future. Thank you!

Julia Danilyuk
Compass Plus Technologies

Course Reviews

Fully loaded one day course ... attended it today and I feel, I will get on top of everything GA4 has to offer. Brilliant compilation of all enhanced features of creating events, conversions and fantastic reports. Thanks so much Martin :)

Neetu Sharma
JC Metalworks

Course Reviews

I would highly recommend the GA4 course with Martin - I came away from the session with great tips and insight, and feel a lot less intimidated by GA4 now. Martin was very engaging and inclusive, and I definitely picked up some skills that I can apply directly to my job.

Becky Owen
The Copyright Licensing Agency

Course Reviews

I attended the GA4 course this week with another colleague, and it was a pleasure. Martin was very informative, patient and knowledgeable about the subject. If you are looking to switch from UA to GA4, I would highly recommend this course. I'm now looking forward to using GA4 instead of being put off by how different it is to UA - I assure you GA4 IS better!

Gemma Davies
Network Digital Marketing

Course Reviews

Attended a GA4 course, superb training left the course with a full knowledge and confidence to build on the new analytics reports. Would highly recommend these guys

Andy S
Technique Learning Solutions

Course Reviews

Updating my skills in readiness for Google Analytics 4! Martin was a wealth of knowledge, not only in the new features and practicalities of using GA4 but also provided excellent contextual digital marketing insight around the new measurements and metrics. Thoroughly enjoyed the day!

Fiona B
Etch

Course Reviews

Yesterday I completed the 1 day GA4 course with Martin, which was great. It was lovely to meet Martin who was very friendly and it was a pleasure to spend the day with him. He has a very wide range of knowledge/experience. I can thoroughly recommend M Training to anyone who wants to get to grips with the switch from UA to GA4!

Seb M

Course Reviews

Yesterday I completed the 1 day GA4 course with Martin, which was great. It was lovely to meet Martin who was very friendly and it was a pleasure to spend the day with him. He has a very wide range of knowledge/experience. I can thoroughly recommend M Training to anyone who wants to get to grips with the switch from UA to GA4!

Jake Gallagher
The Med

Course Reviews

Overall excellent courses! I've done 3 now and in all came out feeling I had a much stronger understanding and the confidence to go on and utilise the skills I'd learnt, would highly recommend the SEO, GA4 and Google Ads courses

Alex Smith
AZoNetwork

Course Reviews

Martin was very helpful in developing my companies understanding of GA4 with his hugely in depth training course. Would hugely recommend this to any company trying to get to grips with this before the handover next year!

Charlie Clayton
Mr SEO

Course Reviews

Martin's GA4 course has really helped myself and the team in our understanding on the tool and how we can apply this to customers! Very impressed by the service, professional, knowledgeable & very friendly! Thanks again! Mr Seo & Team

Michael Ryan
Mr SEO

Course Reviews

I took the Google Analytics 4 course with only functioning knowledge of UA. The course was well structured, full of useful tips and easy to follow! Martin was an excellent tutor and made the course engaging and enjoyable throughout. My colleague and I have booked on to a second course with M Training and would highly recommend.

Harriet Judge
China Blue

Course Reviews

Excellent GA4 training course today given by Martin - it was informative, personable & valuable to us as a company. We have took a lot away from todays course and will be busy now actioning the training. Thanks again Martin..

SEM ExtraMile

Course Reviews

We all thoroughly enjoyed yesterday's [GA4] training, thank you so much for coming to visit us! I personally had several ‘ohhh I get it now!’ moments which was fantastic! Me and Claire both said that we now have the confidence to go forward and use the system.

Zoe Sanderson
Air Products

Course Reviews

I really enjoyed the course! As someone who had very basic knowledge of Google Analytics I came away with a solid understanding of the differences between GA3 and GA4 and some handy tools for tracking Conversions through View, Filters, Goals and Funnels. Working for a Marketing Agency, this information is very handy.

Kieran Makin
TLH Marketing

Course Reviews

Great very comprehensive [Analytics] session! Covered lots in a day! Would definitely recommend!

Jenny Ritson-Smith
Sword GRC

Course Reviews

Highly recommend this course, it really gave me an introductory understanding of Google Analytics, and then we went more into the detail necessary. Martin listened to our business requirements and helped me set up reports that were relevant and self-serving for after the course. I had a great day and learned a lot, thank you!

Natalie Bartlett
Hallmark Cards

Course Reviews

Thanks to Martin, the team has been speaking about how beneficial they found yesterday’s training, I certainly learnt lots! It was really great, everyone is really keen to put what they learnt into practice which is wonderful!

Joan Nugent
AZoNetwork

Course Reviews

I would highly recommend M Training. The {online Google Analytics} course was well set out, extremely informative and Martin helped me throughout, answering all my questions and even helping me plan ahead. Thanks again.

Ben Mills
Fords of Winsford

Course Reviews

Big thank you to Martin and the team at M Training for coming to our offices for private training on Google Analytics. Our team enjoyed the training and felt very inspired afterwards.

Ruth Crofts
Movado Watches

Course Reviews

I attended the 1-day Google Analytics course which was really useful especially due to the really small group, receiving the presentation following the course and the support afterwards. Would definitely recommend!

Helen Roughley
PC Support Group

Course Reviews

It [Private Google Analytics Advanced] was a really useful course.

Mark Welford
Evestor

Course Reviews

The [private Google Analytics] session was really helpful. Filled in lots of gaps in knowledge and answered lots of questions. Kept everything nice and simple too.

Heidi Webster
Chatter

Course Reviews

I found the course very interesting and useful. As a comparative beginner it was an ideal introduction to Google Analytics and the fact that it was hands-on made a big difference – working in real time on our own data gave the day an interactive element and meant that the analysis was directly related to my company’s business. Martin was an engaging and patient tutor and the long list of questions I came with were all answered over the course of the day. I have already recommended MTraining to other people at JBA.

Daniel Webb
JBA Risk Management

Course Reviews

I found yesterday's Google Analytics course excellent. I was a complete novice with GA going into it and have come out with exactly what I needed/wanted; enough to get me going and the knowledge of how to achieve what I need/want to. I found Martin's presentation/delivery style very good. His knowledge was fantastic and he made what could have been a very dry topic enjoyable.

Ian Calley
Nugent

Course Reviews

I really enjoyed the training day. I liked that it was a small group as we got to look directly at our Google Analytics channels and go through step by step. I’m looking forward to putting into practise some of the things we went through on the day.

Bethh Oliver
Barnsley College

Course Reviews

Excellent Training. So detailed but not too confusing for a beginner! Small group meant we could ask as many questions we needed to and always answered at a level we could understand. Wasn't too much presentation either, there was a lot of demonstrating on actual data which helped massively. Would recommend for anyone who is just starting out or has played around with it and tried to master on their own - well worth it!

Samantha Wilkinson
Salford Royal

Course Reviews

The Google Analytics course for beginners was very interesting and I learnt so much. The small class size ensured we all got as much help as needed, and Martin really helped us each independently with our businesses plans and websites. Would highly recommend.

Amelia French
DrainsAid

GA4 Training Course Dates

Browse all public Google Analytics 4 course dates below or use the filter to show only dates in specific locations

Enquire about a private course
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  • Course Dates
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  • 07 January 2026
  • Birmingham
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  • 13 January 2026
  • Manchester
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  • 20 January 2026
  • Online
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  • 05 February 2026
  • Birmingham
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  • 25 February 2026
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  • 17 March 2026
  • Birmingham
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  • 26 March 2026
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  • 28 April 2026
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Enquire about a private course

FAQs

  • How long is this course

    This is a 1 day course. Running from 9:30 am to 4/4:30 pm. 

  • Will I receive a certificate?

    Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

  • Can I pay by invoice / PO?

    Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

    If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

  • What's the difference between Private & Public Courses?

    Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.

    Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements

  • Where are the courses held?

    This course is run in Manchester, Leeds, Liverpool, Birmingham and Online.

  • Where in Manchester is this course held?

    All our courses in are run from 9.30 am to 4.00 pm at our head office:

    Manchester Science Park
    Pencroft Way
    Manchester
    M15 6LR

    Public Transport/Parking:

    The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk

    Manchester Oxford Road Train Station - 15 min walk

    Manchester Piccadilly Train Station - 30 min walk

    Access

    Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

    More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

  • Where in Leeds is this course held?

    Our public courses in Leeds  are usually held at:

    West Village,
    100 Wellington Street,
    Leeds,
    LS1 4LT

    (venue subject to change)

     

    Public Transport /Parking:
    There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

    The venue is also only a 15 minute walk from Leeds Train Station.

    More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

  • Where in Liverpool is the course held?

    The course in Liverpool is usually held at:

    The Plaza
    100 Hall Street 
    Liverpool
    L3 9QJ

    (subject to change)

     

    Parking

    There are several public car parks close to The Plaza.

    The closest are:

    St Paul’s Square Car Park: 0.02 Miles ~ 1 Minute Walk 

    NCP Liverpool Pall Mall Car Park: 0.2 Miles ~ 4 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    The Plaza is a 20 minute walk from Lime Street Station and a 4 minute walk from Moorfields train station.

  • Where in Birmingham is the course is the course held?

    Courses in Birmingham are usually held at:

    Cornwall Buildings
    45 Newhall Street
    Birmingham
    B3 2DF

    (subject to change)

    There are several public car parks close to Cornwall Buildings.

    The closest are:

    Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk

    Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk

    Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    Cornwall buildings are located close to:

    Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk

    Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk

     

    The M Training office in Birmingham is based at:

    Innovation Birmingham Campus,
    Faraday Wharf,
    Holt Street,
    Birmingham,
    B7 4BB

     

  • How do the Online courses work?

    The Online courses are run on Zoom.

    You will be sent a link to join the training session the day before the course along with any course materials needed.

    The courses run from 9:30 am to 4/4:30 pm and follow the same course outline as the classroom courses and you will be able to interact with the trainer and group and ask questions.

    Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

    9.20 am | Sign in

    9.30 am | Start - First session

    11.00 am | 15 min break

    11.15 am |  Second session

    12.30 pm  | 30 min break

    1.00 pm  | Third session

    2.15 pm | 15 min break

    2.30 pm | Fourth session

    3.50 pm | Finish & Q&A

    4.30pm | End

    Find out more about how our online courses work on the Online Courses Page

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Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza 100 Old Hall Street Liverpool L3 9QJ
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