Email Marketing Training

Duration :1 DayCost: From £220
Venues :Online | Manchester | Leeds | Liverpool

email Marketing

Email Marketing Essentials Course

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns

Email Marketing Course Introduction

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations. 

Email offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed. and be engaging. to maximise their potential as a marketing tool.

However, the majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

This course will show you how you can use email more effectively for marketing and communication purposes.

Email Marketing Training Course Topics

  • Introduction to Email Marketing and the law
  • Audience: Building lists and effective segmentation
  • Timing & Planning: When to send and building a schedule
  • Email content: Sources of content, content mix and building engagement
  • Using the From field, Subject lines & Pre-headers
  • Email structure, tone and calls to action 
  • Identifying what makes emails more effective
  • Reporting options and tracking options
  • Landing pages, Email Systems & resources

Download the course outline PDF or view the outline at the bottom of this page

Who is this Email Marketing Course For?

This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently running email marketing campaigns and wants to improve the results they are getting.

You do not need prior knowledge to attend this course.

Classroom or Online Email Marketing Courses

Our 5-star rated Email Marketing Courses are available online as well as in Manchester, Leeds, Liverpool, and Birmingham. 

See the dates below for a public online course or contact us for one to one or private group online courses.

Why Choose M Training's Email Marketing Course?

  • Run by an experienced digital marketer with over 15 years experience in running email marketing campaigns for companies, agencies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool, Birmingham & Online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement 
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Email Marketing Course Dates

Browse all public Email Marketing course dates below or use the filter to show only dates in specific locations.

Filter by venue:
  • Course Dates
  • Venue
  • 29 June 2022
  • Online
  • View
  • 04 July 2022
  • Liverpool
  • View
  • 18 July 2022
  • Manchester
  • View
  • 02 August 2022
  • Leeds
  • View
  • 10 August 2022
  • Online
  • View
  • 16 August 2022
  • Liverpool
  • View
  • 05 September 2022
  • Leeds
  • View
  • 06 September 2022
  • Manchester
  • View
  • 07 September 2022
  • Online
  • View
Private Course Enquiries

Online Email Marketing Courses

Timings: The Email Marketing online course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.


Our Online one-to-one and private group training is available from £250 + VAT (3 hours) or £450 + VAT (6 hours).

Key benefits:

Highly Interactive: You will see the trainer, their screen and be able to chat/ask questions.

Ongoing Support: After the course, you receive the course notes, certificate and 3 months online support.

Contact us if you want to book an online Email Marketing course

Click here for information about how our online Courses work

Classroom Based Courses

Timings: The Email Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on all Google Analytics public courses.


One-to-one and private group courses are available for Email Marketing Training from £390 + VAT (Half Day) and £590 + VAT (Full Day).

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or contact us

Private Email Marketing Course

We are happy to run private Email Marketing courses at your offices, at our Manchester office, or at a venue to suit you.

The course content can be adapted to suit your requirements.  Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Email Marketing courses are ideal if you have a number of people to train, or you want a different course outline; or simply can't make the dates of the public scheduled courses.

Private Course Costs:

Private classroom based courses are available from £390 + VAT for a half day and from £590 plus VAT for a full day

Online virtual classroom courses start at £250 for a half day course and from £450 for a full 6 hour course.

To get a quote please complete the form below or call us on 0161 226 6032.

Private Email Marketing Course Enquiry

Email Marketing Course Outline

  • Introduction

    • Rules & legal requirements (inc GDPR & PECR)
    • Email marketing strategies
    • Setting objectives and KPIs
    • How to structure your campaigns
    • Email Scheduling & Rotation
    • List building 
  • Improving Open Rates & Engagement

    • Segmentation
    • Personalisation
    • Writing Effective subject lines
    • Use of the From Field. Pre-header and first line of text
    • Focusing on the customer
  • Email Content

    • Content strategy
    • Sources of content
    • Wireframing
    • Email Structure and eye-flow
    • Copywriting rules
    • Image/graphics creation tools
    • Case studies & Evaluation Exercises
  • Reporting

    • Viewing the reports
    • Monitoring Clicks and Conversions
    • Google Analytics Email Reports
  • More Help & Resources

    • Useful online tools
    • Email Marketing systems
    • Building landing pages


Email Marketing Courses Online

The Online Email Marketing courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Email Marketing Courses in Manchester

Our Manchester Venue:

All our Email Marketing Manchester courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk


Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Email Marketing Courses in Leeds

Our Leeds Venue:

Our public Email Marketing courses in Leeds are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,



(venue subject to change)


Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

Email Marketing Courses in Liverpool

Our Liverpool Venue:

Our public Google Ads courses in Liverpool are usually ran at 9.30am to 4.30pm at:

Liverpool Marriott Hotel City Centre
One Queen Square
L1 1RH

venue subject to change

Public Transport/Parking:

The closest public car park is Q-Park Queens Square, which is opposite the hotel.

The venue is also only a 5 minute walk from Liverpool Lime Street Station.

More Information about our Liverpool training courses, along with a map, can be found on our Liverpool Training page

Email Marketing Course Reviews

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