We both really enjoyed the [Email Marketing] course and I’m sure it will put us in good stead going forward.
Email Marketing Training
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1 Day
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Private In-Person | Online
This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Email Marketing Course Introduction
Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.
Email offers a low cost, direct and personal way to communicate with your target audiences. However, the emails you send must be well constructed. and be engaging. to maximise their potential as a marketing tool.
However, the majority of email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.
This course will show you how you can use email more effectively for marketing and communication purposes.
Email Marketing Course Outline
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Introduction
- Rules & legal requirements (inc GDPR & PECR)
- Email marketing strategies
- Setting objectives and KPIs
- How to structure your campaigns
- Email Scheduling & Rotation
- List building
Reporting
- Viewing the reports
- Monitoring Clicks and Conversions
- Google Analytics Email Reports
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Improving Open Rates & Engagement
- Segmentation
- Personalisation
- Writing Effective subject lines
- Use of the From Field. Pre-header and first line of text
- Focusing on the customer
More Help & Resources
- Useful online tools
- Email Marketing systems
- Building landing pages
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Email Content
- Content strategy
- Sources of content
- Wireframing
- Email Structure and eye-flow
- Copywriting rules
- Image/graphics creation tools
- Case studies & Evaluation Exercises
Who is this Email Marketing Course For?
This Email Marketing training is ideal for anyone who wants to start email marketing for their business or organisation or for anyone who is currently running email marketing campaigns and wants to improve the results they are getting.
You do not need prior knowledge to attend this course.
Private Email Marketing Courses
This email marketing traiing is offered exclusively as a private session, allowing the content to be tailored to your organisation’s specific goals, industry context, or campaigns. Allowing you to use and dig into relevant real world data.
Private training provides a highly interactive environment where your team can learn together, ensuring consistency in approach and collaboration.
You also have the flexibility to choose the location, date, and delivery method, whether that’s in-person at your premises, at our training centre in Manchester, or online.
Delegates leave the course with practical skills they can apply immediately, a comprehensive set of course notes, three months of email support for any follow-up questions and a certificate of completion.
Private Online Courses: From £590 + VAT (6 hours)
Private Classroom Based Courses: From £650 + VAT (6 Hours)
The classroom-based course prices above are based on the training taking place at our Manchester venue or within Greater Manchester. Outside of this area travel expenses will apply.
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The Email Marketing course can be held at our premises, at yours anywhere in the UK or Online
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Course Content
Tailored course content and detailed course notes provided post course
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Expert Trainers
Run by expert digital marketer with many years of experience in creating and managing email marketing campaigns for clients
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
Had a great virtual session via Zoom with Martin. The day was easy to follow, with regular breaks and I felt very comfortable asking questions or jumping in if I needed to. The course has been an eye-opener to some bad habits that have been formed in my email writing and I am looking forward to improving my email writing and seeing some improvements. It was great to also receive the slides following the course, which I will be able to refer to again for support.
Olivia Blackburn
Advent IMCourse Reviews
I thought the Email Marketing course was excellent. It was practical and focused on what I do day-to-day which is just what I wanted. Martin was great. I liked that he talked specifically about the organisations/industries that we were from, so the examples and activities were meaningful to everyone in the room. I will definitely be recommending M Training to other colleagues!
Sara Holt
British CouncilCourse Reviews
I thought the course was very helpful. I really appreciated that it was a small group which gave us the opportunity to get the most out of the sessions. We were also able to apply the knowledge we had learned with our own company and email campaigns which was very insightful. Thank you so much for such a wonderful and educating day.
Smeeta Padhiar
Advent IMCourse Reviews
We had a great day at the [Email Marketing] course last week, Luis covered so much in a short space of time, but made it all very easy to understand and relatable to our industry. He answered all of our (well mostly my!) questions and we came away with lots of useful, practical information. Just to put it into practice now! Plus the facilities and lunch were great 😊
Emily Morgan
EarthbornCourse Reviews
I attended the Email Marketing course in order to gain a better understanding into how to do this successfully. Luis was great and was able to tailor the course to our specific needs. Working within a small group was extremely beneficial! I would 100% recommend this course to anyone who needs that extra helping hand in producing successful email marketing materials!
Gemma Johnson
Brush MateCourse Reviews
I found the email marketing course very informative and enjoyed the day. Martin was clearly knowledgeable and easy to talk with. He was able to give me an insight into the areas I’ve been struggling with, coming up with suggestions for change and improvement. I would definitely recommend M Training.
Heather Thompson
Audio-TechnicaCourse Reviews
The email marketing course was interesting, informative and covered everything we needed plus more. A great way to focus on what is really important. We now have direction and a plan.
Sarah Gorman
ProventureCourse Reviews
The [email marketing] course was very interactive and the material covered was interesting. The examples and ideas provided were helpful. It was also useful to have a copy of course notes provided for further reference.
Liz Szymanski
Certara UK LimitedCourse Reviews
The course was interesting and provided many useful ideas. The discussion around GDPR was relevant and helpful. The course materials are detailed and the PDF with links to each section is a great resource. I would recommend the [Email Marketing] course. Thank you.
Lizzie Hay
Certara UKCourse Reviews
The Email course was informative & the trainer was extremely knowledgeable, offering lots of useful tips along the way. The atmosphere was friendly & relaxed. I would recommend the training.
Hannah Abbott
BushBoardCourse Reviews
I found the [Email Marketing] course really useful. As I was the only delegate it was bespoke to me which was great. The trainer helped in giving me greater understanding of the different tools to use when emailing clients and how to word emails effectively
Amy Storey
Tree House CareCourse Reviews
An engaging and extremely informative course, Martin was very enthusiastic and provided me with some great tips to improve my email marketing. I found the practical parts of the course (creating email campaigns, drafting out content) very useful and would highly recommend this course to anyone who wishes to gain thorough knowledge on email marketing.
Rebecca Read
Fig AgencyPrivate Email Marketing Course Enquiry
We are happy to run private Email Marketing courses at your offices, at our Manchester office, or at a venue to suit you.
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private Email Marketing courses are ideal if you have a number of people to train or you want a different course outline.
Private Course Costs:
Private classroom-based courses are available from £690 plus VAT for a full day
Online virtual classroom courses start from £590 for a full 6 hour course.
To get a quote please complete the form below or call us on 0161 226 6032.
FAQs
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How will this course help me use my current email marketing platform effectively?
This course is platform-agnostic and designed to work with any email marketing system, including ActiveCampaign, Klaviyo, HubSpot, Constant Contact, Omnisend, Moosend, Salesforce and more.
You’ll learn core principles like segmentation, personalisation, automation, scheduling, and reporting that can be applied to any platform.
Trainers also provide guidance on adapting best practices to your existing tools, ensuring you can immediately improve engagement and conversions using the system you already use.
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Will this course help my team avoid common email marketing mistakes?
Yes. Many email campaigns fail due to poor targeting, weak subject lines, or lack of personalisation.
This course covers best practices to avoid these pitfalls, including segmentation, engaging content, effective call-to-actions, and legal compliance.
Teams leave confident in creating campaigns that actually drive opens, clicks, and conversions.
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Can small teams or solo marketers benefit from private email marketing training?
Absolutely. Private training is ideal for small teams or individual marketers because it allows the course content to be tailored to your exact goals and real world campaigns. Allowing you to apply learning directly to your data
This focused, interactive environment ensures everyone learns consistently, shares insights, and can implement strategies immediately in their own business context.
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Is this course suitable for beginners?
Yes. This course can be tailored to suit your level of experience, taking you right from the beginning or, if you're already running email campaigns, can help you to get more from your marketing lists and emails.
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When is the next date the course is held?
This is a private only course. As such we do not have any scheduled course dates.
Please get in touch to discuss availability info@mtraining.co.uk
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How interactive are the courses?
Our courses are highly interactive. You’ll take part in discussions, group activities, and practical exercises designed to build real-world training skills in a supportive environment.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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PEOPLE THAT HAVE ENJOYED OUR COURSES
Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
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100 Old Hall Street
Liverpool
L3 9QJ
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