2 Day Digital Marketing Course in Leeds

Duration :2 DaysCost: £590
Venues :Leeds & Online

Digital Marketing Training in Leeds

This two-day training course held in Leeds city centre will give you a good understanding and practical skills in the key elements of Digital Marketing.

2 Day Digital Marketing Course

If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.

Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.

You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media

Along the way, we will show you plenty of hints, tips and shortcuts.

Learn Digital Marketing Skills

This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.

You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.

From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.

Digital Marketing Course Topics

This two-day course is broken down into 6 areas of Digital Marketing (Download the full course outline), these are:

Website Design Optimisation: Learn how to optimise your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).

Search Engine Optimisation: Learn how you can achieve higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.

Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.

Google Ads: Learn the basics of setting up and optimising Google Ads (aka AdWords) campaigns including strategy, targeting the right keywords, building and optimising campaigns.

Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.

Social Media Marketing: Get an overview of the main social media channels and how best to utilise them. Includes Facebook, Twitter, LinkedIn and YouTube.

You will be given a Digital Marketing strategy template and during the course, you will be able to start building your ideas for the strategy for your business/organisation to maximise the effectiveness of your Digital Marketing activities.

See the full course outline at the bottom of this page or Download the PDF Course Outline

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

2 Day Digital Markekting Course Details

Our 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Digital Marketing Training Courses

Our scheduled public Digital Marketing Courses are run in Manchester, Leeds, Liverpool, Birmingham and Online. Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke Digital Marketing Training

We run private one to one and group Digital Marketing Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

See the Private Course tab further down the page for more information.

Why Choose M Training's 2 Day Digital Marketing Training?

  • Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Birmingham & Online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 No more than 6 delegates
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Lunch & refreshments provided

Select from the tabs below to find out more. The dates shown below are for public courses running in Leeds and online courses - Select the relevant boxes to add dates for other venues.

Digital Marketing Course Dates

Browse all public Digital Marketing course dates below or use the filter to show only dates in specific locations.

For other dates or for private courses please contact us on 0161 226 6032 or info@mtraining.co.uk

Filter by venue:
  • Course Dates
  • Venue
  • 10 July 2024 - 11 July 2024
  • Leeds
  • View
Private Course Enquiries

One-to-one and private group courses can be run at your offices in Leeds or anywhere in the surrounding area. 

1 Day Private Digital Marketing Course

Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing and Social Media

Cost: Online from £490 + VAT | Classroom-based from £690 + VAT

2-Day Private Digital Marketing Course

Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing; Social Media; Social Media Advertising. 

Cost: Online from £890 + VAT | Classroom based from £990 + VAT

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.

Private Digital Marketing Training

2 Day Digital Marketing Training Course Outline

  • Website Design

    • Structuring your website
    • Segmentation
    • Creating better structured content
    • CMS Systems and design options
    • Identifying improvements for your website
    • Conversion Rate Optimisation
  • Search Engine Optimisation

    • Introduction to SEO
    • How Google works
    • The Key ranking factors
    • Keyword research
    • Competitor analysis
    • On-page SEO
    • On-site SEO
    • Off-page SEO
    • Link Building & PageRank
    • Citations & mentions
    • Local SEO and Google My Business
  • Google Analytics

    • How it works
    • Creating a Measurement Plan
    • Accounts, Properties & Views
    • Custom Dashboards
    • Creating Goals & Funnel Paths
    • Viewing and filtering the reports
    • Audience Reports
    • Acquisition Reports
    • Behaviour Reports
    • Conversion Reports
    • Filters, Segments and Search
    • Ecommerce & Event Tracking
  • Google Ads

    • How it works & AdRank
    • Practical session setting up campaigns in Ads
    • Campaign settings
    • Writing effective Ads
    • Keyword research & selection
    • Bid Strategies & Match Types
    • Campaign optimisation
  • Email Marketing

    • Rules & Laws
    • Setting objectives & strategies
    • Timing & plans
    • List building & segmentation
    • Subject lines & the ‘From’ field
    • Crafting your email
    • Image creation
    • Practical session
  • Social Media

    • Setting objectives & strategies
    • Selecting the channels
    • Social Media rules
    • Social Media tactics
    • Facebook, Twitter, LinkedIn case studies
    • Management & Monitoring Tools

Digital Marketing Courses in Leeds

For our classroom Digital Marketing courses in Leeds, we use a number of city-centre venues, depending on availability.

All venues are within walking distance of the central Leeds train station and are situated close to public car parks as well as bus links. 

All classroom courses start at 9:30 am and finish at 4:30 pm

More Information about our Leeds training courses, along with a map, can be found on our Leeds training page

West One


Wellington Street,

Public Transport

 Leeds Train Station: 0.4 Miles ~ 7 Minute Walk 


Wellington Street Car Park: 0.1 Miles ~ 2 Minute Walk

CitiPark (Whitehall Road): 0.3 Miles ~ 6 Minute Walk

The Studio


Riverside West,
Whitehall Rd,

Public Transport

 Leeds Train Station: 0.4 Miles ~ 10 Minute Walk 


CitiPark (Whitehall Road): 0.1 Miles ~ 2 Minute Walk

Wellington Street Car Park: 0.4 Miles ~ 8 Minute Walk

Digital Marketing Course Reviews

Other Courses You May Be Interested In
  • Google Analytics

    Google Analytics Course This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.
    Find out more
  • Search Engine Optimisation Course

    seo course tn.jpg This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement an SEO programme
    Find out more
  • Google Ads Training

    Ads Training.jpg Find out how to create a cost effective, highly targeted PPC advertising campaign using the power of Google Ads (aka AdWords)
    Find out more
  • Social Media Advertising Training

    Social Media Ads Course Find out how to use Facebook, Twitter & LinkedIn Advertising (and others on request) to grow your business
    Find out more
  • AZ 2.png
  • Amazon
  • barclays-course.png
  • BC 2.png
  • Bt
  • Bupa
  • chanel 2.png
  • Jd Sports
  • Jet2com
  • Manchester client logo 8.png
  • Manchester City training 2.png
  • nestle training 2.png
  • Next
  • nhs-logo.png (1)
  • M Training Clients 10.png (1)
  • PTL-Manchester-training-client-logo-200.png
  • skym-courses.png (1)
  • client logo leeds.jpg
  • coop manchester 2.png
  • Tui
  • liverpool training 2.png
  • Siemens
  • Kraftheinz
  • HM Government
Click here to sign up for offers, advice and industry news Subscribe