If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.
Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.
You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media
Along the way, we will show you plenty of hints, tips and shortcuts.
This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.
You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.
From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.
This two-day course is broken down into 6 areas of Digital Marketing (Download the full course outline), these are:
Website Design Optimisation: Learn how to optimise your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).
Search Engine Optimisation: Learn how you can achieve higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.
Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.
Google Ads: Learn the basics of setting up and optimising Google Ads (aka AdWords) campaigns including strategy, targeting the right keywords, building and optimising campaigns.
Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.
Social Media Marketing: Get an overview of the main social media channels and how best to utilise them. Includes Facebook, Twitter, LinkedIn and YouTube.
You will be given a Digital Marketing strategy template and during the course, you will be able to start building your ideas for the strategy for your business/organisation to maximise the effectiveness of your Digital Marketing activities.
See the full course outline at the bottom of this page or Download the PDF Course Outline
This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.
Our 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!
These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.
Scheduled Digital Marketing Training Courses
Our scheduled public Digital Marketing Courses are run in Manchester, Leeds, Liverpool, Birmingham and Online. Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.
Private / Bespoke Digital Marketing Training
We run private one to one and group Digital Marketing Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.
See the Private Course tab further down the page for more information.
Select from the tabs below to find out more. The dates shown below are for public courses running in Leeds and online courses - Select the relevant boxes to add dates for other venues.
For other dates or for private courses please contact us on 0161 226 6032 or firstname.lastname@example.org
One-to-one and private group courses can be run at your offices in Leeds or anywhere in the surrounding area.
1 Day Private Digital Marketing Course
Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing and Social Media
Cost: Online from £490 + VAT | Classroom-based from £690 + VAT
2-Day Private Digital Marketing Course
Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing; Social Media; Social Media Advertising.
Cost: Online from £890 + VAT | Classroom based from £990 + VAT
These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.
For our classroom Digital Marketing courses in Leeds, we use a number of city-centre venues, depending on availability.
All venues are within walking distance of the central Leeds train station and are situated close to public car parks as well as bus links.
All classroom courses start at 9:30 am and finish at 4:30 pm
More Information about our Leeds training courses, along with a map, can be found on our Leeds training page
Leeds Train Station: 0.4 Miles ~ 7 Minute Walk
Wellington Street Car Park: 0.1 Miles ~ 2 Minute Walk
CitiPark (Whitehall Road): 0.3 Miles ~ 6 Minute Walk
Leeds Train Station: 0.4 Miles ~ 10 Minute Walk
CitiPark (Whitehall Road): 0.1 Miles ~ 2 Minute Walk
Wellington Street Car Park: 0.4 Miles ~ 8 Minute Walk