Digital Marketing Course

  • 2 Days
  • Manchester | Leeds | Birmingham | Online

Learn the basics of Digital Marketing and developing a strategy to increase your website traffic and conversions on this 5 star rated 2 day training course.

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  • Small class sizes
  • 5 Star Rated Course
  • Practical courses
  • 3 month support

2 Day Digital Marketing Course

If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.

Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.

You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media

Along the way, we will show you plenty of hints, tips and shortcuts.

 

Learn Digital Marketing Skills

This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.

You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.

From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.

Digital Marketing Course Outline

  • Search Engine Optimisation

    • Introduction to SEO
    • How Google works
    • The Key ranking factors
    • Keyword research
    • Competitor analysis
    • On-page SEO
    • On-site SEO
    • Off-page SEO
    • Link Building & PageRank
    • Citations & mentions
    • Local SEO and Google My Business
    • Optimising for AI Overviews and ChatGPT - Generative Engine Optimisation (GEO)

     

    Google Ads

    • How it works & AdRank
    • Practical session setting up campaigns in Ads
    • Campaign settings
    • Writing effective Ads
    • Keyword research & selection
    • Bid Strategies & Match Types
    • Campaign optimisation
  • Google Analytics

    • How it works
    • Creating a Measurement Plan
    • Accounts, Properties & Views
    • Custom Dashboards
    • Creating Goals & Funnel Paths
    • Viewing and filtering the reports
    • Audience Reports
    • Acquisition Reports
    • Behaviour Reports
    • Conversion Reports
    • Filters, Segments and Search
    • Ecommerce & Event Tracking

     

    Email Marketing

    • Rules & Laws
    • Setting objectives & strategies
    • Timing & plans
    • List building & segmentation
    • Subject lines & the ‘From’ field
    • Crafting your email
    • Image creation
    • Practical session
  • Website Design

    • Structuring your website
    • Segmentation
    • Creating better structured content
    • CMS Systems and design options
    • Identifying improvements for your website
    • Conversion Rate Optimisation

     

    Social Media

    • Setting objectives & strategies
    • Selecting the channels
    • Social Media rules
    • Social Media tactics
    • Facebook, Twitter, LinkedIn case studies
    • Management & Monitoring Tools

Why Choose M Training

  • Small class sizes

    The public Digital Marketing courses are limited to 6 places so you are guaranteed personal support throughout the course

  • Convenient Locations

    Our Digital Marketing course is held in Manchester, Leeds, Liverpool Birmingham and Online. Private courses can be run anywhere in the UK

  • Course Notes & Certificate

    Delegates recieved detailed course notes and an M Training certificate of completion

  • Expert Trainers

    Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations

  • Follow up support

    Along with the course notes, you also recieve 3 months email support for any follow up questions

  • 5 Star Rated

    Our Digital Marketing training is rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

 

2 Day Digital Marketing Course Details

Our 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Digital Marketing Training Courses

Our scheduled public Digital Marketing Courses are run in Manchester, Leeds, Liverpool, Birmingham and Online. Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke Digital Marketing Training

Our Private Digital Marketing Courses can follow the standard two-day outline or be fully tailored to your business goals, whether that’s improving SEO, optimising Google Ads, or building a complete digital strategy.

Training can be delivered at our Manchester centre, at your offices anywhere in the UK, or online, making it flexible for your team.

Prices start at £590 for online or £690 for in-person (one day), with sliding-scale options for multiple delegates.

Ideal for businesses that want to develop in-house skills, align marketing with strategy, and see measurable online results quickly.

For more information please compelte the enquiry form or get in touch with us on 0161 226 6032 or info@mtraining.co.uk

Course Reviews

Really knowledgeable and I learnt a lot. I enjoyed the small classes

Lily B
National Association of Primary Care

Course Reviews

I attended the two day Digital marketing course and I was fortunate to have one to one training. Both Jon and Martin are friendly, knowledgeable and make things very easy to understand. It’s the second course I’ve attended with the company and would definitely recommend them.

Jessica S
Aladdin's Cave

Course Reviews

We both found [the Digital Marketing Course] very useful and good value for money.

Tim Sutcliffe
Barker Ross Group

Course Reviews

Thank you for such a great Digital Marketing course. The course content was completely relevant and I certainly learned a lot of tips and tricks to improve our Google rankings and very clear and detailed for great advice on optimising our website.

Ludan Huang
SR Mailing Ltd

Course Reviews

Martin and Luis were great - very attentive in their training techniques and provided a brilliant experience throughout. Thank you.

James Todd
Capricorn Security

Course Reviews

I attended the two-day course on digital marketing. The venue in Birmingham was perfect. The course was excellent and Martin did an amazing job of answering all our questions as well as keeping on schedule with the training. I had rudimental knowledge of digital marketing and this course has really built my confidence and has affirmed that actions to need to take to ensure my organisation is well placed in the digital world. Thank you Martin for your patience and relaxed approach.

Karen Hellasby
Ascent Fostering Agency

Course Reviews

Excellent digital marketing course led by Martin. Lots of content, all related back to the business I worked at so very relevant. Excellent course notes to use in the future as reference and the small group size was ideal. Highly recommended

Tim Hudspith
Shrigley Hall Hotel & Spa

Course Reviews

Had an amazing experience with Martin, learned so much, had a 1-1 [2 day Digital Marketing] session and it was extremely helpful, thank you.

Elise Holroyd
Broadbents Accountants & Business Advisors

Course Reviews

Thank you for an amazing [Digital Marketing] course, I really enjoyed it and learned a lot.

Mohammed Patel
Sweven Plates

Course Reviews

I did the virtual 2-day Digital Marketing course. A very useful course for people with limited previous experience and knowledge in the field. Fantastic interactive approach by trainer (Martin). Nicola at Admin is very helpful with swift responses. The cap on attendees allowed hands-on training and a lot of two-way interaction. Would definitely recommend.

Qutayba Almerie
Pheonix Health

Course Reviews

Great information and really covered a variety of topics. Martin was a great teacher and was a good couple of days. 5 Stars.

Louise Ruiz
i6 Group

Course Reviews

I have to say the course material yesterday was excellent, very thorough, and insightful and it will go a long way to helping me where I want to be.

Sam Evans

Course Reviews

Really valuable course for those looking to fill gaps in their knowledge about digital marketing. We specifically went with the intention of just learning about SEO but ended up learning much more about analytics, tips for optimising our website design and enhancing our engagement on social media. The tutor was friendly and encouraged questions. (he also bought us lunch!).

Eve Baillie
Hazel 4D

Course Reviews

I thought the [2 day Digital Marketing] course was brilliant and very easy to understand.

Amanda Oldman
Totalsafes

Digital Marketing Course Dates

Browse all public Digital Marketing course dates below or use the filter to show only dates in specific locations.

For other dates or for private courses please contact us on 0161 226 6032 or info@mtraining.co.uk

 

Enquire about a private course
Filter by venue:
  • Course Dates
  • Venue
  • 21 October 2025 - 22 October 2025
  • Manchester
  • View
  • 10 November 2025 - 11 November 2025
  • Online
  • View
  • 10 November 2025 - 11 November 2025
  • Birmingham
  • View
  • 27 November 2025 - 28 November 2025
  • Leeds
  • View
  • 02 December 2025 - 03 December 2025
  • Manchester
  • View
  • 18 December 2025 - 19 December 2025
  • Online
  • View
  • 13 January 2026 - 14 January 2026
  • Leeds
  • View
  • 13 January 2026 - 14 January 2026
  • Birmingham
  • View
  • 15 January 2026 - 16 January 2026
  • Manchester
  • View
  • 28 January 2026 - 29 January 2026
  • Online
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Enquire about a private course

FAQS

  • How can I improve my company’s online marketing if I don’t have a dedicated marketing team?

    You don’t need a large team to market effectively online.

    Our course teaches time efficient strategies for small businesses and in-house marketers.

    Including how to analyse website data, create simple ad campaigns, and use social media to attract new customers.

  • What’s the best way to learn digital marketing for a UK business?

    Many UK professionals prefer short, practical training rather than academic courses. Our 2 day Digital Marketing course focuses on hands-on skills you can apply immediately, from improving SEO to running Google Ads, ideal for businesses that want real results, not just theory.

  • What are the most effective digital marketing skills to learn for UK businesses in 2025?

    The most valuable skills for UK marketers include Search Engine Optimisation, PPC, analysing data, and email marketing. 

    Our course covers each of these areas in a practical way so you can build the skills that make the biggest impact for your organisation.

  • Does this short course show how to increase website traffic and sales using digital marketing?

    Yes.

    This two-day Digital Marketing course is built for professionals who want to see measurable results fast.

    You’ll learn proven methods for increasing website traffic, improving conversion rates, and using analytics to make smarter marketing decisions.

  • What’s the best digital marketing training for professionals who want to apply skills straight away?

    If you’re already working in a business and want to put new skills into action immediately, this hands-on course is ideal.

    You’ll develop the skills to create a digital marketing strategy during the sessions and learn practical techniques you can use the next day in your job or business.

  • Will I receive a certificate?

    Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.

  • Can I pay by invoice / PO?

    Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.

    If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.

  • What's the difference between Private & Public Courses?

    Public courses are scheduled and open for anyone to book on to. There is a maximum of 6 delegates on our public course to ensure that everyone receives tailored training.

    Private Courses are courses that are arranged specifically for individuals or groups, no one else can book on to these courses. Private course content can be tailored to suit your requirements

  • Can I take these courses online?

    Absolutely. We offer live, instructor-led online versions of all courses. You’ll get the same expert guidance, interactive activities, and practical tools as the in-person sessions, just delivered virtually via Zoom or Teams.

  • Where in Manchester is this course held?

    All our courses in are run from 9.30 am to 4.00 pm at our head office:

    Manchester Science Park
    Pencroft Way
    Manchester
    M15 6LR

    Public Transport/Parking:

    The closest public park is Manchester Science Park Visitor Car Park or Cecil Street Car Park - 5 min walk

    Manchester Oxford Road Train Station - 15 min walk

    Manchester Piccadilly Train Station - 30 min walk

    Access

    Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

    More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

  • Where in Leeds is this course held?

    Our public courses in Leeds  are usually held at:

    West Village,
    100 Wellington Street,
    Leeds,
    LS1 4LT

    (venue subject to change)

     

    Public Transport /Parking:
    There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

    The venue is also only a 15 minute walk from Leeds Train Station.

    More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

  • Where in Birmingham is the course is the course held?

    Courses in Birmingham are usually held at:

    Cornwall Buildings
    45 Newhall Street
    Birmingham
    B3 2DF

    (subject to change)

    There are several public car parks close to Cornwall Buildings.

    The closest are:

    Euro Car Parks (Lionel Street): 0.2 Miles ~ 3 Minute Walk

    Snow Hill Station Car Park: 0.2 Miles ~ 4 Minute Walk

    Ludgate Car Park (Lionel Street): 0.2 Miles ~ 5 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    Cornwall buildings are located close to:

    Birmingham New Street Station: 0.4 Miles ~ 8 Minute Walk

    Birmingham Snow Hill Station: 0.2 Miles ~ 4 Minute Walk

     

    The M Training office in Birmingham is based at:

    Innovation Birmingham Campus,
    Faraday Wharf,
    Holt Street,
    Birmingham,
    B7 4BB

     

  • Where in Liverpool is the course held?

    The course in Liverpool is usually held at:

    The Plaza
    100 Hall Street 
    Liverpool
    L3 9QJ

    (subject to change)

    Parking

    There are several public car parks close to The Plaza.

    The closest are:

    St Paul’s Square Car Park: 0.02 Miles ~ 1 Minute Walk 

    NCP Liverpool Pall Mall Car Park: 0.2 Miles ~ 4 Minute Walk

     

    Public Transport

    We encourage all delegates to use public transport where possible.

    The Plaza is a 20 minute walk from Lime Street Station and a 4 minute walk from Moorfields train station.

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Manchester: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
Liverpool: The Plaza 100 Old Hall Street Liverpool L3 9QJ
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