Digital Marketing Course

Duration :2 DaysCost: From £490
Venues :Online | Manchester | Leeds | Birmingham

Digital Marketing Training

Learn the basics of Digital Marketing and developing a strategy to increase your website traffic and conversions on this 5 star rated 2 day training course.

Dates/ Booking / Enquiries Course Outline

2 Day Digital Marketing Course

If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while and want to learn more, then this course is for you.

Over 2 consecutive days, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.

You will learn 6 essential areas of Digital Marketing: SEO, Website Optimisation (CRO), Google Ads, Google Analytics, Email and Social Media

Along the way, we will show you plenty of hints, tips and shortcuts.

Learn Digital Marketing Skills

This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.

You will learn the basics of 6 essential areas of Digital Marketing to help you create a fully rounded digital marketing strategy.

From sending engaging email campaigns, tweaking your website to improve conversions, optimising for search, running ads and using social media you will come away from the training with the foundations to build and implement your own digital marketing strategy.

Digital Marketing Course Topics

This two-day course is broken down into 6 areas of Digital Marketing (Download the full course outline), these are:

Website Design Optimisation: Learn how to optimise your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).

Search Engine Optimisation: Learn how you can achieve higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.

Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.

Google Ads: Learn the basics of setting up and optimising Google Ads (aka AdWords) campaigns including strategy, targeting the right keywords, building and optimising campaigns.

Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.

Social Media Marketing: Get an overview of the main social media channels and how best to utilise them. Includes Facebook, Twitter, LinkedIn and YouTube.

You will be given a Digital Marketing strategy template and during the course, you will be able to start building your ideas for the strategy for your business/organisation to maximise the effectiveness of your Digital Marketing activities.

See the full course outline at the bottom of this page or Download the PDF Course Outline

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who is wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organisation.

2 Day Digital Marketing Course Details

Our 5 star rated Digital Marketing courses are practical courses with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Digital Marketing Training Courses

Our scheduled public Digital Marketing Courses are run in Manchester, Leeds, Liverpool, Birmingham and Online. Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke Digital Marketing Training

We run private one to one and group Digital Marketing Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

See the Private Course tab further down the page for more information.

Why Choose M Training's 2 Day Digital Marketing Training?

  • Run by an experienced digital marketer with over 15 years experience in developing and implementing digital marketing strategies for companies and organisations
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Birmingham & Online
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement
  • 5 Star Rated in Google Reviews
  • 6 Small Class Sizes
  • 5 star rated courses
  • Practice led learning
  • 3 month online support
  • Online Courses Available

Select from the tabs below to find out more:

Digital Marketing Course Dates

Browse all public Digital Marketing course dates below or use the filter to show only dates in specific locations.

For other dates or for private courses please contact us on 0161 226 6032 or info@mtraining.co.uk

Filter by venue:
  • Course Dates
  • Venue
  • 10 June 2025 - 11 June 2025
  • Leeds
  • View
  • 18 June 2025 - 19 June 2025
  • Manchester
  • View
  • 24 June 2025 - 25 June 2025
  • Online
  • View
  • 01 July 2025 - 02 July 2025
  • Birmingham
  • View
  • 15 July 2025 - 16 July 2025
  • Manchester
  • View
  • 17 July 2025 - 18 July 2025
  • Online
  • View
  • 29 July 2025 - 30 July 2025
  • Leeds
  • View
  • 12 August 2025 - 13 August 2025
  • Birmingham
  • View
  • 21 August 2025 - 22 August 2025
  • Manchester
  • View
  • 28 August 2025 - 29 August 2025
  • Online
  • View
  • 01 September 2025 - 02 September 2025
  • Leeds
  • View
  • 23 September 2025 - 24 September 2025
  • Manchester
  • View
  • 25 September 2025 - 26 September 2025
  • Online
  • View
  • 29 September 2025 - 30 September 2025
  • Birmingham
  • View
Private Course Enquiries

Online Digital Marketing Courses

Timings: The Online Digital Marketing course starts at 9:30am and will finish around 4:30pm with plenty of breaks. Timings for private courses can be arranged to suit you.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

PRIVATE ONLINE COURSES


Online one-to-one and group training is available in the following options:

Private Online 1 Day Digital Marketing Course

Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email Marketing and Social Media

From £550 + VAT

Private Online 2 Day Digital Marketing Course

Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email Marketing; Social Media; Social Media Advertising

From £910 + VAT

Contact us if you want to book an online Digital Marketing course

Classroom Based Courses

Timings: The Digital Marketing course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch on each day.

Payment: Once booked an invoice will be sent which can be paid by Credit Card, via Bank Transfer or Cheque.

Lunch & Refreshments: A great lunch and plenty of tea/coffee & biscuits are provided on both days.

PRIVATE CLASSROOM COURSES


One-to-one and private group courses are available for Digital Marketing from £590 + VAT (One Day) and £990 + VAT (Two Day).

These courses are ideal if you cannot make one of the set course dates or if you already know the basics and want something more specific.

After the course, you receive the course notes, certificate and 3 months online support.

More Information can be found on the Private Course Enquiry Tab (above) or call us on 0161 226 6032 or Contact Us.

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Private Digital Marketing Training

One-to-one and private group courses can be run at your offices or at our Manchester centre.

1 Day Private Digital Marketing Course

Choose any three of the modules; Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing and Social Media

Cost: Online from £550 + VAT | Classroom based from £590 + VAT

2 Day Private Digital Marketing Course

Choose all or any of the following topics: Website Optimisation; Google Analytics; SEO; Google Ads; Email marketing; Social Media; Social Media Advertising. 

Cost: Online from £910 + VAT | Classroom based from £990 + VAT

These courses are ideal if you cannot make one of the set course dates or if you want a different course outline/focus.

To book please email info@mtraining.co.uk or call 0161 226 6032 to discuss your requirements.

Private Digital Marketing Course Enquiry

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2 Day Digital Marketing Course Outline

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5

  • Website Design

    • Structuring your website
    • Segmentation
    • Creating better structured content
    • CMS Systems and design options
    • Identifying improvements for your website
    • Conversion Rate Optimisation

  • Search Engine Optimisation

    • Introduction to SEO
    • How Google works
    • The Key ranking factors
    • Keyword research
    • Competitor analysis
    • On-page SEO
    • On-site SEO
    • Off-page SEO
    • Link Building & PageRank
    • Citations & mentions
    • Local SEO and Google My Business

  • Google Analytics

    • How it works
    • Creating a Measurement Plan
    • Accounts, Properties & Views
    • Custom Dashboards
    • Creating Goals & Funnel Paths
    • Viewing and filtering the reports
    • Audience Reports
    • Acquisition Reports
    • Behaviour Reports
    • Conversion Reports
    • Filters, Segments and Search
    • Ecommerce & Event Tracking

  • Google Ads

    • How it works & AdRank
    • Practical session setting up campaigns in Ads
    • Campaign settings
    • Writing effective Ads
    • Keyword research & selection
    • Bid Strategies & Match Types
    • Campaign optimisation

  • Email Marketing

    • Rules & Laws
    • Setting objectives & strategies
    • Timing & plans
    • List building & segmentation
    • Subject lines & the ‘From’ field
    • Crafting your email
    • Image creation
    • Practical session

  • Social Media

    • Setting objectives & strategies
    • Selecting the channels
    • Social Media rules
    • Social Media tactics
    • Facebook, Twitter, LinkedIn case studies
    • Management & Monitoring Tools
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Digital Marketing Courses Online

The Online Digital Marketing courses are run on Zoom.

You will be sent a link to join the training session the day before the course along with any course materials needed.

The courses run from 9:30 am to 4/4:30 pm. 

Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:

9.20 am | Sign in

9.30 am | Start - First session

11.00 am | 15 min break

11.15 am |  Second session

12.30 pm  | 30 min break

1.00 pm  | Third session

2.15 pm | 15 min break

2.30 pm | Fourth session

3.50 pm | Finish & Q&A

4.30pm | End

Find out more about how our online courses work on the Online Courses Page

Digital Marketing Courses in Manchester

Our Manchester Venue:

All our Manchester Digital Marketing courses are run from 9.30am to 4.30pm at our head office:

Greenheys Business Centre
Manchester Science Park
Pencroft Way
Manchester
M15 6JJ

Public Transport/Parking:

Free visitor parking is available at car park at the front of Greenheys building.

Manchester Oxford Road Train Station - 15 min walk

Manchester Piccadilly Train Station - 30 min walk

Access

Please let us know in advance if you have any mobility issues and will need any assistance. Disabled parking is provided.

More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page

Digital Marketing Courses in Birmingham

Our Birmingham Venue:

Our public Digital Marketing courses in Birmingham are usually ran 9.30am to 4.30pm at:

Innovation Birmingham Campus,

Faraday Wharf,

Holt Street,

Birmingham,

B7 4BB

Public Transport /Parking:

Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability. 

Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.

More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page

Digital Marketing Courses in Leeds

Our Leeds Venue:

Our public Leeds Digital Marketing courses are usually ran 9.30am to 4.30pm at:

West One,

100 Wellington Street,

Leeds,

LS1 4LT

(venue subject to change)

 

Public Transport /Parking:

There are a few public car parks close to the venue, the nearest is Wellington Street Multi-Story Car Park.

The venue is also only a 15 minute walk from Leeds Train Station.

More Information about our Leeds training courses, along with a map, can be found on our Leeds Training page

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Digital Marketing Course Reviews

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5
29
I did the virtual 2-day Digital Marketing course. A very useful course for people with limited previous experience and knowledge in the field. Fantastic interactive approach by trainer (Martin). Nicola at Admin is very helpful with swift responses. The cap on attendees allowed hands-on training and a lot of two-way interaction. Would definitely recommend.”
Qutayba Almerie, Pheonix Health
A great Digital marketing course. I thought the course was very beneficial and in 2 days I learnt so much as there was a lot of content covered. The class size is great as there are no more than 5 attendees which means you learn a lot more and M Training look at the training specific to you and your company and not just in general so you can see how it applies. I would definitely use M training again for any training needs and will definitely be recommending to everyone! Thank you again”
Ashleigh Warren, Giti Tire (UK) Ltd
The M Training Digital Marketing Course is perfect for marketing professionals who want to develop best practice knowledge of Google Analytics, Google AdWords, Social Media and SEO techniques. The course content was engaging and pitched at the right level; I definitely feel more digital savvy!”
Sarah Handley, V Create TV
I thought the [Digital Marketing] course was informative and focused. Although there was a lot of content to get through it provided much more than a whistle-stop tour and allowed plenty of opportunities to link content to specific industry sectors. Our course leader was very good at answering questions thoroughly and practically. He was eager to share his experience to enable all attendees to use the course content efficiently in our own areas of expertise.”
Harriett Mallion, The Inside Story
The course was superb and I learnt a lot. Although we went through loads I didn’t feel rushed, and now I am just writing up notes before I forget!”
Oliver Sharpe, Sharpe PR
The instructor is highly knowledgeable and experienced across all aspects of Digital Marketing including current issues, trends and considerations, and explained the concepts in a very clear and concise way. The small class was a great benefit and the lunch and break refreshments were excellent. I would be happy to return to MTraining for future courses.”
Nicola Gardner , Thermofisher
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Head Office: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
0161 226 6032
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
0113 511 7608
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
0121 648 2222
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