I felt much more confident in my job role following the session.
Content Marketing Course
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1 Day
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Manchester | Online | In House
Learn to create content that stands out in the age of AI-driven search. This hands-on one-day course covers strategy, SEO, and AI tools to help you craft compelling, optimised content that thrives in today’s evolving digital landscape
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Content Marketing Course Introduction
In today's digital landscape, content is king, and mastering its creation, distribution, and optimization is crucial for success.
This 1 day course is designed to equip you with the knowledge and tools you need to excel in content marketing.
Led by an industry expert, the training covers everything from strategic planning, to content creation, utilising AI tools, and optimisation to achieve maximum impact.
Through a mix of theory and hands-on exercises, you'll gain practical insights that you can immediately apply to your projects.
Learn How To Create A Content Strategy
This 1 day content marketing course provides structured guidance and expert insights into helping you to build a robust content strategy for your business objectives and target audience.
From understanding audience personas to mapping out content calendars and distribution channels, this course equips you with the necessary skills and knowledge to create compelling, cohesive content that resonates with your audience and drives meaningful results.
You'll gain the strategic expertise needed to elevate your brand's online presence and achieve long-term success in the ever-evolving landscape of digital marketing
Download Content Marketing Course Outline
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Strategy & Planning
- What is Content Marketing?
- Creating a plan, building a content calendar & setting goals for your content
- Targeting your content at the right people at the right time using the right format
- Researching the content we need to create including keyword research
- Using ChatGPT & Ai for to research content
- What Google wants from your content?
- Promoting your content
Monitoring & Tracking Results
- Measuring the results using Google Analytics
- Underperforming Content
- Using Google Search Console to monitor results
- Recap
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Creating your Content
- Digital copywriting 101
- Kickstart your content with ChatGPT & Ai
- Selling benefits and features
- Using power and sell words
- Evergreen Content Marketing
- Cornerstone & Cobblestone Content
- Content Repurposing
Optimising your Content for Search
- An SEO 101– all the basics covered
- Checking your SEO & page performance
What You’ll Gain from This Content Marketing Course
By the end of this one-day course, you’ll leave with more than just notes, you’ll have a clear, actionable plan for creating content that works.
You’ll understand how to make your content stand out in a crowded digital space, and how to measure its success so you can keep improving.
Whether you want to boost brand awareness, attract more qualified leads, or strengthen relationships with your existing customers, you’ll walk away knowing exactly how to use content to achieve those goals.
You’ll also gain the confidence to:
- Plan with purpose - develop content ideas that align perfectly with your audience’s needs and your business objectives.
- Work smarter - streamline your processes and make the most of tools, templates, and AI to save time while maintaining quality.
- Optimise for impact - create content that not only engages but also drives measurable results through smarter targeting and optimisation.
- Adapt to change - stay ahead in a fast-moving digital landscape with techniques you can tweak and update as trends evolve.
Most importantly, you’ll leave ready to put your new skills into practice immediately with the clarity, strategies, and confidence to see results quickly.
Who Should Attend This Course?
This course is ideal for marketing professionals and business owners or any one who wants to leverage content marketing for their business or company.
Whether you're looking to deepen your understanding of content marketing strategies or are completely new to it, this course will help to develop your skills.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital, marketing or, have some responsibility for the marketing of a company or organisation.
Why Choose M Training's Content Marketing Training?
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
Content Marketing training is held in Manchester city centre and Online. Private In House course can be held at your premises anywhere in the UK
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Course Materials
After the course you'll recieved detailed course materials
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Expert Trainers
Run by expert digital marketer with many years of experience in executing and managing content marketing strategy for businesses
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
Thanks for last Friday it was very insightful and very useful, given me a lot to think about.
Edward Sheppard
InnoviaCourse Reviews
I just wanted to take the time to let you know how much I and the team have enjoyed your training sessions. Overall, the trainers we have met have all been really easy to get along with, they're dedicated, have our interests at heart and we would have no hesitation coming back to M Training, should we need you again in the future. All classes have been online, but the way this year has gone, it's something we've all become more used to! The class sizes are good though, as it means you can still have your voice heard when needed.
Kayleigh James
R52Course Reviews
I've attended three M Training courses in the past five months; SEO, Google Analytics and Google Ads. All have been extremely informative and very enjoyable. Would highly recommend.
Emma Dagnall
AlphasonicsCourse Reviews
[The trainer] was very friendly and insightful. Would recommend the course to others.
Steph Feather
We Are BoutiqueContent Marketing Course Dates
Browse all public Content Marketing course dates below or use the filter to show only dates in specific locations.
For other dates or for private courses please contact us on 0161 226 6032 or info@mtraining.co.uk
Enquire about a private coursePEOPLE THAT HAVE ENJOYED OUR COURSES
Head Office: Base, Greenheys Lane, Manchester Science Park, Manchester, M15 6LR
Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
Birmingham: Innovation Birmingham, Faraday Wharf, Birmingham, B7 4BB
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