This was an amazing course that well and truly delivered! I'd never written a blog before and now I feel like a pro.
Blogging Training Course
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1 Day
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Private Classroom | Online
This 1 day 5-star rated Blogging Course gives you the skills to plan, write, and promote effective blogs for your business. Learn how to blog for SEO, reach the right audience, and create content that builds authority and drives measurable results.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Learn to Build a Blog for Your Business
Whether you're a marketer, business owner, or part of a communications team, blogging is a powerful way to reach your audience, improve search visibility, and establish authority in your industry.
This one-day blogging training course is designed to help you develop a clear, practical approach to blogging for business with guidance from experts who understand what makes a blog succeed in the real world.
What The Course Covers
You’ll learn how to plan your blogging strategy, identify the right content for your audience, and write posts that are engaging, structured, and optimised for SEO and Generative Search (GEO).
The course also explores how to promote your blog effectively, use the right distribution channels, and measure success.
Whether you're starting from scratch or looking to improve an existing blog, you'll leave with the confidence and tools to make blogging work for your organisation.
Blogging Course Outline
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Introduction to Blogging
- Understanding how blogging works
- Identifying how it can work for you and your organisation
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Blogging Strategy
- What content are people looking for
- The Content Cycle
- The 4 Essentials of Blogging Strategy
- Setting Objectives
- Identifying your Audiences
- Identifying creators
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Planning Your Blog
- Creating a Schedule
- Types of Content
- Making the most of an article
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Promoting Your Blog
- Matching channels for your audiences
- Distribution platforms
- Social platforms
- Blogging networks
- Content discovery platforms
- Social Proof
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Search Engine Optimisation
- How to optimise your blog
- Understanding the ranking factors
- Practical session
- Optimising content for AI (GEO)
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Content Strategy
- What makes a great blog article
- How to get going and be inspired
- Telling a story
- Essential rules for great blogs
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Writing Compleling Headlines
- Key tips on headline writing
- The 7 U’s
- Sources of Inspiration
- Re-writing your headlines (practical)
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Crafting Your Blog Content
- Key tips on crafting your posts
- Rules for blog structure
- Practical exercise
- Use of images
- Avoiding abstraction
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Sources for Content Ideas
- Reviewing old and competitor blogs
- How to find out what people want
- How to find out what is popular
- Promoting your Blog
- Evaluation exercise
Blogging Course Day Details
Our one-day Blogging Course runs from 9:30 am to 4:30 pm and is currently available as a private training session.
You can choose to attend 1-on-1 or in a small group setting at our Manchester premises, online via Zoom or Teams, or we can deliver the course in-house at your location anywhere in the UK.
The training is highly practical and tailored to meet your specific business needs, ensuring you get the most relevant skills and strategies to apply immediately.
Whether you want a focused session for yourself or a customised workshop for your team, we adapt the course content to help you achieve your blogging goals.
Beyond the Training
As well as gaining practical blogging skills, you’ll receive detailed course notes to refer back to anytime, plus a certificate of completion that counts towards your continued professional development (CPD).
To support your learning even further, we provide three months of email support so you can get answers to any follow-up questions as you put your new skills into practice.
Who Is This Blogging Course For?
This course is perfect for anyone looking to improve their blogging skills, whether you’re planning to start a new blog or want to enhance an existing one.
It’s especially valuable for professionals who use blogging as part of their business strategy, including marketers, small business owners, and corporate communications teams.
Whether you’re managing a company website, building your personal brand, or supporting a broader digital presence, this course will equip you with practical skills to create engaging, SEO-friendly blog content that resonates with your audience and drives results.
Course Reviews
Course Reviews
The [Blogging] course was great. Very informative and incredibly helpful. It was pitched at exactly the right level for me and being able to engage with the trainer and ask questions was very useful. Jon was a skilled and approachable professional and I learned a great deal from his experience and insight. I would heartily recommend this course to other bloggers.
Holly Hartley
Rediscovery of MeCourse Reviews
I recently attended a blog writing course. I found it both helpful and inspiring. I learned ideas that will help to not only transform and improve my future blog posts but also improve my blog itself. I gained some great social media tips too and was well looked after throughout the day.
Martin Horton
Wycliffe Bible TranslatorsCourse Reviews
Really useful hands on digital marketing training, which has made a big difference to our business.
Donna Frayton
CUBE DesignCourse Reviews
The courses were really informative! I started the courses as a novice and they have taught me all the skills I need to really progress.
Amina Khan
Marketing ManagerCourse Reviews
This is the first time I have attended a training course on digital marketing and I surprised on how effective it could be. The instructor was very knowledgeable and provided a wealth of information, with the course still being engaging. I would definitely be interested in attending other courses run by M Training
James Bennett
DuluxCourse Reviews
Thanks for last Friday it was very insightful and very useful, given me a lot to think about.
Edward Sheppard
InnoviaWhy Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The Blogging course can be held at our premises, at yours anywhere in the Uk or Online
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Course Content
Tailored course content and detailed course notes provided post course
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Expert Trainers
Run by expert digital marketer with many years of experience in creating, managing, and promoting blogs for organisations
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
People Who Have Enjoyed Our Courses
Blogging Course FAQs
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
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How interactive are the courses?
Our courses are highly interactive. You’ll take part in discussions, group activities, and practical exercises designed to build real-world training skills in a supportive environment.
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Do you offer in-house or private group training?
Yes. All of our courses are available as In-House courses delivered at your premises anywhere in the UK.
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How can this course help me create a blog for my business?
This practical blogging course shows you how to create and manage a blog that supports your business goals. You'll learn how to plan content, write posts that engage your audience, and use blogging to build visibility, trust, and traffic for your business.
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Is this blogging training suitable for professionals with no prior experience?
Absolutely. This course is designed for both beginners and those looking to improve their existing skills, making it ideal for professionals who want practical, hands-on blogging training tailored to business needs
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How can this course improve my company’s corporate blogging strategy?
You’ll learn how to plan, write, and promote blogs that align with your company’s objectives. The course covers audience identification, content planning, and optimisation techniques to boost your blog’s impact and authority.
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Is blogging still important in the age of AI and automated content?
Yes, more than ever. While AI can generate content, successful blogs still rely on human insight, originality, and strategic thinking.
This course helps you create authentic, purposeful blog content that builds trust, reflects your brand voice, and stands out in a landscape increasingly filled with generic, automated posts.
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Do I need to have a blog already to take this course?
Not at all. This course is suitable whether you’re just getting started or already have a blog in place.
If you do have an existing blog, we’ll review it during the training and offer practical feedback on how to improve its performance, content, and visibility.
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Will I learn how to measure the success of my blog?
Yes. As part of the course, you’ll gain insight into how to evaluate your blog’s effectiveness using key metrics such as traffic, engagement, and conversions.
You'll also learn how to set goals and track your blog’s progress over time.
Blogging Course Enquiry Form
We are happy to run private Blogging courses at your offices, at our Manchester and Birmingham office, at a venue to suit you or online via Zoom / Teams
The course content can be adapted to suit your requirements. Our trainer will contact you to discuss your requirements.
Courses are available from £590 plus VAT.
To get a quote please complete the form below or call us on 0161 226 6032.
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Leeds: West One, 114 Wellington St, Leeds, LS1 1BA
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