Advanced SEO Training Course
Duration : 1 DayCost: From £590
Venues : Manchester | Birmingham | UK Wide | Online
Advanced Search Engine Optimisation Course
This is a 1 day course focusing on more advanced areas of Search Engine Optimisation, taking an in-depth look at your website. Ideal if you already have a basic knowledge of SEO.
Advanced Search Engine Optimisation Course Introduction
This is a one-day private Advanced SEO training course. It covers more advanced search engine optimisation features than our SEO Essentials Course, aiming to develop basic SEO knowledge further.
On this course, you will learn further details on Keyword Research, Technical SEO, On-Page SEO and Off-Page SEO.
You will dive deeper into keyword research, understanding user intent, crawlability, reducing duplication, creating great content for your audience and search engines, developing off-page strategies to increase your link profile and reporting and much more.
This is a practical course where you will be analysing your own website and competitors to identify what you’re doing well or areas you need to improve!
Along the course, we will discuss the use of various tools that can be used in each area of SEO as well as plenty of hints and tips.
Advanced SEO Course Topics
- How search engines work
- Google Algorithms
- Conducting Keyword Research
- On Site Technical
- On Page Content
- Common On-Page Issues and how to resolve them
- Conducting Competitor Analysis
- Carrying Out a Backlink audit
- The impact of Google AI Overviews
- Optimising for Generative AI (GEO) e.g. Chat GPT, Perlexity, Gemini
- Review of Google Penalties and how to Resolve them
- Using Tools such as Screaming Frog and Google Tag Manager to aid SEO
A full course outline can be found on the menu below - or you can download a PDF here (Opens in a new tab)
Who is this Course for?
This course is for anyone who already has a basic knowledge of search engine optimisation and wants to further their technical knowledge.
This course is ideal if you are in marketing, a developer, or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google.
If you are new to SEO you might want to take a look at our Essentials Search Engine optimisation course public course.
Private Advanced SEO Course Details
Our 5-star rated advanced SEO course are currently only available as private & one to one courses, so that we can tailor the course contents to your needs & pre-existing knowledge.
The Advanced SEO training courses are practical and interactive courses with small class sizes, this allows for plenty of time to interact with the trainer and ask any questions you have. As such, we advise a maximum of 10 delegates on a course.
This is a 1-day course that usually runs from 9:30 am to 4:30 pm.
Delegates receive a certificate of completion, detailed course notes and 3 months online support.
In-House Advanced SEO Courses
We run private one-to-one and group training at our training centres in Manchester and Birmingham, or at your premises, or at a location to suit you..
The content of our In-house Advanced SEO courses can be tailored to your requirements or the needs of your team.
Private classroom-based courses start at £690+vat (full day).
Private Online Advanced SEO Courses
The online Advanced SEO courses are live and interactive, held on Zoom.
They run in the same way as an in-person course, covering the same material, with the same trainers and the same timings.
Private Online SEO courses start at £590 + VAT (full day). See below.
Why Choose M Training's Advanced SEO Training Course?
- Run by an experienced digital marketer with over 10 years of experience in running SEO campaigns for companies and agencies
- Private courses held in Manchester, Leeds, Liverpool, Birmingham and Online
- Course notes and support material
- 3 months of online support
- Certificate of achievement
- 5 Star Course Rating
- Classroom-based training from only £690
- Online courses available from £590 for a full day.
- Half day courses available on request.
-
6 Small Class Sizes
-
5 star rated courses
-
Practice led learning
-
Lunch & refreshments provided
-
3 month online support
Select from the tabs below to find out more:
Private Advanced SEO Courses
Private Advanced SEO courses can be run online, at your offices, at our Manchester office, or a venue to suit you.
The course content can be adapted to suit your requirements.
Our trainer will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.
Private classroom-based courses are available from £690 plus VAT
Online one-to-one and group training is available from £590 + VAT for a full day (6 hours)
To get a quote please complete the form below or call us on 0161 226 6032.
Private Advanced SEO Course Enquiry
Advanced SEO Course Outline
-
Introduction
- How Search Engines work
- Ranking Factors
- Understanding SERPS pages
- Google Algorithms
-
Keyword Research
- Undertaking Keyword Research
- Tools to use
- Discovering Keywords
- Choosing Your Keywords
- Understanding User Intent
-
On Site Technical
- Response Codes
- HTTP / HTTPS
- Mobile Friendliness
- Creating Sitemaps
- Robots
- Javascript, What can Search Engines see?
- Structured Data
- Site Speed Issues
-
On Page
- On-Page Content Optimisation
- Link Structure
- Structured Mark Up
- Optimising Images
-
Off Site
- Content Marketing
- Competitor Analysis
- Backlink Profile Auditing
-
Optimising for AI - Generative Engine Optimisation (GEO)
- Optimising content for AI powered search tools like ChatGPT and Google’s AI Overviews
- Explore AI search trends and the best performing content types for generative engines
- Use structured data and robots.txt to influence how AI systems interpret and index content
- Track and monitor your content's visibility in AI-generated search results
-
Tools
-
Optional
- International/Multi Language SEO
- Faceted Navigation Optimisation
- Migration Best Practice Process
- Google Penalties and How To Recover
Advanced SEO Courses in Manchester
Our Manchester Venue:
The Advanced SEO courses are usually ran from 9.30am to 4.30pm and can be held at our head office:
Rutherford House
Manchester Science Park
Pencroft Way
Manchester
M15 6SZ
Public Transport/Parking:
The closest public park is Cecil Street Car Park - 5 min walk
Manchester Oxford Road Train Station - 15 min walk
Manchester Piccadilly Train Station - 30 min walk
Access
Please let us know in advance if you have any mobility issues and will need any assistance.
More Information about our Manchester training courses, along with a map, can be found on our Manchester Training Page
Advanced SEO Courses in Birmingham
Our Birmingham Venue:
Our public Digital Marketing courses in Birmingham are usually ran 9.30am to 4.30pm at:
Innovation Birmingham Campus,
Faraday Wharf,
Holt Street,
Birmingham,
B7 4BB
Public Transport /Parking:
Parking is available at Faraday Wharf and is located on Love Lane off Holt Street. Please note that parking here is charged and subject to availability.
Both Birmingham Snow Hill and Birmingham Moor Street rail stations are situated just a short 15-minute walk away from the Innovation Birmingham Campus.
More Information about our Birmingham training courses, along with a map, can be found on our Birmingham Training page
Advanced SEO Courses Online
The Online Advanced SEO courses are run on Zoom.
You will be sent a link to join the training session the day before the course along with any course materials needed.
The courses run from 9:30 am to 4/4:30 pm.
Because we limit the number of delegates to a maximum of 6 on our public courses specific timings are flexible, but generally, the day will run as follows:
9.20 am | Sign in
9.30 am | Start - First session
11.00 am | 15 min break
11.15 am | Second session
12.30 pm | 30 min break
1.00 pm | Third session
2.15 pm | 15 min break
2.30 pm | Fourth session
3.50 pm | Finish & Q&A
4.30pm | End
Find out more about how our online courses work on the Online Courses Page
Advanced SEO Course Reviews
-
Find out more
Search Engine Optimisation Course
This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement an SEO programme -
Find out more
2 Day Digital Marketing Training Course
This is a two day training course that will give you a good overview of all the key elements of Digital Marketing and provide the key practical skills you need for SEO, Analytics, Google Ads, CRO, Email Marketing & Social Media. -
Find out more
Google Ads Training
Find out how to create a cost effective, highly targeted PPC advertising campaign using the power of Google Ads (aka AdWords) -
Find out more
Google Analytics Training
Learn how to set up Google Analytics 4, use the new interface, standard reports and create custom reports to get useful data on how user are using your website
Hannah Dawson, Chelford Farm Supplies