It’s a really good course and I like how its tailored to your business. The trainer was really knowledgeable and was able to answer any query we had.
Advanced SEO Training Course
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1 Day
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Private 121 | In House | Online
This is a 1 day course focusing on more advanced areas of Search Engine Optimisation, taking an in-depth look at your website. Ideal if you already have a basic knowledge of SEO.
Private Course
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Small class sizes
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5 Star Rated Course
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Practical courses
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3 month support
Advanced Search Engine Optimisation Course Introduction
This 1 day private Advanced SEO training course is for individuals and teams with a basic understanding of SEO who want to take their skills to the next level.
Building on the fundamentals covered in our SEO Essentials course, this session focuses on advanced techniques in Keyword Research, Technical SEO, On-Page, and Off-Page; SEO giving you the knowledge needed to optimise your current strategy for your business.
Whether you manage a website, create content, or support SEO as a developer or marketer, this course will help you understand how to enhance search performance through more sophisticated methods and tools.
Level Up Your SEO Skills
This is a practical course where you’ll analyse your own website and key competitors to uncover strengths and areas for improvement.
You’ll learn how to improve crawlability, reduce duplication, create content aligned with user intent, and build an effective off-page strategy to strengthen your link profile.
We’ll explore how to use industry-standard tools such as Screaming Frog, Google Tag Manager, and Search Console to support technical audits, track performance, and diagnose common SEO issues.
You’ll also gain insight into how emerging trends, like Google’s AI Overviews and Generative AI platforms, are reshaping the SEO landscape, and how to stay ahead of the curve.
By the end of the course, you’ll have a deeper understanding of SEO and the confidence to apply these skills, techniques and utilise tools that drive measurable results.
Advanced SEO Course Outline
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Introduction to Search
- How Search Engines work
- Ranking Factors
- Understanding SERPS pages
- Google Algorithms
On Page
- On-Page Content Optimisation
- Link Structure
- Structured Mark Up
- Optimising Images
Tools
- We'll look at various tools that can be used to help perform SEO tasks
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Keyword Research
- Undertaking Keyword Research
- Tools to use
- Discovering Keywords
- Choosing Your Keywords
- Understanding User Intent
Off Site
- Content Marketing
- Competitor Analysis
- Backlink Profile Auditing
Optional Topics
- International/Multi Language SEO
- Faceted Navigation Optimisation
- Migration Best Practice Process
- Google Penalties and How To Recover
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On Site Technical
- Response Codes
- HTTP / HTTPS
- Mobile Friendliness
- Creating Sitemaps
- Robots
- Javascript, What can Search Engines see?
- Structured Data
- Site Speed Issues
Optimising for AI - Generative Engine Optimisation (GEO)
- Optimising content for AI powered search tools like ChatGPT and Google’s AI Overviews
- Explore AI search trends and the best performing content types for generative engines
- Use structured data and robots.txt to influence how AI systems interpret and index content
- Track and monitor your content's visibility in AI-generated search results
Private Advanced SEO Course Details
Our 5-star rated advanced SEO course are currently only available as private & one to one courses, so that we can tailor the course contents to your needs & pre-existing knowledge.
The Advanced SEO training courses are practical and interactive courses with small class sizes, this allows for plenty of time to interact with the trainer and ask any questions you have. As such, we advise a maximum of 10 delegates on a course.
This is a 1-day course that usually runs from 9:30 am to 4:30 pm.
Delegates receive a certificate of completion, detailed course notes and 3 months online support.
In-House Advanced SEO Courses
We run private one-to-one and group training at our training centres in Manchester and Birmingham, or at your premises, or at a location to suit you..
The content of our In-house Advanced SEO courses can be tailored to your requirements or the needs of your team.
Private classroom-based courses start at £690+vat (full day).
Private Online Advanced SEO Courses
The online Advanced SEO courses are live and interactive, held on Zoom.
They run in the same way as an in-person course, covering the same material, with the same trainers and the same timings.
Private Online SEO courses start at £590 + VAT (full day). See below.
Who is this Course for?
This course is for anyone who already has a basic knowledge of search engine optimisation and wants to further their technical knowledge.
This course is ideal if you are in marketing, a developer, or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google.
If you are new to SEO you might want to take a look at our Essentials Search Engine optimisation course public course.
Why Choose M Training
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Small class sizes
We run small classes so that there is more interactivity, opportunity for questions and is more personal.
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Convenient Locations
The Blogging course can be held at our premises, at yours anywhere in the Uk or Online
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Course Content
Tailored course content and detailed course notes provided post course
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Expert Trainers
Run by expert digital marketer with many years of experience in creating, managing, and promoting blogs for organisations
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Follow up support
Along with the course notes, you also recieve 3 months email support for any follow up questions
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5 Star Rated
Our courses are rated 5 stars by delegates, through post-course feedback forms, on Google and Facebook.
Course Reviews
Course Reviews
What an end to the week! Yesterday I completed Advanced SEO training course from MTraining. This was a fantastic learning experience and I have already implemented some of the learning points into my work today! Thank you to Luis at M Training who hosted the course and to Mosaic Digital Media for providing the training course for me!
Andy Lott
Mosaic Digital MediaCourse Reviews
The [Advanced SEO] course was excellent and Luis has a wealth of knowledge that he was able to explain in a clear way."
Eve J
CPD Online CollegeCourse Reviews
I completed the Advanced SEO course with Luis and it was excellent. He led a very relaxed and informative course full of interaction and takeaways that I can implement for the business I work for. Very helpful, very professional. Thanks M Training.
Sean F
First Point GroupCourse Reviews
Great Course that not only consolidated my SEO knowledge, but gave me the tools required to advanced my skills and develop them further.
Mark Scoular
Purdie WorldwideCourse Reviews
Excellent full day SEO training course and highly recommend! I now have a good understanding of how to get my website ranking better in Google search. Explained in a very easy to understand way and I now feel more confident in implementing what I have learnt into my own website. Thank you Luis
Brad Taafe
GreenmileCourse Reviews
The whole team took part in the SEO Advanced training course back in July this year, which was really informative and has provided us with the knowledge for our own SEO, as well as being able to guide our clients more effectively. It's allowed us to review our own processes, so that we're taking SEO into account more so when designing and building websites. Luis was a great teacher, who is clearly very knowledgeable, and had no problem answering the questions we fired across to him. He was patient, clear and has made us all feel a lot more confident with this topic.
Kayleigh James
Root Fifty TwoCourse Reviews
Thank you for the course today, [privte SEO course] I really found it useful.
Tom Beveridge
SycousPrivate Advanced SEO Course Enquiry
FAQs
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What’s the difference between the Advanced SEO course and the SEO Essentials course?
The SEO Essentials course covers foundational topics such as basic keyword research, simple on-page optimisation, and SEO best practices.
The Advanced SEO course goes deeper into technical SEO, competitor analysis, backlink auditing, optimising for AI-generated search results, and advanced keyword strategies.
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How do I know if I’m ready for advanced SEO training?
If you already understand the basics of keyword research, on-page optimisation, and using tools like Google Search Console, you’re ready to progress.
Advanced training builds on that foundation to help you solve more complex ranking challenges and scale SEO performance.
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What skills will I learn in an advanced SEO course?
This advanced SEO course teaches you how to perform in-depth keyword research, optimise for technical SEO factors like crawlability and site speed, implement structured data, conduct backlink audits, and adapt strategies for AI driven search results.
You’ll also learn how to use professional SEO tools to diagnose and fix ranking issues
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What makes this advanced SEO training more effective than self-paced online courses?
Our hands on, private course format allows the content to be tailored based on your existing knowledge and business needs, offering real-time feedback, website specific action points, and interaction and the ability to ask questions not found in generic video-based courses
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Is advanced SEO still relevant with Google’s AI Overviews and generative search?
Yes. Advanced SEO techniques are more important than ever.
While AI Overviews are changing how results are displayed, optimising your site’s technical health, content relevance, and authority remains critical for visibility, both in traditional rankings and in AI-generated summaries.
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Will an advanced SEO course help me improve rankings for competitive keywords?
Yes.
You’ll learn strategies for targeting high-competition keywords, including advanced content optimisation, competitor gap analysis, and link profile building;l all aimed at helping you gain an edge in competitive search results.
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Does advanced SEO training cover technical SEO for large websites?
Yes.
We cover techniques for auditing and optimising large or complex sites, including improving crawl efficiency, fixing duplicate content issues, implementing canonical tags, and structuring internal linking for better indexation.
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Will I receive a certificate?
Yes, all participants receive an M Training certificate of completion. This can be used for CPD records or as evidence of professional development in training skills.
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Can I pay by invoice / PO?
Yes. We provide an invoice for every booking. This will be emailed to you once the booking has been made, it contains our bank details, for payment by Bank transfer, along with a link to make payment Online with a credit or debit card.
If you require to set us up as a supplier, that is fine, just let us know and we can provide you with all the information you need.
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How long is this course
This is a 1 day course. Running from 9:30 am to 4/4:30 pm.
PEOPLE THAT HAVE ENJOYED OUR COURSES
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