How to Use Google Analytics

  • How to Use Google Analytics to improve your Marketing

    24 Sep 2020
    We recently took part in the Leeds Digital Festival and held an online event "How To Use Google Analytics to Improve Your Marketing".
    The aim of the webinar as was to give website owners and marketers an insight into the reports and data that can be pulled from Google Analytics and help them better understand how to use this data to discover how well the marketing is or isn't working.
    The recording of the webinar can be found below.


    How to Use Google Analytics to Improve Your Marketing


    This 70-minute video by leading UK Marketing Consultant and Trainer, Martin Woodfield, will give you key insights into how you should use Google Analytics to improve your marketing.


    The Video Covers:
     - How Google Analytics works
     - How it should be used in conjunction with your Marketing Plan
     - Key Data issues you should be aware of
     - How to set up Goals and Conversions
     - Examples of the data Google Analytics will give you that will help you to improve your marketing and website.



    Martin Woodfield is a Digital Marketing Trainer for M Training and a leading marketing consultant based in Manchester.

    He is a Fellow of the Chartered Institue of Marketing and the founder of .

Related Articles

  • Guide: Filter Internal Traffic in GA4

    01 Mar 2024

    Working From Home? Keep your Analytics data accurate. Make sure you filter yourselves out of your Google Analytics reports - so you are only looking at real customers.

    Read More
  • Conversion Rate or User Conversion Rate? Which is the best metric?

    09 Aug 2019

    Not many people really understand conversion rates when looking at their Analytics Reports - so what do they actually measure?

    Read More
  • 5 Essential HTML Elements You Should Know For SEO

    05 Aug 2019

    Knowing some basic HTML elements can really help you to understand how a website is targeting SEO.

    Read More
  • Google Ads Checklist

    19 Jun 2020

    Use this checklist to ensure that your Google Ads campaigns are correctly set up so you're not wasting budget.

    Read More


  • AZ 2.png
  • Amazon
  • barclays-course.png
  • BC 2.png
  • Bt
  • Bupa
  • chanel 2.png
  • Jd Sports
  • Jet2com
  • Manchester client logo 8.png
  • Manchester City training 2.png
  • nestle training 2.png
  • Next
  • nhs-logo.png (1)
  • M Training Clients 10.png (1)
  • PTL-Manchester-training-client-logo-200.png
  • skym-courses.png (1)
  • client logo leeds.jpg
  • coop manchester 2.png
  • Tui
  • liverpool training 2.png
  • Siemens
  • Kraftheinz
  • HM Government
Click here to sign up for offers, advice and industry news Subscribe