How to Use Google Analytics

  • How to Use Google Analytics to improve your Marketing

    24 Sep 2020
    We recently took part in the Leeds Digital Festival and held an online event "How To Use Google Analytics to Improve Your Marketing".
    The aim of the webinar as was to give website owners and marketers an insight into the reports and data that can be pulled from Google Analytics and help them better understand how to use this data to discover how well the marketing is or isn't working.
    The recording of the webinar can be found below.

     

    How to Use Google Analytics to Improve Your Marketing

     

    This 70-minute video by leading UK Marketing Consultant and Trainer, Martin Woodfield, will give you key insights into how you should use Google Analytics to improve your marketing.

     

    The Video Covers:
     - How Google Analytics works
     - How it should be used in conjunction with your Marketing Plan
     - Key Data issues you should be aware of
     - How to set up Goals and Conversions
     - Examples of the data Google Analytics will give you that will help you to improve your marketing and website.

     

    Author

    Martin Woodfield is a Digital Marketing Trainer for M Training and a leading marketing consultant based in Manchester.

    He is a Fellow of the Chartered Institue of Marketing and the founder of .

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